...Lindsey Laumand MKT/571 November 8, 2012 Vanessa Easter Kudler Fine Foods San Diego is known for its nice weather; relax atmosphere, and great amusement parks that attracts millions of tourist each year. Kudler Fine Foods is also known in San Diego for its gourmet items such as: bakery, produce, meats and seafood, and cheese and dairy and wine. Kudler strives to provide their customers with the finest and freshest products that are available in the market. Kudler Fine Food was founded by Kathy Kudler in June of 1998 (The website of Kudler Fine Foods (2012). Katy’s desire of offering customers with one stop shop and fresh ingredients became a reality with the opening of the first store in La Jolla California an upscale seaside community located just north of San Diego. The La Jolla store was an overnight success for Kudler,. Kudler open a second store in Del Mar California a beach town that is located in San Diego. Kudler latest store was open in 2003 in Encinitas California a costal beach town that is located in the costal are of San Diego. Success for business owners does not come without a market plan. Kudler recognized a need for the communities of La Jolla, Del Mar, and Encinitas and was able to deliverable products to the communities that meet their needs. Kudler understanding of a market analysis aids Kudler Fine Foods in expanding to 3 stores in five years. A market analysis is usually followed by a market plan. Identifying market needs allows business owners...
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...policing, what does he or she think about? Some may think it’s a way for police officers to know of a crime that’s going to take place. Others may think a group of policeman will gather together and come up with predictions on what crime is going to take place next and where. While both statements are somewhat true, let’s take a look at what predictive policing is and compare and contrast the application of information technology to optimize police departments’ performance to reduce crime versus random patrols of the streets. We’ll also take a look at COMPSTAT, define it, and discuss the basic IS functions in addition to how it allows police departments to respond to crime faster. In addition to COMPSTAT and its functions, we’ll discuss the SWOT analysis. Part I: Compare and Contrast the application of information technology (IT) to optimize police departments’ performance to reduce crime versus random patrols of the streets. Predictive policing is “taking data from disparate sources, analyzing them and then using the results to anticipate, prevent, and respond more effectively to future crime” (Pearsall, 2010). In other words, predictive policing is analyzing all of the data from crimes and using it to predict when the next crime(s) will occur. This is proven to decrease the crime rate. For instance, in Santa Cruz, California, two women were in the process of peering into cars in a parking garage. The computer program led the officers to this parking garage because it predicted...
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...Best Buy SWOT Analysis The following SWOT analysis is for Best Buy. Best Buy is an electronics and appliance retailing company that specializes in consumer electronics, home-office products, entertainment software, and household appliances. It is one of the largest specialty retailers in the United States, serving a diverse customer base. Best Buy’s current competitors include specialty home-office retailers (Staples, Office Depot); retail discounters (Wal-Mart); wholesale clubs (Costco, Sam’s Club); and online competitors (Amazon, Circuit City). Strengths * Revenue of $16.26 Billion and profit of $651 million in 2011 * Operate more than 1,150 stores in the U.S. and abroad * Retail class leader based on customer satisfaction surveys * Leading U.S. retailer in computers, televisions, tablets, and cameras * Implementation of green initiatives to reduce electronic waste Weaknesses * Initially established image as a lower quality retailer * Impact of class action lawsuit settlement in 2011 * Previously neglected niche market for higher end products Opportunities * Purchase of Carphone Warehouse Group interest (U.S. / Canada) * Growth in sales of mobile phones and tablets * Improving inventory management through long-term relationship with suppliers * Further expansion of chain by opening “mobile” stores * Increasing availability of higher end merchandise Threats * Online competitors * Pressure from competitors to reduce prices * Rising labor wages * Current economic...
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...Conduct a SWOT Analysis Belinda Pringle MGT 450 October 31, 2013 Douglas Nelson DSB Enterprises is an Independent Marketing Director (IMD) partnership affiliated with Team National. As an accredited member of the U.S. Chamber of Commerce, (2012), DSB Enterprises is confident in its affiliation with Team National. We offer membership savings by providing reduced costs of products and services in great variety in over 20 different industries while offering an industry leading compensation program for those that choose to market memberships, (bign.com, 2013). SWOT Analysis for DSB Enterprises/Team National. Strengths: Over $35.4 million annual revenue. #1 Rating with D& B. A+ rating with Better Business Bureau. 17 years successful experience in the industry. Unique opportunity to both save and earn. • Tools & supporting personnel available for training. • • Experienced workforce is dedicated to team culture. • • Leads MLM industry with hybrid binary compensation. • • Cost effective support materials. • • Cross-functional lines of communication between IMDs and support personnel. • • Strong partnership with communities as well as IMD collaboration. • • Proactive management team. • • Uniformity between divisions/teams. • • Strong communication between management, IMDs, and Business Exchanges. Weaknesses: MLMs are becoming competitive in modeling compensation plans and payout percentages after TN. U.S. based...
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...Individual Assignment: Create a Problem Statement on Kudler Fine Foods Introduction This paper examines Kudler Fine Foods’ marketing plan, identifying and defining issues existing in Kudler’s current marketing strategies and tactics. Ultimately this paper will identify where the company needs to carry out additional research and what is needed to make a clearer and more effective marketing plan. Kudler Fine Foods Kudler Fine Foods, an upscale specialty food store, was founded by Kathy Kudler in 1998 (Kudler Fine Foods, 2005). The three stores, located in the metropolitan area of San Diego, offer a large variety of domestic and imported products, aimed predominantly at a non-price sensitive customer base, prepared to pay more for quality and added value. The company has been quite profitable since its starts, however to continue its growth process Kudler Fine Foods needs to understand the importance of marketing research and formal marketing planning; establishing quantifiable objectives, specific strategies and detailed tactics to follow. Defining Problems at Kudler Fine Foods Lack of marketing information After having analyzed both the 2003 strategic plan and the company’s sales and marketing plan for 2007 on their intranet site, it is evident that there is lack of marketing information. Findings posted on the company’s site arouse suspicion that their strategies are essentially based on broad assumptions rather than facts. Good decisions need to be based...
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...2) In 200 to 250 words, conduct a basic SWOT analysis of an organization or department to which you belong. How do you see these factors affecting the direction of HR? Respond to at least two of your classmates’ posts by Day 7. I don’t belong to any organization, other than being a stay at home mom. So I will explain some examples off of that. Some of the strengths would include, my kids are strong individuals who are not afraid to speak their mind. They know right from wrong as do all other kids, but they also know that no matter what happens I am available to take care of the situation. If I were seen as the HR manager I would be doing the same thing. I take care of problems and am an advocate for my kids (employees if you must). When they have a problem at school I am able to meet with the teachers or principle whenever is convenient for them. I don’t have to try and make time in my schedule from work to meet with them. My children will also have many opportunities like going to baseball practice even though it starts when most parents are getting out of work. This can be seen as an external factor since I am unable to control what time practice starts. I can’t think of any threats that they will have to deal with outside of my home (organization). “SWOT is an acronym that stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to the organization, while opportunities and threats are external factors. The external focus of...
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...A SWOT Analysis is an internal assessment done for an organization to understand where it stands. SWOT stands for Strengths, Weakness, Opportunities, and Threats. The organization for which I will be conducting a SWOT Analysis for is the military. The military has a variety of strengths amongst its ranks to help with the day to day operations. Although news reports say differently, one of the military’s strengths is that the military has adequate financial resources available to them, along with having proprietary technology and patents that other countries are trying to catch on to. As stated in an online news article written by Matt Cox, “The Army has awarded BAE Systems a $43 million cooperative agreement extension to lead the Army Research Laboratory’s Micro Autonomous Systems and Technology Collaborative Technology Alliance for another five years. As a result, the company will have a significant role working with the MAST Alliance’s team of scientists from the U.S. Army, academia, and industry as it advances bio-inspired micro-robotics technology to extend the remote sensing capability of U.S. ground forces, according to a BAE Systems release.” Although it may seem that the Department of Defense (D.O.D.) is tightening its budget in other areas, it is clear that the D.O.D will go to extreme measures to maintain its high visibility in the war fighting platform of the world. With strengths come weaknesses, and like any other company or organization, the military has...
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...for assignment Case Study 1, which required our team to create a poster and present the analysis, and recommend for a future strategies, I need to understand some theories that are required in the case. After went through the textbook and several write up about SLEPT and SWOT analysis. SLEPT is one of the analysis that is frequently used by business analyst for examining the marco environment of the organisation that the business operations in. Most of the time, companies are unable to control the external environment factors but it can effectively have better understanding in it so that they can either exploit the situation to its advantage or minimise the impact that is to its disadvantage. The factors that influence the macro environment are SLEPT – Social, Legal, Economical, Political and Technological. In order to help me relate to the case study, I had posted myself with a few questions. 1) How will the factors impact business? The macro environment factors affect FedEx’s competition advantage in the market that it operates in. As a foreign international company, the political and legal factors are especially important for the business. Every change in policy and regulation may affect the way the business operates. The economical factor is also critical to the success of FedEx as the growth of ecommerce in China will bring demands to the logistic business. 2) How will this analysis help the company? Keeping abreast on the changes in the external environment allows FedEx...
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...Kudler Fine Foods- Strategy Sabrina L. Cox University of Phoenix MMPBL-502 Nema Hussein June 25, 2011 Kudler Fine Foods- Strategy Over the last 5 weeks, Kudler Fine Foods has made some decisions in expansion and, and the life of the business. As the life of the business is identified as the overview of management, the organizational behavior, operations management, marketing and regulatory environment, and now to review the strategy of Kudler . As an organization, Kudler has made some important steps to the success of the business, and doing so there has to be a strategic plan that will continue to build on the success of Kudler. Kathy Kudler has been the lead in all aspects of Kudlers success in offering the one stop shop scenario. The quality of products and services along with superior customer service is how the organization is successful. As a specialty store, the identified area of opportunity is continued growth. Kudler has started to provide organic produce, by partnering with local growers, and with the current offering of specialty items such as cheese, wine and meats. Being able to meet the need of the customer has proven to be a successful strategy for the business. The customer loyalty program and frequent shopper programs have served the business and customer extremely well and in order to enhance Kudler current desire to expand, a strategy will have to be implemented. Being able to assess how the change in technology for Kudler in creating business...
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...SWOT Analysis: Asphalt, Trucking and Pavement Dustin Ivers DeVry University BUSN115: Introduction to Business and Technology Professor Gary Foster June 12, 2012 I have completed a SWOT Analysis on a company named Asphalt, Trucking and Paving, more commonly known as ATP. Bill Watts was kind enough to allow me to interview him about ATP; Mr. Watts is ATP’s Controller. As Controller Mr. Watts oversees all the companies operations from the bid to the finished project. ATP’s mission statement is as follows; “ATP is a full-service asphalt paving contractor providing San Diego’s construction industry with an eco-friendly alternative to conventional methods of asphalt concrete mixtures, production and lay-down. Our green asphalt pavement services include new construction, repairs and maintenance by utilizing the latest in Warm-Mix Asphalt technology, material transport via California Air Resource Board compliant trucks and emissions compliant paving machinery.” (ATP, 2012) Below I have created a SWOT Analysis Chart of ATP and have explained each bullet point in length. Strengths: -Full Production and construction of asphalt-Previously established clients -Centralized low-cost location | Weaknesses:-Environmental controls and regulations-Competitive bidding climate-Unions | Opportunities:-The recession has limited the competition-Large work force-Road maintenance is inevitable | Threats:-Union Votes-Financial collapse of California-Oil prices | It is essential for a...
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...Couture Events Marketing Plan Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 2 Company Analysis 3 Customer Analysis 3 Industry Analysis 3 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Organization 9 7. Implementation Plan 9 8. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 9. Bibliography 1. Background Couture Events is a hall located in San Diego area that also services Orange County and Los Angeles. We also like to travel and do all kinds of events. We are designed to custom fit every style and personality with our creativity and expertise. San Diego is a multi cultural city and we offer a variety of options to create a unique moment. We take pride in our work and our staff is trained to offer the best service to our customers. 15% of our profit goes towards the breast cancer foundation. Not only are we creating a special moment for our customers but also for others. We believe in making the world...
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...SWOT Analysis: Starbucks Coffee Company Ravineel Chand MGT 450: Strategic Planning for Organizations (BII1607A) Professor John Bruning February 27th, 2016 Introduction SWOT Analysis is a useful technique utilized by organizations to understand the strength and weaknesses of the organization. Furthermore, it is also utilized to understand the opportunities which may be open to the organization and the potential threats that it may face. “Once a company has a firm understanding of where it stands financially, the next part of the internal assessment is conducting a SWOT analysis, which stands for a company’s strengths, weaknesses, opportunities, and threats.” (Abraham. S.C, 2012) Using a SWOT analysis allows organizations to carefully pinpoint where they stand against competition, where their weaknesses and strengths lie, and how to gain more opportunities within their respective markets. The purpose of this paper is to conduct a SWOT analysis of the Starbucks (SBUX) corporation This paper will also describe the history of the organization, its products and major competitors. History Starbucks Corporation, founded in 1971, is a retailer of specialty coffee. Starbucks retails a variety of drip brewed coffee, espresso-based hot drinks, other hot and cold beverages, complementary food items, coffee-related accessories and equipment, teas, ice cream, and items such as mugs, coffee beans, and music and other non-food products through retail stores in approximately 39 countries...
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...Advisor Signature ii ABSTRACT This study was undertaken to determine if it is feasible to open an organic restaurant in San Luis Obispo, CA. All collected data went into the development of a bare bones business plan for the organic restaurant. The report utilizes two techniques for analysis of this data. A strategic analysis was used to determine if the restaurant could be a legitimate competitor among the many local restaurants of San Luis Obispo. Strengths, weaknesses, opportunities, and threats were outlined, given weights according to their impact, and used to develop a SWOT matrix. Strategic goals were set after reviewing the matrix and a QSPM, quantitative strategic planning matrix, was created to determine which goal was worth pursuing. The final step in determining if the organic restaurant could compete in San Luis Obispo was to perform a competitive analysis against what were determined to be the top local competitors. Following the strategic analysis, a financial analysis was executed to determine whether the operation offered a profitable investment. This included an examination of startup costs and funding, as well as the creation of an income statement, statement of cash flows, and a balance sheet that were based off of a thirty-six month sales forecast. These financial forms made it possible to perform a break even analysis that had the final say as to whether or not the restaurant could be a profitable investment....
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...Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing Strategy for an Upstart Airline Joseph Deluca Table of Contents Overview……………………….. 1 Target Audience………………. . 2 SWOT Analysis…………… …… 2-4 MC Objectives………………….. 5 Strategic Plan…………………… 5 -6 The Budget……………………… 6 -7 Evaluation and Conclusion…….. 7 Citations…………………………. 8 Virgin America: Recreating the Airways How it’s Possible to Fly Low-Cost Luxury A Creative Marketing Strategy for an Upstart Airline By Joseph Deluca Overview Fledgling airline, Virgin America, is rethinking what it means to fly economy. Low cost shouldn’t infer low quality. Virgin America offers consumers style, relaxation and entertainment without emptying their pockets. A thorough and accurate creative work plan will allow Virgin America to produce an effective MC campaign that will yield a high ROI. The Virgin Brand The Virgin brand is synonymous with value style, a little bit of fun, irreverence and caring deeply for customers and employees (Reed, 1). Corporate Values Virgin America’s main principle is commitment. Virgin America is committed to environmental sustainability, governance and accountability, its employees and its stakeholders (VirginAmerica.com). Corporate Vision Within the next 5 years Virgin America aims to be the leading low- cost, high- luxury airline in the United States by expanding flights, its air force and by creating new destinations. Mission...
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...Herbert, Hung Ho, Denny Morrison, Stacy Oshrin FIN/370 March 18, 2013 Dr. Shadi Sifain Virtual Organization Strategy Kudler fine foods is a company that prides itself on a quality selection of spirits and wines as well as organic meat, seafood, and a huge variety of produce. In addition, Kudler offers gourmet cheeses from 21 countries and fresh baked goods. According to its corporate site, Kudler currently operates three stores in southern California. The company can deliver quality merchandise because they “shop the world" and “go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (University of Phoenix, 2013, para 3). The following analysis shall discuss several options available to Kudler Fine Foods when considering expansion from its current status as a privately held company. The options considered are to formulate an initial public offering, engage in the acquisition of a similar business, or merge with another company. Team B will compare and contrast the strengths, weaknesses, opportunities, and threats associated with each option. Globalization and exchange rates are a primary factor in expansion, and the team shall discuss the effects of globalization, factors associated with exchange rate risks and how best to mitigate such risk. In addition, the team shall formulate a recommendation of the best option for Kudler. Going Public through an IPO An initial public...
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