...Product, Pricing, and Channels Paper MKT/421 November 5, 2014 Joe Cheng Product, Pricing, and Channels Paper KIND offers three lines of differentiated snack bars, which includes whole nut and fruit bars—KIND Fruit & Nut, KIND PLUS, and KIND Nuts & Spices. Some of the products are packaged in varieties of smaller contents of about 100 calorie-range portions. The products are so differentiated due to the combination of natural and delicious content devoid of any array of chemicals, preservatives, and fillers found in most other snacks. KIND bars are healthy because the bars are made from all natural fruit and nut. It constitutes a good source of fiber. In some cases they are free of Trans fat and more so, are cholesterol free with very low sodium levels. KIND healthy bars are made from one hundred percent whole ingredients from almonds, pumpkin and hemp seeds, pea crisps and spices. The products are marketed in varieties of flavors such as vanilla, blueberry, almond, chocolate, apple cinnamon & pecan, peanut butter and strawberry. These variety flavors, enhances the taste bud of different targeted age groups. They contain 10g of protein per bar. The protein-packed bar is made up of twenty-two percent protein made from a combination of legumes, nuts and seeds and also containing all nine essential amino acids (kindsnacks.com). The Peas protein bar is an easily- digestible, non-GMO source of plant based protein extracted from peas. Finally the Ideal Combo is one...
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...what to believe. What makes a GMO so controversial, and makes a person think that it should have special labeling requirements? First and foremost a GMO is a Genetically Modified Organism that is grown from a seed that has different qualities, including but not limited to pesticide integration, higher yield averages, and herbicide resistance. These qualities are implanted into the seed through genetic re-engineering and are bred in high quantities with other corn. The re-engineering of the corn producing hybrid, or GM, corn that can be sold to farmers across the globe and in turn harvested and eaten by the consumer. It isn’t just corn, GMOs can be found in many forms, such as soybeans, wheat, tomatoes, potatoes, squash, zucchini, pumpkins, and even grass; (Just to name a few). Most importantly GM products have become an essential part of world wide agriculture and their development and use are key to our survival. According to Monsanto “Many labeled certified or Non-GM products are available for people who desire to purchase these types of products.” Just look at organic products, they are available for people who don’t agree with chemical application and its unknown long term effects on the human body. While the use and further advancement of GM products are a center of controversy.”70 to 80 percent of the foods we eat are derived from genetically modified crops.”(The Grocery Manufacturers Association) No matter how hard you try GM material will be found in products...
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...BUSINESS NOVEMBER 23, 2010 The Just-in-Time Consumer By ELLEN BYRON Julia Robinson for The Wall Street Journal Rebecca Seabern in her destocked pantry. She is using groceries that she already has before buying more. Executives peddling wares from canned goods to cashmere say the shift in consumption habits is prompting them to change how they produce, package, price and deliver their goods. When the economy sank two years ago, Rebecca Seabern realized she could shrink her grocery bill just by eating into her crammed kitchen pantry. "I had eight boxes of lasagna in there and a year's worth of paper towels," says Ms. Seabern, a 31-year-old accountant and married mother of two in San Antonio. Today, Ms. Seabern still has her job, but her antipathy to hoarding hasn't changed. "I've stopped purchasing things just to have them on hand," she says, preferring to make bigger mortgage payments instead. The Great Depression replaced a spendthrift culture with a generation of frugal savers. The recent recession, too, has left in its wake a deeply changed shopper: the just-in-time consumer. Access thousands of business sources not available on the free web. Learn More For over two decades, Americans bought big, bought more and stocked up, confident that bulk shopping, often on credit, provided the best value for their money. But the long recession—with its high unemployment, plummeting home values and depleted savings accounts—altered the way many people think about the future...
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...Emerging Technology and Advanced Engineering Website: www.ijetae.com (ISSN 2250-2459, ISO 9001:2008 Certified Journal, Volume 5, Issue 7, July 2015) Design, Simulation & Implementation of A Microcontroller Based Seed Dryer Machine for Farm Produce Interfaced with Computer System Ezeofor J.C1, Okeke. R.O2, Ogbuokebe S.K3 1,2 Department of Electronic & Computer Engineering, University of Port Harcourt, Rivers State, Nigeria 3 National Space Research and Development agency, Abuja As a result of these, majority of the farmers end up bankrupt while some incur huge debt from banks, relatives or committee of friends in the process [3]. With the proposed drying system, farmers would be able to dry their farm produce using appropriate temperature and humidity control system. Abstract— this paper presents the design and implementation of a microcontroller based Seed Dryer Machine for farm produce interfaced with PC. Drying of farm produce and seeds in large quantity such as; melon, beans, corn, cocoa seeds, pumpkin seeds, rice, pepper seeds, tomato seeds etc., has been very challenging due to lack of drying facilities, drying space and poor weather. This gives low lifespan to the seeds and reduced quantity of stored seeds, which in turn could discourage farmers from further cultivations. In view of this problem, a microcontroller based Seed Dryer Machine is designed to aid and encourage farmers to dry in large scale different farm produce within a set time...
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...ORGANIC FOOD IN GROCERY SHOP Final Report On Organic Food in Grocery Shop Course name: Business Communication Course code: MBA 310 Sec-02 Submitted To: Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh (ULAB) Submitted By: Date of Submission: 22/12/2014 Letter of Transmittal 22 December, 2014 Nafees Ahmed Imtiazuddin Senior Lecturer University of Liberal Arts Bangladesh Subject: Submission of final report on “Organic Food in Grocery Shop.” Dear Sir, Here is the final report on “Organic Food in Grocery Shop” that you asked us to prepare as a part of our study (course MBA 310) The preparation of the final report was a real exciting one and I enjoyed every moment of it. I tried to follow the instruction you have given and fulfil all the requirements necessary. I have tried my best to gather all necessary information relevant to the areas of my chosen project. There may be some mistakes or lack of relevant information. But I hope that this report will provide the necessary information on the chosen topics. If there is any mistake or lack of information in this report, I hope you will consider that and inform me about the mistake. If you should need any assistance in interpretation this report, please call on me. I will be grateful to you if you help me overcome the lacking and to know more about this final report. Sincerely, …………………………………………………… Name: ID: ULAB Acknowledgement At first we desire to express our deepest sense of...
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...Growing Vegetables & Useful UAE Climate Information Compiled by: Saqer Bin Zayed Al Nehayyan Growing Vegetables & UAE Climate Information 2007 Index Temperature conversion chart ................................................................ 4 Average Temperature Conditions........................................................... 4 UAE Vegetables Growing Calendar ........................................................ 5 Measurement and Conversions ............................................................... 8 Winds in UAE ....................................................................................................17 Greenhouse Introduction ..........................................................................22 Vegetables A to Z ...........................................................................................23 Nursery management in vegetable crops By: Rajinder Kumar Dhall and J.S. Hundal.......................................................................................................25 Raised Bed Gardening .................................................................................26 Hydroponic production ...............................................................................29 Shade Tolerant Vegetables (and Fruits)............................................39 A veggie for all seasons..............................................................................40 Cool Season Vegetables ................
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........................... 21 Tricks for feeling good .................................................................................................. 25 The 5 easy steps plan to eliminate fatigue .................................................................. 29 Healthy life with healthy recipices .............................................................................. 36 Rewind and recap...........................................................................................................44 Conclusion ...................................................................................................................... 48 2 copy@eraseherpes.com 2014 Introduction You probably hear every day in the media, see in papers, at work that the secret of a happy life is that of being healthy. But most of us might get scared when hearing about living a healthy life, thinking that this means making huge changes in our lifestyle, regarding our eating habits, spending a lot of money on healthy food or exercising several hours a day. Well, that is not quite true. You don’t have to thrive yourself in order to be happy and healthy. You just have to be informed regarding the harmful habits that may cause serious health problems and simple tricks that can keep you healthy without too much struggle. Besides, if you are not motivated enough to change something in your life, knowing the benefits of a healthy lifestyle...
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...SEED PROCESSING AND STORAGE Principles and practices of seed harvesting, processing, and storage: an organic seed production manual for seed growers in the Mid-Atlantic and Southern U.S. Copyright © 2004 by Jeffrey H. McCormack, Ph.D. Some rights reserved. See page 28 for distribution and licensing information. For updates visit www.savingourseeds.org For comments or suggestions contact: jeff@gardenmedicinals.com For distribution information please contact: Cricket Rakita Carolina Farm Stewardship Association www.carolinafarmstewards.org www.savingourseed.org P.O. Box 448, Pittsboro, NC 27312 (919) 542-2402 or Jeff McCormack Garden Medicinals and Culinaries www.gardenmedicinals.com www.savingourseeds.org P.O. Box 320, Earlysville, VA 22936 (434) 964-9113 Seed Processing and Storage: Principles and Practices TABLE OF CONTENTS Principles of seed harvesting and processing..................................................................................... Seed harvesting and extraction.............................................................................................................. Harvesting..................................................................................................................................... Dry seed processing ................................................................................................................... Wet seed processing .................................................................................
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...Letter of transmittal December 09, 2009. Suntu kumar Ghosh Course Instructor MKT 301 (Marketing Management) BRAC Business School BRAC University, Bangladesh Subject: Submission of the Project Work on the Marketing Plan of McDonalds Dear Sir, With due respect, we want to state that, it was a great pleasure and honor for us to submit our project report of MKT 301 in the context of Marketing Plan of McDonalds in Bangladesh. Basically in this report we have tried to develop different Marketing strategies, like- product strategy, pricing strategy, distribution strategy and promotional strategy. We are very much glad that you have given us the opportunity to prepare this assignment and hope that this project work will meet the standards of judgment. But there may be some mistakes due to various limitations. Therefore, we beg your kind consideration in this regard. Any kind of suggestion and clarification will be accepted cordially. Your kind advice will encourage us to perform better Project work in future. Yours sincerely, Sifat Afrin (07204009) Tamanna Lutfa (07204012) Sadia Afrose (07204033) Md. Khaleduzzaman Sowrav (07204005) EXECUTIVE SUMMERY To make the customers satisfied and maintain the long lasting relationship with the customers are the main things to exist in the business world successfully but to make customers satisfied is the most difficult thing for a company because almost everyday people...
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...RESEARCH PAPER ON DEVELOPMENT OF HEALTH IN BANGLADESH Introduction: Bangladesh is a developing country with a population of 152,518,015 (approx.) Since our war of independence we have face numerous amount of health and nutrition issues in our country. Although Bangladesh has seen impressive progress in health and nutrition in the last few decades. Despite still low social indicators and continuing prevalence of poverty (40% of the population lives below the poverty line), the health sector in Bangladesh has shown impressive progress. We improved in sectors such as pharmaceuticals, increasing number of doctors, increasing number of hospitals and medical colleges. ICDDR’B etc. The government of Bangladesh has shown policy continuity and commitment to improving health conditions, placing particular emphasis on improving the health conditions of its citizens and targeting the poor, women and children. Where as many of the problems still remains unsolved. The ministry of health and family planning is responsible for the health service of the country should take necessary steps to solve those problems. Objective: The main objective of this whole research is to evaluate the health condition of Bangladesh. From 1971 to 2013 health condition of Bangladesh has radically changed. We are here to present that the number of health centers, hospitals, medicals colleges and other institutions related to health development of our country. We have also seen numerous amount of development...
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...CHAPTER 1 The Problem and Its Background Introduction One of the agricultural countries in Asia is the Philippines that wealthy when it comes to different varieties of vegetables, fruits and other edible crops that provide people the basic needs in life. But it is also a fact that some of these products cannot be improved due to lack of knowledge on how these products can be transform into food. Philippines have numerous crops and still not all aware of many different vegetables here thus they are not aware of the countless nutrients they can get from it. A remarkable nutrient that gives benefits that can improve one’s health. Since Philippines have been conquered by many races, it is possible to adopt some of their culture and one of the greatest impacts on us was the Spaniards. As the time goes by, Spaniards introducedsome of their food like the braso de marcedes, champorado, ensaymada, mechado, pan de sal, polvoron and many more. Filipinos inherited Pan de sal from the Spaniards who once colonized the country, but as the years passed Filipinos made some revisions and declared as our own. Way back 16th Century, the Spaniards introduced the breads that comes in rolls and served during breakfast. Spaniards trained Filipinos on how to make bread and until now, the techniques are still there. Pan de sal, which literally means “bread of salt”, is typical Filipino bread that is traditionally served as a breakfast roll. Pan de sal is made of flour, yeast, sugar and salt...
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...is increased. Technology is involved in every facet of our lives. It is used continuously every day whether it be waking up to an alarm clock, watching TV that you recorded on a digital video recorder, brushing your teeth with a mechanical toothbrush, or using your GPS navigation system when going to your latest vacation destination. The latest technology has made it possible for people to communicate with others all over the world in both audio and video formats. Scientists are continuously looking for ways to make living easier and more productive. They are looking for solutions to world hunger, new medical advances to cure cancer and other diseases plaguing the world, and ways to make our society a healthier place to live. In this research paper, we will be discussing Genetically Modified Organisms (GMO) and their contributions to these causes. We will be examining the history, political, moral, ethical, and many other ways that GMOs have influenced everyday living. Genetically Modified Organisms (GMO)...
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...Examination Paper of Customer Relationship management IIBM Institute of Business Management Examination Paper MM.100 Customer Relationship Management Section A: Objective Type & Short Questions (30 Marks) This section consists of Multiple Choice & Short Note type questions. Answer all the questions. Part One carries 1 mark each & Part Two carries 4 marks each. Part One: Multiple Choices: 1. High congruence means: a. High probability of success b. Low probability of success c. Zero probability of success d. None 2. Novo Jim‟s excellent resource book for Recency, Frequency and Monetary is: a. Drilling high b. Digging the top c. Cutting edges d. Drilling down 3. In „FURPS‟ R stands for___________ a. Responsibility b. Resource c. Retention d. Reliability 4. NAICS stands for_____________ a. National American Industry Coding System b. North American Industry Cooling System c. National American Industry Cooling System d. North American Industry Coding System 5. The book „Reengineering the corporation‟ is written by: a. Michael Hammer and James Champy b. Michael Champy and James Hammer c. Michael Douglus and James Ferrari d. Michael Ferrari and James Douglus 6. The book „Building the Data warehouse‟ is written by: a. Michael Doglus b. James Champy c. Bill Inmon 1 IIBM Institute of Business Management Examination Paper of Customer Relationship management d. James Ferrari 7. Which of the following is considered as the bible...
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...Hotel’s Chosen 4 Summary and examples of what “others” have said about the Outlet 7 SECTION II Standardized Recipes, Converting and Costing 10 Introduction; The importance of Standardized HACCP Recipes and Cost Cards 10 Standardized HACCP Recipes 11 Cost Cards 21 Comparison of MMP and Selling Price 26 SECTION III Equipment & Cooking Methods 28 Introduction; The importance of Selecting Equipment & Cooking Methods 28 Equipment Needed to Produce and Serve 28 Cooking Methods and Techniques Used 30 ?? Outlet: Do the Selected Cooking Methods and Techniques Work? 30 & Suggestions for Improvements based on Outlet and Target Guest SECTION IV Ingredient Category Research 32 Introduction: Definition and Description of the Ingredient 32 Trends Associated with the Ingredient 33 Impact of the Trend on the Hotel, Foodservice, or Outlet. 34 SECTION V Purchasing Specification 36 Introduction: Define and Describe Purchasing Specifications 36 Purchasing Specifications Example: (Meat, Poultry, Fish or Seafood) 36 Purchase Specification Rationale (Meat, Poultry, Fish or Seafood) 36 Purchasing Specifications Example: Produce (fresh) 36 Purchase Specification Rationale Produce: (fresh) 36 Purchasing Specifications Example: Dairy 36 Purchase Specification Rationale Dairy...
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...TABLE OF CONTENTS 1)1.0 Executive Summary…………………………………………………… Page 3 2)2.0 Situation Analysis……………………………………………………… Page 4 2.1 Company Analysis…………………………………………………….. Page 4-7 2.2 Macro-environmental PEST analysis ………………………………… Page 8-11 2.3 Market Analysis……………………………………………………… Page12-13 2.4 Competitor Analysis………………………………………………….. Page 14-17 2.5 SWOT Analysis……………………………………………………… Page 18-20 3) 3.0 Market Targeting and Positioning……………………………………… Page21 3.1Target Market…………………………………………………………… Page21-22 3.2 Product Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these...
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