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Sar Ba 411

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Submitted By brandolee13
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Digby Company
Simulation Analysis Report
Brandon LoPresti
Bll5204@psu.edu
BA 411 Section 007

I, Brandon LoPresti, affirm that I have not and will not give or receive unauthorized aid on this deliverable and I will complete this work honestly and according to the instructor’s guidelines.

Executive Summary
As the Chief Executive Officer of Digby Company, I am proud to present a report on the status of our company to the Board of Directors. Here at the Digby Company, our strategy strives to provide our customers with the best products to increase our overall revenue growth and stock to satisfy our shareholders. Throughout eight years, Digby has used an aggressive strategy of investing heavily into R&D, production, and marketing. Because of our strategic decisions, we were able to take control of 40.36% of the market share, completely dominating our competitors in every segment. Our stock price has increased over 1000%, and our sales revenue has increased by 268%. We as a company have increased our S&P from CCC in our first year to AAA in year seven. Our finance, R&D, and production departments have been the major factors in the success of our company. We must also give credit to the hard-working employees that have devoted so much time and effort into building Digby into what it is today. Without their dedication, our company’s strategy would have been unsuccessful. As Digby moves forward as a company, we will continue to follow our strategy of investment and growth to expand our assets. To reach our ever-growing demand, we will continue to invest in R&D, production, and marketing to stay above our competitors.
Research and Development
Through our financing strategies, we were able to invest into R&D to develop the best products possible for our customers. We focused our R&D on all segments of the industry and were able to gain the

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