Thinking It Over
1. What lessons about being a successful entrepreneur did you learn from Ryan and Aaron?
Start at any age. Self-directed, action-oriented, and energetic with tolerance to uncertainty.
Acting on an idea that is in demand and filling it by taking risks. Knowing risks by analysis of risks. Although not being extremely profitable in the first year, they continued to market and drive their business to success, matching risk with profit. Having a diverse workforce to handle global market. Worked together using their background and talents acting as an entrepreneurial team. Thinking about the environment to reduce waste and utilize the internet and technology (e-commerce). Hired smartly and trained to work more efficient and independently. Globalized their market more increase revenue and profit. Aware of each stakeholder.

Didn’t borrow any money to start business
Demand capital, good idea, planned, information management, budgeted and accounting, marketing, and employee relations with diversity and globalization. Managerial know-how!
2. Who are the stakeholders of iContact and how are their needs balanced by the company?
Stakeholders include: Well trained and diversified employees including Ryan and Aaron, customers (small businesses impacting large businesses), environmentalists, surrounding community of N. Carolina, stockholders if any, web supplier or internet team?

Needs are balanced because the two serve stakeholders in side and outside the business, social responsible and seem to have efforts balancing competing values and interests. Involved more than just the owners to increase vision of the company-diversification for customer satisfaction and increased profit. The two know the needs of the organization and to fill the need while involving everyone within the company. The stakeholders work off each other