...CHAPTER 2 RECOGNIZING OPPORTUNITIES AND GENERATING IDEAS LEARNING OBJECTIVES |1. |Explain why it’s important to start a new firm when its “window of opportunity” is open. | |2. |Explain the difference between an opportunity and an idea. | |3. |Describe the three general approaches entrepreneurs use to identify opportunities. | |4. |Identify the four environmental trends that are most instrumental in creating business opportunities. | |5. |List the personal characteristics that make some people better at recognizing business opportunities than others. | |6. |Identify the five steps in the creative process. | |7. |Describe the purpose of brainstorming and its use as an idea generator. | |8. |Describe how to use library and Internet searches to generate new business ideas. | |9. |Explain the purpose of maintaining an idea bank. | |10. |Describe three steps for protecting ideas from being lost or stolen. | CHAPTER OVERVIEW This chapter begins by describing the difference...
Words: 9555 - Pages: 39