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farmacevtuli kompania GE Pharma

dResdReobiT saqarTvelo ekonomikuri zrdis procesSia da yvela dargi ganicdis ganviTarebas da maT Soris farmacevtuli kompaniebi, Sesabamisad ufro da ufro meti adamiani zrunavs sakuTar janmrTelobaze da amas didi adgili ukavia yvela adamianis cxovrebaSi, miTumetes 21 saukuneSi uamravi virusi da daavadebebi aris aRmoCenili ganviTarebuli teqnologiis meSveobiT, aman gamoiwvia farmacevtul medikamentebze mzardi moTxovna, Sesabamisad farmacevtuli kompaniebis saqmianoba mimarTulia ara marto sazogadoebis gamojansaRebasa da maTi keTildReobisaTvis, aramed fulis Sovnis da biznesis erT erTi saxeobaa. Cven gadavwyviteT qarTuli farmacevtuli kompaniis Seqmna, romelic ara marto Rirseul konkurencias gauwevs adgilobriv bazarze moqmed kompaniebs, aramed moipovebs bazris did wils da amasTan erTad adgils daimkvidrebs mezobeli qyveynis bazrebze. es kompania iqneba rogorc mwarmoebeli aseve mimwodebeli. Cven gTavazobT bevrad dabal fasebsa da umaRles faseulobas, romelic xelmisawvdomi iqneba mosaxleobis umravlesobisaTvis. farmacevtuli kompaniis gaxsnisaTvis saWiroa licenzia, romlisTvisac saWiroa 1 Tve Tanxmobis misaRebad gancxadebis Setanidan jandacvis saministroSi.

kompaniis analizi

saqmianobis aRweriloba: Cvens mier gadadgmuli yoveli nabiji mosaxleobis janmrTelobaze zrunviT aris nakarnaxevi. Cven vapirebT gavxsnaT ori qarxana, sadac vawarmoebT medikamentebs rasac arcerTi farmacevtuli kompania ar akeTebs saqarveloSi, amis gamo Cveni xarjebi bevrad mcire iqneba vidre konkurenti kompaniebis. aseve vapirebT afTiaqebis gaxsnas Tbilisis yvela ubanSi da raionul centrebSi. Cvens afTiaqebSi saqarTveloSi registrirebul nebismier medikaments naxavT da aq yovelgvari preparatis Sesaxeb iqneba SesaZlebeli kvalificiuri informaciis miReba kvalificiuri personalisgan. Cven gveqneba saqmianuri urTierToba somxur, azerbaijanul da ukrainul kompaniebTan, rac dagvexmareba warmatebis mopovebaSi. aseve Cven gavaformebT xelSekrulebebs qarTul farmacevtul klinikebTan da saavadmyofoebTan.

misia: Cveni kompaniis ZiriTadi misia aris, rom moxmareblisTvis SevqmnaT umaRlesi faseuloba da momsaxureba, gvvqondes xelmisawvdomi fasebi rom nebismieri fenis warmomadgenelma SeZlos Cveni medikamentebiT da momsaxurebiT sargebloba. Cveni kompania adamianebs daexmareba izrunon sakuTar janmrTelobaze da amave dros dazogon fuli, rac dResdReobiT Zalian mniSvnelovania umravlesoba mosaxleobisaTvis.

miznebi: pirvel rigSi gvinda aRvniSnoT, rom Cveni mTavari mizani ar aris mxolod da mxolod mogeba da fulis Sovna, pirvel rigSi Cveni mizania sazogadoebrivi keTildReoba da mosaxleobis moTxovnebis dakmayofileba. CvenTvis mniSvnelovania, rom momxmareblebma mogvmarTon ara marto avadmyofobisagan gansakurneblad, aramed imitom rom ar gaxdes avad, anu davamkvidroT cxovrebis jansaRi wesi. Cveni erT-erTi mizania saqarTvelos ekonomikur zrdaSi mniSvnelovani wvlilis Setana. Cveni mizania viyoT pirovnuli da organizaciuli warmatebis saukeTeso magaliTi ara mxolod Cvens qveyanaSi, aramed mTel msoflioSi. aseve Cveni mizania qarTul farmacevtul bazarze movipovoT udidesi wili da upiratesoba Cvens konkurentebze, SemdgomSi Cveni mizania mezobel qveynebSi (somxeTi, azerbaijani, ukrania da sxva) Sesvla da am sferoSi bazarze SeRweva anu gavxdebiT erTaderTi qarTuli farmacevtuli kompania, romelic medikamentebs gaitans saqarTvelos farglebs gareT. aseve Cveni mizania saqarTveloSi klinikebis da saavadmyofoebis medikamentebiT momarageba.

porteris 5 sabazro Zalis analizi

momwodeblis Zala: Cveni upiratesoba produqtis mowodebis ganxriT mdgomareobs imaSi, rom Cven Tavad varT mwarmoeblebi. wamlis warmoeba moxdeba saqarTveloSi. Cven Tavad gvixdeba mxolod wamlis dasamzadeblad saWiro nedleulis SeZena, rac bevrad iafi jdeba vidre mza preparatebis SeZena da maTi importireba. am sferoSi Cveni partniorebi iqnebian germanuli kompaniebi Goerlich Pharma da BAG Health Care.

myidvelis Zala: Cveni dadebiTi mxare fasebis konrolia. Cveni fasebis nebismieri Cveni momxmarebeli iqneba kmayofili amitom maT ar eqnebaT aranairi gavlena fasebis dawesebaze. Cven vTavazobT Cvens momxmarebels iseT xarisxs romeliTac myidveli ar darCeba ukmayofilo anu yvelanairi Zalaufleba iqneba Cvens xelSi. Cven produqts davadebT iseT fasebs romelze zemoqmedebis saSualeba ar eqneba arc erT myidvels. is iqneba bevrad dabali Cveni konkurentebis fasebTan SedarebiT anu myidvels ar gauCndeba imis survili, rom wavides da SeiZinos produqti sxva farmacevtul kompaniebSi. es exeba ara mxolod individualur momxmarebels aramed im did iuridiul pirebs romelTa momaragebaze viqnebiT pasuxismgebelni. mag : saqarTvelos respublikuri saavadmyofo, klinika quTaisSi, romelic aris erT-erTi wamyvani saavadmyofo MmTeli evropis maStabiT.

konkurentuli metoqeoba : farmacevtul bazarze Cven mogviwevs didi barierebis gadalaxva radgan im qveynebSi sadac Cven vapirebT saqmianobis wamowyebas moqmedebs seriozuli kompaniebi. Tumca Cven vTvliT rom SevZlebT yvelafris daZlevas da Cveni nebismieri mizani Tu misia iqneba asrulebuli. Tumca am SemTxvevaSic Cveni erT-erTi xelsmosaWidi aris is faqti, rom sxva kompaniebi axorcieleben fasebis xelovnur zrdas rac gamoiwvevs bazarze Cveni kompaniis momsaxurebiTa da produqtebiT sargeblobas momxmarebelTa mier.

Senacvlebis saSiSroeba : gvinda giTxraT, rom Cven ar gvawuxebs Senacvlebis saSiSroeba, radgan Cvens mier miwodebuli produqti ar gaxlavT fufunebis sagani. samedicino medikamentebi iseTI saxis produqciaa, romlis Canacvleba SeiZleba iyos ganpirobebuli mxolod dabali xarisxis an fasebis mzardi maCveneblis gamo. Tavad im produqtis Senacvleba romelsac Cven vawarmoebT SeuZlebelia, radgan is SeiZleba ganvixiloT rogorc pirveladi moxmarebis saqoneli da misi Canacvleba ar SeiZleba moxdes aranairi sxva produqtiT anu faqtiurad SeuZlebelia.

bazarze Sesvlis saSiSroeba : bazarze SesvlisaTvis ganmsazRvrelia viyoT konkurentunariani. Cven unda SevZloT gavuwioT Rirseuli konkurencia amJamad arsebul farmacevtul kompaniebs, rac Cveni Bbiznes gegmis gaTvaliswinebiT saerTod ar aris Zneli. Cven Segvwevs imis Zala, rom saqarTveloSi viyoT wamyvani kompania am sferoSi da bazris didi wilebi movipovoT danarCen qveynebSi.

produqtis analizi : Cven vTavazobT momxmarebels rogorc, fizikur nivTs aseve momsaxurebas. Cven vyidiT wamlebs romelic xalxs Wirdeba daavadebebisagan gansakurneblad. radgan Cven vyidiT Cvens produqts iaf fasebSi amitom Cveni produqti SeiZleba ganvixiloT rogorc biznes produqti radgan SesaZlebelia sxva farmacevtulma kompaniebma SeiZleba iyidon Cvengan da miuxedavad amisa mainc naxon mogeba. Cveni produqti iqneba ufro xarisxiani radgan Cven Tavad vawarmoebT mas saerTaSoriso standartebis mixedviT da Tavad vagebT pasuxs mis moqmedebis xarisxze. Cven vawarmoebT 634 saxeobis medikaments, romelic aWarbebs im ricxvs romlebsac sTavazoben Cveni konkurentebi.

momxmareblis analizi :

momxmarebelTa tipi - Cveni produqti Tavisi arsiT da azriT ar aris gansazRvruli romelime konkretul segmentze. amis moxmareba SeuZlia nebismieri fenis warmomadgenels da nebismieri asakis Tu rasis mqone adamians.

faseulobaTa ganacxadi _ Cven SevTavazebT momxmarebels uamravi saxeobis wamals. Cven vizrunebT yvelaferze, rom Cveni momxmarebeli maqsimalurad kmayofili darCes. momxmareblis maqsimaluri dakmayofileba yvelasTvis momgebiani da kargia. – kmayofilia myidveli kmayofilni varT Cvenc.

infomraciis moZiebis meTodi – garkveuli sakiTxebis Seswavlis da marketinguli situaciis SeswavlisaTvis vatarebT marketingul kvlevas. movaxdenT am informaciis sistemur Segrovebas, analizs da amis Semdgom moxdeba moxsenebis Sedgena.

kvlevis saxeoba – gegmis Camosayalibeblad Cven dagvWirdeba informaciis moZieba raSidac dagvexmareba pirveladi da meoradi monacemebis Segroveba. pirveladi monacemebis mosaZieblad dagvWirdeba dakvirveba momxmarebelze da maTi gamokiTxva : • dakvirveba _ Cven gamoviyenebT informaciis moZiebis am xerxs ufro momsaxurebis daxvewisaTvis. miuxedavad imisa, rom wamlebi maRali xarisxis iqneba dabal fasebSi eg imas ar niSnavs, rom momsaxurebaze ar gavamaxviloT yuradReba. Cven davakvirdebiT rogor reagireben momxmareblebi im adgilebSi sadac xdeba wamlebis SeZena kerZod afTiaqebSi. gamaxvilebuli iqneba yuradReba im faqtze, rom xalxi gamyidvelebis patara komentarsa Tu replikaze cudad reagireben ramac SeiZleba gamoiwvios momxmareblis dakargva Tundac 1 momxmareblisa. amitom Cven did yuradRebas mivaqcevT Cvens gayidvebis menejerebs da gavakontrolebT maT. es rac Seexeba fizikur pirebs. rodesac saqme gveqneba iuridiul pirebTan Cven maqsimalur Zalisxmevas gamoviCenT, rom viyoT punqtualurebi. davakmayofiloT maTi nebismieri moTxovna da a.S. • gamokiTxva – gamokvlevis am xerxs gamoviyenebT, rom konkretulad gavigoT ra surs momxmarebels. miuxedavad Cveni maqsimaluri yuradRebis maT mimarT ra Tqma unda iqneba sakiTxebi romelic aucileblad iqneba gamosasworebeli. swored am meTodis meSveobiT Cven SevZlebT aseTi problemebis aRmofxvras da barierebis gadalaxvas.

dakavSirebis meTodi – informaciis mosaZieblad ZiriTadad Cven upiratesobas vaniWebT satelefono da pirispir kavSirebs. kardakar siaruli ra Tqma unda did Zalisxmevas moiTxovda Cvengan Tumca Cveni miznebis misaRwevad Cven amaze ukan ar davixieT. Tumca CveTvis aseve misaRebia satelefono gamokiTxva, es SedarebiT nakleb Zalisxmevas moiTxovda Cvengan Tumca gamoiRo efeqturi Sedegi. fsiqologiurad adamians ufro naklebad Seswevs unari, rom moityuos telefonze saubrisas da zogadad naklebad uCndebaT amis survili swored amitom varCieT Cven rom gamogveyenebina es meTodi.

amonakrebis tipi – gadawyvetilebis miRebisas Cven gamoviyenebT amonakrebis tipebs. Cven gamovikiTxeT dabali saSualo da maRali fenebi asakebis moxedviT. aqedan SemTxveviTi amorCevis meTodi gamovyeneT da Semdeg movaxdineT rezultatis ganzogadeba da movargeT mTlian segments.

kvlevis saSualebebi – kvlevis saSualebad Cven gamoviyeneT kiTxvari rac bevrad ioli da mosaxerxebeli aRmoCnda vidre gvegona. gamoviyeneT daxuruli da yes/no kiTxvebi, raze pasuxis gacemac Cveni azriT ufro uadvildeba respodents. kvlevis saSualebis am meTodiT Cven vTvliT, rom miviReT realuri Sedegebi rac Ria kiTxvebis gamoyenebis SemTxvevaSi ar gveqneboda.

industriisa da konkurentebis analizi

imisaTvis, rom mivaRwioT ufro da ufro did Sedegebs ( SevideT sxvadasxva bazrebze da msoflioSi davimkvidroT erT-erTi lideri kompaniis saxeli, mivaRwioT miznebs, SevasruloT Cvenze dakisrebuli misia ) Cven ar vapirebT davkmayofildeT im SedegebiT, romlebsac mivaRwevT. Cven viqnebiT mudmiv ganviTarebis procesSi, yovelTvis gvecodineba Cveni konkurentebis miRwevebi da yovelTvis erTi nabijiT win viqnebiT.

pirdapiri konkurentebi

saqarTvelos bazarze GE Pharma –s hyavs 3 realuri konkurenti: Aversi, PSP da GPC, romlebsac bazris garkveuli wili ukve dakavebuli aqvT da saWiro maTTan swori strategiebis SerCeva. GE Pharma akeTebs ufro mets vidre ubralod miznobrivi momxmarebelis moTxovnebze adapacias, is agreTve cdilobs strategiuli uporatesobis mopovebas da momxmarebelTa SegnebaSi konkurentebze ufro mZlavri SeTavazebebis pozicionirebas kerZod: fasi, xarisxi, momsaxureba da inovacia. ra Tqma unda, Cveni piradpiri konkurentebi advilad ar daTmoben bazris wils da Seecdebian marketinguli strategiebis gamoyenebiT gagviwion Rirseuli konkurencia. Cven realurad gagvaCnia yvelanairi resursi da Zala imisa, rom gavuZlot nebismier konkurencias saqarTvelos farmacevtul bazarze. bazarze poziciebi

GE Pharma gegmavs Tavisi filialebis gaxsnas Tavdapirvelad Tbilisis prestiJul ubnebSi, Semdeg gareubnebSi da bolos saqarTvelos yvela regionSi. amisaTvis saWiroa dro Tumca Cven Tavs ar davzogavT. samomavlod igegmeba mezobeli qveynebis bazarze SeRwevas. Cveni piradpiri konkurentebis Zlieri mxareebi mdgomareobs SemdgomSi: maT saqarTvelos farmacevtul bazarze ukve mopovebuli aqvT bazris wili,aqvT filialebi TIToeul ubansa da regionSi da hyavT erTguli momxmarebeli. Sesabamisad es arTulebs Cveni miznebis Sesrulebas, rom miviqcioT xalxis umravlesobis yuradReba. xolo Cveni Zlieri mxare isaa, rom mas Semdeg rac xalxi gaecnoba Cven produqts da momsaxurebas, gaxdeba misi erTguli momxmarebeli. rac droTa ganmavlobaSi gamowvevs GE Pharma – bazris wilis zrdas. pirvel rigSi vTvliT, rom maTi ZiriTadi susti mxare aris is, rom maTi produqti ar iwarmoeba saqarTveloSi. Sesabamisad maTi damzadeba Zviri jdeba rac uSualod moqmedebs produqtis fasze. xolo iseT qveyanaSi rogoric saqarTveloa mosaxleobis umravlesoba reagirebs fasze. xolo maTi fasi Cven produqtTan SedarebiT bevrad maRalia rac iwvevs maT momxmarebelSi erTgulebis dakargvas. GE Pharma – s susti mxareebi mdgomareobs SemdgomSi: radgan Cven varT axali kompania saWiroa dro da Tanxebi raTa Cveni Ffilialebi gaixsnas yvela ubansa da regionSi. amiT Cveni konkurentebi Cvenze win arian. aseve kidev erTi susti maxre aris cnobadoba. Cveni konkurenti kompaniebi ufro cnobilebi arian risTvisac Cven gviwevs didi Tanxebis Cadeba reklamirebasa da stimulirebaSi. Cven darwmunebulni varT Cven warmatebaSi, amis dasamtkiceblad saWiroa mxolod imdeni dro rac Wirdeba momxmareblamde informaciis misvlas.

arapirdapiri konkurentebi

Cven migvaCnia, rom ara marto GE Pharma – s aramed arc erT farmacevtul kompanias ar hyavs arapirdapiri konkurenti Tavad produqtis arsidan gamomdinare. es produqti aris iseTi saxis romlis Canacvleba faqtiurad SeuZlebelia dResdReobiT.

klimati

politikuri garemo: saqarTveloSi kompaniis warmatebis sawindaria kargi politikuri garemo da mxardaWera. politikuri garemo moicavs kanonebs, samTavrobo saagentoebsa da gavlenian jgufebs. romlebis zemoqmedeben da zRudaven sxvadasxva kompaniebsa da organizaciebs. TiTqmis yvela marketinguli qmedeba imarTeba garkveuli kanonebiTa da wesebiT. arsebobs iseTi sakiTxebi rogroicaa konkurencia, samarTliani vaWroba, reklamireba, prduqtis usafrTxoeba da sxva. romlebic izRudeba politikuri garemos mier. ZiriTadad politikur garemos aqvs 3 mTavari mizani: 1. kompaniebis dacva erTmaneTisgan 2. momxmarebelTa uflebebis dacva arasamarTliani biznes qmedebebisgan 3. sazogadoebis interesebis dacva.
GE Pharma akmayofilebs am samive pirobas da vvaraudobT, rom aranairi problema kanonmdeblobasTan ar Segveqmneba. anu saqarTveloSi dResdReobiT stabiluri mdgomareobaa da piriqiT saxelmwifo miesalmeba axal-axali biznesis aRmocenebas.

ekonomikuri garemo: ekonomikuri garemo Sedgeba faqtorebisagan, romlebic momxmareblis msyidvelobiT unarsa da xarkviT tendenciebze axdenen zegavlenas. yvela qveyana erTmaneTisgan Zalze gansxvavdeba Semosavlis donisa da Semosvlis gadanawilebis mixedviT. saqarTvelos ekonomikuri garemo ufro metad Seesabameba industriul ekonomikas rac gulisxmobs mosaxleobis Semosavlis daxarjvas rogorc qveynis farglebs SigniT aseve mis farglebs gareTac. amis mixedviT Cven ZiriTadad iyofa or fenad, saSualo fenad da dabal fenad, Cveni produqtis fasi xelmisawvdomia yvelaze dabali fenisTvisac ki.

socialuri da kulturuli garemo: kulturuli garemo Sedgeba institutebisa da sxva Zalebisagan, romlebic gavlenas axdenen sazogadoebis ZiriTad faseulobebze, aRqmaze, Sexedulebebsa da qcevaze. saqarTveloSi farcevtuli kultura axali ar aris da mas ukve kargad aqvs fexi mokidebuli, Sesabamisad es xalxis mier ukve aTvisebulia da ar aris ucxo. rac Seexeba socialur garemos. Cven vTvliT, rom Cveni produqti yvelanairad akmayofilebs socialur da kulturul normebs.

teqnologiuri garemo: teqnologiuri garemo, erT-erTi yvelaze mniSvnelovani faqtoria kompaniis warmatebisaTvis, teqnologiis ganviTarebam moitana iseTi saocrebebi, rogorebicaaa kompiuteri, interneti da bevri sxva, swored maT Sorisaa medikamentebic, Sesabamisad teqnologia pirdapir kavSirSia farmaciasTan. marTalia saqarTvelo dRes bevr qveyanas Camouvardeba teqnologiuri ganviTarebiT da ZiriTadad damokidebulni varT sxva qveynebis inovaciebze, Cven kompanias aqvs TanamSromloba germanul kompaniebTan, romlebisganac vgegmavT Tanamedrove danadgarebis SeZenas da maT saqarTveloSi Semotanas. aqve gvinda aRvniSnoT, rom GE Pharma-s qarxnebSi medikametebi mzaddeba Tanamedrove danadgarebis saSualebiT.

ekologiuri garemo: ekologiuri garemos dacva yvela qveyanaSi erT-erTi mniSvnelovani sakiTxia. rogorc aRvniSneT Cveni kompania orientirebulia sazogadoebis keTildReobaze, Sesabamisad ekologiuri garemos dacvasac did yuradRebas mivaqcevT. is ori qarxana romlis aSenebasac vapirebT iqneba dasaxlebuli punqtebisagan Sors (kerZod aRmosavleT saqarTvelo rusTavis mimdebare teritoria da dasavleT saqarTvelo quTaisis mimdebare teritoria) da amavdroulad Cven maqsimalurad SevamcirebT im mavne nivTierebebis gamonabolqvisgan garemos dabinZurebas, Tanamedrove filtraciis teqnologiis saSualebiT.

samarTlebrivi garemo: samarTliani biznesisaTvis yvela qveyanaSi saWiroa kargi samarTlebrivi sistema. saqarTveloSi bolo periodSi daiwyo samarTlebrivi sistemis daxvewa aris winsvla am sakiTxSi. pirveli sakiTxi romelic dakavSirebulia samarTalTan aris licenziis aReba medikamentebis warmoebasa da gayidvaze da Cven movipovebT am licenzias, radgan vakmayofilebT yvela saerTaSoriso standarts.

segmentacia:

bazris aRwera:

Cvens mier SemoTavazebuli produqti aris yvelasTvis, anu Cven konkretulad ar gvyavs gamoyofili momxmareblis jgufi, radgan Cveni produqti Wirdeba rogorc bavSvebs, aseve mozardebs da moxucebul adamianebs, amitomac momxmareblis profilis Seqmna ar iqneba Zneli. pirveli adgili sadac gvinda Cveni produqti warvadginoT da gavyidoT aris Tbilisis bazari da CvenTvis ar iqneba Zneli aq didi bazris wilis dakaveba. SemdgomSi ki saqarTvelos da mis farglebs gareTac gavitanT Cven produqts.

segmentaciis faqtorebi:

Tavdapirvelad Cven segmentaciis faqtorad gamoviyenebT geografiul faqtors da Cveni pirveli samizne bazari iqneba saqarTvelos farmacevtuli bazari da ufro konkretulad Tavdapirvelad Tbilisis. SemdgomSi rodesac kargad movikidebT fexs Tbilisis bazarze mivmarTavT regionalur faqtorebs da am faqtorebis mixedviT movaxdenT bazris segmentacias. rogorc cnobilia yvelaze mniSvnelovan rols TamaSobs demografiuli faqtorebi da asea Cveni produqtis SemTxvevaSic, marTalia Cveni produqti yvela asakis warmomadgenlisaTvis aris, magram rogorc gamokvlebebma aCvena umeteswilad wamlebis momxmarebeli aris 50-60 wels gadacilebuli mosaxleoba, romlebic regulalurad moixmaren medikamentebs. Cvens mier SemoTavazebuli prodquti ukve aTvisebulia am bazarze da Sesabamisad momxmareblisaTvis es ucxo ar iqneba, es gaadvilebs advilad movikidoT fexi bazarze da movipovoT misi didi wili.

segmentis Sefaseba da SerCeva:

imisaTvis rom kargad SevafasoT segmenti da SevarCioT saWiroa kargad SevafasoT Cveni potenciuri momxmarebeli. Tavdapirvelad unda Sefasdes Tu ramdenad xelmisawvdomi, mniSvnelovani, diferencirebadi da ganxorcielebadia es segmenti, Semdeg moxdeba bazris Sefaseba Tu ramdenad didia es segmenti, da ramdenad mzardia, Semdeg ramdenad struqturulia, myidvelunariani da bolos rogor Seesabameba kompaniis miznebsa da resursebs. monacemebis Segrovebisas davadgineT, rom saqarTvelos mosaxleoba Tu avigebT bolo 2 wlis monacemebs ganicdis zrdas: 2008 wels mosaxleobis raodenoba iyo 4 382 100 adamiani, xolo 2009 wlisaTvis ki 4 385 400, anu SegviZlia vTqvaT rom segmenti mzardia, Cven darwmunebulebi varT Cven resursebSi da vTvliT rom Tavisuflad SevZlebT movemsaxuroT am zomis segments. aseve igive SegviZlia vTqvaT myodvelunarianobaze, bolo monacemebis mixedviT saqarTvelo ekonomikurad ufro da ufro izrdeba da viTardeba, Tu ar CavTvliT agvistos omis movlenebs saqarTvelos aqvs mzardi ekonomika, amitomac bazari SeiZleba CaiTvalos myidvelunarianad, miTumetes rom fasebi yvela fenis warmomadgenlisaTvis xelmisawvdomia. rac Seexeba segmentis struqturulobas da mimzidvelobas, bazris Seswavlam gvaCvena rom amJamad am bazarze sami ZiriTadi konkurentuli kompania imyofeba, esenia: aversi, psp da gps, magram gifarmas mTavari upiratesoba mdgomareobs imaSi, rom Cven umaRles xarisxs vTavazobT dabal fasad da Sesabamisad SevZlebT Rirseuli konkurencia gavuwioT am kompaniebs. aseve SegviZlia vTqvaT, rom es segmenti pirdapir Seesabameba Cveni kompaniis miznebs, Cven kargad SeviswavleT segmenti raTa momavalSi resursebis arqonis gamo ar Segvqmnoda problemebi. Cven vTvliT, rom gvaq Cven konkurentebze meti kvalifikacia da resursebi da Cven SevZlebT SevqmnaT umaRlesi faseulobis uzrunvelyofa da konkurentebze upiratesobis mopoveba. Cveni segmenti Seesabameba Cvens grZelvadian miznebs.

miznobrivi marketingi:

miznovrivi segmentis SerCevisas Cveni kompania ufro metad iyenebs aradiferencirebul anu igive masobriv marketings, radganac Cveni produqti rogorc ukve aRvniSneT yvela tipis da asakis momxmareblisTvisaa, gifarmas strategia koncentracias axdens momxmareblebis saerTo moTxovnebze da produqti gaTvlilia didi raodenobis myidvelze, am dros SeiZleba konkurencia gagviwion im kompaniebma, romlebic fokusirebas axdenen romelime konkretul segmentze an niSaze, magram Cven darwmunebulebi varT Cven resursebsa da SesaZleblobebSi. aseve SesaZlebelia rom garkveulwilad mivmarToT koncentrirebul marketingsac, rac gulisxmobs imas rom koncentracia moxdes klinikebze da saavadmyofoebze, sasurvelia Tu SevZlebT da saqarTveloSi maTi ZiriTadi mommaragebeli Cven viqnebiT, amisaTvis ar daviSurebT Zalas da resursebs. gifarmas miznobrivi marketingi mimarTulia socialuri keTildReobiskenac, mTavari ar aris Tu vin aris gamiznuli produqtisTvis, aramed mTavaria rogor da risTvis aris igi mizanSi amoRebuli. Cven ar vcdilobT sargeblobis miRebas miznobrivi segmentis xarjze, kompaniis miznebi aramxolod kompaniis interesebs emsaxureba aramed mizanSi moxvedrili pirebis interesebsac icavs.

bazarze pozicionireba:

segmentis arCevis Semdeg mTavaria Tu ra pozicias daikavebs kompania an brendi am bazarze. Momxmareblebis mier produqtis Sefaseba mniSvnelovani maxasiaTeblebis mixedviT ganapirobebs produqtis pozicias. es aris pozicia, romelic mocemul produqts myidvelis gonebaSi konkurent produqtebTan mimarTebaSi uWiravs. Cven SevecdebiT rom Cveni produqti momxmareblis gonebaSi iyos rogorc umaRlesi xarisxi saukeTeso fasad. kompaniis mizania, rom momxmarebelma dainaxos upiratesobebi konkurentebTan SedarebiT da daayenos gifarma yvelaze sasurvel poziciaze Tavis gonebaSi. gifarma Tavis segments sTavazobs sargebels, romelic mas unikalurs xdis. Warmatebuli pozicionirebisaTvis SeviswavleT Tavdapirvelad konkurentul upiratesobaTa CamonaTvali, rac gulisxmobs rom davadgineT is upiratesobebi, romlebiTac vjobniT Cven konkurentebs, Semdeg SevarCieT am upiratesobebidan saukeTeso, rac Cvens SemTxvevaSi aris fasi da umaRlesi xarisxi, Cven yvelanairad vcdilobT Tavidan aviciloT arasrulfasovani pozicionireba, viwro pozicionireba da damabneveli pozicionireba. mTavari niSani Cveni pozicionirebis aris is, rom igi aris mniSvnelovani, anu myodvels sTavazobs iseT rames rac misTvis Zalian faseulia da esaa xarisxi, aseve aris SesamCnevi, anu fasi, Semdeg aris daculi, anu konkurentebisTvis Zneli iqneba igive fasis daweseba ra fasebic aqvs Cvens kompanias, mniSvnelovania is rom aris xelmisawvdomi, anu nebismieri fenisTvis aris es produqti da bolos aris momgebiani. faseulobaTa ganacxadis mixedviT gifarma momxmarebels sTavazobs meti_naklebiT faseulobas, romelic gulisxmobs rom konkurentebTan SedarebiT Cven vTavazobT ufro maRal xarisxs ufro nakleb fasad, unda aRiniSnos rom es faseulobaTa ganacxadis saukeTeso strategiaa.

marketinguli kompleqsi

produqti:

produqti aris marketinguli SeTavazebis mTavari elementi. Cveni SeTavazeba aris rogorc materialuri, aseve momsaxureba. priduqti aris samomxmareblo, romelsac momxmarebeli personaluri moxmarebisTvis yidulobs, ufro konkretulad ki yoveldRiuri moxmarebis produqtia, romelsac momxmarebeli xSirad, dauyovnebliv da minimaluri ZalisxmeviT yidulobs GE Pharma yvelanairad cdilobs, rom SeTavazebebi da momsaxurebebi sxva konkurent kompaniebTan SedarebiT iyos gansxvavebuli. mizania is, rom momxmarebelSi SevqmnaT axali STabeWdilebebi. gifarma iTvaliswinebs priduqtis sam dones da akmayofilebs mas, igi qmnis ZiriTad sargebels, romelsac momxmarebeli iRebs produqtisagan, Semdeg qmnis realur produqts anu rasac realurad yidulobs momxmarebeli da bolos gazviadebul produqts, risTvisac igi iyenebs damatebiT momsaxurebebs.

fasi:

faswarmoqnis strategiis arCevisas Sida faqtorebis gaTvaliswinebiT da miznebis gaTvaliswinebiT avirCieT xarjze dafuZnebuli faswarmoqmna, rac gulisxmobs rom TviTRirebulebas plus faswarmoqmnas, rogorc gamokvlevebis Sedegad movipoveT informacia dRes saqarTveloSi medikamentebi iyideba daaxloebiT 70% 80% fasnamatiT, amitomac Cven gadavwyviteT GE Pharma - s afTiaqebSi es procenti 30% mde davwioT, riTic did konkurencias gavuwevT mowinaaRmdege kompaniebs. amJamad saqarTveloSi farmacevtuli bazari aris oligopoliuri bazari, amitomac yvela kompania reagirebs konkurenti kompaniis fasze, Sesabamisad savaraudoa rom sxva konkurenti kompaniebic daweven TavianT fasebs da es kargia sazogadoebisTvis. fasebis omSi migvaCnia rom yvelaze did upiratesobas vflobT, radgan GE Pharma - s medikamentebis warmoebis xarjebi minimumamdea dayvanili. vTvliT, rom xarjze dafuZnebuli fasi samarTliania, rogorc kompaniisaTvis aseve myidvelebisaTvis, radgan gamyidvelebi gamoimuSaveben samarTlian Semosavals da ar miiReben upiratesobas myidvelis xarjze, rodesac am ukanasknelTa moTxovna izrdeba.

distribucia:

sacalo myidvels, anu Cveni qselis momxmarebels, gifarmas saafTiaqo qseli sTavazobs kvalificur momsaxurebas da maRali xarisxis medikamentebs. nebismier kompanias sWirdeba sadistribucio gegma da arxi raTa Tavisi saqmianoba iyos momgebiani da warmatebuli, distribucia Zalian did rols TamaSobs kompaniis warmatebaSi. Cven rogorc mwarmoebeli kompania ufro didi dakvirveba da kvleva dagvWirda sadistribucio gegmis SemuSavebis dros. jifarma maqsimalurad cdilobs xelmisawvdomi gaxados produqti moxmareblebisaTvis, amitomac Cveni afTiaqebi iqneba gaxsnili Tbilisi yvela ubanSi TiTo TiTo, am afTiaqebis momarageba moxdeba gifarmas qarxanebidan, romlebic ganTavsebuli iqneba gareubnebSi, konkretulad erTi dasavleT, xolo meore aRmosavleT nawilSi, aseve gifarmas mier moxdeba im klinikebis da saavadmyofoebis momarageba romlebic iqnebian CvenTan saqmian urTierTobebSi. aseve kargad gvaqvs uzrunvelyofili miwodebis arxi ucxour germanul kompaniebTan, rolmebic mudmivad gvamarageben saWiro masalas medikamentebis damzadebisaTvis da uzrunvelyofen Cven bizness. saqmiani urTierToba gvaqvs ramdenime germanul kompaniasTan, radganac damokidebulni ar viyoT mxolod erT kompaniaze. gifarma iyenebs mravalarxian sadistribucio sistemas, rac gulisxmobs urTierTobas distributorebTan, dilerebTan, sacalo movaWreebTan. gavzrdiT kompaniis realizatorebis raodenobas, romlebsac kontaqti eqneba potenciuri industriebis yvela arsebul organizaciasTan, agreTve iqneba satelofoni gayidvebis operaciebi, rodesac gamyidvelebi satelefono SetyobinebebiT patara an saSualozomis kompaniebs mimarTaven. aseve kvlevebis Sedegad SevecdebiT aRmovaCinoT industriuli distributorebi, romlebic Seisyidian da gaavrceleben gifarmas produqts. Distribuciis strategiebidan gifarma irCevs intensiur distribucias, rac gulisxmobs rom kompania medikamentebs SeZlebisdagvarad bevr savaWro wertilSi ganaTavsebs. yvela biznesisaTvis saWiroa momaragebis marTva da lojistika. lojistika gulisxmobs da Tavis miznad asaxelebs umciresi danaxarjebiT momxmareblis maqsimalur momsaxurebas. lojistikis ZiriTadi funqciebia dasawyobeba, maragebis marTva, transportireba da informaciis marTva. Rac Seexeba dasawyobebas, gifarmas sawyobi iqneba kompaniis qarxanaSi, sadac Seinaxeba damzadebuli medikamentebi manmade sanam miwodebuli iqneba biznes momxmareblisaTvis an TviTon gifarmas afTiaqebisTvis. qarxnebSi Seinaxeba didi maragiT medikamentebi, radgan kompania mzad iyos nebismier dros daakmayofilos momxmarebeli da uzrunvelyos maSin roca moxmarebeli mzad aris mis SesaZenad. aseve aq Seinaxeba is masalebi, romlebic saWiroa medikamentebis sawarmoeblad. samomavlo gegmaSia aseve sadistribucio centris Seqmna. rac Seexeba maragebis marTvas, gifarmaSi ayvanilia kvalificuir menejrebi, romlebic kargad gansazRvraven Tu ra raodenobiT maragebs da inarCuneben balanss Zalian bevrsa da Zalian cotas Soris. aseve isini kargad akontroleben im process, romelic gulisxmobs maragis Senaxvis xarjebsa da mogebas. SeiZleba iTqvas, rom SerCeuli satransporto saSualeba gavlenas axdens produqtis fasze da mdgomareobaze. Transportis saxeobebidan gifarma iyenebs satvirTo manqanebs TbilisSi, radgan es efeqturia maRali faseulobis mqone produqtis mokle manZilze gadazidvisas. samomavlod ki, rodesac gifarma gava Tbilisi da saqarTvelos farglebs gareT gamoiyenebs rkinigzas, rac kargia did manZilze didi raodenobis tvirTis gadasazidad.

stimulireba:

Ggayidvebis stimulireba:

marketinguli kompleqsis erT-erTi da mniSvnelovani iaraRia gayidvebis stimulireba, Cveni kompania yvelanairad cdilobs gamoiyenos yvela is mastimulirebeli saSualeba, romelic daexmareba gayidvebs da gazrdis maT. Cven yvelanairad vcdilobT, rom gvqondes uamravi wamaxalisebeli RonisZiebebi, romlebic ubiZgebs Cveni medikametebis yidvisaken momxmarebels da miizidavs maT. erT-erTi Cveni kompaniis mastimulirebeli saSualeba iqneba is, rom pensionerebisTvis iqneba dawesebuli specialuri fasebi wamlebze, rogorc viciT saqarTveloSi pensionerebis umravlesobas uWirs, Cveni kompania izrunebs maT keTildReobaze. Semdegi mastimulirebeli saSualeba iqneba fasdaklebis baraTebi, Cven saqmiani urTierToba da molaparakeba gveqneba sxvadasxva mxvil savaWro kompaniebTan, romlebTanac garkveuli raodenobis produqtis Sesyidvisas momxmarebels miecema fasdaklebis baraTi, riTac SeZlebs isargeblos Cvens afTiaqebSi. aseve stimulirebis erT-erT saSualebad gamoviyenebT premiebs, rac gulisxmobs Semdegs, Tu momxmarebeli iqneba Cveni afTiaqebis erTguli da igi garkveuli raodenobis medikamentebs SeiZens CvenTan, saCuqrad saSualeba eqneba garkveuli Tanxis wamlebi ufasod waiRos dagrovebis baraTis meSveobiT. amiT Cven momxmarebels did stimuls mivcemT rom medikamentebi mudmivad SeiZinos Cvens afTiaqebSi. aseve stimulireba iqneba im biznes Sesyidvebzec romlebsac Cveni kompania ganaxorcielebs, magaliTad rodesac romelime afTiaqi an klinika SeiZens CvenTan didi raodenobiT medikamentebs iqneba specialuri fasdaklebebi, xolo Tu es kompania an klinika mudmivad gaagrZelebs CvenTan TanamSromlobas SevTavazebT damatebiT SeRavaTebs. stimulireba aucilebelia nebismieri kompaniisaTvis da Cveni kompaniac aqtiurad iyenebs mas da mudmivad axal axal surprizebs SesTavazebs momxmarebels, magram gvinda aRvniSnoT, rom yvelaze didi stimuli ratomac momxmarebelma CvenTan unda SeiZinos produqti aris fasi, romelic yvelasTvis sasurvelia Cvens afTiaqebSi.

personaluri gayidva:

Cven kompaniaSi did rols TamaSobs personaluri gayidvebic, SeiZleba iTqvas, rom yidvis procesis garkveul etapze yvelaze efeqturi iaraRia personaluri gayidva. gansakuTrebiT ki maSin, rodesac yalibdeba myidvelTa prioritetebi, Sefasebebi da moqmedebebi. Ppersonaluri gayidva mniSvnelovania, radgan am dros xdeba momxmarebelsa da gamyidvels Soris uSualo kavSiris Camoyalibeba. GE Pharma - s gayidvebis personali Caatarebs kvlevebs raTa SeZlos gansazRvros TiToeuli momxmarebelis moTxovna, moargos mas Cveni produqti da awarmoos individualuri marketingi da molaparakebebi. gayidvebis personali samuSao adgilidan telefonis saSualebiT Seecdeba medikametebis gayidvas, personalis arCeva moxdeba testirebis saSualebiT, radgan SeirCes iseTi kadri romelic kargad SeZlebs potenciuri momxmareblis gansazRvras da dros ar dakargavs iseT xalxze an kompaniebze romlebic saerTod ar apireben Cveni produqtis SeZenas. gayidvebis personali Seecdeba kompaniebis da klinikebis darwmunebas imaSi, rom Cveni medikamentebi aris saukeTeso xarisxis da dabali fasis mqone. isini Seecdebian kontraqtebi gaaformon sxvadasxva klinikebTan da SesTavazon maT Cveni produqti da momsaxureba. maTi mizani iqneba momxmarebelTan grZelvadiani TanamSromlobis Camoyalibeba. gayidvebis personalSi Cveni kompania didi Tanxebis daxarjvas apirebs, radgan cnobilia, rom yvelaze efeqturi personaluri gayidvebia da amitomac ujdeba igi Zviri yvela kompanias.

reklama:

reklamireba informaciis arapersonaluri gziT miwodebaa mediis sxvadasxva saSualebebiT, rac fasiania da garkveuli sponsori esaWiroeba. Tavdapirvelad saWiroa daisaxos reklamis mizani, romelic miRweul unda iqnas drois garkveul monakveTSi. Ge Pharma gegmavs informaciuli reklamis intensiurad gamoyenebas, radgan es kompania qarTul bazarze axalia, saWiroa Seiqmnas pirveladi moTxovna. aseve SeiZleba gamoyenebul iqnas SedarebiTi reklamac, romelic Cvens produqcias Seadarebs pirdapir konkurent brendebs. rogorebic arian : PSP, AVERSI, GPC.. da warmoaCens Cveni afTiaqis upiratesobebs maTTan SedarebiT. imis gamo, rom kompania mxolod axla dgams pirvel nabijebs, sakmaod didi yuradReba unda daeTmos mis popularizacias. Tavdapirvelad Cven vgegmavT reklamebis gaSvebas 2 wamyvan qarTul televiziaSi. Ge Pharma gegmavs rusTavi 2 – isa da imedis televiziis gamoyenebas. Cveni reklamebi gava sainformacio gamoSvebebis dawyebamde, radgan Cveni produqtciis ZiriTadi myidveli aris saSualo da ufrosi asakis warmomadgenlebi, romelTa umravlesoba uyurebs sainformacio gadacemebs. aseve SesaZlebelia Cveni produqtis xalxisaTvis gacnoba gadacemebis saSualebebiT, romlebic uSualod medicinas exeba. kompania aseve gegmavs gamoiyenos presac, romelic popularulia mosaxleobas Soris. Tavdapirvelad, SeiZleba mxolod Cveni kompania gavxadoT cnobili, Semdeg ki TiTueuli produqtis reklamireba movaxdinoT. aseve SeiZleba bilbordebis im adgilze ganTavseba, sadac Cveni momxmarebeli xSirad iyris Tavs, radgan medikamentis saWiroebis dros mogvmarTos Cven da ara konkurent kompaniebs. reklamis mTavari mizania moizodos momxmarebeli da ubiZgos mas, rom iyidos saWiro wamlebi pirdapir axla da mxolod Ge Pharma-is afTiaqebis qselSi.

sazogadoebasTan urTierToba:

sazogadoebasTan urTierToba saWiroa imisaTvis, rom kompaniam moipovos sasurveli sajarooba, Seiqmnas kargi korporaciuli imiji da Tavidan aicilos arasasurveli miTqma-moTqma. sakmaod mniSvnelovania presasTan urTierToba. Ge Pharma Seqmnis iseT informacias, romelic momxmareblebis yuradRebas gaamaxvilebs Cveni produqtis xarisxsa da dabal fasze. aseve Cven unda SevqmnaT kargi urTierToba Cvens biznes partniorebTan da momxmareblebTan. lobirebis dros kompanias eqneba zegavlena aRmasrulebeli organoebis misaReb gadawyvetilebebze. aseve aucilebelia investorebTan kargi urTierToba mxardaWeris mopovebis mizniT. Cveni amocana amis miRwevaa. sazogadoebasTan urTierToba reklamas ar gulisxmobs, Tumca amasac sakmaod didi fuladi saxsrebi esaWiroeba, radgan gamocdili personalis daqiraveba dRes sakmaod rTulia. Cveni azriT, am sakiTxSi fulis dazogva didi Secdomaa. axali ambebi xels Seuwyobs Ge Pharma-s cnobili gaxados misi yoveli axali produqti Tu momsaxureba. mobiluri marketingis gamoyenebac sakmaod mniSvnelovania. igi xels Segviwyobs movawyoT mastimulirebeli turebi qveynis SigniT da qarTvel mosaxleobas sacdelad Cveni produqtebi saCuqrad gadavceT. aseve SesaZlebelia zogierT klinikas da saavadmyofos gadavceT Cveni medikamentebi, raTa darwmundnen mis xarisxsa da sandoobaSi. Ge Pharma gegmavs gamoiyenos aseve korporaciuli idenTifikaciis masalebi, romlebic mas korporaciuli identurobis SeqmnaSi daexmareba. Cveni azriT, sakmaod momgebiania logo, broSurebi, saTanado simbolokis mqone kompaniis satvirTo da msubuqi manqanebi, uniformebi-yvelaferi es ki am SemTxevevaSi Cvens marketingul iaraRebs warmoadgens. PR-is miznebis Camoyalibeba, Setyobinebebis SerCeva, gamavrcelebeli saSualebebis moZieba, gegmis danergva da Sedegebis Sefaseba sakmaod rTuli procesia. swored amitom, Ge Pharma cdilobs gamocdili personali daiqiravos da biujeti bolomde gamoiyenos.

TOWS analizi: kompaniis Sida faqtorebi: Threats: Cven saSiSroebad miviCnevT 3 faqtors: 1. bazarze konkurentebis simravle 2. omis saSiSroeba 3. msoflio ekonomikuri krizisi radgan Cven vapirebT, rom viyoT mudam erTi nabijiT win
Cvens konkurentebze mogvixdeba mudam saqmis kursSi yofna Tu ra siaxleebs SeTavazeben isini momxmarebels. amitom Cven mogviwevs uamravi infomraciis moZieba am kompaniebze sxvadasxva gzebiT da Cven ar varT dazRveulni, rom xandaxan iqneba patar-patara xarvezebi daSvebuli, rac Seqmnis problemebs. rac aseve mTavaria Cveni saqmianobis warmatebisaTvis aris mSvidoba da stabiluroba qveyanaSi. dRevandeli daZabuli situacia saqarTvelosa da ruseTs Soris gvaZlevs did safuZvels, rom omis saSiSroeba realurad ganvixiloT rogorc erT-erTi Semaferxebeli faqti. aseve gasaTvaliswinebelia saqarTvelos sagareo politika sxva qveynebTan mimarTebaSi. ar gamovricxavT im faqts, rom ukrainam Sewyvitos CvenTan TanamSromloba iq ganviTarebuli rusuli politikis zegavlenis qveS yofnis gamo. dResdReobiT saqarTvelos ekonomika imdenad aris integrirebuli msoflio ekonomikaSi, rom msoflio ekonomikuri movlenebi saqarTvelozec axdens gavlenas. rogorc viciT arc danarCen msoflioSia stabiluri mdgomareoba mSvidobis mxriv, rac gvafiqrebinebs, rom ekonomikuri krizisi SeiZleba xelaxla ganmeordes. es faqti iqneba saziano aramxolod CvenTvis aramed mTeli saqarTvelos biznes seqtorisTvis.

opportunities:

Cven gvaqvs realuri SesaZlebloba imisa, rom davimkvidroT saxeli saqarTvelos farmacevtul bazarze erTaderTi mwarmoeblis da gvaqvs realuri SesaZlebloba viyoT mTavari farmacevtuli kompania mTels amierkavkasiaSi. Cven Segvwevs Zala imisa, rom SevarwioT nebismieri qveynis farmacevtul bazarze da davikaoT normaluri pozicia. Cven gvaqvs SesaZlebloba imisa, rom gavxdeT qvelmoqmedis saxeliT cnobili, radgan Cven CavatarebT aqciebs, romliTac davexmarebiT xalxs, romelTac araTu wamlis aramed saWmlis fulic ar aqvT. mag: 3 TveSi erTxel Cven SevZlebT movamaragoT moxucTa TavSesafrebi im aucilebeli medikamentebiT, romlebic maT WirdebaT. Cven Segvwevs Zala imisa, rom saqarTvelos avumaRloT saxeli mTel msoflioSi rogorc erT-erTi medikamentebis mwarmoebeli qveyana. nu ra Tqma unda es drois faqtoria da axlo momvalSi dagegmili ar aris. Tumca gaaCnia temps ramden xanSi mivaRwevT Cvens miznebs da SevasrulebT Cvenze dakisrebul misiebs. aseve Cven Cvens erT-erT did pliusad migvaCnia sawarmoebisa da filialebis adgilmdebareoba. ori sawarmo dagvexmareba dasavleTisa da aRmosavleTis filialebisa Tu Cveni partniorebis erTmaneTisagan damoukideblad momaragebaSi. rac aseve dazogavs bevr drosa da xarjebs.

Weakness:

miuxedavad Cveni SesaZleblobebisa rCeba mainc sakiTxebi risi gadaWrac erTianad ver moxerxdeba. Cveni mTavari Semaferxebeli iqneba is faqori, rom Cven varT damwyebi kompania da sul axlaxans vdgavT pirvel nabijebs rogorc iuridiuli piri. Cven Cvens konkurentebTan SedarebiT varT gamoucdelebi praqtikaSi rac maT realurad didad uwyobs xels. aseve Cven ar varT jer cnobili da ar vsargeblobT didi avtoritetiT xalxSi. aseve calke sakiTxia Cveni filialebi. ra Tqma unda Cven ar gvaqvs imis Zala, rom bevri filiali gavxsnaT erTdroulad da vamuSavoT erT tempSi. rac dros gviwelavs miznis miRwevasa da misiebis SesrulebaSi. aseve mniSvnelovania, rom Cven varT mwarmoeblebi da gvakisria orjer ufro didi pasuxismgebloba Cveni produqtisa Tu momsaxurebis momxmareblebis winaSe. patara Secdomac SeiZleba sabediswero gaxdes amitom gvmarTebs ufro didi yuredRebis miqceva Cveni saqmianobisaTvis.

Strengths:

Cven getyviT Cvens upiratesobebs Cvens konkurentebze. Cven vTavazobT Cvens momxmarebels bevrad iaf fass vidre sxvebi. es gamowveulia imiT, rom Cven varT mwarmoeblebi rac kidev calke pliusi da upiratesobaa da Cveni konkurentebis sixarbiTa da fasis kontrolis ZalauflebiT. Cveni wamlebis xarisxi aris bevrad meti vidre sxvebis radgan Cven es SeTanxmebuli gvaqvs saerTaSoriso standartebTan. is sakiTxi, rom Cven varT mwarmoeblebi gansazRvravs imas, rom Cven gvesaWiroeba bevrad naklebi dro da Tanxebi medikamentebis distribuciaze Cveni sawarmoebis adgilmdebareobis gamo.

daskvna: GE Pharma aris axali qarTuli kompania, romelsac aqvs mkafiod gansazRvruli miznebi da misiebi. romelic orientirebulia ara marto kompaniis keTildReobaze da mogebaze, aramed mTlianad sazogadoebis keTildReobaze. is mudmivad gaiTvaliswinebs momxmareblis moTxovnebs da Seecdeba maqsimalurad daakmayofilos isini. rogorc ukve bevrjer aRvniSneT Cven gvaqvs sakmarisi resursi da Zala imisaTvis, rom movipovoT qarTuli farmacevtuli bazris didi wili da gavxdeT lideri kompania. Cveni kompania mudmivad SesTavazebs momxmarebels axal axal medikamentebs da mudmivad miawvdis informacias maT. Tavisi efeqturi muSaobiT da kvalificuri personaliT kompania maleve daimkvidrebs Tavis adgils momxmarelbis gonebaSi da darwmunebulebi varT, rom es adgili Cvens konkurentebze maRla iqneba.

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...Breast cancer is a type of cancer that is caused by groups of cancer cells that may spread to surrounding tissues or distant areas of the body that originate in cells in the breast. As of right now there are four standard ways of treating breast cancer: surgery, radiation therapy, chemotherapy, and hormone therapy. There are several different surgeries that can be preformed to remove the cancerous cells. Lumpectomy is surgery in which the tumor and a small amount of tissue around it is removed. Partial mastectomy is surgery to remove an entire part of the breast that has cancer and some tissues around it, this surgery is also referred to as a segmental mastectomy. Total mastectomy is surgery to remove the whole breast that has cancer. Modified radical mastectomy is surgery to remove the whole breast that has cancer and many of the lymph nodes under the arm. This surgery also removes the lining over the chest muscles and sometimes part of the chest wall muscles. Radical mastectomy is the same surgery but removes all lymph nodes under the arm. Patients who are treated may have lymph nodes under the arm removed for biopsy. This procedure is called lymph node dissection. It is preformed through a separate incision. Radiation therapy is the second type of treatment. This procedure uses high-energy x-rays or other types of radiation to kill cancer cells or to keep them from growing. There is external radiation therapy that uses a machine outside the body to send radiation inside...

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...A PROJECT REPORT ON Target Submitted to PUNJABI UNIVERSITY, PATIALA Submitted in the partial fulfillment of the Degree requirement towards the MASTERS OF BUSINESS ADMINISTRATION(MBA) Submitted By: Submitted To: Navjot Kaur Rana Mr.Jitender Kashap Roll no. 1801 Director of TCG 2nd semister SESSION (2010-2011) THE CORPORATE GURUS ACKNOWLEDAGEMENT I feel overwhelmed and express, beyond words, my heart gives thanks to the people who have helped me to complete my project. The employee of the factory and the member of the senior management of the Lotus Bawa were guiding factors without whose help it would have been impossible for me to do this project in detail. I express my sentiments of gratitude and indebtedness to honorable Mr.Jitender Kashyap, Assistant Marketing Manager, Lotus Bawa, Jalandhar, who gave me an opportunity to get training in their organization.I am also thankful to the other marketing department employees, who spread their precious for giving their vast knowledge. I am also my sincere gratitude to Dr Anupama Bains (Director) of THE CORPORATE GURUS,BANUR, for their guidance and inspiration, which served to be the sheet anchor in preparing this report. Last but not the...

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