...Online marketing is the future of marketing Online marketing, also known as web marketing, internet marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet (Source: Wikipedia). Online marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media which together creating many advantages for the companies like cost savings and easy to access and monitor the results. Online marketing ties together the creative and technical aspects of the Internet, including Data-driven marketing and social media marketing like Facebook, Twitter and so on. Online marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising. By analyzing advantages as well as thoroughly research about trends and technological advancements of online marketing mentioned above I strongly believe that online marketing will be the future of marketing in the next few years. First of all, advantages of online marketing are that it is much cheaper than traditional one, so the budget planning for a marketing campaign is relatively smaller. Cost of traditional TV commercial will rank from 3,000,000VND to 20,000,000VND/ 10sec on VTV3, and...
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...Stokes Mortuary Business Expansion Plan Stokes Mortuary Summary The mission of Stokes Mortuary (all names have been changed) is to gather people together to celebrate life when it ends and to move forward with living. Stokes Mortuary will have facilities that bring families and communities together to remember the life of the deceased and renew bonds of social support. Because 71 percent of people choose a mortuary based on reputation, the key to success is quickly establishing a reputation for the community to celebrate life when they die. The mortuary’s cornerstone will be its reception facilities. These open and spacious rooms will promote uplifting interactions after the funeral and may also be used for nonprofit organizations. This will make the mortuary more of a community center, which will uplift, connect it to the community, provide the basis for publicity, and make it a center for the living. The reception room and website will feature digital photos and audio of the persons whose lives are being celebrated. This web presence will increase the center's exposure by letting people participate in the celebration of life after the funeral and reception are over. Providing the greatest choice of quality caskets and headstones will make the center the place to celebrate the lives of locally prominent persons. This will foster publicity and further promote our reputation. Stokes Mortuary currently has a website but is seeking to expand the current information, features...
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...187-194 http://dx.doi.org/10.14257/ijunesst.2013.6.6.17 E-Commerce or Internet Marketing: A Business Review from Indian Context D. K. Gangeshwer Department of Mathematics, Bhilai Institute of Technology (BIT), Durg, (C.G), INDIA dgangeshwar@yahoo.co.in Abstract This paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. Keywords: SEM, Online Marketing or E-commerce, Pay-per-click (PPC) 1. Introduction Khan and Mahapatra (2009) remarked that technology plays a vital role in improving the quality of services provided by the business units. One of the technologies which really brought information revolution in the society is Internet Technology and is rightly regarded as the third wave of revolution after agricultural and industrial revolution. The cutting edge for business today is e-Commerce. The effects of e-commerce are already appearing in all areas of business, from customer service to new product design. It facilitates new types of information based business processes for reaching and interacting with customers like online advertising and marketing, online order taking and online customer service etc. It can also reduce cost...
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...When we talk about marketing in today’s society, it is no longer about billboard signs or 30 second radios spots. To reach the larger audience you need to market where people or going and the internet is where you can get your bang for the buck. When marketing on the internet you want to get your ads where people are on the internet. Google and Yahoo have one of the highest hit rates on the internet and for any business or corporation looking for exposure those two sites are the place to be. Both of these are exceptional websites to starting your marketing campaign. Both have pros and cons that will meet everyone’s needs. How you choose what is best for you is a personal decision but in the end you should meet your marketing goals. First I will tell you a little about both of these services that are provided by Yahoo and Google. Yahoo is a suite of several online marketing tools, including sponsored search, local advertising, and the Yahoo. I will give a brief detail of similarities and differences between the pricing schemes of both Google and Yahoo. First, let’s start off with the similarities between the two. They both offer what they call PPC “Pay Per Click” service which is an advertising program that involves a payment to the host each time a visitor clicks on a link that leads it to a vendor site. Pay Per Click programs, PPC or Pay For Performance are terrific ways to extend your business reach beyond your city and even state. The growth in web traffic generated...
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...Digital Marketing Blob Summary 1 The article I analyzed was highlighted a blog website called semgeek.com. The title of the article is “a systemic approach to pay per click ppc advertising”. The article talks about how difficult it can be to achieve pay-per-click marketing results. It also discusses how complex the pay per click platforms like Google AdWords and Facebook Ads are becoming. The author of the article explains that the complexity of pay per click marketing can be over whelming but there is a way to think about all this to help you through your day as a search engine-marketing manager a bit easier and it begins by thinking in systems. She explains how marketers need the ability to increase their capacity to think, learn, communicate and act more systemically. The author states how important it is to keep learning and exploring new approaches. The author of the article wrote a book called, “Dancing with systems” which reiterates her point of understanding the system of pay-per-click advertising and search engine marketing. She gives good advice and explains if you listen and pay attention to what is important, keywords and text ads will tell you their story once the data begins to unfold. I think this is true very true in marketing and is important. She explains how each day; search engine managers should crave to learn something new about an account or their approach to managing pay per click advertising. Everyone who touches a keyword is a part of the greater...
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...advancement is possible. My five-year career development plan, however, is different from the path of an employee in a corporate environment. My goal, however, is to promote the growth of the company I own, Heather's Crew. Before setting a reasonable career course, many find it important to take an inventory of their current capabilities. During my personal skill assessment, I determined that I have the ability to manage employees, assess the strengths and weaknesses of the business, and to implement a plan of action to correct problem areas. I also have knowledge of accounting processes, as well as exceptional sales and customer service skills. Still, the most vital strength I bring to Heather's Hammers is marketing. I am talented in website design, search engine marketing, and search engine optimization. As I determine the best opportunities for my future career development, I have to understand how to best utilize my strengths. In the same way, I must also understand my weaknesses and choose to engage in training or stay within the boundaries they create. Likewise, I must evaluate both my desires and the opportunities that surround me. I currently own a construction company that is largely devoted to roofing. As we work on projects, customers frequently ask us about other types...
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...SEARCH ENGINE MARKETING MANAGER (CONTRACTOR) This role is responsible for supporting the growth of traffic and conversions tied to categories of business on bio-rad.com in addition to providing execution of search campaigns designed to support internal groups' initiatives. The primary function of this role is to analyze search partner driven traffic and conversion data to derive conclusions and actionable insights. This position will report directly to the Global Search Marketing Manager, within Bio-Rad’s Life Science Group. Key Accountabilities: • Assist in building search engine marketing campaigns. • Present recommendations and key findings based on thorough data analysis and historical trends. • Provide analysis and report ad copy, landing pages, and network tests. • Forecast traffic and sales results based on keywords and associated budgets. • Assist in the planning and management of paid search budget for global product divisions. • Work with 3rd party SEM agency to successfully update and optimize campaigns. • Provide weekly and monthly analysis of paid search term performance based on traffic, conversion, and sales. • Stay on the cutting edge of industry best practices, trends and new technologies with regards to SEM, SEO, mobile & social. • Perform other duties as assigned. Education & Experience: • BA/BS Degree in business or marketing-related major preferred or equivalent work experience. • A minimum of 2-3 years of search engine marketing...
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...offline promotional techniques backing it, online promotional techniques should be used. Email marketing along with social networking is going to be vital in the situation since the b2c brand already has a customer base. The company can take advantage of their customer information and send out targeted promotional offers. This will be very cost effective and inexpensive for the company versus direct mailers which may get passed over. The brand should also create a social networking profile on a site such as Facebook to keep its clients up to date. Most sites allow people to create profiles for free, so to manage it wouldn't be a high cost for the company but will reach a large audience. 2. dot-com start-up Online promotional techniques such as blogging, use of search engines, and paid online advertising will help drive the most traffic. Radio could be used as an offline promotional technique but cost must be considered. Blogging is becoming more popular and many times when people do keyword searches, depending on the context blogs will have the answers they are looking for. Blogging is very inexpensive and consumers usually turn to others when looking for new products. Blogs are a great way to keep consumers up to date while keeping the personal feel. Most people can relate when others give the advice versus a company forcing the product on the consumer. Search engine marketing will be productive with the use of paid advertising and pay-per-click for searches. The company...
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...from the office from 9AM – 5PM. * Automated / Controlled gate access to the facility so the facility is accessible 24/7. * Loading bay with large garage doors accessing the loading dock, so that vehicles can be parked directly outside the elevator lobby for ease of loading and unloading. * Surveillance cameras on each floor in several areas for customer safety. * Individual door alarm for each unit. * Well lit aisles and lobby areas. * Completely fenced facility. * Boat, RV or Car parking in some facilities based on geographical location and customer. A good marketing plan should focus on three objectives: increasing occupancy, increasing tenant value to the facility, and improving marketing efficiency. It should also be based on results and flexible. It will clearly outline specific activities to accomplish those three objectives, with deadlines. The marketing...
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...Heather Taylor QRT2 Task 1 Viability of product or service “Taylor Tech and Learning” is a small home based business located in Small Town, AR. Taylor Tech currently does not have a website but could use one to increase web imprint and bring more business to the company. The company is located within the city limits of the small town. The business is frequented by the local people but offers so much more than just a quick computer fix and great customer service. The company offers a range of services. Computer repair, lessons, and tutoring are all usually completed by calling to see if they have time to offer the services via phone call. There is currently no online presence with Taylor Tech and with most business’s today that is how customers are attracted to buy the product or service. Taylor Tech doesn't need to be left in the dark. By creating a web site and offering all services online customers will be able to contact the company at anytime via e-mail, contact form, online chat, or by phone. It only makes sense to go online. By offering Taylor Tech's services online, this is a convenience for not only the company but for the customers. When a customer not longer has to unhook their computer and drive it 30 miles for a tech to run anti-virus on their computer, the customer is very happy. Being online also saves time and money, especially for small issues that can be repaired over the phone, remotely, forum, or through an online chat service on the company website...
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...Air France Case Brief Executive Summary Rob Griffin, the senior vice president and U.S. director of search for Media contacts, a media consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France as the company seeks to compete in the hyper-competitive U.S. market. Even though Griffin is satisfied with the performance of his company, he wants to make the team to remain the leading position and provide the results that Air France wanted. At the time of the case, SEM has become an advertising phenomenon, with North American advertisers spent $ 9.4 billion in the SEM channel, up to 62% in 2005. In the past, Media contacts h had concentrated on Google, Microsoft, and Yahoo for the search engine marketing campaigns, with the emergence of metasearch sites like Kayak.com, Griffin faces new questions: “Should Media Contacts recommend a uniform strategy for Air France across search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize return on investment? How can campaigns be improved to increase overall value gained from investment with a search engine publisher? How should future SEM campaigns be structured?” This report aims to provide answers to the above questions. Current Situation E-commerce has emerged as a fast growing sales medium, particularly in travel where the product is intangible. The travel industry comprised three types of online service providers. The direct websites are owned by...
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...HOME BASE I have to say my dream job is to work from home and I could easily use Internet Marketing to advertise, research, sell, and make money. Two components for a Home base would be setting up a website and search engine marketing. Both components would be beneficial in getting your business out to the public. If I am ever looking for a business or information, the first thing I do is perform a Google search. Once the search is done, I go to a website. Setting up a website for a home business allows potential customers access to your business and what you offer. Once a website is set up, make sure you list your business in every search engine possible. It seems like most people take chances on what they find on the internet, and if Google or Yahoo shows your information, you have a chance for more views that means more customers that turns into more money. Without a website, you have nothing for the potential customer to go on. Your website needs to give a brief history of what your business is about and should give images that will attract your target audience. This means to research the likes and dislikes of potential customers. You want to know what will attract them and what may cause them to turn away. A good example is Diamond Candles at www.diamondcandles.com. This is a website that was created from a home base business that has now turned into something bigger. Open Source Web Design is a great way to start with many free templates. First, set up your domain...
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...Proposal for an Online Expansion of Company A By: QRT2 E-Business (V2 GRADUATE-0413) Introduction: Company A is a brand name of SKG, Inc. It is a small start-up family-owned company in Houston, Texas, founded in January 2013. Company A owns myquiltedbags.com website which was registered to conduct online retail business. The website is under construction and is yet to be launched. The projected date for its launch is September 1, 2013. The owners are starting this business with small budget. This is going to be 100% online retail business. Products: A handbag is an important and useful woman’s accessory which she uses to carry her essentials. It is also used express her style and make a statement. Company A will sell niche and premier brand of cotton quilted handbags which are pretty, attractive and appealing. It intends to sell different styles of cotton quilted handbags and accessories in different colors from wallets up to travel handbags. Initially it would like to launch 22 different styles of handbags and accessories. It intends to launch new collections every few months on-line. All the styles of handbags and accessories will be designed in-house. All the products will be made in China. Viability of Cotton Quilted Handbags in an Online Environment: According to Global Industry Analysts, Inc. (GIA) report, dated July 15, 2012, “the US market for Handbags is projected to reach UA$9.0 billion by 2015. Though the recent bout of worldwide financial...
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...networking features. A website is the first place customers will go to when searching for our company. A website is a place where we can control the information posted and the format of the data. It gives us the opportunity to provide an excellent shopping experience while being efficient and of value to our customers. a. Promoting Our Accessible Website i. Write Articles for Websites: Writing articles about fitness, cycling, bicycles, and reviews allows us to distribute our expertise to other editors to use as free content for their websites and newsletters. This exposure on other sites can produces hundreds of links to Bicycle Pro’s website. EzineArticles.com offers great tips and information on how to use this as successful marketing. ii. Request Reciprocal Links: Bicycle Pro will use other bicycle related websites to increase our sites traffic. We will include a section on our site that contains links to other sites that have Bicycle Pro’s link on their page. We will work with related companies to keep customers on our connected network of sites. Zeus and IBP Link Builder will help get us started. This takes time and effort, but it has no cost. iii. List Products with Shopping Comparison Bots and Auction Sites: A good shopping comparison website allows visitors to compare prices, features, reviews, and merchants side by side. Shopping bots compare a company’s products and prices to others. Examples of bots to use are: mySimon (www.mysimon.com) BizRate...
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...Begin Reading Table of Contents Photos Newsletters Copyright Page In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher is unlawful piracy and theft of the author’s intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at permissions@hbgusa.com. Thank you for your support of the author’s rights. For Isabella and Calista Stone When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional public-school program for gifted children in Houston, Texas. Her son was among the first students enrolled in what would later be called the Vanguard program, which stoked creativity and independence in its students and nurtured expansive, outside-the-box thinking. Ray grew so enamored with the curriculum and the community of enthusiastic teachers and parents that she set out to research similar schools around the state with an eye toward writing a book about...
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