Freshman Admissions Process

Business Process Management
Spring 2012

Scope Definition

Process Name: Freshman Application Process
Process Owner: University Admissions

Description:
To manage the tracking, qualification, engagement, and closing of the University applicants in the freshman admission process.

Technical Definitions:
• Tracking – reference to when, how, and what interactions and/or actions have been initiated by Stetson University, applicants, other contacts, and/or organizations, and the ability to identify its progress and location within the pipeline
• Qualification – acceptance or denial of applicant
• Engagement – communication between university and the applicant, other contact, and/or organization o Applicant – a prospect who has submitted an application o Other contact – a person whom University would like to track communication and information about (not a potential student)
 Examples include: High School Guidance Counselors, Coaches, etc. o Organization – a group (external to University) that University has contact with during the recruitment process
 Examples include: High Schools, Colleges, Businesses, etc.
• Closing - ability to track yield rates and manage enrollment goals and forecasts

Narrative:
Reason for being excluded from the process:
• Prospects – prospective student who has expressed an interest in Stetson University, and Stetson University has valid contact information
Suspects – student who has not expressed an interest in Stetson University; however, the institution has determined some level of desirability in the student (e.g. local student, parents are alumni, small school environment, liberal arts curriculum, etc.)

Scope Boundaries: Start: When inquiry reaches options group
End: When acceptance/denial is communicated to applicant via email, letter,