...Objectives 3 5.0 Initial Literature Review 4 6.0 Research Methodology 8 7.0 Data Analysis and Presentation 8 8.0 Chapter Headings 9 9.0 Time Schedules 10 INTERIM REPORT: 1. Working Title An analysis of the relationship between corporate social performance and corporate reputation. The case of Tesco and its child education policies. 2. Background information: I chose to research in this area as I am interested in the PR area of business and the importance of reputation building to a company. I find it interesting that supermarkets are beginning to target children through their PR strategies and would like to find out their motives. 3. Nature of submitted work: Report. 4. Aims and objectives: AIM: To examine the impact of child education-based PR strategies carried out by British supermarkets. OBJECTIVES: - To investigate current issues surrounding PR strategies of UK supermarkets aimed towards child education. - To uncover opinions of the use of child education policies from the supermarkets, the schools and the general public. - To discover the extent to which Tesco’s reputation is based on its child education policies. 5. Initial literature review: Text Books: - Chun, R., Vinhas Da Silva, R., Roper, S. (2002) Corporate Reputation and Competitiveness. London: Routledge. This book gives a review of how reputation is managed at the present...
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...Objectives 3 5.0 Initial Literature Review 4 6.0 Research Methodology 8 7.0 Data Analysis and Presentation 8 8.0 Chapter Headings 9 9.0 Time Schedules 10 INTERIM REPORT: 1. Working Title An analysis of the relationship between corporate social performance and corporate reputation. The case of Tesco and its child education policies. 2. Background information: I chose to research in this area as I am interested in the PR area of business and the importance of reputation building to a company. I find it interesting that supermarkets are beginning to target children through their PR strategies and would like to find out their motives. 3. Nature of submitted work: Report. 4. Aims and objectives: AIM: To examine the impact of child education-based PR strategies carried out by British supermarkets. OBJECTIVES: - To investigate current issues surrounding PR strategies of UK supermarkets aimed towards child education. - To uncover opinions of the use of child education policies from the supermarkets, the schools and the general public. - To discover the extent to which Tesco’s reputation is based on its child education policies. 5. Initial literature review: Text Books: - Chun, R., Vinhas Da Silva, R., Roper, S. (2002) Corporate Reputation and Competitiveness. London: Routledge. This book gives a review of how reputation is managed at the present...
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...is very shy around those that she does not know. Throughout middle school to college this trait has continuously stood by me. In high school I was never afraid to speak in front of the class. While in the first semester of my first year of college I had to take a public speaking course. It seems as though everyone around me was always very nervous to perform their speech, yet I always remained relaxed and at ease. My public speaking professor told me that I had a natural gift. I have not always been interested in any courses regarding math or science, so I decided to follow a career path along the line of communications. Randomly, I decided that I want to pursue a career of being a publicist for a celebrity or very well-known business. I had confidence that I could handle the writing and oral tasks asked of me. “Individuals interested in becoming a celebrity publicist typically attend a 4-year university and major in public relations (PR), communications, journalism or a related field.”(Vault) “Coursework often includes writing and editing for mass media, public relations fundamentals, PR ethics and professionalism, media organization and communications in the information age. Publicists often have started their career by working in a PR firm or for a working celebrity publicist to build a client base.”(Leon) Gaining hands-on experience is also a must for aspiring celebrity publicists. “By interning at a PR firm, individuals gain valuable experience and learn how to handle...
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...01 May 2012 1. Background The literature being studied is an article written by Hellen O’ Sullivan, the Director of Scientific Methods Australia. The article entitled “Business ethics are set to stage a comeback” was published on the 75th page of The Australian Financial Review on the 6th February 1990. 2. Literature Review Basically, the article discussed several important issues about business ethics. One of the most prominent was the remark she made about business ethics making a comeback. The conclusion was made upon the fact that business ethics are becoming more and more popular among business practitioners as the era of ‘Me-generation’, and its obsession with greed and profit at any cost draws to a close. Besides that, another notable issue addressed was the positive correlation between business ethics and corporate performance. She suggested that recent corporate failures resulted from a singularly motivated strategy of making profits. She also noted that the 1990’s avalanche of corporate collapse could be all attributed directly or indirectly to the decline in business ethics. The third issue raised was the role of managers or business leaders to actually uphold business ethics. She suggested that the formulation of a sound ethical code of practice should be a part of every company’s strategy and that it is the first responsibility of every business leadership. 3. Procedures I have made a research regarding the issues identified...
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...Impact of Public Relation on Marketing Promotion Activities Abstract: Advertisement is one of the most popular media for marketing of products all over the world. Companies allocate and spend huge amount of money on advertisement to inform and attract customers. But advertising is losing its effectiveness because of growing advertising clutter, the increasing number of channels, the availability of zapping mechanisms, and reduced watching of television by certain groups. In promoting the products or services as well as companies concerned, the major challenge today is getting people's attention. As a result, market experts are considering other methods of getting consumer attentions. Now consumers are pressed for time, and many work hard to avoid advertising messages. Companies are facing challenges to find new ways to capture consumer’s attention and public relations can play a growing role within the marketing promotional mix to build and maintain brands. Consumers are now learning about products and brands through means other than advertising and in this context public relations are gaining momentum. Even public relations can establish and maintain a positive image of the company among its various stakeholders. This reality is consistent with our perception that public relation is an important part of the Integrated Marketing Communication(IMC) process, contributing in its own way but also in a way consistent with marketing goals. This study attempts to find out comparative...
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...use the new California Online Voter Registration system. You can find the online process at the Registrar of Voters website at www.sdvote.com. Click on Register to Vote and follow the instructions. Voter registration cards are also available and can be found at Post Offices, Department of Motor Vehicles offices, Library buildings, various City Clerk offices, and the Registrar of Voters office. NOTE: You can check the status of your registration by visiting www.sdvote.com. Follow the prompts to verify your voter registration. VOTE BY MAIL BALLOT • • PERMANENT VOTE BY MAIL VOTER: If you are currently a vote by mail voter, you will automatically receive your mail ballot. To confirm your voting status and see your polling location, review the colored mailing label on the back cover of this pamphlet. If the label indicates you are a permanent mail ballot voter, please do not reapply --- we begin mailing the vote by mail ballots on October 9, 2012. If you do not receive th your ballot by October 18 , please call the Registrar of Voters office at 858-565-5800. TO VOTE BY MAIL FOR THIS ELECTION: If you wish to vote by mail for this election only, complete the application on the back cover of this pamphlet, and either mail, fax (858-694-2955), or email (ROVMail@sdcounty.ca.gov) the application to the Registrar of Voters, 5201 Ruffin Road, Suite I, San Diego, CA 92123. Mail Ballot applications must arrive at the...
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...people unfairly because of their member ship in particular social group. Discriminatory behaviors take many forms, but they all involve some form of exclusion or rejection. People witness individual acts of discrimination, such as a student who won’t let people of certain race seat with them at lunch; often these individual acts reflect large system of exclusion. Consider schools that won’t let girls take the same classes as boys or a job that doesn’t hire people of certain ethnic back ground. There are three types of discrimination. The first one is racial discrimination, the second one is sexual discrimination, and the last one is Religious discrimination. Racial discrimination takes place when someone holds a prejudice against other people for their race. This is includes the ethnic origin, skin color and nationality of the person. For example people are discriminated because of their race in work place or somewhere outside the work place. During time 1945 if the African American people want to go to school, but it was hard to attend the class because the system didn’t allow black people to go to school and learn something important to change their life for a better future because of discrimination. In addition, in the 1920, various groups of ethnic minorities were discriminated against through the act of segregation. And this is most commonly associated with African Americans who were separated from whites in most public areas including trains, parks, restrooms, and even...
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...Bulletin of Science, Technology & Society http://bst.sagepub.com/ Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima Bulletin of Science Technology & Society 2001 21: 334 DOI: 10.1177/027046760102100502 The online version of this article can be found at: http://bst.sagepub.com/content/21/5/334 Published by: http://www.sagepublications.com On behalf of: National Association for Science, Technology & Society Additional services and information for Bulletin of Science, Technology & Society can be found at: Email Alerts: http://bst.sagepub.com/cgi/alerts Subscriptions: http://bst.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://bst.sagepub.com/content/21/5/334.refs.html >> Version of Record - Oct 1, 2001 What is This? Downloaded from bst.sagepub.com at University of Wollongong on October 1, 2013 BULLETIN2001/SCIENCE, TECHNOLOGY & SOCIETYPR Nakajima tober OF GREEN ADVERTISING AND GREEN / Oc- Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima University of Toronto lic perception must also be managed. To avoid a negative public image, companies can create the perception that they are effectively handling the problem. This way, public support can be maintained while actually doing very little to solve the problem. Technological change continues to accelerate, and with it come unintended...
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...AMITY UNIVERSITY AMITY SCHOOL OF COMMUNICATION (ASCO) BEHAVIOURAL SCIENCE PROJECT ON PROFESSIONAL TOOLS OF PUBLIC RELATION SUBMITTED SUBMITTED BY TO POULOMI ROY Ms. RITU SHARMA MJMC II ASSISTANT PROFESSOR (A2028811059) ACKNOWLEDGEMENT I, Poulomi Roy, student of Amity School of Communication, Amity University, Uttar Pradesh take this opportunity to express my profound gratitude and deep regards to the Director, Professor Mr. R.K Dargaon to provide me with an opportunity to work on this project. I will be ever grateful to my guide Professor Ms. Ritu Sharma, for her exemplary guidance, monitoring and constant encouragement throughout the course of this project. Without her help I would have never been able to complete this project. The blessing, help and guidance given by her from time to time shall carry me a long way in the journey of life on which I am about to embark...
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...FYP Project Number: HE_2AY1415_09 NANYANG TECHNOLOGICAL UNIVERSITY SCHOOL OF HUMANITIES AND SOCIAL SCIENCES UNDERREPRESENTATION OF ASIA-FOCUSED ARTICLES IN THE TOP 10 ECONOMICS JOURNALS Roy Athanasius Ang Tjin Shane Teong Xiu Yi Tham Weng Leon U1130138B U1130028B U1130012L A Final Year Project submitted to the School of Humanities and Social Sciences, Nanyang Technological University in partial fulfillment of the requirements for the Degree of Bachelor of Arts in Economics Academic Year: 2014/2015 FYP Project Number: HE_2AY1415_09 ABSTRACT Despite its high growth, positive economic outlook and its GDP accounting for about a quarter of the world’s GDP, there is an underrepresentation of Asia in terms of published articles in the top 10 economics journals. This study highlights this fact and has found tenure to be a likely cause for the lack of Asia-focused articles. This stems from the strong emphasis universities place on the publishing of articles and with the belief that there is a lack of reliable data on Asia, researchers are less inclined to conduct studies on Asia given that top economics journals require accurate and dependable data for publishing. 1 FYP Project Number: HE_2AY1415_09 ACKNOWLEDGEMENTS We, the authors of this paper, would like to express our heartfelt gratitude to Chia Wai Mun, Associate Professor, School of Humanities and Social Sciences, Nanyang Technology University, for her unwavering support and constant...
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...China Media Research, 9(3), 2013, Zheng, Case Study of Audi’s Brand Repositioning in China A Case Study of Audi’s Brand Repositioning in China Lu Zheng University of Florida Abstract: Based on a comprehensive review of Audi’s press releases published from 1999 to 2007 and in-depth interviews with Audi’s public relations professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning in the Chinese market. Each strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government...
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...Basic Elements of a Marketing Plan 1. A detailed situation analysis 2. Specific marketing objectives 3. A marketing strategy and program 4. A program for implementing the strategy 5. A process for monitoring and evaluating performance Marketing Mix • The four Ps Product Price Place Promotion The Promotional Mix Advertising Direct Marketing Interactive/ Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Model of the IMC Planning Process Review of marketing plan Analysis of Promotional program situation Analysis of communications process Budget determination Develop integrated marketing communications program Advertising Sales promotion PR/ publicity Personal selling Direct marketing Develop objectives and strategy for each Develop message, media strategy, and tactics Integrate and implement marketing communications strategies Monitor, evaluate and control IMC Program Internet/ interactive Retail communication planning Retail objectives • The primary objective is to build store traffic. • Retailers also use advertising to: – attract new customers – build store loyalty – increase the average sale – maintain inventory balance – create a sense of urgency Copyright © 2012 Pearson Education 1 8 -5 Retail communication planning Retail targeting • The first concern is geography. – Where do my customers live? – How far will they drive to visit my store? • The next concern is consumer taste. – Offers, merchandise, and advertising messages...
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...------------------------------------------------- Pityriasis rosea From Wikipedia, the free encyclopedia Pityriasis rosea | Classification and external resources | Pityriasis rosea on human torso | ICD-10 | L42 | ICD-9 | 696.3 | DiseasesDB | 24698 | MedlinePlus | 000871 | eMedicine | derm/335 emerg/426ped/1815 | MeSH | D017515 | Pityriasis rosea (also known as pityriasis rosea Gibert[1]) is a skin rash. It is benign but may inflict substantial discomfort in certain cases.[2] Classically, it begins with a single "herald patch" lesion, followed in 1 or 2 weeks by a generalized body rash lasting about 6 weeks.[3][4][5] Contents [hide] * 1 Signs and symptoms * 2 Causes * 3 Diagnosis * 4 Treatment * 5 Prognosis * 6 Epidemiology * 7 See also * 8 References * 9 External links | ------------------------------------------------- [edit]Signs and symptoms Pityriasis rosea on human torso The symptoms of this condition include: * An upper respiratory tract infection may precede all other symptoms in as many as 69% of patients[6] * A single, 2- to 10-cm oval red "herald" patch appears, classically on the abdomen.[7][5]Occasionally, the "herald" patch may occur in a 'hidden' position (in the armpit, for example) and not be noticed immediately. The "herald" patch may also appear as a cluster of smaller oval spots, and be mistaken for acne. Rarely, it does not become present at all.[7] * 7-14 days after the herald patch, large patches...
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...rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump at the chance. Their software, which they eventually dubbed The Axe, provided basic music composition tutorials and allowed participants to use a joystick to improvise solos along to popular music tracks. They attempted to market their creation through an interface with Japanese karaoke machines, a demo package deal with Intel, and even in an exhibition at Disney’s Epcot. And while the...
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...CONSUMER ACCEPTANCE AND CONTINUANCE OF ONLINE GROUP BUyING WENG MARC LIM Monash University Selangor Darul Ehsan, Malaysia DING HOOI TING Universiti Teknologi Petronas Malaysia ABSTRACT The aim of this study is to establish and examine the significance of a consumer acceptance and continuance model for online group buying through the integration of entertainment gratification and perceived risk with the Technology Acceptance Model. A quantitative study was conducted and data were obtained through a mall-intercept systematic sampling distribution of questionnaires. The results indicate that perceived usefulness, perceived ease of use and perceived risk all have a significant relationship with consumer attitudes, which subsequently has a significant effect on intention to use online group buying sites. While entertainment gratification was found to be insignificant, we reveal some possible reasons for this finding. The implications of the findings and future research directions are also discussed. Keywords: online group buying; consumer acceptance and continuance. INTRODUCTION The rapid growth of information technology (IT), the Internet, and the e-commerce boom have created significant opportunities that are characterized by a lack of spatial boundaries [43]. Dawson [9] suggests that three particular types of IT investment have led retailers to become more profitable: (1) knowledgebased investments provide more creative ways to run enterprises; (2) alliance-based investments...
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