Strategy and Planning

What is meant by a mission and a vision? Clearly differentiate between the two.

Companies summarize their goals and objectives in Mission and Vision statements
Both these things serve different purposes for the company
A mission statement describes what the company wants now
The vision statement describes what the company wants to be in the future

Mission:
It lists the broad goals for which the organization is formed. Its prime function is internal, to define the key measure or measures of the organization's success
It's prime audience is the leadership team and stockholders.
It answers the question, “What do we do?”
A mission statement talks about the Organization's present leading to its future.
A Mission statement talks about HOW the organization will get to where it wants to be. Defines the organization's purpose and primary objectives.

Vision:
It lists where the organization sees itself some years from now. For employees, it gives direction about how they are expected to behave and inspires them to give their best. It shapes customers' understanding of why they should work with the organization.
It answers the question, “Why are we here?”
A vision statement talks about the organization's future.
A Vision statement outlines where an organization wants to be. Communicates both the purpose and values of the organization.

Sea World Mission:
To work with purpose and passion on behalf of wildlife and habitats worldwide, encouraging sustainable solutions through support of species research, animal rescue and rehabilitation and conservation education.

Sea World Vision:
By serving as an ambassador organization for wildlife and wild places worldwide, we envision a global community rooted in human understanding, appreciation and stewardship of the natural world and its wonders.

Sea Worlds Goals and Objectives:
Based on a long-term commitment to education, SeaWorld strives to provide an enthusiastic, imaginative, and intellectually stimulating atmosphere to help students and guests develop a lifelong appreciation, understanding, and stewardship for our environment

To instill in students and guests of all ages an appreciation for science and a respect for all living creatures and habitats.

To conserve our valuable natural resources by increasing awareness of the interrelationships of humans and the environment.

To increase students' and guests' basic competencies in science, math, and other disciplines.

To be an educational resource to the world.

Strengths

Most people do not have the opportunity to observe these animals in the wild

Visitors are not only entertained, but also educated.

The unique ability to observe and learn directly from live animals increases public awareness and appreciation of wildlife.

Zoological parks teach the public about animals, their ecosystems, and conservation measures

Weaknesses

Perception that animals may be mistreated

Many think wild animals deserve to be in the wild

Certain animals contained may be endangered species

Opportunities

Continuous expansion of the parks and wildlife fund

More SeaWorld's in theme parks

Global expansion over seas

Threats

World Society for the Protection of Animals

Whale and Dolphin Conservation Society

The Cove Documentary accused SeaWorld of acquiring dolphins through drive hunts