...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
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...Project Report ON Samsung Submitted To: - Submitted By: - Central Uniersity of Jharkhand Samsung History Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool. In 1958, Samsung be-came involved in the insurance industry by incorporating a local fire & marine insurance company. During the 1960s, Samsung became one of the first Korean companies to actively expand its overseas trade. The group consolidated its manufacturing base by adding paper and fertilizer businesses. Samsung continued with expansion into the life insurance business, strengthened its retail operations and then moved into the communications sector, successfully establishing a newspaper and a broadcasting company. The 1970s were a crucial period in shaping present-day Samsung. Its strengths in the semiconductor, information and telecommunications industries grew from the significant investments made during this period. Samsung also took a meaningful step toward heavy industries by venturing into aircraft manufacturing, shipbuilding and construction, as well as chemical industries. In the 1980s, Samsung expanded its efforts into exploring the larger markets overseas...
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...2002, Samsung was rated as one of the top 3 players in the global mobile handset market. Analysts attributed Samsung’s success to its marketing initiatives. Discuss the role of marketing in Samsung’s success. To establish itself as a major player in global mobile handset market, Samsung implemented different marketing strategies like innovative and technologically advanced products, people centric product designs which satisfied the needs of the consumers worldwide, partnering with local distributors and suppliers, exploring new market and consolidated marketing effort. Firstly, Samsung focused on its product to shed its OEM player. For this, the company started a restructuring process called ‘New Management’ which focused on product quality, globalization and multifaceted integration. The company prioritized quality over quantity and implemented various quality initiatives like Six Sigma approach and assembly line manufacturing to ensure quality. To make products suitable to all, it established design institutes in Europe, US and Asia. Samsung separated a budget of $ 126 in a program for building complete global design. In already crowded electronics consumer goods sector, Samsung decided to launch products which were technologically advanced and innovative. With this, Samsung gained a competitive advantage among its competitors. It also established research facilities in California (United States) and Tokyo to improve its product line. Another marketing strategy that Samsung...
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...Samsung Samsung is the worldwide leader in the multinational business industry in the fields if electronics. About the company which started in 1938 with 30,000 won equivalent to $29. The name Samsung reflects to three stars in Korean. What started as a local manufacturer, which now has become a giant in the electronics business, where it has surpassed all the competitors all over the world. The company has various development features and growth, which has developed quiet significantly, and has made the company as it is now. For the SWOT analysis for the Samsung Company they are a Global companies that they have invested in that country and have a presence. They have a main cooperate headquarters in their birth country and are responsible for the global strategies. They all are marketed with the same brand name and quality throughout the Global markets. Samsung Swot: Strengths: They have a total control of the electronics market overall in the global markets. According to the research collected Samsung have been the number one for the eight years of continuous dominance in the global television market. They have various markets that have their own influences that make them a diverse company. They have a constant team that influences on the research and development for the newest innovations that come in the market throughout the years. Weakness: As a global company there is a vast competition and will need the company to have a strong presence in the market with new...
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...SWOT Analysis Strength * Samsung is famous for its innovative designs in electronics * Largest share in phone market and retains second position in smartphone market * Samsung sponsored Olympics to establish itself as a global brand. * Strong team of marketing team * Samsung their very creative to come up with promotional strategies to uplift their brand * Strong innovative advertising strategies to improve in product design * Produce best products with lost cost and high quality * Global recognized company * Samsung is good to implement quality initiatives such as Six Sigma and manufacturing initiatives Weakness * Poor brand image in global markets * They focus on too many things at a time * Products have a high defect rate * Previously consumers associated Samsung’s products with poor quality * Samsung brand is weaker in Europe and US Opportunity * In early 1970s, they ventured into the television market * After its success in the television market, they set up home appliances plant and started manufacturing refrigerators and washing machines * Established a marketing subsidiary in the USA * Established a sales subsidiary in Germany and its first overseas plant in Santa Clara (California) and Tokyo to improve the product line * Samsung Corporation initiated a restructuring process across the group in 1994 * Focus on product design and launch innovative products * Moving away from cheap...
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...Lesson 8, Samsung Analisys Igor Zapozdaev International American University BUS 590 Business StrategyIncredible Instructor December 17, 2014 I. Introduction and History……………………………….. 3 II. Samsung as the highest handset seller currently……. 4-6 III. Strengths, Weaknesses, Opportunities and Threats… 6-7 IV. Samsung Strategies……………………………………… 8 V. Conclusion & Recommendations..……………….……… 9 VII. Reference…………………………………………….. 9 I. Introduction and History. Samsung electronics is a company with its capital in Samsung Town Soul, South Korea. Samsung. Electronics unlike other electronic companies started it business operations on other products and not electronics. It started off as fish exporter vegetables and fruits exporter in China which was the business activity of the founder Byung-Chull Lee in 1938. Samsung expanded its activities again for the second time and also not in the electronics arena. It expanded to ship building, financial industry, chemicals and the media industries. This was in the years 1958 throughout to the 1970’s. In 1969, Samsung officially kicked off its business venture in the electronics industry. It called itself SAMSUNG Electronics. It first started off with its most famous product the Samsung TV, the mobile phones arena, computer components, radios, and other electronic devices like the Samsung fridges. This was their core business all through the 90’s to date. They have expanded their electronic base opening branches in...
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...ntroduction Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible. Therefore, the focus of this article is on the external environmental drivers of Samsung’s strategy. Political In most of the markets where Samsung operates, the political environment is conducive to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are benign. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations. Economic This dimension is especially critical...
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...SAMSUNG CW1 OVERVIEW of SAMSUNG SLEPT : http://research-methodology.net/samsung-pestel-analysis/ http://managementstudyguide.com/pestle-analysis-of-samsung.htm http://pestleanalysis.com/steeple-analysis-samsung/ http://www.formasup-npc.org/creasup/PESTEL.pdf http://www.marketingminefield.co.uk/pestle-analysis/ http://www.academia.edu/7103572/The_Complete_External_and_Internal_Analysis_of_Apple.Inc_and_its_SWOT_Analysis Political Samsung operates everywhere in the world and in most of the markets, the political environment is stable with some minor problems in few foreign markets, for example in India. Also Samsung is operating in emergent countries like Brazil, Turkey. This countries are recently had some tensions with the population and the government. The presence of the company is too in Africa, which the governments are not stable. The major problem can be from South Korea because there are some times some tensions with the North Korea. It means there are a threat to be in war between South Korea and North Korea. The company have to be aware about this political instability in his strategy. Economic This factor is really important for a company like Samsung. The new markets in the developing countries had to rethink about their strategy in the goal to extend their presence. And in the same time they had to take count about the global economic crisis. The purchasing power of consumers has known a decrease. The environment since the global crisis...
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...Samsung case I. How attractive is Samsung’s primary (core) industry? Founded in 1938, Samsung is one of the industry leaders in a multitude of industries from power generation through to smart phones (Kovach, 2013). Each of their business units adhere to the same vision of becoming the preferred supplier of products and/or services to their clients, but the methods used to achieve this vision are tailored to suit the specific market focus, therefore demonstrating the adaptability of the company. The biggest players are Apple, Samsung with well over 50% market share. Samsung has achieved these amazing results due to its success in the mobile business, which contributed more than two-thirds of its operating profit. Anyone following Samsung, however, should not overlook its other businesses. In Samsung's non-mobile businesses, the company holds a leading position in solid industries and has consistently increased its year-over-year operating profit for the last several quarters. Most of the innovation for the Samsung products shared the same core design. Samsung flexible product line able them to materialize those ideas to end products with minimal cost occurred. For every new invention and innovation, Samsung does not need to set up a new facility. The results, higher yield against the cost of the production. Lower cost of productions allowed Samsung to offer attractive and competitive price for the consumer. The relatively lower cost gives lots of rooms for the pricing...
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...PEST analysis of SAMSUNG mobile Samsung is a global conglomerate that operates in the “White Goods” market or the market for consumer appliances and gadgets. The company that is a South Korean family owned business has global aspirations and as the recent expansion into newer markets has shown, Samsung is not content with operating in some markets in the world but instead, wants to cover as many countries as possible. Therefore, the focus of this article is on the external environmental drivers of Samsung’s strategy. Political In most of the markets where Samsung operates, the political environment is conducive to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are benign. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations. Economic This dimension is...
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...Samsung The philosophy of Samsung is “devoting of human resource and technology in the creation of products services which are superior hence contributing to a better global society. Under the philosophy Samsung has adopted a strategy which based on sport in the brand building. The firm acknowledges the basic role which is played by sports and by the Olympic Games as a promoter of its brand. Its management states that its strategy of sports sponsoring which fits well within their operations at Samsung is an integral part of the company’s philosophy. As they enter into the top plans propels the sponsorship of Samsung to a new era. It has been given an opportunity of acting on the same stage with the top brands of the world like IBM, Coca cola and visa which have enhanced their brand name considerably. Samsung would wish to accomplish two goals with the effort of sponsorship. Firstly it would be the building of brand awareness to especially create higher level of awareness than its rivals. The effectiveness of Samsung sponsoring was portrayed in 2004 in Athens Olympic Games which had a positive impact on the awareness of the brand. The second goal is the enhancement of the global imagery and attitudes towards its brand. Samsung considered its commitment to the Olympic movement as a key element in positioning and strategy. It makes contribution to Olympic Games success and at the same time enhances the brand image of Samsung and its market position. Samsung integrated successfully...
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...AB/MT219: Marketing DATE 1/4/2013 KapConsultants Marketing Plan KapConsultants Marketing Plan SECTION II. THE MARKETING ENVIRONMENT We here at Samsung are looking to launch our new TV electronic line in the North American, Europe and Asian markets. We have continued to make strides towards promoting sustainable leadership under the mantra “Devoting our human resources and technology to creating superior products and services, thereby contributing to a better global society.” We believe here at Samsung by doing and providing the best we further the electronics and consumer markets by example. Social Environment Here at Samsung we are providing a range of career and peer building programs that focus on ethical business practices within the business environment. Providing methods of training against corrupt business practices is mandatory amongst our company employees and we strongly adhere to these policies. We also have an external website dedicated for reporting unethical business practices specifically for stakeholders as well. The proportion of women in our East Asian offices accounts for over 60% percent of our work force in 2011 and 40% globally and we continue to practice fair hiring practices. Demographic Environment Thanks to growth in the high value LED and Plasma TV market in past few years, we here at Samsung had another successful year and have been the industry leader as far as unit sales in this category six years running. The increase in sales in the...
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...Code: MGMT 1001 Assignment Title: Assessment 1: Critical Essay Tutor’s Name: Sean O’hara Tutorial Day and Time: Wednesday, 9AM Name of Company: Samsung Electronic Title: Samsung Electronic Social Performance Semester/ Campus Details: Trimester 2A 2015- Singapore Word Count: 1505 words Introduction Nowadays, doing business is not just a matter of earning profit as much as possible, but the entrepreneur should be able to do business in the right way, which is getting the expected profit along with fulfilling the society needs (Okpo 2013). Most organizations have realized and believe that it is important for the company to engage with the society since giving back to the society will create value for the business itself (Miluwi 2015). Having that in mind, according to Broomhill (2007), the organization should think that profit is beyond the objectives without doing business in ethical and socially responsible ways. The multinational corporation, Samsung Electronics is a division of Samsung Group that was established in 1969. Samsung Electronics aimed to enter the television and consumer electronic industry. At first, Samsung Electronics only produced black and white television and then they developed it into several electronics products. In the last decades, Samsung Electronics also manufactured, shipped and sold the products throughout the world (Reference for Business 2015). However, the bigger a company grows, the...
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...…………………………………………………...………….…...3 Samsung’s Turnaround Strategy…………………………………………………..………………3 Implications for Marketing………………………………………………..………………5 Strength of the Samsung Brand...........……..…………………………………………………......5 Comparison to Sony: Becoming a Top Ten Global Brand…...…………………………...5 CMO’s Role & Responsibilities…………………………………..…...………………………….6 Building Influence...……………………………………..…...…………………………...7 Conclusion/ Decision ……………......…………...…………………………………………….....7 References…………………………………………………………………………………………8 Samsung Electronics Company: Global Marketing Operations- Introduction In the 1990’s Samsung started out as a “third-tier commodity brand with very little product differentiation” (Quelch & Harrington, 2008). Due to the Asian financial crisis in 1997, the company experienced tremendous loss, and made the difficult decision to revamp their brand image. Based on this strategic change, Samsung was able to experience increasing brand success, and in August 2003, became number 25 in the world’s most valuable brands, with an estimated valuation of $10.8 billion. Initially, the company’s turnaround strategy was what spearheaded the corporation into such tremendous success. During that time, Samsung’s marketing function was overhauled, so that it could support the new brand proposition. This case study analysis will measure the strength of Samsung’s brand and consider whether Samsung can pass Sony, which was ranked number 20 in...
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...As we know Samsung is one of the most wide spread and well known companies in the world. With its destination and wide range of production segments Samsung is establishing its ownership globally. But in other hand, macro-economical factors such as pressure from competitors, innovations of new type of technologies, customers demand and many others is tackling Samsung company to survive in the turbulence. Managers and marketers of Samsung have successfully been doing their job to promote the business. They used unique techniques to survive and to lead their brand forward, such as Samsung created lots of production segments (smart phones, Tablets, TVs, household equipments and so on) they made their goods available to everyone by selling in premium prices. They opened their doors and contracted with many well known corporations. There are some more ways to improve efficiency of the business. Let’s look each of them in detail: 1. In order to be globally successful, Samsung should use and develop marketing strategies by taking into account its strengths, weaknesses and availability of resources. It’s been too long for Samsung company to come this position, however, to reach their objectives they need to never stop “fighting”. 2. The company should try to develop product which global consumers could identify easily from competitors one. We can take the best example of “Apple” goods. Each person can recognize Smartphone - “Iphone” without any difficulty. 3. Identify...
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