...Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods is an upscale store which specializes in the highest quality specialty food items both imported and domestic. There are three stores in the San Diego area, they are in La Jolla, Del Mar and Encinitas. The departments within each store are: • Fresh Bakery and Pastries • Fresh Produce • Fresh Meat and seafood • Condiments and packaged Foods • Cheeses and Specialty Dairy Products The founder and owner Kathy Kudler put in a service request to develop a system that tracks customer purchases. This system will award loyalty points in a frequent shopper program. Before they implement the program Kudler Fine Foods will need to research several business considerations to ensure they keep their customer’s information safe and secure. These considerations include legal, security and ethical implications. In this paper I will detail the legal, security and ethical considerations of e-commerce. The paper will also detail a point-of-sale system that will be used to track Kudler’s customer’s purchases and award points. In conclusion a description of the financial analysis that will show why the expenditure or this program is justified for use at Kudler Fine Foods. Frequent Shopper Program Kudler Fine Foods would like to develop a frequent shopper program. A program such as this will track a customer’s purchases at the point of sale and reward them with points. The customer can use accumulated points to be redeemed later for...
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...Running head: Kudler Fine Foods Frequent Shopper Program Kudler Fine Foods Frequent Shopper Program University of Phoenix Abstract Kudler Fine Foods is developing a new Frequent Shopper Program. This program will track customer purchases through the Frequent Shopper Program to award loyalty points for redemption. This paper will discuss the potential legal, ethical, and information security concerns related to this program. Kudler Fine Foods Frequent Shopper Program Introduction Kudler Fine Foods is interested in developing a system that will allow them to track all purchasing behavior at the individual customer level. This system will work with a partnership with a loyalty point program to offer high value incentives. Kudler Foods would like to use this information to refine process and offerings to help with customer satisfaction. The information will help identify the customers looking for high quality and specialized items. Rather than provided simple in store discounts based on frequency of purchases like lower end stores Kudler wants to provide a loyalty points program that can be redeemed for high end gifts, airline upgrades, or other specialty foods. This program will help them to refine their ordering and inventory processes, and provide an overall higher standard of customer service while maintaining customer loyalty. There are potentially legal, ethical, and information security concerns related to this...
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...Kudler Fine Foods Frequent Shopper Program Kudler fine foods are based out of several locations out of the state of California. The driving objective is for Kudler Fine Foods is to accomplish maximum profit by way of providing quality products at competitive prices to other competitors. Furthermore, Kudler fine foods has plans for future growth by expanding of the services by a sharpening the efficiency of their operation. Kudler Fine Foods also like to increase loyalty and profits to their organization and has been arrested in developing a system to track customer purchase through frequent shopper program to award loyalty points for redemption. Introduction In order to start this process Kudler Fine Foods we will first need certain elements that must be deployed before hand, we will be discussing the legal, ethical and security considerations for the development of this program to launch. And we will combine the separate entities into an operational system in order to track purposes of individual customers this way we are able to track the customers loyalty points for redemption for specialty foods and gift items and other products made available by our partnership companies. Ethical considerations Ethical Considerations of Frequent Shopper Program The frequent shopper program is subject to a certain degree of ethical consideration, it has been determined that the customers’ privacy will be under close evaluation in order to maintain a high degree of privacy...
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...Kudler Loyalty Program Adam Love BSA/310 5/30/2011 Deborah Marshall Kudler Loyalty Program Kudler Fine Foods is a well-known California grocer specializing in high quality and specialty foods. Since Kudler does not consider the price of its products to be a primary differentiator from other grocers their intent is to produce more profit through increasing their customer purchase cycle. To achieve their goal Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods. This program will also enable the ability to track customer transactions and identify trends that will allow Kudler Fine Foods to customize its product base to better serve its customers. Before implementing this program, Kudler will need to identify legal, ethical, and security considerations as well as complete a financial analysis to justify the expenditures of the loyalty program. The Program According to Kudler Fine Food’s Sales & Marketing intranet website, customers prefer high quality and specialty foods are more important than high value prices. Kudler’s Sales and Marketing Department is developing a Frequent Shopper Program which will offer incentives to its members through point accumulation and offer Kudler valuable insight into the shopping tendencies of customers. Initially, this program should promote customer loyalty and give Kudler...
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...Kudler Fine Foods Frequent Shopper Program Security Concerns Kudler Fine Foods is an upscale food specialty store with three locations in the San Diego metropolitan area. The needs of the customers and overall satisfaction is the main mission that Kudler strives to uphold. Kudler Fine Foods has experienced significant growth and is now focused on expanding services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Apollo Group Inc., 2013). Kudler must first review the legal, ethical, and security concerns as well as any financial concerns contained within the cost of this new Frequent Shoppers Program. Legal Considerations In creating this new program, Kudler must first address any Legal issues with this new system. Protecting the customers’ privacy rights must first be researched and taken into consideration. In obtaining customer information that could be used to personalize marketing campaigns, recommendations and discounts, Kudler will need to understand that the customer must be balanced against the individual's need for privacy. In collecting the information, Kudler must fully disclose what information is collected and how it will be used by Kudler and possible third party vendors, so the customer's informed consent can be secured. Adhering to the Privacy Act of 1974, Kudler “shall not disclose any record which is contained in a system of records by any means...
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...Kudler Fine Foods Frequent Shopper Program Brian Musha, Darrell Jones, David Kress, Matthew DiMare, Jason Longo, Thomas Kunis CMGT/400 February 9, 2015 Robert Quintin Introduction Team C has been tasked to develop a Customer Loyalty Program for frequent shoppers at Kudler Fine Foods. The program will consist of loyalty points that may be used by the frequent shoppers to purchase high value merchandise from the vendors of the loyalty points partner program. The team has also been tasked to insure that the information collected from the frequent shoppers is securely protected from outsiders and others that may make the system vulnerable to threats. Team C will cover each step within the system development life cycle to cover all systems affected and mitigation of risks and will at properly satisfy the needs of Kudler. Outline of Customer Loyalty Program Kudler Fine Foods prides itself on delivering the finest in specialty foods from around the world. In continuing with the tradition of providing the best for their customers Kudler has decided to develop a Customer Loyalty Program. This program will consist of a loyalty points program with said point being accrued from purchases made from Kudler. The customer will have to sign up for the program and after doing so will have their purchases tracked and with each purchase will collect loyalty points that can later be used towards high value items provided by vendors of a loyalty points partner program. The reasoning...
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...Kudler fine foods frequent shopper program Abstract The topic discussed below addresses the frequent shopper program that Kudler Fine Foods is currently in the process of developing. The use of this type of program can cause potential legal, ethical, and information security concerns. These concerns, if not addressed, will cause cost impacts to the company as a result of developing and implementing this program. The frequent shopper program is a customer point system that allows customers to cash in their accumulated points for incentives which will increase product sales and customer satisfaction. Introduction Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. They specialize in traveling the world and purchasing the finest epicurean delights to sell to their customers. In an effort to increase revenue and customer satisfaction Kudler Fine Foods has begun development of a frequent shopper program. This program will track the purchase behavior of their individual customers and provide incentives through a partnership with a loyalty points program. This program will help identify a customer’s purchase behavior to allow Kudler to better satisfy their customers. According to Kudler Fine Food’s sales and marketing website, price is not the primary differentiation factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore rather than providing everyday discounts to the customers for...
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...Introduction Kudler Fine Foods is a specialty food store which provides fine foods, wines, and related needs to the San Diego metropolitan area. The company has three locations and offers bakery and pastry, produce, meat and seafood, condiments, packaged foods, cheese, and specialty dairy products. Kudler is collecting data to determine the business and cost relevance toward a revenue increase through a frequent shopper program. Considerations To properly decide the value of a frequent shopper program, Kudler is relying on tracking purchase behavior at the individual customer level as well as providing high value incentives through a loyalty points program (University of Phoenix, 2010). This process will show Kudler purchase behavior patterns of their customers and, in turn, can modify its processes to satisfy those valued customers. The bottom line is quality over price value to these special customers. Establishing a point of sale system is the first step in developing this program, along with an online shopping history database, and creating altered communications between the point of sale system and the loyalty points program through the frequent shopper program. In creating a frequent food shopper program there are legal, ethical, and security considerations to take into account to make sure the development of this program is handled properly. Part of the development of the frequent food shopper program is to offer a loyalty points program where the customer can trade...
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...Kudler Fine Foods Shopping Program Charlie Salmon BSA310 12/17/2012 Curtis Harris Kudler Fine Foods Shopping Program Located in many different cities throughout the state of California, Kudler Fine Foods is a very popular grocery store. At Kudler Fine Foods, their main objective is to obtain profit maximization. This is done by providing high quality products at prices that are very competitive with their competitors. By doing this, Kudler Fine Foods is expecting to have a substantial growth within the company. By enlightening the effectiveness of the company, Kudler Fine Foods desires to develop and expand its services. By increasing their customer purchase cycle, the company is seeking to increase its loyalty and profitability of their shoppers. Not only through Electronic Commerce, but through its Retail stores, Kudler Fine Foods is expecting to make the business larger. A Frequent Shopper Program is what the store wants to form for their Electronic Commerce Business. In today’s retail business, the Frequent Shopper type of program is become ever more popular. For Kudler Fine Foods, they are planning to create this type of Frequent Shopper program for its Electronic Commerce Sector. Under this program, the store must follow several different steps. A POS (point of sale) system and an online database to store shopping history are systems that will be a must to be set up by Kudler Fine Foods. Frequent shopping discounts will be provided by the point of sale system...
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...Head: KUDLER FINE FOODS IT SECURITY REPORT Kudler Fine Foods IT Security Report CMGT/400 Abstract Kudler Fine Foods is developing a customer loyalty program that will reward customers and increase sales. Kudler has requested the team to design the customer loyalty program while making sure that system meets security requirements. The following paper will describe a plan on how Kudler can achieve their goal by using the Systems Development Life Cycle or SDLC, which has five phases, and how they can use each one. As part of establishing Kudler’s reputation, the company will emphasize the need for security for the business and its customers. Introduction Kudler Fine Foods is a local business based in San Diego California that would like to increase their sales in their three other California locations. Kudler has decided to implement a customer loyalty program. The customer loyalty program will reward customers for shopping within the locations. One of the goals is to increase sales by tracking customer purchases so that sales can be more relevant and to attract customers. Kudler has decided that a development team is needed to build this new service for its customers. As part of the development, the System Development Life Cycle will be used to obtain the goal while paying attention to the security needs that the program will create. Our team will develop the SDLC and identify the potential threats and vulnerabilities have the customer loyalty program. Based...
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...Service Request SR-kf-013 Paper Kudler Fine Foods is a gourmet food shop design to be a one stop shop for cooking ingredients and tools. The company is interested in developing a system to track customer purchases through a frequent shopper program. Customers will be awarded points toward free item and discounts. The program will provide data gathered from purchasing behaviors to help streamline processes, satisfy customers, develop a closer relationship with each member, and foster a stable platform for efficiency in operations. In this paper I will discuss the potential legal, ethical, and specific costs related to the issues of developing a frequent shopper program. Finally, I will discuss how this information system has an effect on the organizational structure. The loyalty rewards program has many benefits to both the customer and the company; however, there are legal concerns that must be addressed. Membership will begin on a sign-up basis. Customers who want a membership will provide personal information and be subjected to legal terms, privacy agreements, and security policies. Sensitive data is collected at different times in conjunction with loyalty programs. The first instance is created during the loyalty card application. The second instance develops when purchases are recorded, and finally when the spending histories are recorded; creating a consumer profile. Kudler has illustrated what information it will collect in the Database Diagram – PNG under customer...
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...Frequent Shopper Program Overview Kudler Fine Foods is a thriving business specializing in bakery and pastry products, fresh meat & seafood, and cheese and specialty dairy products. Recently, KFF has decided to start a frequent shopper program in order to increase revenue. Kudler is planning to track purchase behavior at the individual customer level and provide high value incentives through a partnership with a loyalty points program. By partnering with a loyalty points program company, customers will be able to redeem points for high end gifts, first-class airfare upgrades, and/or other specialty foods. Using customer data, KFF plans to compile customer purchase behavior patterns which will help them refine company processes and offerings to best satisfy their valued customers (Apollo, 2009). With all of this in mind, there are several issues that must be considered prior to executing any plans. Information security concerns like keeping their newly acquired customer information confidential and protected from unauthorized access, legal concerns regarding complying with privacy rights, and ethical concerns such as ensuring Kudler does not irritate their customers with offers, especially by email or phone communication. Information Security Concerns KFF needs to understand a few critical data security techniques. It is essential Kudler has a secure information system established. When collecting data from customers, there should be an authentication method used such as...
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...Kudler Service Request Matt Glaman BSA/310 Kudler Fine Foods are in the process of planning to create and deploy an information system which will be used to track customer purchasing trends through a Frequent Shopper Program. This program will provide rewards and discounts to customers, and in exchange, Kudler Fine Foods will be able to use this data to better target its customers. Implementation of the Frequent Shopper Program will entail new Point of Sale technology, a means of storing customer data, building out the hardware and software means to process retained data. Outside of any technology issues there are legal ramifications, as well as ethical implication. The Frequent Shopper program will be logging intimate data about Kudler Fine Foods customers. Each customer will have to provide contact information and postal address information. As the customer begins to make purchases each transaction will be cataloged which will expose purchasing habits along with other metadata that can be interrupted, such as the typical time of week and day the customer shops. Kudler Fine Foods management must declare a set standard of what data is to be logged to protect customers. Questions must be asked about how certain data is associated with customers. For example, transaction times could be disassociated from a direct customer profile but still provide insight as to popular shopping times. Outlining the ethics of the data collected provides a means for designing other...
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...Learning Team C Week Five Assignment Score Sheet TEAM This is a very good attempt at putting together a system concept for the Kudler Fine Food project. You presented a clear definition of what the Kudler Fine Food Frequent Shopper project was to look like. However, there are some areas that you need to reconsider. I enjoyed reading your paper. General comments: See my comments in your paper. You need to do a thorough review of grammar and spelling. - Grammar, spelling, and/or sentence structure errors detracted from this write up. See my comments in the paper. You need to do a better job at proofing your work for grammar and spelling errors. Take advantage of the Center for Writing Excellence tools. This paper had several APA Style errors. I have indicated in red on this score sheet those sections that did not earn maximum points. I have included my comments in your paper. A commented copy of your paper follows these comments and the scoring matrix. Comments in red text or highlighted in green are deficient. Disregard comments highlighted in yellow – my marking used for grading or gray – information I copied from a different area of your paper. Let me know if you have any questions. Disregard highlights in yellow. I use these to track through your papers. |Subject |Points |Points Earned | | ...
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...Kudler Fine Foods SR-kf-013 Frequent Shopper Program Kudler Fine Foods implementation of a frequent shopper program is believed to boost sales and customer loyalty (UoP Virtual Organization, 2004). This customer service enhancement has benefits for both the company and the customer as long as the requirements are reviewed and met sufficiently. The aspects that will be highlighted are as follows; System requirements, Legal and Ethical requirements, and Security. A financial review will also be required to determine if the program should be implemented. System Requirements The frequent shopper program falls under two departments; Sales and Marketing and Human Resources. Sales and marketing will determine promotions regarding the rewards and track customers usage. Sales and marketing will handle research for the programs as well; initial research, evaluation and refining the program will all be under the sales and marketing department. Human resources become involved ensuring all employees are scheduled for proper training. Each employee will undergo training for promoting the program, answering customer questions and ensuring the customer is receiving credits for each eligible purchase. Legal and Ethical Requirements The legal department will research the laws governing these types of programs in the area. The areas that require research are as follows; privacy, regulations regarding rewards, restrictions and fraud risks. Customer privacy is not...
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