...BUSINESS MARKETING by: Prof. Joffi Thomas Case Analysis Note: SAP : Building a Leading Technology Brand Name | Roll number | Bankim Kala | EPGP-06-013 | Sanjib Roy | EPGP-06-061 | T Shravan Kumar | EPGP-06-178 | Prakhar Gupta | EPGP-06-047 | Case Preparation Questions 1) What should SAP stand for? What is its brand promise? Answer: Back in 2000, SAP was the leading enterprise software provider in very major market of the world having 12500 individual customers and 25000 software installations. However, it was losing the battle of perception having been perceived as being left out of the E-Business boom of 2000’s. Primary reason for the same was that this was a product driven company and did not devote many resources to marketing and branding. In contrast, SAP should be a market driven company and should stretch itself by communicating its success stories with customers, stakeholders, employees as well as competitors. SAP should first realize that Branding is a strategy problem and not an advertising problem, so the measures that they took like launching ‘mySAP.com’ are not going to help them in their cause. We would suggest the following three-pronged approach that they should follow in order to make it relevant to its customers as well as clearly convey the value proposition of their products and services: * Brand Awareness: SAP, as a brand, should clearly communicate both the tangible...
Words: 1531 - Pages: 7
...procedures set down by the College. Please see your student handbook for further details of what is / isn’t plagiarism. | Coursework Regulations 1 You are required to submit your coursework on-line through online e-learning system http://stponline.org.uk. Detailed information about this is available in the student handbook submission. 2 Details of submission procedures and penalty fees can be obtained from Academic Administration or the general student handbook. 3 Late coursework will be accepted by Academic Admin Office and marked according to the guidelines given in your Student Handbook for this year. 4 If you need an extension (even for one day) for a valid reason, you must request one, using a coursework extension request form available from the Academic Admin Office. Do not ask the lecturers responsible for the course - they are not authorised to award an extension. The completed...
Words: 11861 - Pages: 48
...Evaluation of Audit Software The role of an auditor is to analyze a company’s financial transactions and to form an opinion as to whether the accounts show a true and fair view of a company’s financial position. Auditors use generalized audit software (GAS) to analyze huge amount of financial data efficiently. Two leading standalone GAS software programs are Audit Command Language (ACL) and Interactive Data Extraction and Analysis (IDEA). This paper will evaluate the two programs for needs assessment, product availability, support and cloud computing capabilities. Audit Command Language (ACL) ACL is an industry leader with an active community of more than 14,000 customers around the globe-including 89% of the Fortune 500 companies (“ACL” 2013). ACL is geared toward the audit of large companies accounting information systems because there is no limit on the amount of data it can review. ACL allows auditors to review 100% of financial information in order to find irregularities that could indicate weaknesses or fraud. There is a need for training of employees in order for them to understand the full value of the software program. ACL is available in four versions. ACL Workpapers, a cloud-based system that allows for a simple, central and secure solution. ACL AuditExchange for a server-based system that continuously monitors transactions. ACL Desktop allows for rapid processing of transactions. ACL Acerno is an Excel based add-in that allows for sharing of results using...
Words: 691 - Pages: 3
...------------------------------------------------- IABF Student Apprenticeship Program ------------------------------------------------- First Semester School Year 2010-2011 ------------------------------------------------- Performance Evaluation Name of Trainee __________________________________________________ Course Program ________________________________ Section ____________ Telephone Number: __________________ Mobile Number: _______________ Name of Evaluator _________________________________________________ Position of Evaluator ____________________________ Tel. No. ____________ Department and Company ___________________________________________ Evaluation Period: From ______________ To_____________ Total Hours _____ Name of SAP Adviser _______________________________ Signature of Evaluator ____________________________ Date _____________ Brief Job Description of Trainee: ____________________________________________________________ ____ ____________________________________________________________ ____ ____________________________________________________________ ____ Is the apprentice employable?______________________________________ The Program expects each Trainee to demonstrate at all times desirable qualities and traits as indicated in the Performance Evaluation instrument. Please rate the Trainee according to the scale indicated below. A total score of 75 or better is considered passing. 9 – 10 Trainee has demonstrated at all times ...
Words: 683 - Pages: 3
...Sponsored by: SAP Carl W. Olofson August 2012 Dan Vesset THE DAWN OF THE INTE LLIGENT ECONOMY The intelligent economy has arrived. The convergence of intelligent devices, social networking, pervasive broadband communications, and analytics is redefining relationships among producers, distributors, and consumers of goods and services. The growth in volume, variety, and velocity of data has created new challenges and opportunities. The information access, analysis, and management challenges of the intelligent economy can overwhelm organizations unprepared for the emerging changes. In this environment, it is not only access to data but the ability to analyze and act upon it that creates competitive advantage in commercial transactions, enables sustainable and secure management of communities, and promotes appropriate distribution of social, healthcare, and educational services. It is not only access to data but the ability to analyze and act upon it that creates competitive advantage. www.idc.com P.508.872.8200 F.508.935.4015 In This White Paper This IDC white paper discusses the emerging technologies of the Big Data movement. It breaks out these technologies according to their most effective roles and use cases. It also discusses why Big Data has become so important at this time and how Big Data can help enterprises reach their business goals. It considers the challenges created by Big Data and how they can be met. It identifies the relevant technology offered by SAP and shows...
Words: 6068 - Pages: 25
...student, really smart one. He was always attracted by computers, building them and spec’ing them out. He has built his own. However, he wasn’t happy the way PC providers were building theirs, especially from the way their supply chain was doing business. So Michael decided to start building his own computers, and selling them to other students. The concept of building and selling computers grew fast, and he found a lot of success doing it. His passion expanded from other students market. He grow to other businesses then expended out. The thing about Michael Dell, is that he knew how to make the supply chain works in his favor. He did it so well that it differentiated him from the business leaders back such as IBM. Dell became a company and started growing and growing. The profit the first year was $50 Million, and the next year was $150 Million. Dell kept growing and growing and became a success story hiring more and more people, expanding all around the globe. Dell went public in its early years, and kept growing. It entered the enterprise market in 1992 by building their first server. Dell kept dominating the pc market for both home systems and enterprise. Dell kept leading. In 2002 Dell built their first blade server, which was really revolutionary for the time. The technology it brought was incredible. The concept was simple, instead of having huge servers that uses a lot of energy, space, and required a lot of cooling; they made the same concept in a form factor that could...
Words: 5810 - Pages: 24
...SAP NetWeaver ® ™ FOR DUMmIES ‰ by Dan Woods and Jeff Word SAP NetWeaver ® ™ FOR DUMmIES ‰ by Dan Woods and Jeff Word SAP® NetWeaver™ For Dummies® Published by Wiley Publishing, Inc. 111 River Street Hoboken, NJ 07030-5774 Copyright © 2004 by Wiley Publishing, Inc., Indianapolis, Indiana Published by Wiley Publishing, Inc., Indianapolis, Indiana Published simultaneously in Canada No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Legal Department, Wiley Publishing, Inc., 10475 Crosspoint Blvd., Indianapolis, IN 46256, (317) 572-3447, fax (317) 572-4447, e-mail: permcoordinator@ wiley.com. Trademarks: Wiley, the Wiley Publishing logo, For Dummies, the Dummies Man logo, A Reference for the Rest of Us!, The Dummies Way, Dummies Daily, The Fun and Easy Way, Dummies.com, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates in the United States...
Words: 135708 - Pages: 543
...which should be based on one case listed in the following. It is preferable to analyze a case that is close to the submission deadline. Week | Case | 1 | What’s the buzz on smart grids? | 2 | Collaboration and innovation at Procter & Gamble | 3 | YouTube, the Internet, and the Future of Movies | 4 | When radiation therapy kills? | 5 | Salesforce.com: cloud services go mainstream | 6 | The RCMP and its data: more and more and more data –what the RCMP does with its data | 7 | Midterm | 8 | Google, Apple, and Microsoft struggle for your Internet experience | 9 | Amazon versus Walmart: which giant will dominate E-commerce? | 10 | Can decision support systems make your health care better? | 11 | Are electronic medical records a cure for health care? | 12 | Are you minding your credit card data? | The deadlines for the four case reports are indicated in the following: Deadline | Case | September 27, 2012 | Case one | November 1, 2012 | Case two | November 15, 2012 | Case three | November 29, 2012 | Case four | For those students who purchased the fifth edition, they are allowed to choose one of the following chapter cases "Can Canadians Make Money on the Web?" "Second Life: A New Generation of Online Application," and "In Tech We Trust: The Story of SAP in Canada." 2.0 Assignment submission guidelines Student submissions can be in either a written format. Written submissions should adhere to the following guidelines: ...
Words: 371 - Pages: 2
...How does Salesforce.com use cloud computing? Salesforce provides customer relationship management (CR M) and other application software solutions in the form of software as a service leased over the Internet, as opposed to software bought and installed on machines locally. The on –demand model eliminates the need for large up-front hardware and software investments in systems and lengthy implementations on corporate computers. What are some of the challenges facing Salesforce as it continues its growth? How well will it be able to meet those challenges? Some of the challenges facing Salesforce is increased competition from traditional industry leaders like SAP , IBM and new comers who are trying to duplicate their success. Expansion into other areas of cloud computing, 24/7 service with no outages and protecting the system from security attacks. Salesforce is working on some of the challenges by teaming up with Google and combining its services with Gmail, Google Docs, Google Talk and Google Calendar to accomplish more using the web and Google apps. It also is partnering itself with Google’s completion Apple. With the great market share that Apple has they hope it would help them to capture more of the market share. It is also trying to expand the cloud computing into three types of clouds; the Sales Cloud, the Service Cloud, and Custom Cloud. What kinds of businesses could benefit from switching to Salesforce and why? Small to medium-size businesses are probably the most...
Words: 322 - Pages: 2
...eroske@interrel.com BLOG: LookSmarter.blogspot.com WEBSITE: www.interrel.com TWITTER: ERoske About interRel Reigning Oracle Titan Award winner – EPM & BI Solution of the year 2008 Oracle EPM Excellence Award 2009 Oracle EPM/BI Innovation Award One of the fastest growing companies in the world (Inc. Magazine, ‟08 & ‟09 & „10) Two Hyperion Oracle ACE Directors and one Oracle Ace Founding Hyperion Platinum Partner; now Oracle Platinum Partner Focused exclusively on Oracle Hyperion EPM software Consulting Training Infrastructure and Installation Support Software sales 4 7 Hyperion Books Available: Essbase (7): Complete Guide Essbase System 9: Complete Guide Essbase System 9: End User Guide Smart View 11: End User Guide Essbase 11: Admin Guide Planning: End Users Guide Planning: Administrators To order, check out www.LuLu.com •5 •Copy right © 2007, Hy perion. All rights reserv ed. Select interRel Customers 6 Abstract DRM, FDM (or is it FDQM), ODI, ERPI, EPMA…thanks, Oracle, for all of these tools but which tool should I use for my EPM system? Do I need all of them? Do I need any of them? In this webcast, we‟ll break down the acronyms and explain each one of these tools step by step. We‟ll evaluate the advantages to each solution and compare them side by side. By the end of this session, you‟ll have a good understanding of each solution and how it fits in with your current implementation. 10...
Words: 2902 - Pages: 12
...E-commerce to M-commerce: The Paradigm Shift COLLEGE NAME: Narsee Monjee Institute of Management Studies (NMIMS) AUTHORS: Sunny Vaswani Aman Bhatia SAP ID: 80101150602 SAP ID: 80101150081 MBA 2015-17 MBA 2015-17 1st Year 1st Year Go Mobile or Go Home Tablets, IPads, smartphones are ubiquitous and people are glued to these handy screens. We just love anything that’s convenient to us and this is how we want to eat, travel, shop and do anything just by touching the screen in our palms. Smart mobile is the present and smarter will be the one who uses it to build business and grow. Ditto!! Ecommerce companies is what we are taking about or should we call them M-commerce as they are growing in the mobile space. But why this rapid increase in smartphone users? The answer is ever involving digital technology and future generations of mobile networks. And this is the fact retailers are leveraging upon. While domestic players Flipkart and Snap deal rule the market, the sector has also caught...
Words: 1458 - Pages: 6
...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5...
Words: 2399 - Pages: 10
...Question: Conduct a strategic analysis of Kraft Foods Company, with special emphasis on Value chain and National Diamond model Solution: Industry Overview Kraft Foods Inc operates in the food and beverages industry. The industry is constituted by those companies that involve in stages of activities from procuring the raw food material after harvest till the retail purchase. The activities involved are the processing of raw food materials, manufacturing, packaging the food products and distributing them. The products may be fresh, prepared foods, packaged foods, alcoholic and nonalcoholic beverages. All the products that are meant for human consumption except the pharmaceutical products belong to this industry. The dairy sector forms the largest part of the food industry. The baked and cereal items and chilled foods are the close second and third. In case of the beverages industry, it is divided into alcoholic and nonalcoholic segment. A vast of the alcoholic market is made up of beer, cider and other flavored alcoholic beverages. On the other hand, soft drinks, coffee, tea, juice and water constitute the nonalcoholic beverage market. The industry is highly competitive and fragmented. Though the competition is among few notable players, no player has a dominant position to dictate the price levels. The players rely largely on advertisements to promote their brand and secure the market position (Food and Beverages Industry Profile, 2009). Market size: With over 16.5...
Words: 2399 - Pages: 10
...Contents 1 Understand how business and consumer purchase transactions differ 2 1.1 Describe the purchasing process used in b2b and b2c 2 1.2 Explain how use of professional buyers affects the buying process 3 1.3 Analyze variables in purchasing 5 2 Understand EDI and Electronic transactions 6 2.1 Explain how electronic transactions can reduce paperwork and delay 6 2.2 Examine how EDI has developed and laid the foundations for b2b e-business 7 2.3 Evaluate the use of different Electronic Payment Systems 8 3 Be able to demonstrate the benefits of electronic transactions to supply chain management 10 3.1 Create a diagram for an e-business supply chain 10 3.2 Write a report on the advantages of e-procurement 11 3.3 Present an analysis on the flow of information in a typical logistics operation 13 3.4 Demonstrate the benefits of electronic processes in integration of supply chain management 14 4 Understand issues in e-business including quality recruitment and security decisions in an organization 15 4.1 Explain how the issues of trust and security apply to supply chain management and other e-business operations. 15 4.2 Evaluate how the internet can be used for communication with prospective/current employees 18 4.3 Assess the issue of quality for an e-business 19 4.4 Review the development of the internet technologies on b2b industry networks and b2c markets 21 References 22 1 Understand how business and consumer purchase transactions differ ...
Words: 6477 - Pages: 26
...System (SPP II), Electronic Procurement (eP), Generic Office Environment (GOE), E-Syariah, Human Resources Management Information System (HRMIS), Electronic Labour Exchange (ELX) and Eservices. Electronic government Project Progress status Project Monitoring System (SPP II) • web-based application • integration of SPP II system with eSPKB has been rolled out to 3 pilot agencies and rolled out to other agencies will be implemented in staggered manner commencing early 2008 Electronic procurement (eP) • all 28 ministries are using eP system • since year 2001 until 31st October 2007, a total of 1,556 PTJs have been eP enabled. • in year 2007, until 31st October 2007, 5,5152 suppliers are minimum eP enabled. Generic office environment (GOE) • new forms of GOE-EGDMS has been introduced with a more feature that friendly • GOE is to be upgraded to 22 agencies E-Syariah • operation/case registration via MyKad at the front office counter • public can acess E-Syariah Portal by visit the...
Words: 1254 - Pages: 6
