...TATTOO MANIA! (An A-Z of Flash Tattoos) A proposed book illustration and its promotion A Thesis presented to the College of Fine Arts and Design UNIVERSITY OF SANTO TOMAS In Partial Fulfillment of the Requirement for the Degree of Bachelor of Fine Arts Major in Advertising By Ma. Minerva Minnehaha V. Capco INTRODUCTION Although our country still remains conservative as compared to the West, the prevalence of Skin Art here in the Philippines is still unstoppable. Filipinos of the latest generations have gradually started opening up to embrace a whole new subculture---a subculture that is more experimental with art, music and sports. Crews and crews of Graffiti artists as well as Skaters are flourishing, Local bands are reaching new heights, and of course, the Industry of Tattooing is growing by the minute. The word tattoo was said to have two major derivations. From the Polynesian word “Ta” which means “to strike something” and from the Tahitian word “Tatau” which means “to mark something”. Archaeologists across the globe have unearthed preserved corpses and mummies that are tattooed. These mummies are said to have lived thousands of years ago, and most of the bodies bore tattoos that signify their cultures, ranks and beliefs. According to research, tattooing has been in activity to many countries such as Japan, Egypt, China, Polynesia, New Zealand, Indonesia, India, Thailand, Africa, Ancient Greece and Rome, America...
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