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Saving Private Ryan Ads Analysis

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Does consuming excessive media kill beloved literature characters? That is what the Madrid Book Publishers Association is trying to say. The Maridad Book Publishing Company has made a series of creative ads that make a very valid point. Books are not as popular any more. One of the three ads shows what initially seems to be a scene straight out of “Saving Private Ryan”. A picture taken in the middle of a battle during World War II. Four WWII-era soldiers can be seen in the photo, three of them are backed against a wall for cover. One soldier is kneeled down and peeking around the side of the wall, aiming his rifle into the distance. The second soldier is slumped on the ground next to the first soldier, either wounded or dead. A third soldier, a combat medic, and is yelling while kneeling over the …show more content…
Window shutters can be seen on either side of the photo, and a white line borders all around the edges of the photo. Dog tags hang from the top left corner of the photo. When initially viewing, the ad could easily be mistaken for a video game ad or something similar, but upon closer inspection you’ll notice something that’s out of place. The wounded/dead soldier seems to be from a completely different era than the soldiers around him. While the other three soldiers seem to be American or British soldiers from WWII, the fallen soldier appears to be from an era several hundred years old. He wears brightly colored cloth, and a fencing sabre lays next to him, fallen from his hand. The meaning of the ad can be found in the words on the dog tag, which says, “When you spend all that time playing war video games, it’s not just your enemies you finish off. Save a book. Read a book. “The Little Prince” Antoine De Saint-Exupery 1943”. The fallen soldier is actually a young boy from the very popular book, “The Little

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