...company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol . Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990s, Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, have become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics, Samsung Heavy Industries, and Samsung Engineering and Samsung C&T . Other notable subsidiaries include Samsung Life Insurance, Samsung Everland, Samsung Techwin and Cheil Worldwide . Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River". Its affiliate companies produce around a fifth of South Korea's total exports. Samsung's revenue was equal to 17% of South Korea's $1,082 billion GDP. In 2013, Samsung began construction on...
Words: 2549 - Pages: 11
...| Samsung Electronics | | | | James BerryStrategic Management 4700 7/14/14 | | Samsung Electronics | | | | James BerryStrategic Management 4700 7/14/14 | SAMSUNG ELECTRONICS I. General Environment A. Economic Environment In 2012 net sales were $201,104 billion with a gross profit of $74,452 billion. The economy has been declining over the years. Samsung should reduce its expenses every year to keep being profitable. Samsung need to supply it components to less competitors. B. Demographic Environment Samsung Electronic has increased its employees because of the new production plants in China. Samsung need to look into reducing its manufacturing cost because the economy is not getting any better. China is known for cheaper labor. Samsung need to find a way to decrease employees in the manufacture or machinery cost. C. Social and Cultural Environment Samsung Electronic is well known worldwide. Samsung products are made for all ages to use. Samsung need to make sure that its products are attractive to all generations. Many of the older generation are happy with the older products. Older generation find the newer phones hard to use. Samsung need to make its newer product more user friendly for all ages. D. Political and Legal Environment Samsung need to work with big competitors to help them go through fewer layers of bureaucracy, taxes and the exchange rates. Samsung need to make sure its Patents are registered. Apple suing Samsung is causing...
Words: 1287 - Pages: 6
...SAMSUNG ELECTRONICS 1) What is the case about? By investing in the DRAM production in the 80´s, the Samsung Company managed to turn Samsung Electronics group into its main source of revenue. The company developed a very specific strategy: * Investment in production process in order to increase productivity : the main goal being to produce more quickly with less mistakes * Leading in frontier product : always be the leader in technology * Quality control : always focus on the quality of the products * Human resources : stimulating environment by a meritocratic system based on incentive programs In 2005, the arrival of firms companies in the memory chip market is threatening Samsung´s leadership. More specifically, the global memory industry is a sector with a little number of powerful suppliers and various price-conscious customers. Like Samsung in the 80´s, new Chinese companies are creating a fierce competition, willing to sacrifice profits in order to get market share. Those companies got industry experience by creating leadership and managed to build high value facilities by raising international financing. In spite of the American and Taiwanese´s blockade, the government created incentive for other foreign countries by creating an attractive environment. Samsung decided to create partnerships with Chinese companies but this implies two main risks: * The fact that intellectual propriety is not being well-protected * The fact that by moving its...
Words: 1846 - Pages: 8
...BY VARUN MALHOTRA SEC-H 11BSPHH010930 PROJECT ON PLACE & PROMOTION, C.S.R, SOCIAL MEDIA OF Place Strategy of Samsung The place strategy of Samsung is of three types: * It follows intensive distribution. * It follows selective distribution. * It follows exclusive distribution. The place strategy also includes * 24 state level distribution offices * Direct Dealer interface * Regional dispatch centers(RDC) Distribution System * One level channel * Two level channel * Shop-in-shop * Exclusive Showrooms * Sales and Service network all-over the India. Distribution Network Original equipment manufacturer/vendor or supplier Factory Regional Distributing Centre Direct Dealer Branch Warehouse Modern retail/ Exclusive stores & Samsung digital plazas Distributor Sub- Dealer Consumer/ Customer In India, apart from a lot of multi brand outlets, Samsung has a lot of flagship stores- which sell a wide range of Samsung products from mobile handsets, kitchen appliances to televisions. In this context it’s interesting to see Samsung explore all the more new avenues like opening a Smartphone Café. Promotion Strategy * Sales Promotion The main objective of sales promotion is to induce new customers to purchase as well as to keep attracting existing customers by providing special incentives to them. Offering discounts coupons displays and demonstration would help in increasing...
Words: 1113 - Pages: 5
...Samsung Electronics Contents Overview Business Units Corporate Vision Performance Indicators Brand Excellence Corporate Citizenship 2 Overview 3 History 1972 Production of B/W TV sets began 1992 Company ranked world’s top DRAM supplier 1969 Company established 1980 Korea TelecommunicationsCorp. acquired 1995 TFT-LCD mass production began 1974 Wafer fabrication started 1988 Samsung Semiconductor & Telecommunications merged with Samsung Electronics Co. 1994 256Mb DRAM developed 1996 CDMA cellular services commercialized 1995 - 2009 SAMSUNG. All rights reserved. | 4 History 2004 S-LCD Corp., LCD joint venture with Sony established World’s 1st to develop and demonstrate Mobile WiMAX 2003 Company became leader in flash memory 2006 World’s 1st Blu-ray Player launched Provides world’s 1st Solid State Drive for PC applications 2009 Reorganized into stand-alone business units 1997 Worldwide Olympic Partner contract signed 1999 World’s 1st to offer full line-up of digital TVs Developed watch phone, MP3 phone and TV phone 2005 World’s 1st Satellite and Terrestrial DMB terminals launched World’s 1st 102”PDP TV, 82”LCD TV, and 71” DLP™ TV developed 2010 ~ 2011 Acquired Samsung Digital Imaging Co. Announced investment in medical devices business 1995 - 2009 SAMSUNG. All rights reserved. | 5 Global Network 68 Countries January 2011 Manufacturing Subsidiaries Sales...
Words: 5167 - Pages: 21
...I. SIEGEL JAMES JINHO CHANG Samsung Electronics Introduction Kun Hee Lee, chairman of the Samsung Group, contemplated his company’s strategy while sitting in the basement office of his home. His office had a one hundred-inch screen on the wall, and in front of the screen there was a short desk, just one foot in height. Lee spent much of his day in this room, studying the strategies of his competitors and overseeing multibillion-dollar investment decisions. Beside his desk were hundreds of DVDs and videos, many examining his competitors’ histories and strategies. Every new product made by Samsung and its competitors sat along the walls. Trained as an engineer, Lee eagerly picked apart every product, examining its design and quality of manufacturing.1 As he sat next to his low desk and sipped a cup of Korean green tea, Lee wondered whether his legion of Samsung employees was following his stern advice to always demand superiority in product design and process efficiency. He had grave concerns about complacency in his company. He remembered how he mentioned in a senior management meeting: “To an outsider, reprimanding a manager whose division racked up [billions of dollars] in profit might seem bizarre. But I don’t see it that way. Our abilities and efforts did play a role in our success, but we must realize that most of it came from the leading companies’ negligence, pure luck, and our predecessors’ sacrifice.”2 Under Lee’s leadership, Samsung had risen to become the world’s...
Words: 12199 - Pages: 49
...Profile Samsung Electronics Company, a main subsidiary of the Samsung Group, is considered one of the worldwide leading consumer electronics brands. Samsung Electronics’ head office is located in Seoul, South Korea. It operates in the Americas, Europe and Asia. The company manufactures and distributes consumer electronics, communication products, semiconductor products and home appliances. Its major products include home appliances, mobile devices, printers, LCD monitors and semiconductors (Datamonitor, 2011). Samsung’s sales revenue consistently increased from 121,294 billion won ($108 billion USD) in 2008 to 154,630 billion won ($138 billion USD) in 2010, and its net profit nearly tripled during the same period, from 5,526 billion won ($4.95 billion USD) to 16,147 billion won ($14.36 billion USD). As related to geography, in 2010, America accounted for 28% of the company’s turnover, followed by Europe (23%), Korea (17%), Asia (16%) and China (16%). Although the company’s largest market in sales changed from Europe to America during the period from 2008 to 2010, the overall sales revenue in each area increased during the same period (Samsung Electronics Company website, 2012). In the third quarter of 2011, Samsung Electronics accounted for 15.5% of the global monitor market share, followed by Dell, Inc. (12.5%) (Koreaherald, 2011). Other key competitors in the semiconductor industry are Hynix Semiconductor Inc. and Intel Corporation. In addition, Apple Inc. is by far the...
Words: 1112 - Pages: 5
...SAMSUNG Company’s Profile Samsung Group is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Samsung Electronics Co., Ltd. is mainly engaged in the production of consumer electronic products. It operates in three business divisions: consumer electronics (CE) division, which involves in the color televisions (CTVs), monitors, printers, air conditioners, refrigerators, laundry machines and others; information technology & mobile communications (IM) division, which involves in the production of computers, handhold phones (HHPs), network systems, digital cameras and others, as well as device solutions (DM) division, which is divided into semiconductor and...
Words: 2045 - Pages: 9
...Background and history of firm The Samsung Company is a South Korean based on large business that involves a number of subsidiaries. Samsung was established in 1938 by Lee ByungChul who is the first president in this business. He started a regional food exporting company in Taegu, Korea. After surviving the Japanese Occupation, World War II, and the North Korean invasion (seriously, are they planning on doing a movie any time soon?), Byung-Chull started anew in a sugar refinery outside Busan, South Korea. he would expand his business into a wide range of enterprises, moving into businesses such as insurance, securities, and retail, with Byung-Chull signalizing industrialization as the course to growth. This company is one of the largest companies in the world. Their main focus is in electronics, massive industry, and many other else and then their competitors are Apple and LG. However, consumers support their merchandises and services rather than these businesses Samsung was originally started small company as a grocery, but over time, this company is gradually grew up a big company in society when Lee GunHee became a leader in this business. Moreover, they always try to exploit future things which are models of galaxy. When Apple was rolled out I-phone, it’s like this company start to triumph competition against the Samsung, so this business is more focus on product which is a new way of smart Phone. As a result, they start to win competition against other companies. However...
Words: 1690 - Pages: 7
...Introduction: Samsung Electronics is a multionaltional electronic group located in Sowon, South Korea, and is one of the largest electronic groups in Asia. Samsung was created in 1969, as a division of the mammoth Korea cheabol Samsung Group established by Byung-Chull Lead in 1938. It was established as a means of getting Samsung to grow into the television and consumer electronics industry. The first product that was made by the division was a balck and white television that was created and began selling in early 1970. From then on Samsung Electronics gradually developed a diverse lineof consumer electronics that was sold domestically and, later begain its exports. The company also began branching our to into color television and, laterinot a verity of consumer electronics and appliances. By the 1980s Samsung begain to expand its product line by brancing out into color television and various house hold appliances. The company operates within four major divisions including Digital Media, Semiconductors, Information and Communications, and Home Appliances. Product and services: Samsung operates under four divisions including digital media, semiconductors, information and communication, and home appliances. Channels of distribution: Samsung uses many different distribution channels to deliver their products to consumers. These products are delivered via the retail setting, and include electronics, chemicals, and engineering services. Promotional efforts: Money...
Words: 276 - Pages: 2
...Introduction Samsung is a company which is known as a global multinational dealing with the manufacturing and promotion of the White Goods. In other words, it is a global supplier of appliances and gadgets used by potential consumers all around the world. The company has accomplished this wider business through powerful and strengthening strategies which helped them in gripping their products on the grounds. This assignment is based on the evaluation of the strategic direction of this company and so the culture is taken into consideration. This also provides the complete structure of the hierarchy structure of this organization.1 Background and History The history of this company starts with its opening as a general store in 1938 at North Kyung-sang Province, Korea. In these stores, trade was undergone until 1950s when the company started working as sugar and wool producer. The company was involved in the insurance business in 1958. The 1960s is taken as the era when this company became the first globally expanding company in Korea.2 This era was also an adoption period for the company when the communication sector joined with it. The operations for shaping the future planning of the communication sector was started in 1970s and in 1980s the company managed to access the global market for these products. In the 20th century it was a final stage of development of this sector n till 2000 the operations and management was properly maintained. In the recent era...
Words: 1399 - Pages: 6
...Samsung Group (Hangul: 삼성그룹; Hanja: 三星그룹; Korean pronunciation: [sam.sʌŋ ɡɯ'ɾup̚]) is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalised its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues),[2] Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues),[3] and Samsung Engineering and Samsung C&T (respectively the world's 15th- and 63nd-largest construction companies).[4] Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company),[5] Samsung...
Words: 1850 - Pages: 8
...1.0 Introduction Samsung is a company that has been dominating its industry for some time now and continues to grow. This report will provide an overview of Samsung along with a focus on the company mobile market. The intention of this report is to develop ones analytical and problem solving skills in marketing. One will learn the organizational structure and value chain of Samsung. In addition, one will be able to view Samsung's strengths and weaknesses compared to its competitors. Also we will look at the market segmentation in which Samsung target market will be critiqued. Last but not least one will view the marketing mix and provide feedback on how Samsung can improve its positioning, product, pricing and promotions strategies. By combining all of this information, one will learn how to make their own marketing plan as well as have the capability to help develop Samsung Company. 2.0 Background Samsung is one of the top companies in the electronics industry; however Samsung did not start business as an electronic company. In fact Samsung was founded by a South Korean named Lee Byung-Chull in 1938 as a trading business. The Korean based business went on to expand in areas such as food processing, textiles, insurance, securities, and retail with in a thirty year span. It was not until 1968 in which Samsung became an electronic company. In 1968 Samsung-Sanyo Electronics was created but was later renamed Samsung Electro-Mechanics in 1975; two years later they would merge...
Words: 2699 - Pages: 11
...Recommendation Project: Samsung Group and Samsung Electronics MBA6004 Foundational Skills for Business Leaders Abstract This paper analyzes how Samsung can continue to maintain a competitive advantage over its competitors by incorporating social networking sites such as Instagram, Twitter, Pinterest, and Vine into its social media strategy. Samsung has a long track record of excellence and continues to be a powerful and reliable brand to millions of users. Presently, Samsung is marketing primarily through YouTube and television ads. Yet, with the rapid changes in technology, Samsung’s use of Instagram, Twitter and other social networking sites can allow the business to take its brand to significant levels. Taking advantage of multiple social networking sites can not only help Samsung maintain a competitive edge, it will allow the company to maximize its business and foster real brand advocates and loyal customers. With the undeniable popularity and rapid expansion of Instagram, Twitter and other social media sites, the benefits would be significantly worth Samsung using these platforms as a part of its social media strategy. The History of Samsung Samsung is a multi-million dollar technology company founded by Lee Byung-chul as a trading company in 1938 which sells everything from televisions to cell phones, to appliances and other commodity products. Samsung first made its way in...
Words: 1901 - Pages: 8
...Project Report ON Samsung Submitted To: - Submitted By: - Central Uniersity of Jharkhand Samsung History Samsung's history dates to 1938 when "Samsung General Stores" opened in North Kyung-sang Province, Korea. The company conducted its trade business until the 1950s when it became a producer of basic commodities such as sugar and wool. In 1958, Samsung be-came involved in the insurance industry by incorporating a local fire & marine insurance company. During the 1960s, Samsung became one of the first Korean companies to actively expand its overseas trade. The group consolidated its manufacturing base by adding paper and fertilizer businesses. Samsung continued with expansion into the life insurance business, strengthened its retail operations and then moved into the communications sector, successfully establishing a newspaper and a broadcasting company. The 1970s were a crucial period in shaping present-day Samsung. Its strengths in the semiconductor, information and telecommunications industries grew from the significant investments made during this period. Samsung also took a meaningful step toward heavy industries by venturing into aircraft manufacturing, shipbuilding and construction, as well as chemical industries. In the 1980s, Samsung expanded its efforts into exploring the larger markets overseas...
Words: 5443 - Pages: 22
