Loltttttttttttttttttttttttttttttttt t tt tttt ttt tt The bargaining power of buyers is low in the industry as well. McDonald’s, Burger King, Wendy’s, among others, are highly competitive with their product pricing as it stands. Price floors are already being experimented with through dollar menus at McDonald’s and Burger King, and 99¢ menu at Wendy’s, at which some of these companies actually operate at a loss for each sale from this value menu. Therefore, with low prices already established in the industry, the bargaining power of buyers will be low because fast food restaurants already offer selections at various price points that cater to all budgets.
Competition
Restaurant industry is highly competitive industry. There are many small fast food businesses in theindustry who fight with each other to improve their customer base; McDonalds is not an exception to this.Since its establishment in 1940, MCD has excelled in the sector. Nevertheless, to stay in the competition,it started with McCafé. This helped the company to stay in the business as a major fastfood business.Another major step came out when McDonald started Breakfast to compete with the existing businessserving breakfast. Hence, this industry is extremely competitive and the MDC should be up to date withcustomer taste & preferences.

Ease of Entry
Although it is hard to enter the restaurant business, it is hard to establish a distinct brand name. There is ahigh cost of entry in the market and there is \ high research and development costs. Dgg hf fh tyt th yjt tyj tyjtyj