* Question 1 | | | ____________ looks at an entire market as having the same characteristics:Answer | | | | | | | Correct Answer: | e. Mass marketing | | | | | * Question 2 | | | An accelerated flow of funds through the supply chain can improve a firm's profitability by:Answer | | | | | | | Correct Answer: | c. Creating a positive cash flow provides financial opportunity | | | | | * Question 3 | | | The experience curve describes the relationship between:Answer | | | | | | | Correct Answer: | d. Costs and experience | | | | | * Question 4 | | | In terms of market coverage, ___________ distribution should be used for products with high value, exclusive branding:Answer | | | | | | | Correct Answer: | b. Selective | | | | | * Question 5 | | | In managing processes, the view that focuses on efficiency is:Answer | | | | | | | Correct Answer: | c. Transactional | | | | | * Question 6 | | | The customer service dimension of time is enabled by effective:Answer | | | | | | | Correct Answer: | e. Logistics | | | | | * Question 7 | | | Designing a competitive supply chain network is increasingly challenging because of:Answer | | | | | | | Correct Answer: | a. Increasing complexity and product proliferation | | | | | * Question 8 | | | _________ processes produce small quantities of products in groups based on particular specifications or customers:Answer | | | | | | | Correct Answer: | d. Batch | | | | | * Question 9 | | | The growing number and acceptance of customer returns has created an area of SCM called:Answer | | | | | | | Correct Answer: | c. Reverse logistics | | | | | * Question 10 | | | Risks to a