...MKT 412A-CE | Sanger-Fisker Case | Philip Carr | 10/28/2014 10/28/2014 Major Issue or Decision: The two parties up for question in this case study are the Sanger and Fisker Automotive Companies. Sanger is a privately owned company that currently maintains eight highly reputable dealerships in the Florida and Georgia area, most of which fall into the luxury car category. The Sanger Automotive Company has been able to position themselves as a well-known and trusted car dealer in the area that began with its first Cadillac dealership in 1950. Currently the organizations President is Robert Sanger, son of the founder, whose main goal is to maintain his company’s reputation for delivering exceptional customer service when using any of their locations. So it’s no surprise that when Fisker Automotive, the new leader in the luxury electric car market, shows interest in making a franchise agreement with Sanger the companies presidents is uncertain about how to proceed. Fisker Automotive is a U.S. based electric car company that was recently founded in 2007 by ambitious executive design director and CEO Henrik Fisker, who is well known for holding a variety of high level design positions. The companies co-founder is Bernhard “Barry” Koehler who holds the position of COO at Fisker, having earned his expertise from his prior duties at Ford Motor Company’s Global Advanced Design Studio as the director of Business and Operations. The duo has proven to produce success as they...
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...Sanger Questions 1. How would you describe the U.S. electric passenger car industry in 2011? The U.S. electric passenger car industry in 2011 was described as being in its infancy, because it is still a new concept to buyers. However there are signs of growth from 2011-2015. Buyers do not consider the car because of price, travel range and vehicle size, along with other secondary concerns. 2. Based on HEV sales to date, how would you describe U.S. buyers of electric passenger cars? Based on sales to date, the segmentation of U.S buyers is seemingly a very “niche” market as it is segmented to middle aged, large income, warm urban or suburban climates. U.S consumers are /unaware of the new technology, which makes them apprehensive to purchase them, especially at the high prices they are being sold for. 3. What might be a customer value proposition for BEVs and PHEVs expressed in fewer than 25 words? Driving electric; a luxury way to drive economically. Environmental friendliness, combined with the luxury comfort and power, all while using friendly energy. 4. How should the Fisker Karma Sedan be positioned in the marketplace? It should be positioned to the slightly more wealthy individuals that have families. The sedan being priced over 100k makes it a luxury item that is at least attainable to this demographic of wealthier consumers. The targeting shouldn’t be marketed as “the one car your family needs,” however, it should be marketed as the next addition to your...
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...General Motors Bankruptcy 2009 “After years of losses, the troubled automaker is forced into bankruptcy. GM is set to close a dozen facilities and cut more than 20,000 jobs” (Isidore, 2009, para. 1). After the Second World War, General Motors (GM) conquered the American automotive market capturing 50.7% of its market niche in 1962 (Holstein, 2009). Whether GM was late introducing a new feature or design was irrelevant, Bob Lutz (cited in Holstein, 2009) was quoted as saying "we had such enormous power that we could always steamroller everybody else." In 2009 GM’s stock dropped below that of the minimum price required to trade in the New York stock market and closed at its lowest in 76 years at 37 cents (Sandler, Green & Ramsey, 2009). GM therefore was obligated to file for bankruptcy protection. The aim therefore of this paper is to do the following: * Review the General Motors bankruptcy that occurred during 2009. * Identify the type of bankruptcy and the decisions which went into the bankruptcy declaration. * Review how the creditors of GM and workers and related businesses at GM fared in the bankruptcy process and the positives and negatives of this bankruptcy making use of examples and * Discussing whether there is a moral hazard in allowing companies that make bad decisions to survive bankruptcy. Brief Review of GM’s Bankruptcy According to Business Week in 2005, the Chief Executive of GM G. Richard Wagoner Jr. decided to publish an internal...
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...General Motors and the Auto Industry: A Strategic Analysis Drexel University Management 450 5/21/2009 Helena Boe, Diane Ketler, Nicole O’Keefe, Andrew Rubenstein, James Siverio Table of Contents Executive Summary 3 A Snapshot of General Motors Today 4 The Strategic Issue Facing GM: Avoiding Bankruptcy 5 The Economy Today 6 History of the recession 6 Economic Climate 7 Stimulus Package 7 Gross Domestic product 8 Inflation Rate 8 Unemployment Rate 8 The Auto Industry Today 9 GM’s Strategy 11 Threats Affecting GM 12 Threat of Rivalry 12 Threat of suppliers 14 Economic Threats 16 Threat of Substitutes 17 Threat of Buyers 18 Threat of Entry 20 Weakness of Internal Cost Structures 21 Government Intervention and the Restructuring of GM 22 GM’s Outlook/Recommendations 23 Works Cited 25 Executive Summary General Motors (GM) is one of the big three auto makers of the world (GM, Ford, and Chrysler) and has historically been the largest and most successful. They have built some of the most famous and classic vehicles on the road which have portrayed messages of both modesty and display of class for a market of consumers who range from working class to music superstar; as Alfred P. Sloan, CEO of the 1920s put it, GM makes “a car for every purse and purpose.” In recent years however, GM has taken an unexpected turn for the worse due to the changing economic climate that is affecting the world. Many economists argue that the US has been pushed into a...
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...[pic] [pic] Wal-Mart Case Study – RFID and Supply Chain Management FINAL PAPER By Group 2 Group Members: Angrish, Sangita Chivukula, Venkata S. DeWitt, Brendon Patel, Raxesh Shamsi, Shazeb Yellapragada, Ramachandra Date: November 30, 2005 Table of Contents Introduction 4 Why RFID over Bar-Code? 4 RFID Infrastructure 5 Introduction to Supply Chain Management 7 Wal-Mart Introduction and its Business Processes 9 Operations 9 Business Model 10 Market Strategy of Wal-Mart 10 Organizational Development 10 Competitive Advantage 11 Market Opportunity 11 Supply Chain Management at Wal-Mart 11 Procurement and Distribution 11 Logistics Management 12 Inventory Management 12 RFID in Wal-Mart 13 Efficiency in Supply Chain with RFID 14 Wal-Mart Suppliers 15 Kimberly-Clark 15 Kraft Foods 15 Gillette 15 Current Usage of RFID 16 RFID in Military 16 Successful RFID Implementation in different Industries 17 Volkswagen 17 Supermarket tries out smart tagging 17 Sun Microsystems sets up RFID test centre in Scotland 17 I.B.M. Expands Efforts to Promote Radio Tags to Track Goods 17 Texas Instruments 17 EPC global Network 18 Limitations and Challenges of RFID 18 Future of RFID 20 Future Applications 20 REFERENCES: 22 Introduction Technology is inevitable in every sphere of life today; it has always made things easier. Wal-Mart works on the same strategy, from the...
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...beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation efforts - in terms of growth, productivity and cost cuts, especially the efficacy of '10,10,10' goal in a family-run business • To identify various challenges...
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...INTRODUCTION Tuong An Co., want to expand its business into India; thus; we need a detail plan to make our penetration into India market. When we do analyze about the Indian cultural and analysis, we find the information that is general in nature, focusing on product categories. Therefore, we will perform the next to parts “Market Audit and Competitive market analysis” and “Preliminary marketing plan”. In part III, “Market Audit and Competitive market analysis”, the data generated in part III are used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry to the develop the final step, the action plan. This part concludes some evaluations of the products, the description of our market in India. Moreover, we also compare and contrast our “Van Tho” vegetable oil and the competition’s products. We also give some numerous data to easier forecast about this market. In part IV, “Preliminary marketing plan”, we will gather the information from Part I “Cultural analysis” to part III to develop a marketing plan for “Van Tho” vegetable oil in the our target market in India, Mumbai and New Delhi. We would point out the opportunities, threats, strengths, weaknesses to understand what we have and what we have to do next. We also provide the plan of promotion, distribution when we first introduce our “Van Tho” vegetable oil in our target market. Also provided in this paper is other information which is necessary for our plan. This...
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...Hodgetts−Luthans−Doh: International Management, Sixth Edition Back Matter Endnotes © The McGraw−Hill Companies, 2005 Endnotes ■ Chapter 1 1. J. Whalen and B. Bahree. “How BP Learned to Trust Ally That Once Burned It,” Wall Street Journal, February 27, 2003, p. A4; “BP Won’t Abandon Driving Forces,” Wall Street Journal, November 27, 2003, p. A7. “Dell Set to Create More Than 100 Full-Time Jobs in Bray,” Irish Times, August 17, 2002, p. 15. Peter Landers, “Foreign Aid: Why Some Sony Gear Is Made in Japan,” Wall Street Journal, June 14, 2001, p. A1. Barnaby J. Feder, “IBM Beats Earnings Expectations Again,” New York Times, January 17, 2003, p. C4. Peter Landers, “Volkswagen and GM Racked Up Strong Sales in China in 2003,” Wall Street Journal, January 6, 2004, p. A3. Peralte C. Paul, “Daimler Bails Out of Deal,” Atlanta JournalConstitution, September 24, 2003, p. A1. Nicholas Itano, “GM Returns 10 Years After End of Apartheid,” New York Times, January 30, 2004, p. W1. Saritha Rai, “A Giant So Big It’s a Proxy for India’s Economy,” New York Times, June 6, 2004, p. W1. Ibid. WTO, “World Trade 2003, Prospects for 2004; Stronger Than Expected Growth Spurs Modest Trade Recovery,” WTO Press Release 373, April 5, 2004, p. 1. Ibid. Thomas Friedman, The Lexus and the Olive Tree: Understanding Globalization (New York: Farrar, Straus & Giroux, 1999). Jonathan P. Doh and Hildy Teegen, Globalization and NGOs: Transforming Business, Government, and Society (Westport, CT: Praeger,...
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...2014 THIRD-PARTY LOGISTICS STUDY The State of Logistics Outsourcing Results and Findings of the 18th Annual Study 2014 18TH ANNUAL THIRD-PARTY LOGISTICS STUDY Contents 4 Executive Summary 8 Current State of the 3PL Market 16 Big Data in 3PL-Customer Relationships 24 Preferential Sourcing 32 Smart Growth Leadership 38 Shipper-3PL Relationships 44 Strategic Assessment 48 About the Study 52 About the Sponsors 54 Credits 56 Contacts ©2014 C. John Langley, Jr., Ph.D., and Capgemini. All Rights Reserved. No part of this document may be reproduced, displayed, modified or distributed by any process or means without prior written permission from Capgemini. Rightshore® is a trademark belonging to Capgemini. www.3plstudy.com Supporting Organizations: 4 2014 18TH ANNUAL THIRD-PARTY LOGISTICS STUDY Executive Summary Current State of the 3PL Market In the 2014 18th Annual Third Party Logistics Study, survey results showed the continuing, positive overall nature of shipper-3PL relationships. Both parties view them as being successful, and shippers are seeing positive results again this year: an average logistics cost reduction of 11%, average inventory cost reduction of 6%, and an average fixed logistics cost reduction of 23%. Shippers agree that 3PLs provide new and innovative ways to improve logistics effectiveness, and that they are sufficiently agile and flexible to accommodate future...
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...SIXTH EDITION STRATEGIC MANAGEMENT IN ACTION Mary Coulter Missouri State University Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Stephanie Wall Senior Acquisitions Editor: April Cole Editorial Project Manager: Claudia Fernandes Director of Marketing: Maggie Moylan Senior Marketing Manager: Nikki Ayana Jones Marketing Assistant: Gianna Sandri Senior Managing Editor: Judy Leale Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Creative Director: Blair Brown Senior Art Director: Kenny Beck Text Designer: LCI Design Cover Designer: LCI Design Cover Art: Svetoslav Iliev/Shutterstock.com Permission Specialist: Brooks Hill-Whilton Media Project Manager, Production: Lisa Rinaldi Senior Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management and Composition: Integra Printer/Binder: RRD/Willard Cover Printer: Lehigh-Phoenix Color Text Font: 10/12, Times LT Std Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2013, 2010, 2008 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights...
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...E SSAYS ON TWENTIETH-C ENTURY H ISTORY In the series Critical Perspectives on the Past, edited by Susan Porter Benson, Stephen Brier, and Roy Rosenzweig Also in this series: Paula Hamilton and Linda Shopes, eds., Oral History and Public Memories Tiffany Ruby Patterson, Zora Neale Hurston and a History of Southern Life Lisa M. Fine, The Story of Reo Joe: Work, Kin, and Community in Autotown, U.S.A. Van Gosse and Richard Moser, eds., The World the Sixties Made: Politics and Culture in Recent America Joanne Meyerowitz, ed., History and September 11th John McMillian and Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Michael Adas, ed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by ...
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...This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Organization The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business. WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and understanding the impact of ethics on global businesses. Additionally, students will explore the evolution of international trade from past to present, with a focus on how firms and professionals can better understand today’s complex global business arena by understanding the impact of political and legal factors. The section concludes with a chapter on understanding how cultures are defined and the impact on business interactions and practices with tangible tips for negotiating across cultures. WHERE? Section two develops student knowledge about key facets of the global business environment and the key elements of trade and cooperation between nations and global organizations. Today, with increasing numbers of companies of all sizes operating internationally, no business or country can remain an island. Rather, the interconnections between countries, businesses, and institutions are inextricable. Even how we define the world is changing. No longer classified into simple and neat...
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...2009 REPORT TO CONGRESS of the U.S.-CHINA ECONOMIC AND SECURITY REVIEW COMMISSION ONE HUNDRED ELEVENTH CONGRESS FIRST SESSION NOVEMBER 2009 Printed for the use of the U.S.-China Economic and Security Review Commission Available via the World Wide Web: http://www.uscc.gov dkrause on GSDDPC29 with K1 VerDate Nov 24 2008 08:23 Nov 10, 2009 Jkt 052771 PO 00000 Frm 00003 Fmt 6012 Sfmt 6602 M:\USCC\2009\52771.XXX APPS06 PsN: 52771 M:\USCC\USChina.eps Report Documentation Page Form Approved OMB No. 0704-0188 Public reporting burden for the collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington Headquarters Services, Directorate for Information Operations and Reports, 1215 Jefferson Davis Highway, Suite 1204, Arlington VA 22202-4302. Respondents should be aware that notwithstanding any other provision of law, no person shall be subject to a penalty for failing to comply with a collection of information if it does not display a currently valid OMB control number. 1. REPORT DATE 3. DATES COVERED 2. REPORT TYPE 01 NOV 2009 4. TITLE AND SUBTITLE 00-00-2009 to 00-00-2009 ...
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...Page No. 2 Index Swachh Bharat Mission FEB & MARCH, 2015 AUGUST, 2012 Page No. 4 Insurance Sector In India Page No. 5 Bharat Ratna Award Designed by: Chandan Kumar “Raja” For Advertisement Contact at : 9958790414 Join us at Facebook: https://www.facebook.com/iasexamportal Follow us at Twitter: https://twitter.com/iasexamportal CURRENT AFFAIRS National Issues International Issues India & the World Economy Science and Technology Sports Awards & Prizes In The News 6 14 20 23 39 51 58 64 Disclaimer: Editor and Publisher are not responsible for any view, data, figure etc. expressed in the articles by the author(s). Maps are notational . All Disputes are subject to the exclusive jurisdiction of competent courts and fourms in Delhi/New Delhi only. Selected Articles from Various Newspapers & Journals Page No. 67 91 Cyberspace Page No. 93 Regional Rural Banks The Mauryan Empire Model Paper G.S. Paper I 94 117 Join Online Coaching For IAS Pre & Mains Exams http://iasexamportal.com/civilservices/courses Project Mausam and Maritime Silk Route SWACHH BHARAT MISSION Throughout the world around 2.5 billion people do not have toilets to use, out of those 250 crore people 65 crore live in India alone. In order to solve this big challenge government of India has launched “Swachh Bharat Mission” on the birth anniversary of Mahatma Gandhi and former Prime Minister Lal Bahadur Shastri...
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...http://www.nckvietnam.com Understanding the Global Spa Industry http://www.nckvietnam.com This page intentionally left blank http://www.nckvietnam.com Understanding the Global Spa Industry: Spa Management Marc Cohen and Gerard Bodeker AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEWYORK • OXFORD • PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier http://www.nckvietnam.com Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA01803, USA First edition 2008 Copyright © 2008 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http:/ /elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any...
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