...Force 1: Economic forces There are many reasons why a consumer might choose a product. Economic inflation, cost of living compared to income, and type of employment and how it is affected by seasons or economic trends are all economic factors. (Kerin, 2012). An establishment can have a wonderful reputation for great food, great service and great ambience but if the consumer doesn’t have the finances to go to that establishment, they will not go. In other words, a consumer’s finances are important in determining how often they might be willing to frequent your establishment. These factors can definitely affect a restaurant like Jamaica Jamaica Cuisine. Market Force 2: Social forces The varying age groups, economic backgrounds, religious beliefs, dietary cultures can have a very strong impact on whether a product succeeds or fails. (Kerin, 2012). The demographics of San Antonio, Texas and its surrounding areas are very interesting with its population at a little over 3.6 million (City of San Antonio, 2010), there is a very diverse population of consumers to build a product around. This diversity consist of an immense Hispanic population (San Antonio), a vast...
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...within a company and a new twist of how things should be run are reasons why his company still is thriving today. Theme Statement: Kelleher not only appeals to the customer’s wants, but he listens to his employees and acts accordingly. Context: Herb Kelleher is a New Jersey native and a former graduate of New York University School of Law. There he gained the knowledge to become a successful lawyer, also meeting his supportive wife, Jon Negley. Kelleher and his wife soon moved to San Antonio where he continued to practice law. He had made connections with Rollin King because Kelleher had done some legal work for King’s air service (Freiberg and Freiberg, 1996, p. 15). The creation of Southwest Airlines began as a vivid dream for 2 men, now this vision is a reality that is flourishing. This all began with a San Antonio entrepreneur named Rollin King and his banker John Parker. Parker had grumbled to King that, “It was inconvenient and expensive to travel between Houston, Dallas, and San Antonio.” He proposed an idea to King to start an airline that existed within the boundaries of the state, an intrastate airline (Freiberg and Freiberg, 1996, p. 14-15). Rollin King had...
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...CASE ANALYSIS Southwest Airlines, Co. COMPANY NAME: Southwest Airlines Co. INDUSTRY: Regional Airlines COMPANY WEBSITE: www.southwest.com COMPANY BACKGROUND: Southwest Airlines was founded in 1967 (Yahoo Finance, 2012) and started out as an idea from Rollin King, a San Antonio entrepreneur of a commuter air service. The idea was a response to complaints from his banker about the expense and inconvenience of ground travel between the cities of Houston, Dallas and San Antonio, also known as the Golden Triangle (Dess, Lumpkin, & Eisner, 2010 page C194). King, wanting to bring the idea to fruition, pooled his money together with a San Antonio lawyer, Herb Kelleher, who later won many of the company’s legal and territorial battles, and they started Southwest Airlines. After four years of legal battles with major airlines while the company was still very new, Southwest Airlines (SWA) finally launched its first flight in 1971 and continued to run with the assistance of many key people. One of the key people who got the company on its feet was Lamar Muse, former CEO. Howard Putnam later took Muse’s place as CEO from 1978 to 1982 and was then replaced by Herb Keller who was previously Chairman of the Board. Under the influence of Keller and SWA’s “low-cost strategy” (Dess, Lumpkin, & Eisner, 2010 page C194), SWA expanded from flying to only 14 cities, but still earning $270 million, to later servicing 64 cities, all at low rates. SWA continues to be a popular...
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...1878 * He took a vocational course in Ateneo during his first term in UST * The course lead to the title perito agrimensor (expert surveyor) * He passed the final examination at the age of 17 * He was granted the title on November 25, 1881 * His loyalty to Ateneo continued * President of the Academy of Spanish Literature * Secretary of the Academy of Natural Sciences * Secretary of the Marian Congregation ROMANCES WITH OTHER GIRLS * SEGUNDA KATIGBAK * 14 yr. old Batanguena and engaged to Manuel Luz * “MISS L” * A girl with seductive eyes. The romance died a natural death because: * The sweet memory of Segunda was still fresh in his heart * His father did not like the family of “Miss L” * LEONOR VALENZUELA - Daughter of Capitan Juan and Capitana Sanday Valenzuela, their neighbors who were from Pagsanjan, Laguna * Her pet name was “Orang” * Rizal sent notes to her made with invisible ink (salt solution) * LEONOR RIVERA...
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...While some may disagree that “LUV” can’t last forever, when it comes to relationships, the “LUV” that is in question is Southwest Airlines. What once was a small commuter air service, has now grown to be one of the largest and most successful major airline companies in the United States. So how did Southwest Airlines become so successful? It all began with the founders Rollin King, an entrepreneur, and Herb Kelleher, an attorney, who demonstrated strategic leadership from the beginning. The strategic leadership began when the these two gentlemen saw an opportunity that would be beneficial due to the inconvenience and expense of ground travel by either bus, train, or automobile between three major cities, which were Houston, Dallas, and San Antonio. Due to this, the establishment of Southwest Airlines came into existence by providing point-to-point short haul flights to less popular and less congested airports. Shortly after its establishment, like any other new businesses, Southwest faced many barriers in the beginning phases, which pertained to safety issues, inspections, and flight operations, which Southwest was able to overcome due to Herb Kelleher’s legal experience. After overcoming the barriers, the strategic leadership continued with the incessant building of the organization. Southwest Airlines’ organization is like an upside-down pyramid where upper management is on the bottom and the employees, who are the experts, are at the top. This was the leadership style of...
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...thirty years. Campbell started out at H-E-B as a cashier and moved up the ranks to become an Innovation Officer at HEB. Central market is a division under HEB Grocery which operates independently. The store remains privately owned by the Butt family and is not traded openly on the stock market. The store was called an “amusement park for food lovers”. The store took concepts from European food markets and brought them to Central Market. The store became very popular in Austin, Texas, and an each year about 2 million people visit the store. Following the Austin Central Market’s success H-E-B grocery opened eight new locations starting in the year 2001 with stores in San Antonio, Houston, Plano, Dallas, Southlake, Fort Worth, and a second location in Austin respectively. Central Market offers its customers an atmosphere where they can experiment and try new different foreign foods. They have a very strict product quality checklist. Every item that goes into their store must pass inspection at the store. Unlike H-E-B grocery stores all products that are shipped to Central Market go directly to the store. There is no stop over at the distribution warehouse. During an interview with the Manager in Charge at Central Market in San Antonio product quality was discussed. One instance of product quality rejection at the store involved cherries that were shipped from California. The cherries were driven from California by means of an eighteen-wheeler truck. When they arrived at the...
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...and wide. The barbecue, wether your from Dallas, San Antonio, or Austin. You know very well that barbecue in texas is stiff in competition and has been since it made its way down to the lone star state. We barbequers have adopted a slogan across Texas claiming that every food truck, restaurant, or pit stop has the best barbecue in Texas. Lets get down to details, barbecue has a wide variety of smoked and grilled meat but the spotlight has to go to the ribs. There are only two different kinds of ribs on the market and those are pork and beef ribs. What...
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...DepEd chief: Moving start of classes to September will only benefit some areas KIMBERLY JANE TAN, GMA NewsAugust 14, 2012 3:30pm 61 4 2 1307 Tags: Department of Education Moving the opening of classes to September will only benefit some areas and not the entire country, Department of Education Secretary Armin Luistro said Tuesday. "When I looked at the data it looks like there is very little additional advantage, benefit for schools if you look at things nationwide," Luistro said at a Senate hearing on the K to 12 basic education program. Luistro said that proposals to move the opening of classes from June to September will probably just benefit the National Capital Region (NCR). "Obviously we cannot have a different start of the school year recognizing that the country may have different ways of experiencing the weather," he said. "I think the benefit of moving it to September may be confined to maybe NCR and a few other regions, but that may not necessarily translate to additional safety realities for the other regions," he added. Two climate types PAGASA acting deputy administrator for research and development Flaviana Hilario explained that the country has two climate types: Western areas of the country such as the NCR and Central Luzon fall under type 1 climate, which experiences rain from May to September. Eastern areas such as Aurora and the Bicol region experience type 2 climate, with their rainy season lasting from October to January...
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...Preparation to English Term Paper on December 15th, 2015Appendix 1 English in Norway Few outside Norway can speak Norwegian. This means that Norwegians have to use English or other foreign languages when they travel or study abroad, or work in firms or organizations with international contacts and activities. Many Norwegian firms even use English as the main language at work. The same is often the case in workplaces with foreign bosses or foreign co-workers. Besides that, workers in Norway often have to read manuals and other documents in English. If you look at the job vacancies in our largest Norwegian newspapers, you will find that many firms and organizations advertise jobs in English. They obviously expect the job applications to be written in the same language. Actually, all you have to do is turn on a computer and access the net to find out how important English really is. Another example is higher education. At your upper secondary school, all of the textbooks you use, except for those in language classes, are written in Norwegian. However, if you decide to go on to college or university, many of your textbooks will be in English, even if you are studying medicine, social studies or engineering in Norway. An increasing number of courses are also being taught in English, often because of international students or because the lecturer does not speak Norwegian. Just at the University of Oslo, for instance, there are more than 800 courses taught in English. ...
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...MARKETING TERM PAPER FOR [pic] AIRLINES: A MODEL OF EXCELLENCE IN THE CIVIL AVIATION INDUSTRY Table of Contents 1.0 INTRODUCTION 3 1.1 Company Background 3 1.2 Research Topic 5 2.0 ENVIRONMENTAL ANALYSIS 6 2.1 Political, Economic, Social and Technological Analysis 6 2.2 Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis 7 2.3 Summary 9 3.0 SEGMENTATION, TARGET AND POSITIONING (STP) 10 4.0 PRODUCT, PRICE, PLACE AND PROMOTION (4Ps) 11 5.0 CONCLUSION 12 6.0 REFERENCES 13 6.1 ANNEX I 14 INTRODUCTION The Airline Industry has experienced global economic and ecological turmoil in the past two decades. This turmoil has brought to the fore the challenges being faced by the Aviation Industry in the world which have, in most cases, led to decreased profitability, lower growth rates, safety concerns and employee lay-offs among others. However, in-spite of the above mentioned challenges in the industry, Southwest Airlines has emerged as one of the most creative, most price competitive, safe, innovative and flexible company in the industry. The company has overcome unsurmountable challenges to become what is perceived today as a successful model of excellence in the industry with an extraordinary safety record in the last 40 years. In its forty-three years of service, the Dallas-based Airline continues to differentiate itself from other carriers with exemplary customer service delivered...
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...MARKETING PLAN Table of Contents Section Page Executive Summary 3 - 4 Product / Service Description 5 - 7 Target Market 8 - 10 Macro Environment 11 - 12 Microenvironment 13 - 15 Price 16 - 17 Channels of Distribution 18 Advertising, Sales Promotions, PR Plans 19 - 20 Budget for 3 Years 21 Reference Page 22 - 23 Executive Summary The following marketing plan will help guide the Golden State Warriors back into the respectability of the league. For the past sixteen years, the organization has been unsuccessful in all aspects of the business. Aspects include: forming a competitive team that consistently makes the post season year in and year out, staffing a highly qualified management group, and increasing single & season ticket sales over a three year span. With the goal to build a “winning NBA franchise,” we will first focus on the aspects of improving the culture and employing a new face for the team. With this, it will provide a more attractive setting for “big name” free agents to come join the Warriors and bring them back into a respectable state. With the marketing strategy that I will implement, it will give the Warriors increased amount of leverage against the other 30 NBA organizations by increasing the market share by at least 4.36%. With every available free agent in the market, the Golden State Warriors have a 3.33% chance which does not include...
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...ESPN X Games: Commercialized Extreme Sports for the Masses SMGT 798 Allison Renard A Paper Presented to the faculty of Lasell College in Partial Fulfillment of the requirement of the Degree Master of Science in Management. ABSTRACT For years, extreme sports had little to nothing in common with each other except for high risk, and an appeal to women and men from the ages of 12 to 34. Entertainment Sports Programming Network (ESPN), realizing this age group was a prime viewing audience, brought together several extreme sports and created yet another commercialized sporting spectacle. Since 1995, this television network has produced the Summer X Games. After these summer productions proved to be successful television and live spectator events, ESPN expanded into the winter extreme sports. The Winter X Games have been produced since 1997. This paper, which commences with the rise of extreme sports, is an historical and sociological analysis of the creation and growth of the ESPN X Games. While these commercialized adventure and extreme sporting events have had some obvious growing pains, both the Summer and Winter X Games have grown into events, which annually attract thousands of spectators and viewers while offering fame and a few dollars to their participants. INTRODUCTION One need only take a quick glance at the daily news to discover that society in general is still in a state of constant change (Leonard, 1993). In the United States, this is especially true...
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...THE SPANISH COLONIAL TRADITION From 1565 to 1898 the Philippines was a colony of Spain. During this long period, Spanish-influenced architecture appeared, namely, the iglesia or simbahan (church) and its adjoining campanario (bell tower) and convento (residence of the parish priest), the escuela (school), the fuerza or fortaleza (fortification), the civic buildings like the casa real and tribunal, the farola (lighthouses), the bahay na bato (dwellings of wood and stone), and the puente (stone bridges). It is generally acknowledged that the Philippines is the bastion of Christianity in the Orient. Some scholars believe that, because of this, the country absorbed the greatest degree of influence from the west in the Asian region, losing much of its identity in the process. Other scholars believe, however, that all these influences were really assimilated by the older ethnic base, which actually indigenized them. It is pointed out, for example, that the Spanish word for church, iglesia, never became fully accepted among the Filipinos, who used their own terms to denote a place of worship. Thus the Tagalog and Cebuano use simbahan, the Ilocano, simbaan, and the Pampango, pisamban. This process of indigenization was to characterize much of Filipino construction during the more than three centuries of Spanish colonization. The Beginnings The history of Philippine architecture under the Spanish regime begins with the arrival of Miguel Lopez de Legaspi’s expedition in 1565. In Cebu...
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...September 11, 2001. Where is the company headed in the future? Recommendations after a SWOT analysis will be made on how Southwest could remain one of the dominant leaders in the airline business. Southwest Airlines Corporate Stategy I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem: Where did Southwest Airlines begin and how do they stay competitive in the air carrier industry since the attacks on America the morning of September 11, 2001. 2. Summary statement of the recommended solution: Southwest can stay competitive by reshaping its rewards program and trying to increase its customer loyalty. B. The Situation Southwest Airlines began business in 1971 offering flights between Houston, Dallas and San Antonio Texas. Now Southwest Airlines operates in more than 35 states. It offers shorter flights than other air carriers; that average less than 1.7 hours. Most of Southwest’s flights are non-stop. Southwest Airlines customer focused attitude helps them to become the leader in US flights, according to the bureau of transportation statistics (docstoc). On September 11, 2001, terrorist attacks shut down the U.S. airline industry. The Federal Aviation Administration (FAA) suspended all commercial flights within hours after the attacks on the World Trade Center’s Twin Towers and the Pentagon and, although some flights resumed three days later on September 14, the industry still had not recovered nine months later. Continuing concerns about the...
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...enhance the Customer Experience; and donate their time and LUV to those who need it. At Southwest Airlines, we’re a Family dedicated to our Employees, our Customers, and the communities we serve. Our unique corporate Culture, commitment to giving back, and putting Employees first contributes to our being recognized as a best place to work. Southwest Airlines offers our Employees the freedom to pursue good health, create financial security, travel, make a positive difference, learn and grow, create and innovate, work hard and have FUN, and stay connected. In return, our Employees respond with passion, commitment, and a rich diversity of perspectives that translate into better Customer Service and a dedication to doing the right thing. Our Customers fly Southwest Airlines not only for programs like Bags Fly Free,® but because they like us. Together, as the hometown carrier that cares, we aspire to make a positive difference by giving back to the communities we serve. Our commitment to giving back gives our Employees a sense of pride and purpose that Southwest Airlines does the right thing. With a Warrior Spirit, a Servant’s Heart, and Fun-LUVing Attitude, we strive to do what’s right by our stakeholders and each other. It’s the Southwest Way. 2010 SOUTHWEST AIRLINES ONE REPORT™ 36 PEOPLE > EMPLOYEES Our nearly 35,0001 Southwest Airlines Family Members create innovative programs to increase productivity, generate ideas to trim costs, give back to our communities...
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