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Sbs Transit

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INTRODUCTION
SBS Transit is a leading bus and rail operator in Singapore formed in 1973. It carries close to 3 million passengers on its extensive bus and rail network daily. The company invests extensively in technology and training, constantly looking to upgrade not only its operations but its people as well. On 1 November 2001, the company's name was changed to SBS Transit Limited to reflect its status as a bus and rail operator when they successfully get the license to operate North East MRT Line. Its parent company is ComfortDelGro Corporation which was previously known as DelGro Corporation Limited. The parent company has Singapore Bus Service as its direct predecessor. The objective of the SBS Transit is to provide a world-class public transport which is safe, comfortable, affordable, reliable and friendly services to everyone in Singapore. (SBS Transit, 2013)

ANALYSIS OF SBS TRANSIT Strengths | World’s largest land transport company * largest scheduled bus service provider with a 75% share of the market * With a fleet of 3089 buses, operate 251 bus routes which consist of 196 basic bus services, 31 premium bus services and 24 niche bus services to cater to as wide a spectrum of commuter as possibleReasonable Price with comfortable environment * The fee for one route is affordable to everyone which was less than three dollar. * Every buses provided air-condition to make commuter journey more comfortable (SBS Transit, 2013) | Weaknesses | Limited liquidity position | Opportunities | Increase in tourists and ridership as population grows * Singapore only has 12 cars per 100 persons due to high costs of owning a car. Increase in population is positively correlated to ridership and with population still very likely to grow; there is the potential for ridership increase in next decade. | Threats | Rising fuel prices * With the reduction in

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