..."Choice, happiness, and spaghetti sauce" In the video, Mr.Gladwell speaks about choice and happiness. He mentions how Pepsi chose to get aspartame for their drink. He said that Pepsi had to choose on how much aspartame they should add in their drink for people to like it. Finally they thought why they shouldn’t try a new product. They came up with Diet Pepsi. They started experimenting with Diet Pepsi. While analyzing data of Diet Pepsi they came across a new question; why where they looking for the perfect Pepsi , when they should have been looking for the perfect Pepsis. Instead of looking at one choice they should have been looking at many choices. Later, Mr. Gladwell talks about Campbell’s Soup and their tomato sauce which were of two different kinds, Prego and Ragu. They strived in making the best tasting sauce ever for which they added different quantities of ingredients in their sauce. This took them a high two to three decades of great effort to figure out the choice of the consumer. Then they started adding flavor to the sauce where they dint go with the highest average. They had to stick to choose the best flavor instead of the best sauce. Mr.Gladwell quotes that a "surer way to true happiness" can be found by embracing diversity. In marketing terms, companies might be able to make profits by embracing the differences in consumer's preferences. A major challenge in the FMCG was that it was asking what the customers want. The fact is that the customers...
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...said that “Sauces are the splendor and glory of French cooking.” In culinary arts there are the basic five mother sauces, including; béchamel, veloute, espagnloe, hollandaise, and tomato. These mother sauces are used to make up other small sauces. The French mother sauces were originally four base sauces set forward by Antonin Careme in the 19th century. Careme’s four original mother sauces were Allemande, Bechamel, Veloute and Espagnole. A carefully constructed French sauce is usually developed in several stages and requires attention at each stage to balance all of the components. Some French sauces function to contrast while others help to extend or amplify intrinsic flavors. Throughout the history of cuisine; sauces have been used as a basis for many regional styles of cuisine. A sauce is defined as a liquid or semi-solid food served on or in the process of preparing other foods. Sauces are created to accompany other foods and make them look, smell, and taste better. They are easily digested and nutritionally beneficial. Sauces are not served by themselves; they add flavor, moisture, aromas, and visual appeals to a finished dish. Today there are many different compound or small sauces that can be seen worldwide, however these small sauces are linked to and are derived from the five classified mother sauces. Two French chefs that contributed to the creation of these fundamental sauces are, Marie-Antoine Crème; who was responsible for classifying the sauces into recognizable...
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...boneless (thinly sliced) 1 cup or 3 sliced sausages · 1/2 pound penne pasta · 2 tablespoons butter · 2 tablespoons olive oil · 2 cloves garlic, minced · ½ cup chicken broth · 1 (8-ounce) can tomato sauce · 1 cup heavy cream · 1/2 to 1 tsp salt & pepper (or as per taste) · 1 tablespoon fresh parsley, chopped · 6-8 fresh basil leaves, chiffonaded · Oil 1/4th cup Chicken 1. Marinate chicken with salt, crushed red pepper, crushed black pepper and garlic paste. 2. Heat 2tbsp butter and 2tbsp olive oil in a large skillet over medium heat. Once the butter and olive oil is nice and hot, add crushed garlic and fry for a few seconds. 3. Add marinated chicken and saute till done. 4. Set chicken aside to cool. Sauce 1. Heat 2tbsp butter and 2tbsp olive oil in the skillet over medium heat. 2. Add the garlic and cook, stirring occasionally, until garlic is tender, but do not let the garlic turn brown (about 3-5 mins). 3. Add the chicken broth (knorr cube) to the pan and add enough water to blend well. 4. Once the broth has blended, stir in tomato sauce. 5. Add the heavy cream and stir well to combine. 6. Season with salt and pepper to taste. 7. Turn heat to low. Chop the parsley and basil, add to sauce and mix well. 8. Drain the separately boiled pasta and add it to the sauce along with the sauteed chicken. 9. For garnishing you can use basil...
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... 7/22/2011 Mother Sauces 1. Béchamel a. Meaning- Béchamel is commonly known as a white cream sauce and is one of the mother sauces of French cuisine. Béchamel is also used in many Italian Cuisines like lasagna. b. History- The sauce is named after Marquis de Béchamel, the sauce is an improvement on and earlier sauce known as veloute with a large amount of cream added. c. Sister Sauce- A sister sauce of Béchamel is Mornay. 2. Espagnole d. Meaning- Espagnole starts with a very dark roux, then which seasonings, bones, mix of vegetables and veal stock are added. They then let the sauce reduce slowly and they then skim the sauce frequently. e. History- According to the story, the Spanish cooks Of Louis XIII bride, Anne, helped to prepare their wedding feast, and insisted upon improving the rich brown sauce of France with Spanish tomatos. f. Sister Sauce- Sauce Chasseur 3. Tomato g. Meaning- Tomato sauce is just a sauce made primarily from tomatoes and is used on meats and vegetables, but is more common on pasta dishes. Tomatoes have a rich flavor, high liquid content, very soft flesh which breaks down easily, and the right composition to thicken into a sauce when they are cooked h. History- The use of tomato sauce with pasta appears for the first time in the Italian cookbook L'Apicio moderno, by Roman chef Francesco Leonardi, edited in 1790. i. Sister Sauce- Marinara 4. Hollandaise ...
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...wwred / wwr = white wine reduction rwred / rwr = red wine reduction tom.sc= tomato sauce wws= white wine sauce holl= hollandaise fveloute= fish veloute |a small sauce- wwr, shallots, peppercorn bay leaf |Hollandaise- egg yolk, butter, ww, vin, bleaf, thyme, lemon juice, | | |sp | |Aioli- fresh mayo (egg yolks+olive oil), garlic, flavorings |Horseradish- veloute+ horseradish, heavy cream, must, vinegar | |Albufera/Ivory- supreme+ glace de viande |Hungarian- cveloute+minc onion, paprika, butter, ww | |Allemande- veal veloute+ liaison, lemon juice, sp |Italian sauce- demi+ mush, shall, wwred, tomato paste, parsley | |Americaine- wwred, cream, wfish sauce, fresh butter |Jus d’Agneau Lié- espagnole+ lamb stock | |Anchovy- veloute- normandy+anchovy butter |Jus de Canard Lié- espagnole+ duck stock | |Andalouse- mayo, tomato purée, pimentos |Jus de Gibier Lié- espagnole+ game stock | |Aneth- bechamel/veloute+dill |Jus de Veau Lié- espagnole+ veal bones +slurry | |Applesauce- puréed apples, sugar, spices ...
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...Spice Man is a B2B distributor of premium quality organic Asian cooking sauces to the specialty supermarket sector, in four key areas across the UK. Spice Man aims to fill a clear gap in the market and cater for growing customer demand for high quality, healthy premium Asian sauces. Product Mix Product The product concept: • Premium quality specialty imported South East Asian cooking sauces • The USP's of the product: organic luxury ingredients and completely authentic recipes developed by top specialist chefs The types of sauce include: • Rendang sauce and fried rice sauce from Indonesia • Curry noodle sauce from Thailand • Curry sauce for fish and one for lamb from Malaysia Pricing • The average cost to Spice Man of a case of 12 jars of any of these sauces, including cost of shipping insurance and freight (CIF) for arrival at Southampton is estimated at £6.80 • The RRP of £2.49 would produce £1.92 profit per jar and the hoped for 100% mark-up on products would mean that Spice Man would sell its products to an intermediary for £1.25, producing 67.8p profit • Of the initial stock of 35,000 cases, Spice Man needs to sell the vast majority - 84%, at the full retail price in order to break even Place/distribution • The distribution of Spice Man's products will be to up-market speciality supermarkets in London, Bradford, Manchester and Birmingham (key Asian food hubs). This could be challenging as ‘dealing with new suppliers has unpredictable aspects' • Spice...
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...with black chick peas and potatoes and mint sauce seasoned with spices. The combination of tangy, sour, and sweet taste of this food is what makes it one of my most favorite food in the world. When I was little, I used to eat pani puris at least once every week. Every time I hear someone mention pani puri, I get water in my mouth. Pani puri is a food that can be eaten at any time of the day- for lunch, as a snack or even for dinner. Pani puri is easily available; anyone can eat it and it refreshes your mood. Pani puri is easily available in India, Pakistan, Sri Lanka, Bangladesh and other surrounding countries. Most people eat them at mobile stalls on the side of the roads. These stalls are all over the cities, as well as in villages. There are stalls that roam around the cities and possibility of seeing one of these stalls passing by your house is very high. If you are one of those people who avoids eating out as much as possible,making puris is a very tricky and time consuming work. There are shops that make the puris and sell them. They are not very expensive, so most people can afford to buy them. All the other ingredients only take about an hour, at most, to make. But because of its widespread availability, anyone can eat it. Puris used in pani puri can be made into many sizes, So it can easily fit anyone’s mouth. It can fit anyone’s taste for most part, whether you like spicy, sweet, or sour. Two different kinds of sauces (either spicy mint one or a sweet one) can be...
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...VIVA ZAPATA! MEXICAN CANTINA 6 SEMAPHORE ROAD, SEMAPHORE 5019 PH: 08 8242 2525 DINE IN MENU BOTANAS (APPETIZERS) Dips(to share) - all served with crunchy tortilla chips. Guacamole A creamy blend of ripe avocados, onions and our special sauce. $10.90 Tomato Con Chilli Cold and spicy tomato, onion and chilli dip. Frijole Con Queso A flavourful blend of beans, cheese and spices. Chilli Con Queso A tasty blend of cheese, hot chillies and spices. Combination Dips A platter of all 4 dips for those who cannot make up their minds. $10.60 $10.60 $10.60 S$18.90 L$26.90 NACHOS Nachos S$13.90L$18.90 Crispy hot tortilla chips smothered with melted cheese and crowned with jalepeno peppers. Baby Nachos Supreme For those who don't want to share. $14.90 Special Nachos S$19.90 L$26.90 Nachos as above with a delicious topping of guacamole, tomato con chilli and sour cream. Nachos Supreme As above on a bed of frijoles. S$20.50 L$28.90 ENTREMESES (ENTREES) Chicken Flautas $10.80 Two flour tortillas fried to crispy perfection with a delightfully seasoned filling of chicken topped with guacamole and salsa. Ribs Zapata $15.90 Pork spare ribs, basted with a spicy marinade, barbecued and smothered in our special sauce. Chilli Con Carne $13.90 A rich stew made from beans, ground beef, tomatoes, chilli and spices, served with crunchy corn chips. Prawn Taquitos $13.90 Two fingers of succulent prawn cutlets rolled in corn tortillas fried to crispy perfection. Guacamole and...
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...Water and Cube Ice Adult Menu * Choice of Noodles or Pasta * Country Fried chicken or Lemon Chicken or Chicken Inasal or Roasted Chicken in Char Sui Sauce or Chicken Cordon Bleu or Chicken ala kiev (choice of one) * Beef in Oyster Sauce or Beef with Broccoli or Beef Stew Supreme or Kare-kare (choice of one) * Back Ribs Steak or Pork Hawaiian or Pork BBQ or Sweet and Sour Pork or Pork Hamonado or or Fish Fillet in Tartar Sauce or Fish Fillet in Sweet and Sour Sauce (choice of one ) * Buttered Mixed Vegetables * Tropical Fruit Salad with Crème * Steamed Rice * Four Seasons Iced Tea Plus: Two layered birthday cake or Entertainment or Food Cart (choose one) * Two layered theme birthday cake - Flavors to choose from: Orange, Mocca, Vanilla (Boiled icing), Butter, Carrot, Banana, Rhum (Fondant) - Plus 500 for chocolate cake * Entertainment: 2 Hosts in Clown Costume - Taglish, Balloon Twisting, Magic Show and Gamemaster * Ice Cream Food Cart Noodles/Pasta choices * Pansit Bihon * Sotanghon * Pancit Lukban * BAM-I * Spaghetti * Carbonara * Plus 5/head – Baked Macaroni, Seafoods Carbonara, Baked Spaghetti * Plus 20/head - Lasagna, Fettucine Puttanesca, Pasta in Two Kinds of Sauce Upgrade your dessert to Chocolate fountain with 10 dippers for P35/head only (min. of 100 pax) Please contact us if your number of guests is not indicated below:...
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...as it can be high in sodium. The coach center message archive gave me some of the following advice for vitamin D, dietary fiber and iron. Vitamin D their comment was, try to meet your recommendation by trying new recipe ideas for salmon, tuna, and sardines. Dietary fiber the comment was plant foods are where you find fiber-fruits, vegetables, nuts and whole grains, when your meal has more fiber, it often has fewer calories, and you’ll feel fuller and stay within your calorie allowance. Their comments to incorporate more iron into my diet were, chickpeas are a source of iron, have hummus on a sandwich or with carrots and cucumbers for a healthy and easy snack, and vegetarian options include beans, peas, dark leafy greens, tomato purees (sauce) and soy products. The SuperTracker helped me to see which nutrients and food groups I need to add to my daily diet. Looking at the food groups and...
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...EXCECUTIVE SUMMARY Zoom is a small company consist of 5 students from International Undergraduate Program of Faculty of Economics and Business,Gadjah Mada University. Zoom starting its operation since Februari 2012. We are a small enterprise company that runs in snack industry, one of the main products that Zoom offers to public is Japanese “satay” named Torichan with a side dish “O Jelly Tea” made from many flavors of tea and have jelly topping on the top. Torichan is a japanese satay with the main ingredient beef, shrimp and chicken, it is offered with various kind of flavours as well such as original, BBQ, and that is aimed to reached unserved market for the japanese snack industry. Torichan is planned to be marketed with direct selling and consigment method in some chosen spots like ngangeni seafood, FEB UGM Canteen and also other canteens within the Gadjah Mada University, by putting so many spot like this we are hoping that it will be easier for our consumer to reach us. Zoom positioning itself as a “Unique” and “Customer Oriented” company, means that we will always provide a differentiation in our product taste also in our services, in addition for being customer-oriented, we bring the idea of customer involvement where customer can feel the making proccess directly. Our main promotion is by using word of mouth idea, which can be developed as well through the help of social media like twitter, facebook and broadcasting message via blackberry messanger, other promotion...
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... 400 600 800 S5. BIRTHDAY NOODLES S6. BRAISED FISH FILLET WITH EGGPLANT IN HOT POT 460 530 690 795 920 1,060 S7. SWEET AND SOUR PORK S8. AVOCADO SALAD ROLL 460 300 690 450 920 600 S9. CHILLED ASSORTED SHREDDED MUSHROOM AND CRABMEAT 540 810 1,080 Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD LIV E LOBSTER 1. COLD LOBSTER SALAD 2. LOBSTER SIMMERED IN SUPERIOR STOCK 3. STEAMED LOBSTER WITH GARLIC SAUCE 靛 4. WOK-FRIED LOBSTER WITH GINGER AND SPRING ONION 5. FRIED BABY LOBSTER WITH EGG WHITE 280 PER 100G 270 PER 100G 250 PER 100G 270 PER 100G 580 PER ORDER LIV E FISH 6. GAROUPA 7. PACIFIC GAROUPA (PLEASE ORDER ONE DAY IN ADVANCE) 8. PINK GAROUPA (PLEASE ORDER TWO DAYS IN ADVANCE) 190 PER 100G MARKET PRICE MARKET PRICE C OOKING METHOD FOR LIVE FISH : STEAMED WITH GARLIC, STEAMED WITH SOY SAUCE OR FRIED IN SWEET AND SOUR SAUCE :( , , , ) Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD FRESH PRAW N S/SHRIM PS 9. POACHED LIVE SHRIMPS 10. STEAMED KING PRAWNS WITH GARLIC 11. FRIED PRAWNS WITH WASABI MAYONNAISE AND ALMOND FLAKES SMALL MEDIUM 190 PER 100G LARGE 890 950 1,335 1,425 1,780 1,900 12. FRIED KING PRAWN BALLS WITH SALTED EGG YOLK 910 13. FRIED KING PRAWNS WRAPPED IN CRISPY NOODLES 1,365 1,365 1,820 1,820 910 14. FRIED KING PRAWNS...
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...BASIL OF ANATOLIA RESTAURANT MENU STARTERS Cold Mezes Humus £3.45 A classic favourite made from pureed chickpeas, tahini paste, lemon, olive oil and garlic. Potato Salad £3.45 A simple mix of potato cubes, tomato & red pepper paster with fresh herbs. Tabule £3.95 Bulgur wheat with finely chopped red pepper, gherkins and spring onions, fresh parsley and coriander. Cacik £3.45 A light and refreshing yogurt based dish with finely chopped cucumber, mint, dill, a dash of double cream and a hint of garlic. Saksuka £3.95 Fried aubergine, red & green peppers and onions in a tasty yet delicately balanced sauce which gives this popular dish its unique flavour. Antep ezme £3.95 A lightly spiced relish made with tomato, red onion, red pepper, gherkins, coriander, lemon, garlic and olive oil - with a splash of pomegranate syrup. Russian salad £3.45 This dish boasts a rainbow of colours and flavours: finely diced potatoes, carrots, sweetcorn, gherkins, a squeeze of fresh lemon juice and a drizzle of olive all - all generously tossed in mayonnaise and hearty of splash double cream. Go on, treat yourself! Mixed cold meze £8.95 Chef's recommendation of 7 cold meze dishes (For two people) (these are set dishes cannot be changed). Hot Mezes Hellumi £3.95 Slices of chargrilled traditional Cypriot cheese with olive oil. Sigara borek £3.95 Light filo pastry rolls filled with feta cheese and mint. Served with a light mayonnaise and herb dressing. Falafel...
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...which were uniquely different. However, we could not figure out what special ingredients were in the salsa but as soon as our waiter arrived we immediately determined the secret as to what the yellow in the salsa was and that was pineapple and a jalapeño blend which was the green specks in the salsa. Both were delicious and exotic. Being on a student budget, we decided the free appetizers were more than adequate for flavor and our budget. Next up was the entrées, we came across many options including both Tex-Mex and Caribbean dishes but ended up with two great choices; the Caribbean snapper which is a fresh bay snapper which is infused with El Pueblito Patio house sauce which came with beans, rice, fried plantains and sour cream. We also had the chipotle chicken which is a grilled chicken with chipotle sauce which, of course, came with rice, beans, tortillas and something that Mexican places do not usually serve with their meals, fruit salad! The service was average and a little on the slow side. We suspected it was because they were just opening or because they thought we should enjoy the tranquil...
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...call it, tomato sauce. On first appearance this text screams sexist as it frames a well dressed woman of the aforementioned era with manicured nails, perfect make up, not a hair out of place, looking suitably surprised by a bottle of tomato sauce. The image is anchored by the words “You mean a woman can open it?” with the word “woman” underlined to suggest that women are the weaker sex and previously unable to open a bottle of sauce without the assistance of a man. (Tremblay & Tremblay, 2012) writes that this ad depicts women as technically unskilled or as sex objects. Within the frame of the advertisement is the ideology of the 1950’s woman, the text which anchors the ad and part of the bottle of sauce. This acts as a slight form of metonymy as part of the bottle represents the whole bottle, or, all the bottles of that particular brand of sauce. At the time this advertisement went to print the Del Monte logo at the top of the bottle was most likely recognised by that general demographic. There is nothing else within the frame of this advert, no husband to suggest this new sauce bottle is for anyone to use and no family in the background suggesting this is for the ‘kept woman’ who takes care of her man. Furthermore, we can’t see her posture but we can assume her posture is straight and confident by what we can see of her head, neck and shoulders. Signifiers in this text include a well dressed white female, a hand gesture, a facial expression, a bottle of sauce and a text which...
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