Running head: SAVANNAH’S HISTORIC BED AND BREAKFAST ROMANTIC RETREAT

Savannah’s Historic Bed and Breakfast Romantic Retreat
Tinika M. Dowdell
Dr. Benjamin C. Bao, Ph.D.
Marketing Management-MKT 500
May 5, 2011

Executive Summary When starting a Bed & Breakfast business the key is to turn your property or future property into a place where guests can come, relax & feel at home. The location does not matter where you decide to set up your business. The business can be in a rural town. It can be in the middle of the countryside, or in a suburb or in the middle of a metropolis location. However, be aware that there are “several tax write offs in place for Bed and Breakfast Owners, more than any other physical business, store, or restaurant” (Barbara Notarius & Gail S. Brewer, 2001). The reasoning for this is because “the government realizes that owners depend on every dollar he or she may receive from guests to maintain their home operation and may not always have guests or money earned” (Barbara Notarius & Gail S. Brewer, 2001). In addition, there are programs that exist which sponsors “Government or State owned seized or repossessed property for free as long as the business owner can turn the property into long term money making lodging operation” (Why B&B, 2011), whether it is a Bed and Breakfast, guest farmhouse, hotel, inn, or lodge.

Table of Contents

Introduction of marketing segment…………………………………………………………4
Target market………………………………………………………………………. 4
Romantic suites……………………………………………………………………..5
Private family rooms………………………………………………………………..6
Subheading SWOT………………………………………………………………………….6
Strengths……………………………………………………………………………..8
Weaknesses…………………………………………………………………………………...8

Opportunities………………………………………………………………………………….8

Threats………………………………………………………………………………………....8
Marketing position…………………………………………………………………………….8