...| Potbelly Sandwich Shop | Memo To: From: Date: [ 10/25/2011 ] Re: Why Internationalize? Why this market? Why Internationalize? Why this market? While taking a look back at the history of Potbelly’s and the path it has taken over the past 34 years, it has come to my attention that it is about time we internationalize this amazing sandwich shop. Over the years we have gone from a small antique shop to the 8th fastest growing business on Crain’s top 50 fastest growing business list. With this kind of growth we went from 100 stores in November of 2005 to 200 stores in 2008. We have expanded into serving breakfast as well as opening up a drive threw and on-line ordering. With all of this growth, the United States can’t hold us in much longer; it is time for international expansion. Key Factors to Internationalizing Now: * More than doubled in size over last 4 years * Fresh made to order sandwiches * Green Initiatives and Neighborhood involvement * Very successful in American market Looking over the some 200 other countries markets that we could enter I have found what should yield the greatest success for this already successful company. That country is South Africa. South Africa has three major cities with over 3 million inhabitants all looking for a tasty sandwich at a reasonable price. The majority of the population is between the ages of 15 and 64 which mean the majority of the population makes their own buying decisions. With the way Potbelly’s...
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...sandwiches and soups. Our company consists of four owners each having different job titles. Our three main competitors in our market are firehouse subs, subway, and Jimmy Johns. Subway is the top competitor to Erbert & Gerbert Sandwich shops, having over 34,000 restaurants compared to our 47 locations across the country. Our franchise location is set in the middle of Central Michigan University. Our company plans to profit of the large majority of college students that are looking for something fast to eat. Through E- commerce we plan to bring more success to our company. We allow you to order online to make it more efficient to order food. Our potential customers will be the Central Michigan University college students as well as Mt. Pleasant townspeople. We decided to chose a franchise as a business investment because pf the free advertising owning a franchise business comes with. There are three specific marketing techniques our business will be focusing on, Social networks, free samples and flyers. Our annual operation costs of the company will be roughly…………..dollars. Our 12 month start- up plan goes into the details of how much each part of starting up a business will cost. The total estimated cost of starting up the Erbert & Gerbert Sandwich shop will be around 401,250 dollars. This is...
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...management APPLIED RESEARCH SUBWAY Sandwich shop Michael D. Robinson Ottis Walizer Park University Internet Campus A course paper presented to the School for Arts and Sciences and Distance Learning in partial fulfillment of the requirements for the degree of Baccalaureate Principle of Management Park University May, 2008 TABLE OF CONTENTS Page INTRODUCTION 3 BODY 3 International Business 4 Social, Legal and Ethical Responsibilities 5 General Planning & Strategic Planning 6 Operations Management and Plans 7 Organizing Work and Synergism 8 Organization Structure and Chart 8 Work Team Utilization 9 Staffing 10 Employee and Manager Development 10 Motivating Employees 12 Leadership and Management 13 Managing Conflict and Stress 13 Managing Change 14 Controlling 15 Appraising and Rewarding 16 Operations Control 16 CONCLUSION 17 REFERENCES 18 INTRODUCTION SUBWAYS restaurants were developed by Fred La Duca and Dr. Peter Buck in Bridgeport, Connecticut, back in the summer of 1965. Fred was looking for a way to pay for college and one of his parents closes friends, Dr. Peter Buck, told him to open a sandwich shop. The suggestion came for a sub shop because they were very popular at the...
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...Subway’s mission * History of Subway * SWOT analysis * Organization chart * Managerial functions * 5 functions of management * Planning * Organizing * Staffing * Directing * Controlling HISTORY OF In 1965, Fred Deluca had just graduated from high school in Bridgeport, Connecticut, USA. Like many young adults his age, he had dreams of attending college. Although he was a hard-working, competent and dependable young man, the $1.25-per-hour he earned working at the local hardware store wouldn’t be enough to finance his education.Discouraged, Fred decided to ask Dr. Peter Buck, an old family friend, for some advice. The two had known each other for years and Fred half expected Dr. Buck to loan him the money for college after telling him of his plans to study to become a medical doctor. Instead, Dr. Buck gave Fred an idea that would change his life and the lives of people around the world."I think you should open a submarine sandwich shop," said Dr. Buck.At first Fred was skeptical, but after Dr. Buck explained how the sandwich shop could finance Fred’s future education, he was on board. That night, Fred and Dr. Buck formed a partnership that would lead to the first SUBWAY® restaurant.By lunchtime on the first day Fred and Pete’s submarine shop was open, customers were pouring in. From that day on the company continued to grow. Fred and Pete had a goal of opening 32 submarine sandwich shops within 10 years. By 1974...
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...For example, if your company is established, consider describing what it set out to do, how it has accomplished goals to date, and what lies ahead. If new, summarize what you intend to do, how and when you intend to do it, and how you think you can overcome major obstacles (such as competition).You can also choose to use the following four subheadings to organize and help present the information for your executive summary.Note: to delete any tip, such as this one, just click the tip text and then press the spacebar. | Introduction Major Aspects of Marketing Plan Budget Statement Table of Contents I. Executive Summary 1 Introduction Major Aspects of Marketing Plan Budget Statement II. Introduction 2 History Performance Purpose III. Situational Analysis 3 Market Analysis Market Segmentation Competition Pricing IV. Marketing Planning 4 Marketing Objectives Target Markets Product Promotion Distribution Price V. Implementation and Control of the Marketing Plan 5 VI. Summary VII. Appendix—Financial Analysis 6 Sales Forecast Estimates of Marketing Costs Executive Summary | Write this last so that you can summarize the most important points from your business plan. Provide a concise but positive description of your company, including objectives and accomplishments. For example, if your company is established,...
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...Subway Franchise Business Plan ¬¬¬SUBWAY FRANCHISE GULFWAY Shopping Center Franchise owner Back in 1965, Fred DeLuca set out to fulfill his dream of becoming a medical doctor. He needed a way to pay for his education. A friend by the name of DR. Peter. Buck offered a suggestion of opening a submarine sandwich shop. Fred was able to obtain a loan of a 1,000 dollars and Fred’s Friend Peter. Buck offered to become business partners with him. After that they were able to start on an incredible journey that would revitalize the fast food market. The first store they were able to open was in Bridgeport, Connecticut in August, 1965. Then, after words they set a goal of having 32 stores opened in 10 years. Fred soon learned the basic ins and outs of running his fast food chain. Fred was able to operate his business with low costs and high profit while providing excellent service and high quality of food. These lessons would later serve him well in the Subway empire he was building. Now the Subway brand is the world’s largest sandwich shop which now consists of over 37,000 shops worldwide. Type of ownership This will be a LLC company and Franchised owned. I have picked this route because the company is already established and has done well on the market. I will be a LLC as well because if for some unseen reason in the future my business is sued I will not lose all my assets as well as the business. There were many reasons for me choosing...
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...Purpose All businesses are made for a purpose. Basically when they do something, they do it for a reason. Sometimes businesses do not make a profit or a loss, they provide services to their customers. For example Vauxhall produces goods to sell, so they will be examining their profit or loss at all times. Solicitors provide legal service to help people meet their needs. They are not making a profit or loss. This is their purpose. What is franchise? A franchise is an agreement or license between two parties which gives a person or group of people (the franchisee) the rights to market a product or service using the trademark of another business (the franchisor). The franchisee has the right to market the product or service using the operating methods of the franchisor. The franchisee has the duty to pay the franchisor certain fees and royalties in exchange for these rights. The franchisor has the duty to provide these rights and support the franchisee. Franchising is not a business or an industry, but a method used by businesses for the advertising and distribution of their products or services. Both franchisor and franchisee have a strong fixed interest in the success of the brand and keeping their customers happy. What is sole trader? When setting out in business, you will be setting up the business on your own, using your own personal capital to get started. If this is the case you will be known as a Sole Trader, the sole trader is the simplest business to develop. ...
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...a thousand dollars from a friend, Dr. Peter Buck with an agreement to become business partners. The first Subway opened up in Bridgeport, Connecticut in August of ninety sixty five. Fred quickly learned the value of serving well –made and high quality sandwiches along with top notch customer service. Other key things Fred learned early during his business venture was the importance of keeping your operating expenses low and finding good locations for new restaurants. Today Subway is a chain restaurant with more than thirty seven thousand sandwich shops around the world. The marketing strategy at Subway focuses on the fresh, healthy, and custom made in front of you sandwich consumers want. Subway’s concept of serving fresh made sandwiches on their fresh baked bread along with them being made directly in front of the customer has proven to be strong winning marketing strategy with its customers across the world. The sandwich shop has been working hard to strengthen their health conscious customers’ which has proven very successful for the company. It only makes sense with the healthy fast food alternative Subway offers that their marketing slogan is “Eat fresh”. Subway uses television commercials as one of its marketing strategies because it reaches a large number of potential customers and allows them to provide a visual of the freshly made sandwiches offered. In order to promote the healthiness of their sandwiches, they launched the promotional series of commercials...
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...BEANTAGE COFFEE SHOP MARKETING PLAN I. EXECUTIVE SUMMARY Beantage Coffee Shop Beantage Coffee Shop is a café that serves different kinds of coffee, sandwiches, salads, rice meals, pasta and a variety of snacks. It is located at the 2nd Floor of the F1 Building on Molino Road, Bacoor, Cavite. Company History Growing up, Lovely Danganan (owner) already set her eyes to business. Her family used to run a coffee shop business when she was in college. Because of her passion for business, she took her internship in the United States of America and went to different barista seminars. Then she worked for Hyatt Hotels and became a barista at Starbucks where she was employed for 6 months. She then finally realized that she wanted to pursue her own line of business with her own expertise. On December, she returned to the Philippines and started planning out the business. She used all the knowledge she had gathered from her work experiences and together with her boyfriend, they put Beantage Coffee Shop to life in April 20, 2014. With its 1 year and 9 months of existence, the company aims to appeal to the students, specifically of the University of Perpetual Help System Dalta – Molino campus (UPHSD), employees, families and couples. Its main branch is located in Imus, Cavite while its second branch opened in Molino, Bacoor, Cavite, on August 22, 2015, and its third branch was established on November 15, 2015 at Tirona Highway. Sandwiches & Snacks | Tuna Sandwich | Php 65...
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...HISTORY OFIn 1965, Fred Deluca had just graduated from high school in Bridgeport,Connecticut, USA. Like many young adults his age, he had dreams ofattending college. Although he was a hard-working, competent anddependable young man, the $1.25-per-hour he earned working at thelocal hardware store wouldn’t be enough to finance his education.Discouraged, Fred decided to ask Dr. Peter Buck, an old family friend, forsome advice. The two had known each other for years and Fred halfexpected Dr. Buck to loan him the money for college after telling him ofhis plans to study to become a medical doctor. Instead, Dr. Buck gaveFred an idea that would change his life and the lives of people aroundthe world."I think you should open a submarine sandwich shop," said Dr. Buck.At first Fred was skeptical, but after Dr. Buck explained how thesandwich shop could finance Fred’s future education, he was on board.That night, Fred and Dr. Buck formed a partnership that would lead tothe first SUBWAY® restaurant.By lunchtime on the first day Fred and Pete’s submarine shop was open,customers were pouring in. From that day on the company continued togrow. Fred and Pete had a goal of opening 32 submarine sandwich shopswithin 10 years. By 1974, eight years after they opened their firstsandwich shop, Fred and Pete owned and operated sixteen shopsthroughout the state of Connecticut, only halfway to their goal.As Fred and Pete looked to grow the business, talk turned to franchising, 4. an idea they had previously...
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...Introduction Before introducing the history, mission, and vision, I am enterprising a fast food company, Subway® restaurants in Malaysia. Subway® restaurants are the world's biggest submarine sandwich chain working more units in the US, Canada and Australia than McDonald's does (Dec 16, 2009). Today, there are more Subway restaurants in the world than other restaurant chain, 42996 restaurants in 108 countries, and there are 177 restaurants in Malaysia. “Subway, eat fresh”. (Nov27, 2013) History The founder of Subway, Fred Deluca. In 1965, he had just graduated from high school in Bridgeport, Connecticut, USA. He had dreams of attending college and he was a hard-working, competent and dependable young man, however, the $1.25-per-hour he earned working at the local hardware store would not be enough to finance his education. Discouraged, he decided ask an old friend, Dr. Peter Buck for advice and he gave Fred an idea to open a submarine sandwich shop that he would change his life and lives of people around the world. Dr. Buck explained how the shop could finance his future education. After that, they formed a partnership that would lead to the first SUBWAY® restaurant. The company continued to grow from first day. From that day, they had a goal of opening 32 submarine sandwich shops within 10 years. As Fred and Dr. Buck searched for approaches to develop the business, they settled on a choice that franchising was the way to obtain their objective. So Fred met with his...
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...College Subject: Solicitation for acceptance of the report Sir We are glad to be able to submit the report on the basis of our Business plan. This report is all about a company name “Quiznos Sub” which is new in our country. We tried our best to include information, which we collected from both primary & secondary sources. We eagerly believe that you will find the report according to your specification & will enjoy it as much as we’ve finished while preparing it for you. Thanking you Yours truly, All group members of Spark General Description Of The Venture Quizzes Sub is a fast food sandwich-franchise that specializes in toasted submarine sandwiches. As of 2005, it is the second largest submarine sandwich shop chain in North America, passing the older and slower growing simple though still a fraction of the size of the subway. There are over 5000 shops located in the United States, over 300 in Canada and 100 more scattered in 20 other countries including the UK,Ireland,...
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...Quiznos Gets Toasted: Exploring the Decline of Quiznos Corporation Executive Summary goes here History In 1981, Quiznos Corporation opened their first sub sandwich shop in Denver, Colorado. The Quiznos concept and menu was created by restauranteur Todd Disner and chef Jimmy Lambatos. Their toasted subs, specialty recipes, and quality ingredients made them immensely popular. Two years after opening, the company began franchising, and in 1991 Quiznos had 18 locations. Also in 1991, the company was sold to franchisees, father and son duo, Rick and Richard Schaden. The Schadens were motivated to grow the company; and by 2007, Quiznos had more than 5,000 locations and was one of the fastest growing restaurant franchises. The speedy growth can be attributed to marketing initiatives, reduced franchise start up costs and hiring Area Directors. Area Directors were hired to oversee specific markets, and they were allocated a certain amount of new franchises to develop in a predetermined amount of time. As quickly as Quiznos rose they seemed to fall just as fast. “Things came to a head in 2006, when about 10,000 of the chain’s franchisees filed a class action accusing the company of overselling its markets and making its franchisees “captive customers.”” (Strauss, 2015) The unsatisfied franchise owners combined with the highly competitive market was a recipe for disaster. In 2012, a group of creditors insisted a restructuring...
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...MODULE 1, ASSIGNMENT 3 August 2, 2011 Livoria Sandwiches Inc. It was 2:00 a.m. and Paul Livoria sat in the corner stall of his restaurant staring out the window into the parking lot. His brother Sam was in the kitchen cleaning up after a very long day. Paul felt very restless, partially because of the seven cups of coffee he had had, but mostly because he was feeling very overwhelmed. He thought to himself, “Running these two restaurants shouldn’t be so complicated.” At age 46, maybe it was time for a change. The Birth of Livoria Sandwiches Inc. Brothers Paul and Sam Livoria founded Livoria Sandwiches Inc. as a Canadian Controlled Private Corporation (CCPC) in December 2000, but began operations in January 2001. Both brothers had worked for Link Motor Company in the City of Dawkins (a major city of 275 sq. km) in one of its manufacturing plants. Paul was a truck production supervisor and Sam was an automobile line worker. Unfortunately, in 2000, both brothers were laid off as there was a huge decline in the automotive sector. With the severance packages they received, Paul and Sam opened up their first store. Both of them have no formal business training and many decisions have been made through “trial and error.” After five years of positive growth, Paul and Sam decided to open up a second location in a high-traffic area in Zone 1 (five kilometres away from each other) in Dawkins. Below is a map of the city: © 2011 The Society of Management Accountants of Canada. All...
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...Snapple is the brand of fruit juices and teas that was founded in Brooklyn, New York in 1972 by a company known as Unadulterated Food Products. The company supplied their production to healthy food stores because Unadulterated Food Products was one of the first companies in the United States to manufacture juices and other beverages made from natural ingredients. In the history of marketing the Snapple case is known as “a three act play” for its rise and fall in the hands of different owners. First of all , I want to discuss brand elements that differentiate it from all other brands on the market. “Snapple” name was created when an apple soda fizzled so much that several bottles exploded and that is how the “snap” in the eventual name was inspired. The owners of the brand, brothers-in-law Leonard Marsh and Hyman Golden bought the rights of the brand name from a man in Texas for $500. That brand element is definitely memorable and meaningful. The second brand element that defined Snapple from other competitive brands was brand character. Unadulterated Food Products became one of the first companies to enter the 'New Age Beverages' market, which included non-carbonated drinks like tea and natural juices. This element is meaningful and likable by consumers who care about their health. The slogan of the brand, which is another brand element, was “The first company to produce a complete line of all-natural beverages” and “Made from the best stuff on Earth”. These slogans...
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