Search Engines Marketing:

Search Engines are reputation Aggregators, Web sites that rank web sites, products, retailers or other content according to some rating system. Natural Search is a search marketing strategy involving optimizing Web Site so it will appear as close to the first search engine results page as possible. SEO: is the Act of altering a Web Site and incoming links so that it does well in the organic, crawler-based listings of search engines. Google uses an ever-changing algorithm with over 200 variables, one of the most important of which is popularity as measured partially by relevant incoming links to a site. Companies wanting to optimize their site for Google will seek as many relevant and high-quality incoming links as possible.

Paid search occurs when advertiser pays a reputation aggregator a free for directory submission, inclusion in a search engine index, or to display their ad when users type in particular keywords. Three tactics currently prevail when it comes to paid search: 1, Keyword Advertising: at search engine sites prompts sponsored text or display ads to appear on the SERP. For example, advertisers can by the word automobile, and when users search using that word, the advertisers’ banner or text message will appear on the resulting page. Paid inclusion: occurs when sites receive guaranteed in indexing in a search engine. Direct Listing: is when an organization pays to be included in a searchable directory. For example, Yahoo includes products in its shopping pages at a Cost-per Click free and includes local business listings in its local directory. Paid search is commonly called pay per click because advertisers pay whenever users click on the ads.

Public Relations
Web sites are and MRP tool because it serves as electronic brochure, including current product and company information. Web sites as the