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Submitted By rasm090e
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Perchs Thehandel

Perchs Thehandel er både en service og detailvirksomhed. De sælger direkte til kunden, og folk kommer selvfølgelig for at få teen, men det der også tiltrækker dem, er den gode service. Det er en meget gammel virksomhed, og de har derfor masser af viden inden for området.

Værdikæde for handelsvirksomhed

Indkøb og lager……………………………………………..De har et stort lagersortiment. De køber deres varer i Asien og får dem bragt til butikken. Deres lager er bag butikken, og personalet står selv for at fylde varerne på hylderne. Varer kontrollen er smagstestere af de importerede varer. | | Marketing………………………………………….Perchs Thehandel har forholdsvis høje priser, men grunden er, at de værner om kvalitet og ved siden af det også et solidt brand. Virksomheden ligger centralt i København, hvor der bor mange mennesker. De promoverer i lokalområdet og har en hjemmeside. | | Salg og service………………………………………….De har gjort meget ud af butiksindretningen for, at man får en følelse af gamle dage. Det hele er ført i gammel stil. Ekspedienterne yder en god service og tiltaler kunderne som ”de” og de er meget høflige | | | | | | | | | |

Kernekompetencer
Deres kernekompetencer er kvalitet, service og de er gode til at værne om de gamle værdier. Folk får en god oplevelse, når de besøger butikken.

SWOT Stærke sider * Kvalitet * Service * Beliggenhed * Ædle værdier og stærkt brand * De har mange år på bagen, så de ved alt inden for området | Svage sider * Dyrt * Begrænset plads * Dårligt parkeringsforhold * Ikke særlige innovative | Muligheder * Stigende interesse for te og faldene for kaffe * Skattelettelser * Konkurrenter der går konkurs | Trusler * Flere nye konkurrenter * Interessen for te falder * Finanskrise (Mærkevare te kan være et sted folk sparer) |

TOWS – matrix Perchs Thehandel | Interne forhold | | Stærke sider (S) | Svage sider (W) | Eksterne forhold | Muligheder (O) | (SO) Strategiske tiltag1. Åbne flere butikker. Fx i Jylland så folk kan få fingrene i den gode te.2. Forblive anderledes i den måde de snakker til folk på, men samtidig den måde de indretter butikken | (WO) Strategiske tiltag1. Skabe bedre parkeringsforhold2. Sænke prisen og dermed formindske konkurrencen | | Trusler (T) | (ST) Strategiske tiltag1.2. | (WT) Strategiske tiltag1.2. |

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