...Prof. Endres displayed an above average command of the facts concerning the Utes nickname. Throughout her presentation, she was able bring up all the angles of this topic, including the history of the relationship between the Ute tribes and the university, the modern actions of students and university administration regarding the Utes nickname, and similar university mascot controversies. In no place did she show a lack of familiarity with any source texts surrounding these topics. Her command of the facts was only tempered by two aspects: her conspicuous usage of notes during the talk and her lack of reference to specific rhetorical analysis of the source texts. During her talk, she seemed mostly to be reading directly from prepared notes, rather than relating these facts off the top of her head. This did not distract from the...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home Page » * Other Topics History of Indian Mathematics In: Other Topics History of Indian Mathematics MATHEMATICS IN INDIA The history of maths in india is very great & eventful.Indians gave the system of numerals, zero, geometry & equations to the world. The great Indian mathematician Aryabhata (476-529) wrote the Aryabhatiya ─ a volume of 121 verses. Apart from discussing astronomy, he laid down procedures of arithmetic, geometry, algebra and trigonometry. He calculated the value of Pi at 3.1416 and covered subjects like numerical squares and cube roots. Aryabhata is credited with the emergence of trigonometry through sine functions. Around the beginning of the fifteenth century Madhava (1350-1425) developed his own system of calculus based on his knowledge of trigonometry. He was an untutored mathematician from Kerala, and preceded Newton and Liebnitz by a century. The twentieth-century genius Srinivas Ramanujan (1887-1920) developed a formula for partitioning any natural number, expressing an integer as the sum of squares, cubes, or higher power of a few integers. Origin of Zero and the Decimal System The zero was known to the ancient Indians and most probably the knowledge of it spread from India to...
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...This is my paper. I hope you like it. It was hard to write. Spider-Man is a fictional superhero appearing in American comic books published by Marvel Comics existing in itsshared universe. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko, and first appeared in the anthology comic book Amazing Fantasy #15 This is some new stuff that I am now writing. When Comic boOks were accused of causing crime, many, many people wanted to ban comic books, comic books are not the reason kids are mean and violent. Or breaking the law. Or just being all around jerks. That’s whats inside, tnot what is from comci books . First, when Spider-Man originally appeared in the 1960s, adolescents in superhero comics were usually relegated to sidekick...
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...Impact of Visual Communication in Rural Markets Submitted By: Name: Sujit Mishra Course: PGDM- Marketing Roll No: 056 Under the guidance of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable income. According to a NCAER study the consuming class households in rural equals the number in urban and awareness The recent NCAER publication "The Great Indian Middle Class" further reveals that the Indian middle class consisted on 10.7 million households or 57 million individuals of which 36 per cent lived in rural areas. Companies are always looking for tools and ways to increase the brand visibility and communication. Brand communication to the consumers is always an important marketing goal of marketers. In doing so, they spend a lot through their marketing services firm, which provides the advertising and communication services to the client firms. Promotion of brands in rural markets requires the special measures. Due to the social and backward condition the personal selling efforts have a challenging role to play in this regard. Going by some of the characteristics of the rural public, which are high brand loyalty, low income influenced by seasonal fluctuations, low...
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...Strategies for focusing a broad research topic Are you overwhelmed with how much information you are finding? Try the suggestions below: * Develop a tentative focus List what you already know and questions you have about the topic and focus on those you find most interesting. * Find background information on your topic Check our Electronic Reference Collection for an article in an online encyclopedia you can trust. * Look for magazine articles Magazine articles tend to be shorter and can provide a general idea of key issues or controversies related to your topic. Try: * Academic Search Complete * Academic OneFile * Search CQ Researcher This is a great source for finding background information and overviews of a wide array of topics. * Choose a particular perspective on the issue How do scholars from different subject fields approach your topic? Finding different points of view can provide you with a better sense of direction. Look through our subject-specific databases listed on the Find Articlespage like: * Education Full Text (EBSCO) * Worldwide Political Science Abstracts (ProQuest) * PubMed (National Library of Medicine) * Limit your search to a specific time period Look for date limit options when searching a database. * Need more help? Ask a Librarian for assistance. Finding research topic ideas You'll be spending a bit of time on your research paper, so be sure to choose a topic...
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...whispered, “Stubby?” The stubby, heftily ponderous tail beat a rat-tat-tat on the bed. Stubby was alive. He returned to his unit. No German enemy soldiers were able to sneak up on Stubby’s regiment, albeit many endeavored. Stubby was a vigilant sentry who growled or barked if a German came near. When he returned to the U.S. after the Armistice, he was designated a lifetime Honorary Member of the Red Cross and the American Legion. He led more U.S. military parades than any other canine in history. I did extensive research on Stubby while inditing my book, Paws to Protect: Dogs Preserving Lives & Restoring Hope. Since he was a stray, no registration papers were ever found to designate the breed. He holds a proud place in the history of U.S. canines, whether he was American Pit Bull Terrier or American Staffordshire Terrier. Stubby went on to a utilizable peacetime job. He was the mascot of Georgetown University's football team, the Hoyas, while Conroy attended law school there. ...
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...Michelin The Michelin Tyre Company Ltd, incorporated in 1905, was set up in 1889 by two brothers, Andre and Edouard Michelin. Now active in more than 170 countries, Michelin operates across all continents of the world, manufacturing and selling tyres for all kinds of vehicles, publishing maps and guides, and operating Specialist digital services. Most people recognize our world famous mascot, Bibendum, 'The Michelin man', looking good considering his age! My own division is concerned with tyres made for heavy goods vehicles over 3.5tonnes, including trucks, coaches, and buses. In the UK and the Republic of Ireland, we have an extensive sales force supporting thousands of tyre distributors, from tyres used in cars and trucks, to those used in specialist industrial and earthmoving equipment. To conduct environmental scanning, we adopt several approaches. We use joint panels with key national and regional trade journals, conducting telephone questionnaires with customers on challenges, issues, and developments in the haulage industry. Our sales Force in the UK and Ireland is responsible for collecting market intelligence, especially on competitors' actions and products. We work with the Road Haulage Association and the Freight Transport Association, which offers us a chance to mix with customers in a non-selling environment, and we belong to the Euro Pool organization, an independent body which acts on behalf of all European tyre manufacturers. Here, we declare our sales on a...
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... without neglecting their professional responsibilities. The OYE! Team would like to thank all the people who have contributed in realizing this magazine. Special thanks to the authors of all the articles that were submitted. We hope you will continue to patronize OYE! .Credits are due to many people for their special effort… • • • • • • • • • • • • • • • Dr: Mruthyunjaya Kori for reviewing and approving our magazine. Seema Vijay Singh and the HR Team for helping us with all the HR as well as legal issues. Kannan K and all the OASIS committee members for their help and support Ganesh.D for naming the magazine as OYE!, leading this effort and maintaining the focus of the team. Siddharth Das for naming and introducing dUZZO , the official mascot of OASIS. Gurumurthy and IT Help desk for creating the mailbox reachoye@lucent.com. Savita BS for hepping in publishing our ads. Abid Naik and Shoibal Majumder for designing web page for OYE!. Asha and Aparna Moola for helping us with PDF creation. R Vasisht, S Rishin and Ganesh.D for the graphical contents. R Vasisht is also the creator of dUZZO, the camel. Kumar S Sudhir for creating the...
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...................3 2. Sources of the study................................................................................................3 3. Difficulties of the study...........................................................................................3 I- Analysis of the offer.................... .............................................................................4 A. Product.......................................... ......................................................................4 a) Segmented offer..... .....................................................................................4 1- Dry Paper..... ......................................................................................4 2- Wet paper toilet ..................................................................................5 a. An offer that covers all budgets................................................5 b. Evolution of the offer...............................................................5 c. Seasonality ...............................................................................5 B. Size and market development.............................................................................5 a) Market growth............ .......................................................
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...Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the product and compare the cost and nutritional value to other products on the market? Evidently, it’s up to consumer to make a decision on what they eat, nevertheless if we’re frequently exposed to food advertisements every time we read a glossy magazine or watch TV then we may be influenced in what we choose, especially when the advertisement is directed toward children . In this essay I will outline some influence towards one’s food choices and the links between media and children obesity and the effects television food commercials have on children’s food preferences. Food choices are influenced by vast quantity of interrelating factors and theory “it is not solely determined on physiological or nutritional” (Shepherd, 1999, p. 807). Other factor that may influence food choices are biological for example hunger, appetite and taste and then there economic and physical this may be prejudiced by the cost of the food and a individuals income the availably of food choice or education or the skill needed to cook the food. Psychological reason may have a effect on the food we eat for example what type of mood we in. when a we are stress...
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...All events are free and open to the public. Calendar of Events (For more information please contact Jennifer Kattman at jkattman@sierracollege.edu.) MONDAY, OCTOBER 13 9:30-10:50am in the Fireside Room: “Brief History of Protest Music” by Professor Jason Roberts In this presentation, Professor Jason Roberts will look at protest music from the early 1960s to the present with such artists as Joan Baez, the Rolling Stones, Marvin Gaye, Public Enemy, and Rage Against the Machine. 11am-12:20pm in the Fireside Room: “The New Native Intellectualism: Social Media, Social Justice and Native American Studies” by Cutcha Risling Baldy Cutcha Risling Baldy (Hupa, Karuk, Yurok) is an instructor and PhD candidate in Native American Studies. Her research is interdisciplinary (feminist and literary theory, politics and California Indian theory and methodology). Author of “Why We Gather: traditional gathering in native Northwest California and the future of bio-cultural sovereignty” and numerous related publications. Her dissertation (translated) is “To Grow Old in a Good Way” is about the revitalization of the Hupa Women’s Coming of Age Ceremony. Ms. Risling Baldy founded the Native Women’s Collective. 12:30-1:50pm in the Fireside Room: “Louder than Words” by Billy X Jennings Join Billy X Jennings, the founder of “It’s About Time,” an organization and archive dedicated to preserving the legacy of the Black Panther Party and editor of a newsletter by the same name, as he presents the “Louder...
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...Eassy 2 1200-1500 words At least 7 referencing Is the Influence of Media on Our Food Choices a Good Thing? Food product choice can be overwhelming and is not made any easier with the influence of media advertisements by companies that want to sell their food products to us. There are many factors that we as consumers must take in to consideration. Do we accept that the advertisement is true, should we trust what is shown to us or should we research the product and compare the cost and nutritional value to other products on the market? Evidently, it’s up to consumer to make a decision on what they eat, nevertheless if we’re frequently exposed to food advertisements every time we read a glossy magazine or watch TV then we may be influenced in what we choose, especially when the advertisement is directed toward children . In this essay I will outline some influence towards one’s food choices and the links between media and children obesity and the effects television food commercials have on children’s food preferences. Food choices are influenced by vast quantity of interrelating factors and theory “it is not solely determined on physiological or nutritional” (Shepherd, 1999, p. 807). Other factor that may influence food choices are biological for example hunger, appetite and taste and then there economic and physical this may be prejudiced by the cost of the food and a individuals income the availably of food choice or education or the...
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...HOW SUBSTANCE USE DISORDERS AFFECT RELATIONSHIPS Substance use disorders leave many lasting effects that touch upon every member of families and society as a whole. It is an ever-growing epidemic that can easily take over a person’s whole life if they let it. Anyone who listens to the news or is aware of his or her surroundings can see that we are engulfed in a drug crisis. This paper will examine how the relationships of friends, family, co-workers and society suffer from exposure to an addict. It will also look at how we as a society can help to foster reform. Addiction touches everybody in some way, shape or form. It affects people physically, psychologically, and financially to name a few. Substance use disorder negatively affects emotional...
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...Western Governors University FDT4 – Task 2 Hispanics Food Traditions Celebrations Corn Language Mexico Independence Day Tortillas Religion Catholic Cinco De Mayo Beans/Rice Pinata Day of the Dead Asians Food Traditions Celebrations Chicken, Duck, Fish, Fresh vegetables Language Chinese New Years Noodles Religion Buddhism Lantern Festival Rice Tea Ching Ming Festival FDT4 Task 2 D. Kentucky Subcultures It takes a great deal of patience and understanding to be a teacher in a culturally mixed environment. The educational environment that I plan to teach in consists of cultures made up of Asians and Hispanics. I wish to better understand these two cultures so that I can understand the differences and provide a teaching environment that will be valuable in my classroom. In order to accomplish this, I have researched the foods, traditions and celebrations of two Kentucky subcultures, which are Asians and Hispanics. In the state of Kentucky, according to the U.S. Census Bureau 2011, Hispanics make up 138,563 of the total population. According to the U.S. Census Bureau 2011, Asians make up 52,201 of the total population. (U.S. Census Bureau, 2013 a) E. Hispanic Culture - Foods Hispanics are well known for starting and overseeing authentic Mexican restaurants. The love of Mexican foods by the majority of Americans has kept the Hispanics in business for many years. Corn is the main base in foods of most...
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