First of all it sounds like Sandwich Blitz is a unique business. With their offering of foods no other sandwich business has. This would be their main strength to keep the business above other shops that make sandwiches. Moving to a new city could be a strength with good opportunity for growth. This new market could open all kinds of possibilities. People like verity, with the right advertising opening in a new city could get them the exposer they need to become known nationwide. That alone could take there business to the next level. I also see one potential Weakness. In this new city sometimes people are hesitant to try new things. That could hurt them to start off in this new city. There is that possibility it may not take off in that city, just because there products they offer are not the usual in that city. The threats I see for them are the two new franchise operations that offer food and beverages similar to that of Sandwich Blitz.
These threats are potentially big and would depend on a lot of things. One biggy is if one or both of these new franchises were to open in the some cities as their current franchise. That would take some business from Sandwich blitz. But if either one would open in the same neighborhood that could potentially put a big impact on their sales. Getting back to opportunity, the new competition could put a fire in their motivation. Dalman and Lei could come up with specials and use their experience in advertising to keep or even gain new customers. Maybe even taking their business to the next level by opening for dinner, with a whole new