...Inhaltsverzeichnis 1. Einleitung..................................................................................................................... 4 1.1 Thematik dieser Arbeit..............................................................................................................................................4 1.2 Aufbau dieser Arbeit...................................................................................................................................................5 2. Corporate Social Responsibility ................................................................................ 6 2.1 Definition CSR................................................................................................................................................................6 2.2 Der Stakeholder – Ansatz ......................................................................................................................................... 8 2.3 Einflussfaktoren CSR ............................................................................................................................................... 10 2.3.1 Treiber ........................................................................................................................................................................10 2.3.2 Motive........................................................................................................................................................................
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