...world, the rising costs of automobile production as well as the rise of automobile insurance rates, the ability to provide a targeted group of consumers with an alternative to the automobile would be a benefit to the company and its shareholders. I am recommending that Nissan research the feasibility of producing electric scooters to complement the current product line. This product would appeal to the millennium generation in that it would provide them with affordable transportation, a new mode of travel that is not saturated in the USA and Canada, as well as a product that alleviates parking problems, pollution, and high costs. Currently in Canada, new drivers are required to wait 12 months before they can be road tested in order to obtain a driver’s license. This means that new individuals out of school that do not have a driver’s license must find alternative ways of transportation both to and from work and for social outings. The proposed product would be designed so that it meets the regulations that do not need an automobile driver license. The Insurance Corporation of British Columbia, Canada, does not require driver licensing for electric scooters. The company could sell consumers additional features such as...
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...STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY, JALANDHAR 2008-2011 ABSTRACT The research project was undertaken to study the consumer preferences towards 150 cc motorcycles in Ludhiana city. Consumer is said to be the pivot around which the entire business activities revolve and thus it is necessary to know that how individuals make decisions. Primary data were collected from a sample of 120 respondents which was taken from the service centers of the motorcycle outlets. The factors leading to need arousal for 150 cc motorcycles were identified as availability of better pick up and elegant appearance. The main source of information about the motorcycle has been the media both print and electronic. The decision to purchase a particular brand of motorcycle was mostly made by the customer himself. The important factors considered while purchasing a motorcycle were pick up, styling and fuel efficiency. Bajaj Pulsar provides highest satisfaction in case of pick up, comfort, after sales service and maintenance cost whereas TVS Apache provides...
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...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...
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...Advertising Management Assignment “Analysis of 6 TV Advertisements” Table of Contents Sl. No. I II III IV V VI VII VIII IX X Introduction Advertisement 1 – Mountain Dew’s “Bad Cheetah” Ad Advertisement 2 – Kinetic Blaze Introductory Ad Advertisement 3 – Gillette’s “Champions” Ad Advertisement 4 – Orbit White Chewing Gum “Cow” Ad Advertisement 5 – VISA’s Pierce Brosnan Ad Advertisement 6 – Surf Excel’s Ad (Brother & Sister Duo) TV Advertising Advertising Success Conclusion Topic Introduction A television advertisement or television commercial is a span of television programming produced and paid for by an organisation that conveys a message. Advertisement revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to sell every product imaginable over the years, from household products to goods and services, to political campaigns. Many television advertisements feature catchy jingles (songs or melodies) or catchphrases that generate sustained appeal, which may remain in the minds of television viewers long after the span of the advertising campaign. Some of these ad jingles or catch-phrases may take on lives of their own, spawning gags or “riffs” that may appear in other forms of media, such as...
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...passenger vehicle (PV) and medium & heavy commercial vehicle (M&HCV), slowed down to single digits - marred by demand slowdown due to northward movement of inflation, fuel prices and interest rates - the 14% growth recorded by the 2W industry remained steady. However, the momentum in the 2W industry’s volume growth too has been losing steam lately as evident from the relatively lower volume growth of 11.0% recorded in H2, 2011-12 (YoY) against a growth of 17.1% recorded in H1, 2011-12 (YoY). The deceleration in growth is largely attributable to the motorcycles segment which grew at a much lower rate of 7.8% (YoY) in H2, 2011-12 vis-à-vis 16.4% in H1, 2011-12; even as the scooters segment continued to post 20%+ (YoY) expansion during both halves of the last fiscal. With this, the share of the scooters segment in the domestic 2W industry volumes increased to 19.1% in 2011-12 from 17.6% in 2010-11. Overall, ICRA expects the domestic 2W industry to report a volume growth of 8-9% in 2012-13 as base effect catches up with the industry that has demonstrated a strong volume expansion over the last three years at cumulative annual growth rate (CAGR) of 21.8%. Over the medium term, the 2W industry is expected to report a volume CAGR of 9-11% to reach a size of 24-26 million units (domestic + exports) by 2016-17, as we believe the various structural positives associated with the domestic 2W industry including favourable demographic profile, moderate 2W penetration levels (in relation...
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...|Welcome to Automobile India | |A treat to all the car lovers is this website Automobile India. This site is for people who are looking for information on car| |in india and who want to buy car in India whether it is new car or used car. Automobileindia.com is your one stop solution for| |all car related problems. The site provides you accurate information with the details of genuine products, be it spares, | |batteries, tires, and authorized service station near you or finding the right petrol station. | |To top it all here you can directly contact these company-authorized distributors of genuine spares or service providers and | |avail of their services right at your doorstep. This has been made possible by coming together of vehicle manufacturers, auto | |component suppliers and petroleum companies to provide you genuine and complete service. | |So step into this grand world of wheels and speed ride all you ever wanted to know about Cars and Auto in india. | |Commercial Vehicles | |[pic][pic] | | ...
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...SDM-Institute For Management Development, Mysore Marketing Management-1 Project on YAMAHA INDIA MOTORS Submitted to: Dr. H. Gayathri Submitted By: Group 12 Aditi Singh – 10004 Krishna Chandra – 10020 Rajiv N. – 10032 Srikiran C. Rai – 10048 1. INTRODUCTION BRIEF HISTORY OF THE INDIAN TWO-WHEELER INDUSTRY: In the 50s the two wheeler segment was largely dominated by Automobile Products of India (API) and Enfield. Later on towards the end of the 50s Bajaj Autos began importing Vespa scooters from the Italian company Piaggio. In the following decades, the automobile industry in India was mainly dominated by scooters with API and later Bajaj dominating the market. There were very few products and choices available as far as motorcycle is concerned and Enfield bullet and Rajdoot dominated the market. The 80s saw the entry of Japanese companies in the Indian market with the opening up of the market to foreign companies. Hero Honda and TVS Suzuki are companies formed in this era of market reform. The market was still predominantly scooter dominated and Bajaj and LML were the leading brands producing two-wheelers at that time. Scooter was viewed as a more family and utility friendly vehicle than motorcycle and hence was preferred. The Japanese companies not only collaborated with Indian companies to produce the already existing products but also brought in new technology as a result of which the ever conquering 100cc...
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...households randomly selected from several purposively selected neighbourhoods of the city, representatives of middle and lower income areas. The questions asked focused mainly on three issues: (a) the nature of the problem as perceived by the surveyed residents, (b) their understanding about the causes of these problems and (c) their recommendations on solutions to these perceived problems. Some preliminary results from this survey were presented at a workshop, which was participated by persons associated with the formulation and implementation of traffic policies, rules and programmes. This Draft Final Report benefits from valuable discussion and comments received at the workshop. The methodology of this survey is explained below in brief. It is easy to see that the study extended beyond a standard opinion poll and entered the arena of investigative research in seeking some explanations to perceptions as well as behaviour. The findings are presented mainly in the form of self-explanatory tables with some introductory highlights and conclusions. A further extension of the survey is currently being completed to cover the very poor and the rich categories of residents as was recommended by several participants at the workshop mentioned earlier. B. Methodology During the round of the opinion poll the main focus was on the middle and lower income population of Dhaka city. Therefore, the sample was drawn from 30 purposively selected neighbourhoods which are...
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...Part 2: The Change Analysis -Images of Change This part of the project was asking us to analysis the image of Change within the two companies that choice to compare and contrast. While researching the information on Disney and Pixar, I came across some differences between Steve Jobs and Michael Eisner regarding how the two companies will work together. Going through the articles that I have read through they all show that Disney and Pixar has always been competing against each other on who can make the best animated motion picture. Here is a little history Disney has always been about producing animated features and live-action movies and as for Pixar they have always produced computer-animated movies. In this paper I will be talking about the Image Change, basis of image, application to Company #1, Company #2, pressures for change, differs from others how and the unintended consequences from Image. Lets begin with the three Images; I choose Director, Navigator and Nurturer. The reason that I choose these three is because of the people that were involved with this merge. There was Steve Jobs who was the President of Pixar and Michael Eisner who was the Chief Executive Office for The Walt Disney Company in 2005, Einser resigned and Robert Iger took his place. These three men I put them down under Director, because they were the ones who were in charge of executing the changes between the two companies. Next is Ed Catmull and David Stainton who were are in charge of making...
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...18 19 20 Business Economics (102) Topic Thinking like an Economist & Ten Principles of Economics Circular Flow, National Income, Measurement Identities Business cycle, Indian & Global Experience Types of Inflation (Demand Pull & Cost Push) Inflation & Unemployment Fiscal Policy and Monetary Policy Role of govt. in regulating economy and Recent experiences BOT, BOP & Foreign Exchange Mechanism Overall linkage in economy & Indian Experiences Demand/Supply/Market Equilibrium Elasticity Concept Application of Elasticity Consumer Choice, Utility, Indifference Curves Price, Income & Substitution Effect Law of Variable Proportion & Return to Scale Types of costs and Short Run costs and choosing optimum size of firm Cost Analysis, Long Run cost and cost minimization Perfect Competition Monopoly and Profit maximization Monopolistic Competition 21 Price Discrimination 22 23 24 Oligopoly & its applications Game Theory Revision Assignment 1: The implications of WTO membership for Indian economy in the last 10 years. Hints: Students are to think from the following angles: i) ii) iii) iv) v) vi) vii) Protection of Domestic industries Trade in agricultural products EX-IM policy Stability of currency Relative impact on trading blocks Technology transfer Also critically examine the statement “Death of WTO” in the future. (Hints: Read about the implications of tariff and not-tariff barriers in India) Assignment no.02 Prepare a...
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...Yamaha Bikes In India: A Comparative Study Vis-a-vis 0 EXECUTIVE SUMMARY OBJECTIVE : • • • To find the position of Yamaha’s bikes in various segments of Indian market. To interpret the satisfaction level of customers using different brands of bike. To suggest Yamaha as to how it can improve its market share. RESEARCH METHODOLOGY : The research had to be conducted through a survey based on questionnaires • Sample size – 200. • Brands covered – Hero honda Bajaj Honda Tvs Suzuki Yamaha Target area – Noida Greater noida Ghaziabad Sampling used – simple random. Scaling used – 5 point likert scale . • • • 1 DATA ANALYSIS : Analysis was done on the basis of 22 parameters. Bar charts were developed on these parameters which compare different brands in the 2 wheeler industry.with the help of these charts. yamaha’s position in the market is found and analysed . SUGGESTIONS : • Introduction of new brands.this may turn the market oligopolistic but will definitely increase the market share. Looks and style should not be over stressed as compared to quality and mileage. Yamaha does not have any successful 150 cc bike. Yamaha’s R & D facilities should coordinate with the marketing wing to give customers what they want. Secondary research shows that yamaha has a good brand awareness. But when it comes to real market , it is an illusion. 360 degree marketing approach with aggressive promotional campaigns should be followed. Focus should be on young teenagers...
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...main threats and opportunities. Recommend a forward strategy for Harley-Davidson, which addresses these issues. International Management Individual Assignment Table of Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current Strategy 4 2.2. Resources And Capabilities 5 3. Industry Analysis 6 3.1. Porter’s Five Forces Model 6 3.2. International Competitive Environment 7 4. SWOT Analysis 9 5. Forward strategy recommendation for Harley-Davidson 10 6. Conclusions 12 6. References 13 1. Introduction This report is based on Harley-Davidson, Inc., case study. The aim of this report is to analyse industry and international competitive environment where Harley-Davidson is operating in. One must apply and fully analyse theoretical concepts and frameworks in order to fully comprehend how Harley-Davidson is differentiate itself in the international competitive environment and what strategies is using to achieve higher market share. The empirical material is being analysed by exploring the general information of Harley-Davidson company itself, following by the industry and competitive environment analysis, review of SWOT theoretical framework. Finalising with the recommendations of forward strategies for the Harley-Davidson related with planning, designing and leading this company for future success. The report ends with an outlook within the company, observations made by implementing different methodology and a conclusion...
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...became a nearly $10 billion product, accounting for almost 50% of Apple’s revenue. Apple’s market capitalization catapulted from around $1 billion in early 2003 to over $150 billion by late 2007. This success story is well known; what’s less well known is that Apple was not the first to bring digital music players to market. A company called Diamond Multimedia introduced the Rio in 1998. Another firm, Best Data, introduced the Cabo 64 in 2000. Both products worked well and were portable and hbr.org 1711 Johnson.indd 51 | December 2008 | Harvard Business Review 51 10/30/08 2:02:12 PM Reinventing Your Business Model IDEA panies understand their existing busistylish. So why did the iPod, rather than IN BRIEF ness model well enough – the premise the Rio or Cabo, succeed? behind its development, its natural inApple did something far smarter » Breakthrough, game-changing terdependencies, and its strengths and than take a good technology and wrap products rarely emerge from establimitations. So they don’t know when it in a snazzy design. It took a good lished businesses. they can leverage their core business technology and wrapped it in a great » That’s because a radically new and when success requires a new busibusiness model. Apple’s true innovaproduct usually needs a new business...
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...Human Resource Management SECTION A 1. Define and differentiate between Job Analysis, Job Description and Job Evaluation. Select an appropriate job evaluation method and create a plan for evaluating jobs of scientists in different grades. 2. JOB ANALYSIS INFORMATION HAS THREE APPLICATIONS VIZ., JOB DESCRIPTION, JOB SPECIFICATION, JOB EVALUATION. JOB DESCRIPTION: It is a statement of duties, tasks, activities of a position. It elucidates the primary and secondary activities of a position. It also presents the reporting relationship and also the conditions under which the position holder should work. (For ex, desk job, lot of travelling involved, always on the field, etc) JOB SPECIFICATION: It is a statement of the eligibility criteria. It describes the qualifications, skills required for the position. JOB EVALUATION: It is a process of estimating the worth of a job in order to fix the salary/wage. There are many methods used to evaluate a job viz., point method, factor comparison method, etc. Job analysis is one of the preliminary activity necessary for preparing a proper job description. However job analysis may be used for other purposes also. A job description is defined by BS 32207 as a written outline of the main tasks of a job. It is a written statement covering the essential features of a job, including its purpose, duties, skill requirements and a set of duties and responsibilities that indicate the content of the job in detail...
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...2006 - 2008 Strategic Plan Capital Increase Road Show May 2006 Disclaimer These materials are not intended for potential investors and do not constitute or form part of any offer to sell or issue, or invitation to purchase or subscribe for, or any solicitation or any offer to purchase or subscribe for any Ducati Securities, nor shall they form the basis of, or be relied on in connection with any contract or commitment to purchase Ducati Securities. Any recipient of this document considering a purchase of Ducati Securities in a rights issue following publication of an Italian prospectus in connection therewith is hereby reminded that any such purchase should be made solely on the basis of the information contained in such Italian prospectus. The information in these materials includes forward-looking statements, concerning in particular economic and financial trends, which have been made by the management and are based on current expectations and projections about future events. These forward-looking statements are subject to risks, uncertainties and assumptions. In light of this, the events described in the forward-looking statements may not occur. These materials are not being issued in the United States of America and should not be distributed to United States persons or publications with a general circulation in the United States. These materials are not an offer to sell or issue Ducati Securities in the United States. No public offering of Ducati Securities will be made...
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