...1Gendered Toys: A New ApproachGendered Toys: A New ApproachElena Roque RodriguezCentral New Mexico Community College 2Gendered Toys: A New ApproachQuestions:Girls’ Toy 1Girls’ Toy 2Boys’ Toy 1Boys’ Toy 2Neutral 1Neutral 2a. Where in the store were the toys?Designated toy areaDesignated toy areaDesignated toy areaDesignated toy area Toy area-beginning/end aisleToy area beginning/end aisle b. Was the area for the toy designated in some way by the store management?(e.g., games, girl’s toys, boy’s toys, sports, etc.)Yes-toy located in “pretend play” toy aisleYesYes Yes YesYesc. What is the toy?Barbie STEM KitFirst Responder Backpack SetSuper Sense Spider-ManScience Academy-Gross Body LabFisher-Price Mega Bloks-Elephant ParadeOsmo Genius Kitd. What color(s) are in the packaging?Pink with some shades of blue as background, neutral grey for some trimLandscape portrait-blue sky and green grass on back. Front-blues and grey trim, aqua color and purples. Red, blue and light blue for background.Black with red trim and white lettering. reds, blues, yellows...
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...According to B. F. Skinner (Science and Human Behavior, 1965), the Operant Conditioning is the process by which a response becomes more or less likely to occur depending on its consequences. The schedule of reinforcement is an important component of learning process under the Operant Conditioning. I would like to apply this theory on the 2 dogs with same age in 2 different educating situation. The 2 objects of study are Yorkshire Terrier in my cousin’s home and Toy Poodle in ours. The Yorkshire Terrier was educated under random schedule, while the Toy Poodle was educated under continuous reinforcement schedule. While house training the Yorkshire Terrier and Toy Poodle, classical conditioning was applied. In order to communicate the command and action to the 2 objects, we applied the motivational training. Motivational training engages the use of rewards to strengthen good performance, and overlooks all bad behavior (Marlo Shelby, 1999). It is based on Thorndike's Law of Effect (Burch Mary R. and Jon S. Bailey, 1999), which states that actions that generate rewards tend to increase in regularity and actions that do not generate rewards decrease in frequency. We brought both Yorkshire Terrier and Toy Poodle into the cage while saying the command “House” then gave them snacks, after that we reward them with snacks whenever they get into the cage. Both Yorkshire Terrier and Toy Poodle learnt to get to the cage with the command “House”. After learning the command, Yorkshire...
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...July 26, 2011 Submitted By Case Group – 2J: Arit Kumar Mondal 1011084 Rajarshi Sarma 1011194 Nirupam Das 1011258 TOY DISTRIBUTION INDUSTRY IN USA The toy distribution industry in USA is dominated by top five retailers (50% market share). Sales are seasonal towards the last quarter of the calendar year. The industry is attractive and the per capita contribution to toys is increasing. There has been a growing interest in the educational toys segment where educational value is the primary purchase driver. DIRECT MAIL INDUSTRY In 1993, over 40% of the Americans used mailed catalogs for purchases. Catalog consumers were well educated and had high incomes. Catalog sales were driven by mailing size, response rate & average order amount. Volume discounts, coupons & free gifts served as incentives. New products were extremely important in children’s catalog. CHALLENGES FOR PASSION FOR LEARNING (PFL) PFL’S market positioning is of a direct-mail company offering 100% educational products for 6-12 year old children. Its first catalog mail in 1994 resulted in a disappointing response rate of 0.77% which resulted in a loss of $145000 on revenues of $54000. There was also increasing competition from specialty chains focused on educational toys and big discount retailers. The firm also faces immediate challenge of designing its 1995 holiday catalog. Repositioning of the firm with the objective of breakeven in the short...
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...Young Consumers The challenge of advertising to children Winston Fletcher Article information: Downloaded by NATIONAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD At 03:26 16 September 2015 (PT) To cite this document: Winston Fletcher, (2004),"The challenge of advertising to children", Young Consumers, Vol. 5 Iss 2 pp. 11 - 15 Permanent link to this document: http://dx.doi.org/10.1108/17473610410814102 Downloaded on: 16 September 2015, At: 03:26 (PT) References: this document contains references to 0 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 2431 times since 2006* Users who downloaded this article also downloaded: Margaret-Anne Lawlor, Andrea Prothero, (2008),"Exploring children's understanding of television advertising – beyond the advertiser's perspective", European Journal of Marketing, Vol. 42 Iss 11/12 pp. 1203-1223 http://dx.doi.org/10.1108/03090560810903646 Chris Preston, (2005),"Advertising to children and social responsibility", Young Consumers, Vol. 6 Iss 4 pp. 61-67 http:// dx.doi.org/10.1108/17473610510701322 Railton M. Hill, (2006),"Advertiser satisfaction with advertising agency creative product", European Journal of Marketing, Vol. 40 Iss 11/12 pp. 1254-1270 http://dx.doi.org/10.1108/03090560610702803 Access to this document was granted through an Emerald subscription provided by emerald-srm:543672 [] For Authors If you would like to write for this, or...
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...create simple four and eight stud building blocks. Today, LEGO has turned into one of the most famous toy brands in the world. The aim of this case study essay is to asses the macro and micro environment in which LEGO is performing today. Micro Marketing Environment The micro marketing environment is defined as “the forces close to the company that affect its ability to serve its customers – the company, market channel, firms, customer markets, competitors and publics, which combine to make the firm’s value delivery system” (Kotler, Wong, Saunders and Armstrong, 2005) One of the most notable things concerning the micro environment of LEGO is that it is viewed as a strong brand. It been part of the toy market for so long, that grandparents and parents can remember playing with the toy as a child, and so often feel they have a relationship or bond with the product. The brand has also infiltrated many markets world-wide, and its fame is instrumental in its continued success. The case study states, it’s the only European company to enter the worlds Top Ten toy manufacturers. The product also has a unique selling point. The toy of LEGO is aiming to capture a creative imagination and also enable it to stand out in the market of dolls, cars, computer games etc. It is promoted as a “system of play”, which can be a strong selling point when trying to compete with educational toys. Another positive aspect of the micro environment of LEGO is the broad of products it sells and...
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...New York, 1984 [Copy-edited and spell-checked by Scott Atkins, September 1995. Tagged in html, October 1995.] TOYS French toys: one could not find a better illustration of the fact that the adult Frenchman sees the child as another self. All the toys one commonly sees are essentially a microcosm of the adult world; they are all reduced copies of human objects, as if in the eyes of the public the child was, all told, nothing but a smaller man, a homunculus to whom must be supplied objects of his own size. Invented forms are very rare: a few sets of blocks, which appeal to the spirit of do-it-yourself, are the only ones which offer dynamic forms. As for the others, French toys always mean something, and this something is always entirely socialized, constituted by the myths or the techniques of modern adult life: the Army, Broadcasting, the Post Office, Medicine (miniature instrument-cases, operating theaters for dolls), School, Hair-Styling (driers for permanent-waving), the Air Force (Parachutists), Transport (trains, Citroens, Vedettes, Vespas, petrol-stations), Science (Martian toys). The fact that French toys literally prefigure the world of adult functions obviously cannot but prepare the child to accept them all, by constituting for him, even before he can think about it, the alibi of a Nature which has at all times created soldiers, postmen and Vespas. Toys here reveal the list of all the things the adult does not find unusual: war, bureaucracy, ugliness, Martians, etc...
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...simply yet fun game for a child. This activity will provide object permanence practice; Object permanence is when a child is aware that the object, event or person still exists, even when the it is out of sight. In this stage children lack object permanence (Ojose, 2008, 26). At first the child will think that the mother or the person doing the peek-a-boo are disappearing when covering their faces, but eventually the child will come to realize that the person is not disappearing. Another activity that will provide children with object permanence practice is the hiding a toy under a towel and having the child pull the towel off. You will do this repetitively but eventually you will put the toy under another colored towel towel and have the baby pull the towel to get the toy. You will quickly notice that the baby will pull the previous towel you were using to hide the toy; this is because the child still believes the toy is under the same towel. These two activities will allow for the child to gain cognitive skills, by gaining object permanence, the child will know people, objects and events exist, regardless of them being...
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...“Mommy! Can I get the rock kit? Please?” I begged. It was a cold winter day and my mom begrudgingly had taken me along on a routine trip to Target. Being a very energetic 7 year old, it was hard for her to keep track of me. Right when we set foot in the store, I bolted for the toy aisle. Girls my age often took an interest in dolls or jewelry; I, on the other hand, would usually be found looking at the educational toys. From a young age, I was interested in science. As a little girl, I would make frequent trips to the Museum of Science with my Dad, owned a microscope kit and was always eager to perform any sort of dissections in school. Understandably, when I decided to major in Biology last fall, it came as no surprise to my family and friends....
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...Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Effectivepackaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. In today’s modern and competitive retail market world, you only have one chance to make a first impression. Make that first impression a creative and memorable one, with a eye-catching design that will capture consumers attention soon. So, I have rounded up 20 beautiful toy packaging designs inspiration for your next next design project or just for some fresh ideas. 5. Coarse False Friends in Pain Toy Packaging Designs Inspiration Designed bycoarse The level of production and attention to detail that coarse puts into their packaging never ceases to amaze me. For Coarse False Friends in Pain the two hurt 13 inch resin figures are packed apart in individual wooden screen-printed boxes (standing and fallen) to underline the dramatic incident that irrevocably changed the friends’ lives. To prevent...
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...Optimal pediatric ward play areas include toys and activities that develop thinking, decision making, and an understanding of the world. The Encyclopedia of Children’s Health (2016) defines cognitive development as “the construction of thought processes, including remembering, problem solving, and decision-making, from childhood through adolescence to adulthood” (p.1). Incorporating comfortable library areas with various levels of material available, such as books, movies, puzzles, computer activities, and the like, for a wide variety of developmental needs is key to influence cognitive growth for pediatric wards’ diverse patient population. Here, we highlight puzzle toy types. Solving puzzles is multifaceted when it comes to childhood...
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...Industrial Promotion and Technology Branch TECHNOLOGY PAPER SERIES 6/05 Technology Transfer and Trade: The Toy Industry in India UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION I N D U S T R I A L P R O M OT I O N A N D T EC H N O LO GY B R A N C H Technology Transfer and Trade: The Toy Industry in India TECHNOLOGY PAPER SERIES TPS 6/05 December 2005 UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2005 UNIDO Industrial Promotion and Technology Branch Technology Paper Series TPS No. 6/2005 December 2005 Technology Transfer & Trade in Toy Industry of India Copyright © 2004 by United Nations Industrial Development Organization (UNIDO) The designati ons employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development Organization (UNIDO) concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The responsibility for options expressed rests solely with the authors, and publication does not constitute an endorsement by UNIDO of the opinions expressed. This document has been produced without formal editing. The views expressed in this report do not necessarily reflect the views of the Secretariat of the United Nations Industrial Development Organization. Any indication of, or reference to, a country, institution...
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...steady growth, global toy industry has attracted many research in studying this field, in which one of the largest toy manufacturers Mattel Inc. suffered from a recall scandal in 2007. This essay directs at exploring reasons that lead to Mattel’s operation failure in this scandal regarding two key frameworks in global operation management, namely, supply chain management and quality management. Providing potential recommendations to prevent or react to supply chain failure as well. 1.1. U.S. toy industry According to Statista (2016), the U.S. toy industry amounted to $43.1 billion in 2015. It was projected to reach $45.02 billion by 2016. By means of global supply chains, U.S. enormous demand for toys is satisfied. For example, most toys sold in the U.S. are designed in the U.S., but approximately eighty percent of those sold in the U.S. are manufactured in China (Boyle, 2015). The main characteristics of toy industry are ‘volatility’ and ‘seasonality’ (Wong & Johansen, 2005). Roughly seventy percent of toy sales occur in the final three months of the year, in which families conduct bulk purchase as gifts to children for Christmas. Therefore, during early months of a year when demand for toys are considerably lower, toy manufacturers face problems with much of the unutilized capacity. They also need to appropriately adapt capacity so as to meet the dramatically soared customer demand during the final quarter of the year because of toy industry’s high degree...
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...springing, and pulling. All of these steps worked together, like a chain reaction, to complete our assigned task. Our group had to select 8 items that we picked from the stage. These were two golf balls, short pvc ramp, long pvc ramp, pvc tube, 8 dominoes, screw, and toothpaste. We had to bring in many different items that included: slinky, nails, glue, tape, plywood, hook, string, solo cups, water, cardboard, pool ball, ping pong ball, toy car, two by four wood, white trim, hard cup, two science books, stapler, two pieces of paper, water bottle funnel, and pvc elbow. These all served a certain purpose in our Rube Goldberg Project. The first...
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...CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY Jaysons Bldg.#12 National Road., Putatan, Muntinlupa City Tel Nos. 862-6930 – 403-2581 A Project Feasibility Study presented to the Faculty of Business Administration In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Business Administration major in Financial Management by September , 2013 APPROVAL SHEET In partial fulfillment of the requirements for the course Bachelor of Science in Business Administration. this study entitled Feasibility Study. has been prepared and submitted by: Jason E. Margahal Isabela B. Lubong Bernadeth I. Deres Rochelle A. Flavier Ailie P. Marinas Muriel B. Butay Whose grade for the paper is_____________. Project Study Moderator Accepted in partial fulfillment of the requirements for the Degree of Bachelor of Science in Business Administration Teresita S. Dones Dr. Rey S. Guevarra Chairman, Dean, Department of Business Administration Academic Affairs Introduction of the project * Title/Name of the project * The name of our project proposal/business proposal is “Jr. Bia Child Care Center”. The history of this name is come from our first and last name. “J” Stands for Jason, “r” for Rochelle, “B” for Bernadeth and Butay which is the last name of Muriel...
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...Spin Master Toys (A): Finding a Manufacturer for E-Chargers 1. What is your assessment of the process that Spin Masters has used to get to this point? 2. As Alex Perez, which of the two potential suppliers would you choose? Why? 3. Discuss an implementation plan for your decision. Summary Spin Master Toys of Toronto, Ontario, a company who had been successful in creating fad items was about to roll out a new line of airplanes that were going to be powered by electricity called E-Chargers. With a delivery date to the retailers of December 7, 1999, they were now trying to decide from which supplier to purchase the design and production of this rollout. They had investigated a number of suppliers and managed to narrowed it down to two, Wah Shing and Wai Lung. They had to make a choice quickly. Analysis Evolution Anton Rabie, Ronnen Harary and Ben Varadi all graduated from The University of Western Ontario. Varadi and Rabie from the Ivey Business School and Harary from political Science. They all chose not to go into the corporate world and pursued their own dreams by creating successful fad items. Some of those items were Grow-Things, Earth Buddy, Radical Reptiles and many more. In 1996 Spin Master rolled out its Air Hogs line of compressed-air-powered planes which they manufactured in China. Before they decided to do it, it took them time to digest the idea, they thought it was too ambitious. After their success with Air Hogs, they rolled...
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