...The Social Network screenplay by Aaron Sorkin BASED ON THE BOOK “THE ACCIDENTAL BILLIONAIRES” BY BEN MEZRICH 1 FROM THE BLACK WE HEAR-- 1 MARK (V.O.) Did you know there are more people with genius IQ’s living in China than there are people of any kind living in the United States? ERICA (V.O.) That can’t possibly be true. MARK (V.O.) It is. ERICA (V.O.) What would account for that? MARK (V.O.) Well, first, an awful lot of people live in China. But here’s my question: FADE IN: INT. CAMPUS BAR - NIGHT MARK ZUCKERBERG is a sweet looking 19 year old whose lack of any physically intimidating attributes masks a very complicated and dangerous anger. He has trouble making eye contact and sometimes it’s hard to tell if he’s talking to you or to himself. ERICA, also 19, is Mark’s date. She has a girl-next-door face that makes her easy to fall for. At this point in the conversation she already knows that she’d rather not be there and her politeness is about to be tested. The scene is stark and simple. MARK How do you distinguish yourself in a population of people who all got 1600 on their SAT’s? ERICA I didn’t know they take SAT’s in China. MARK They don’t. I wasn’t talking about China anymore, I was talking about me. ERICA You got 1600? MARK Yes. I could sing in an a Capella group, but I can’t sing. 2. ERICA Does that mean you actually got nothing wrong? MARK I can row crew or invent a 25 dollar PC. ERICA Or you can get...
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...Downloaded by [University of Ottawa] at 14:44 24 March 2014 Football, Violence and Social Identity Downloaded by [University of Ottawa] at 14:44 24 March 2014 As the 1994 World Cup competition in the USA again demonstrates, football is one of the most popular participant and spectator sports around the world. The fortunes of teams can have great significance for the communities they represent at both local and national levels. Social and cultural analysts have only recently started to investigate the wide variety of customs, values and social patterns that surround the game in different societies. This volume contributes to the widening focus of research by presenting new data and explanations of football-related violence. Episodes of violence associated with football are relatively infrequent, but the occasional violent events which attract great media attention have their roots in the rituals of the matches, the loyalties and identities of players and crowds and the wider cultures and politics of the host societies. This book provides a unique cross-national examination of patterns of order and conflict surrounding football matches from this perspective with examples provided by expert contributors from Scotland, England, Norway, the Netherlands, Italy, Argentina and the USA. This book will be of interest to an international readership of informed soccer and sport enthusiasts and students of sport, leisure, society, deviance and culture. Richard Giulianotti, Norman...
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...Super Smash Bros. Melee GameCube cheats to unlock everything. If you know of any that we don't have, please let us know. All published and official codes as of Sunday October 20, 2013 for Super Smash Bros. Melee are shown below. CheatCodes Samus' Extended Grappling Beam Submitted by: SuperSaiyan314 Pick Samus and push the Z button repeatedly. While pushing the Z button, move the Control Panel Up and Down over and over. After a few seconds, try your Grappling Beam (Z) and it should twice as long! When using your Grappling Beam, hold L to home in the nearest opponent and push Z again to grab hold of them. This extended Grappling Beam stops when you die. 0 Comments Character Happiness Submitted by: Pikachu93 If you want to do cool moves then listen up. On the D-pad, the one next to the C-stick, press up. Your character will wave or move in a special way. 0 Comments Extra Long Grab With Samus Submitted by: Camp065 Hold Z and start pressing up and down on the D- pad. Next, start tapping Z while pressing up and down on the D-pad. This will make your grab longer. It won't grab automatically so you have to press A to grab. If you hold L while doing the grab, it will make the grab heat seeking. 0 Comments Peach's Tiara Attack Submitted by: 195 When you are facing you're opponent face to face, jump forward and push the A button. When you're in the air, push start. Push the Y or X button to see yourself closer. When you see yourself, you'll see Princess Peach in the...
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...Season 1 Episode 1 Sex and the city aired "Once upon a time an English journalist came to New York. Elizabeth was attractive and bright, and right away she hooked up with one of the city's eligible bachelors. The question remains, is this a company we want to own? Tim was 42. A well-liked and respected banker, who made about two million a year. They met one evening, in typical New York fashion, at a gallery opening. Like it? Yes, actually I think it's quite interesting. What? I feel like I know you. Oh, doubtful. I just moved here from London. Really? That's my favorite city. It is? Absolutely. It was love at first sight. You know, I think perhaps I have met you somewhere before. For two weeks they snuggled... went to romantic restaurants... had wonderful sex... and shared the most intimate secrets. One day, he took her to a house he saw in the New York Times. How about if we start at the top? There are four bedrooms upstairs. Do you have any children? Not yet. That day Tim popped the question. Would you like to meet my folks Tues-day night? I'd love to. On Tuesday he called with some bad news. My mother's not feeling very well. Oh, gosh, I'm sorry. Can we take a rain check? Of course. Tell your mum I hope she feels better. When she hadn't heard from him for two weeks, she called. Tim, it's Elizabeth. That's an awfully long rain check. He said he was up to his ears and that he'd call the next day. He never did call... Bastard. She told me one day over coffee. I don't understand...
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...T HE P H .D. G RIND A Ph.D. Student Memoir Philip J. Guo philip@pgbovine.net Third Anniversary Reprint with margin notes from the perspective of a first-year assistant professor To read the original version without margin notes, visit: http://www.pgbovine.net/PhD-memoir.htm Current release: May 28, 2015 Original release: July 16, 2012 Copyright Philip J. Guo To the unexpected. Contents Prologue 1 Year One: Downfall 5 Year Two: Inception 21 Year Three: Relapse 33 Intermission 45 Year Four: Reboot 53 Year Five: Production 69 Year Six: Endgame 85 Epilogue 99 Preface This book chronicles my six years of working towards a Ph.D. in com- These margin notes are puter science at Stanford University from 2006 to 2012. A diverse years after The Ph.D. variety of people can benefit from reading it, including: At this time, I have just written in mid-2015, three Grind was published. finished my first year as an assistant professor • undergraduates who might be interested in pursuing a Ph.D., • current Ph.D. students who are seeking guidance or inspiration, of computer science, so these notes reflect my current opinions as a new faculty member. To download a version without these notes, visit • professors who want to better understand Ph.D. students, • employers who hire and manage people with Ph.D. degrees, • professionals working in any creative or competitive field where ...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...Melissa Grabel A nightmare! I am 36 years old and cannot control the oil and breakouts! Jo Williams In past years, I enjoyed using your products, but low value coupons or NO coupons for your products make them beyond my finances. Have been using your competitors for a year now, and getting equitable results. Shirley Ferry Kalinosky Almost as light as albaster Dona DeAvera honey with spots of chocolate. Wendy Auscherman Reed Forgot to winterize and paying for it. Ashante Approvalnotneeded Nichols Light brown sugar...silky to the touch..flawless..I use Olay all over my body literally head to toe. Katie Marone very hard to match foundation with Katie Ellen Knowles AMAZING!!!! Julie Witt Lots just say I have 5 kids!!!!!!!! Help my skin! Colette Eaglehouse very dry and very sensitive Rachel Oberle snow white Jesusonly Jesus Oily and blotchy Julia Aznoe Almond Cat Kirk medium honey beige, and dry Lisa Ault Feeling fresh because I use all the products for my face and it makes my face feel younger. Same as the body lotion in the shower. I use it everyday and my skin is softer as when I get out of the shower I use the lotion too! So my skin is very soft! Thank you! :) Michelle Dudlo Gardeakos Can't complain!!! Amanda Owens Snead My son and my daughter both have horrible excema. I started using the oil of olay with shea butter after trying many other body washes that were excema. none of the other products worked. I have even used prescription washes prescribed...
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...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
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...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....
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...The New Astrology by SUZANNE WHITE Copyright © 1986 Suzanne White. All rights reserved. 2 Dedication book is dedicated to my mother, Elva Louise McMullen Hoskins, who is gone from this world, but who would have been happy to share this page with my courageous kids, April Daisy White and Autumn Lee White; my brothers, George, Peter and John Hoskins; my niece Pamela Potenza; and my loyal friends Kitti Weissberger, Val Paul Pierotti, Stan Albro, Nathaniel Webster, Jean Valère Pignal, Roselyne Viéllard, Michael Armani, Joseph Stoddart, Couquite Hoffenberg, Jean Louis Besson, Mary Lee Castellani, Paula Alba, Marguerite and Paulette Ratier, Ted and Joan Zimmermann, Scott Weiss, Miekle Blossom, Ina Dellera, Gloria Jones, Marina Vann, Richard and Shiela Lukins, Tony Lees-Johnson, Jane Russell, Jerry and Barbara Littlefield, Michele and Mark Princi, Molly Friedrich, Consuelo and Dick Baehr, Linda Grey, Clarissa and Ed Watson, Francine and John Pascal, Johnny Romero, Lawrence Grant, Irma Kurtz, Gene Dye, Phyllis and Dan Elstein, Richard Klein, Irma Pride Home, Sally Helgesen, Sylvie de la Rochefoucauld, Ann Kennerly, David Barclay, John Laupheimer, Yvon Lebihan, Bernard Aubin, Dédé Laqua, Wolfgang Paul, Maria José Desa, Juliette Boisriveaud, Anne Lavaur, and all the others who so dauntlessly stuck by me when I was at my baldest and most afraid. Thanks, of course, to my loving doctors: James Gaston, Richard Cooper, Yves Decroix, Jean-Claude Durand, Michel Soussaline and...
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...The Power of Eye Contact Your Secret for Success in Business, Love, and Life Michael Ellsberg For Jena May I gaze into your eyes forever . . . los ojos . . . mudas lenguas de amorios. ( . . . the eyes, silent tongues of love.) —MIGUEL DE CERVANTES, from Don Quijote1 Contents Cover Title Page Epigraph A Note to Readers Introduction Chapter One - What Bill Clinton Knows About Eye Contact Chapter Two - How to Become a Master of Eye Chapter Three - Eye Flirting, Part I Chapter Four - Eye Flirting, Part II Chapter Five - The Eyes Are the Windows to the Sale Chapter Six - How to Wow a Crowd with Eye Contact Chapter Seven - If Looks Could Kill Chapter Eight - Truth and Eyes Chapter Nine - Eye Love You Chapter Ten - Gazing at the Divine Chapter Eleven - Going Deeper Epilogue Ralph Waldo Emerson on Eyes and Eye Contact Notes Works Cited Interviewees Free Bonus Material for Readers Acknowledgments About the Author Advance Praise for The Power of Eye Contact Copyright About the Publisher A Note to Readers I welcome your comments, questions, critiques, feedback, corrections, stories, experiences, and anecdotes. Please write to me at michael@powerofeyecontact.com. I won’t answer everything personally, but I will read it all and will answer the most interesting questions and queries. I may also post your questions, stories, or anecdotes on the book’s blog, www.powerofeyecontact.com/blog. So when you write, let me know if you’re OK with that, and if so, how you’d...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Best Global Brands 2013 Sector Leadership 86 BISH 10 Creative Leadership 70 Methodology 120 China’s New Brand Leaders 74 Contributors 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership...
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...Best Global Brands 2013 Table of Contents JEZ Leadership is evolving. It must now be shared. CEOs, CMOs, and consumers all have the power to drive brand value. Brands are where business strategy meets reality. GINNI The New Rules of Brand Leadership 2 From Information to Intelligence 82 Sector Leadership Best Global Brands 2013 10 86 BISH Methodology Creative Leadership 70 120 Contributors China’s New Brand Leaders 74 126 Corporate Citizenship 2.0 78 MARK CHIEKO The New Rules of Brand Leadership By Jez Frampton In our globalized, hyperconnected age, one question persists in boardrooms, corner offices, business schools, and conferences all over the world: What is leadership and how has it changed in the 21st century? Driven by rapid technological advancement, the digitization of nearly everything, and the ever more intricate interdependencies of the global market, the business landscape has transformed over the past two decades. Operating in a bewildering new environment in which little is certain, the pace is quicker and the dynamics more complex. Those who lead today’s brands can no longer rely on once immutable truths or principles of leadership honored in times past. It is a new world. And as purchasing increasingly shifts from a physical experience to a virtual one and transaction-based interactions between brands and consumers shift to relationship-based interactions, new skills and sensibilities are needed. Leadership roles...
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...CONTENTS Introduction Part One: Foundations Chapter One: Introduction to Advertising 1 Chapter Two: Advertising’s Role in Marketing 34 Chapter Three: Advertising and Society 68 Part Two: Planning and Strategy Chapter Four: How Advertising Works 103 Chapter Five: The Consumer Audience 135 Chapter Six: Strategic Research 169 Chapter Seven: Strategic Planning 205 Part Three: Effective Advertising Media Chapter Eight: Print and Out-of-Home Media 239 Chapter Nine: Broadcast Media 274 Chapter Ten: Interactive and Alternative Media 310 Chapter Eleven: Media Planning and Buying 345 Part Four: Effective Advertising Messages Chapter Twelve: The Creative Side and Message Strategy 378 Chapter Thirteen: Copywriting 411 Chapter Fourteen: Design and Production 443 Part Five: Integration and Evaluation Chapter Fifteen: Direct Response 476 Chapter Sixteen: Sales Promotion, Events, and Sponsorships 508 Chapter Seventeen: Public Relations 542 Chapter Eighteen: Special Advertising Situations 576 Chapter Nineteen: Evaluation of Effectiveness 610 INTRODUCTION Welcome to the Test Item File for the Wells/Moriarty/Burnett Advertising: Principles and Practice, 7th edition text. This test bank was designed with the student and instructor in mind. All questions in this manual are drawn directly from the master text. APPLICATION QUESTIONS: New to the seventh edition of the Test Item File is a section...
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...fourth EDItION fourth EDItION This clear, learner-friendly text helps today’s students bridge the gap between Its comprehensiveness allows instructors to tailor the material to their individual teaching styles, resulting in an exceptionally versatile text. Highlights of the Fourth Edition: Additional readings and essays in a new Appendix as well as in Chapters 7 and 8 nearly double the number of readings available for critical analysis and classroom discussion. An online chapter, available on the instructor portion of the book’s Web site, addresses critical reading, a vital skill for success in college and beyond. Visit www.mhhe.com/bassham4e for a wealth of additional student and instructor resources. Bassham I Irwin Nardone I Wallace New and updated exercises and examples throughout the text allow students to practice and apply what they learn. MD DALIM #1062017 12/13/09 CYAN MAG YELO BLK Chapter 12 features an expanded and reorganized discussion of evaluating Internet sources. Critical Thinking thinking, using real-world examples and a proven step-by-step approach. A student ' s Introduction A student's Introduction everyday culture and critical thinking. It covers all the basics of critical Critical Thinking Ba ssha m I Irwin I Nardone I Wall ace CRITICAL THINKING A STUDENT’S INTRODUCTION FOURTH EDITION Gregory Bassham William Irwin Henry Nardone James M. Wallace King’s College TM bas07437_fm_i-xvi.indd i 11/24/09 9:53:56 AM TM Published by McGraw-Hill...
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