...Define “unfairness” in Design profession. * Unfairness in Design profession is having a violation of the rights of others and having an unjust treatment. * Unfairness basically is against the rule of ethics. It destroys the artist’s reputation instantly. For example : TRADEMARK INFRINGEMENT (trademark is a word, name, symbol, or other device that used to prevent consumer confusion.) A beverage manufacturer could not adopt the mark “Koka – Kola”, because although this mark is spelled differently from famous “Coca – Cola” mark, it is still pronounced the same. Laws on Unfairness. * Design Law – The main purpose of design law is to protect the design element of industrial production and to promote innovative activity in the field of industries. (Confers upon the owner of a protected industrial design, the right to prevent third parties not having his consent from making, selling or importing articles bearing or embodying a design which is a copy, or substantially a copy, of the protected design when such acts are undertaken for commercial purposes. Overview of Design Law is design was once described as “intelligence made visible” (Le Corbusier). According the Registered Designs Act 1949 ‘design’ means the appearance of the whole or part of a product resulting from the features of, in particular, the lines, containers, colours, shape, texture and/or materials of the product itself and/or its ornamentation...
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...APPLICATIONS OF COMPUTER A I D E D INSTRUCTION By C. Hendrickson, 1 A. M. ASCE, A. Pasquale, 2 W. Robinson, 3 and M. Rossi-Velasco 4 i ABSTRACT: Computer aided instruction (CAI) offers numerous advantages for education and training when properly designed and implemented. Recent computer developments in hardware and software enhance the effectiveness and reduce the cost of CAI. We review recent developments, using CAI programs designed and developed by the writers as examples. Experience with the use of CAI in a large general contracting and construction management firm is also reported. Our survey concludes that CAI can now be widely adopted for training and education supplements in civil engineering. INTRODUCTION In the past few decades, n u m e r o u s enthusiasts have predicted a revolution in education through the adoption of computer aided instruction (CAI). While the CAI revolution m a y still b e distant, some n e w developments make CAI a practical and extremely beneficial supplement for education a n d on-the-job training in civil engineering. For example: • Construction executives use a microcomputer-based business game to develop and test m a n a g e m e n t strategies as part of Stanford University's continuing education program (2). Each student is challenged to create a profitable contracting firm in the game, b u t the real payoff comes from n e w insights into techniques a n d strategies. • Employees at Mellon-Stuart Company, a large general contracting...
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...Nail It Then Scale It: Summary. The Nail It Then Scale It process is a systematic way to add value to, and organize an individual’s experience with innovation and entrepreneurship. The authors have identified the fallacies associated with the traditional entrepreneurship process which leads entrepreneurs down a dangerous path of trusting their assumptions without validating. The Nail It Then Scale It Process challenges this archaic, risky model. Each step of the process dares the innovator to “get out of the building,” to test assumptions and validate the value of these assumptions. Furr and Ahlstrom designed this process through analyzing the innovative pursuits of successful entrepreneurial individuals, and by observing the habits employed by these entrepreneurs. Nail It Then Scale It leads hopeful entrepreneurs through a 5 part process of nailing a pain, nailing a solution, nailing a go to market strategy, nailing a business model, and ultimately scaling successfully. The old, traditional entrepreneurial model The Nail It Then Scale It entrepreneurial model Nail the Customer Pain Nailing the pain is the initial step which works on validating “good ideas” through letting potential customers, field experts, and experiments determine whether people actually are looking to have their “pains” solved. Products are too often conceived as solutions Nail It Then Scale It: Summary. to pains that don’t actual affect more than the individual who has created the solution. To...
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