...A Child Called It by Dave Pelzer, The Fault in Our Stars by John Green and, Holes by Louis Sachar. Seeing each other complexly seems impenetrable because it is hard to see behind the story of the people that are confused by emotions or reactions they cannot explain. More of the complexly...
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...Chastain is a member of the Safer Soccer Initiative; which prevents headers for player under 14. According to USA Today, Chastain has announced that she plans to donate her brain to the Concussion Legacy Foundation after death (Brennan pars. 1-4). In an interview, she explained her reason for the decision by stating “hopefully, what can be learned is, can doctors and scientists and neuroscientists look at the brain of someone like me, who has been playing soccer a majority of my life, and really dissect the brain. Could we then use that information to help say that before the age of 14, it’s not a good idea to head the ball?’’ Chastain has never hesitated doing headers throughout her career. She suffered two concussions while playing at Santa Clara University, but returned to the game after both concussions. Chastain recalls occasionally “seeing stars”, but says she always “shook it off.” She also discussed often going into rooms and forgetting what she was there for. Although this happens to almost everyone, she thinks she may be her losing her memory or “the start of something”. However, Chastain does admit this may be simply age-related. She also questions that in a similar way to ACL injuries, she believes that women are more susceptible than men to brain damage...
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...Dickinson’s poem, “accustomed to the dark”, she describes going through hard times when losing a special person and knowing everything will be okay as things “Adjust itself to midnight and life steps almost straight.” She sets up a situation where losing someone to a life threatening situation or a disaster. It’s easier to ignore the truth and live in fear but once we get over our doubts, though it’s difficult we can change the darkness to light. We can live in truth and in goodness but it is scary, suffer through much and sometimes there are consequences but living the right way in truth without fear is worth the journey of getting there. It all began in July 2005 when she was 45 years old. I remember walking in the front door after school and seeing my aunt crying. I was completely shocked, as I had never seen her cry before. She then sat me down and explained to me that she had a number of tumors. At first this didn’t mean much to me as I was too young to understand the extent of her illness, but as time went on I slowly began to understand. “A moment we uncertain step for newness of the night.” As time passed she became quite sick, and was soon transferred to a hospital. Sadly a few years after that, she passed away after putting up a strong fight for just over 15 months. It took me a while to come to terms with my aunt’s death; however the support given to me from my friends and family helped me tremendously. For the following months I attended a number of different events through...
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...Good case study By: Susan Martinez March 1, 2011 Introduction Relations between the Fijian government and FIJI Water have been tense since early 2008 when the new military government seemed to suddenly notice the huge exporter (accounting for 20% of Fiji’s total exports) (Dornan). Though there are a variety of disputes, I will focus on two in particular 1) The Fijian government’s belief that FIJI Water is engaging in transfer pricing. 2) The Fijian government’s repeated efforts to tax the company. At this point both sides have lost face in standoffs, and the tension is building. While the company may not be popular with the national government, FIJI Water is a star in its community. Since opening in 1995 it has provided a great deal of aid to the villages surrounding the bottling plant, creating goodwill that can be used to appeal to the Fijian government. Following an analysis of the above issues, I will detail my two recommendations in improving relations with the Fijian government. Taxing Battles When FIJI Water first opened its factory in 1995, the government at the time granted the corporation a thirteen year tax holiday. As a result, the company has paid very few taxes since beginning operations. When Commodore Frank Bainimarama rose to power in 2006, two years still remained on FIJI Water’s tax holiday. But in July 2008, without consulting...
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...“If there is anything more than evident than my success as a businessman, it is my faithfulness to the word of God.” - Cecilio K. Pedro, TOYM Awardee for Entrepreneurship, 1991 Filipinos Go Global: Cecilio K. Pedro Krish Rainjit R. Salas Faced with a great Goliath in life, this businessman turned to his master for help and wisdom. The story of Cecilio K. Pedro and the Lamoiyan Corporation, makers of Hapee Toothpaste is a triumph of faith over adversity. Cecilio Pedro is President and General Manager of Lamoiyan Corporation which not only produces one of the top three toothpaste brands in the country, already being exported to Europe and Asia, but also manufactures detergents, fabric softener and other household care products that enjoy significant market shares in the Philippines. Mr. Pedro is a recipient of many awards, among them, the Agora Award for Marketing Excellence in 1993, the Dr. Jose P. Rizal Award in 2002, and the Aurelio Periquet, Jr. Business Leadership Award in 2003. A devout Born-again Christian, he is very active in his Church and has been involved in many socio-civic causes. He was President of the Manila Jaycees from 1992 to 1993 and President of the JCI Asia-Pacific Jaycee Senate in 2003. Everything can be an opportunity If there is an entrepreneur who does not have the word "loss" in his vocabulary because he believes that anything and everything can be an opportunity, it is Cecilio Pedro. Further, he has shown how an opportunity can transform...
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...一、明星代言问题 On the Celebrity Spokesperson Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice. There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China. 二、关于选秀节目 Over the past couple of years, a variety of talent shows have emerged on TV channels across the nation, from Super Girls to Happy Boys and so forth. This type of entertainment program is intensely popular, especially among young adults and has produced profound impacts on their studies and life. There are a couple of reasons behind the tide. To start with, young folks need role...
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...Case Study Cooking Up Maggi Noodles Maggi Noodles was launched in 1982 by Nestle India Limited as Maggi 2-Minute Instant Noodles under the prepared dishes category. Nestle is a Swiss Company, whose link with India goes back to 1912, when it was well known as „Nestle AngloSwiss Condensed Milk Company (Export) Limited‟. Since then, Nestle has stood its ground firmly in in India, by setting its foundation as a well-known brand, offering solutions to customer‟s wants in different segments. The brand still commands an envious market share of more than 90 per cent and has successfully launched sauces, pastes, and soups. Maggi Noodles is one of those brand names for whom the quote, „I came, I saw, and I conquered‟ is apt. The brand replaced favourite Indian desi snacks such as samosas and kachoris with a hot bowl of Maggi Noodles. Over the years, the success of the brand has been commendable, especially considering the fact that it had the addes task of creating the category as well. ‘Fast to Cook… Good to Eat Maggi 2-minute Noodles’ Maggi used the tagline of „fast to cook, good to eat‟ to woo the Indian audience in the early 1980s. Maggi understood the consumers‟ inertia and apathy to try new things. Indian consumers, at that time, were evincing interest in Chinese noodles and Maggi launched its noodles to take advantage of this craze (Das 2007). It offered convenience to the housewife and at the same time did not undermine her involvement with the kids (Sharma 2010). The housewife...
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...By: Susan Martinez March 1, 2011 Introduction Relations between the Fijian government and FIJI Water have been tense since early 2008 when the new military government seemed to suddenly notice the huge exporter (accounting for 20% of Fiji’s total exports) (Dornan). Though there are a variety of disputes, I will focus on two in particular 1) The Fijian government’s belief that FIJI Water is engaging in transfer pricing. 2) The Fijian government’s repeated efforts to tax the company. At this point both sides have lost face in standoffs, and the tension is building. While the company may not be popular with the national government, FIJI Water is a star in its community. Since opening in 1995 it has provided a great deal of aid to the villages surrounding the bottling plant, creating goodwill that can be used to appeal to the Fijian government. Following an analysis of the above issues, I will detail my two recommendations in improving relations with the Fijian government. Taxing Battles When FIJI Water first opened its factory in 1995, the government at the time granted the corporation a thirteen year tax holiday. As a result, the company has paid very few taxes since beginning operations. When Commodore Frank Bainimarama rose to power in 2006, two years still remained on FIJI Water’s tax holiday. But in July 2008, without consulting the company, the Fijian government imposed a tax of $.20F per liter of water. In response FIJI Water threatened...
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...By: Susan Martinez March 1, 2011 Introduction Relations between the Fijian government and FIJI Water have been tense since early 2008 when the new military government seemed to suddenly notice the huge exporter (accounting for 20% of Fiji’s total exports) (Dornan). Though there are a variety of disputes, I will focus on two in particular 1) The Fijian government’s belief that FIJI Water is engaging in transfer pricing. 2) The Fijian government’s repeated efforts to tax the company. At this point both sides have lost face in standoffs, and the tension is building. While the company may not be popular with the national government, FIJI Water is a star in its community. Since opening in 1995 it has provided a great deal of aid to the villages surrounding the bottling plant, creating goodwill that can be used to appeal to the Fijian government. Following an analysis of the above issues, I will detail my two recommendations in improving relations with the Fijian government. Taxing Battles When FIJI Water first opened its factory in 1995, the government at the time granted the corporation a thirteen year tax holiday. As a result, the company has paid very few taxes since beginning operations. When Commodore Frank Bainimarama rose to power in 2006, two years still remained on FIJI Water’s tax holiday. But in July 2008, without consulting the company, the Fijian government imposed a tax of $.20F per liter of water...
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...Professional sports organizations have been a mainstay in American culture since the birth of our country. Recently, a new emergence in the popularity of amateur sports has bred curiosity that like professional athletes, collegiate athletes should receive compensation for their efforts. Many believe that paying college athletes will lead to the decline of amateurism in sports. That is not the case. The NCAA should pay collegiate athletes because full-ride scholarships rarely pay for the full cost of attendance, the NCAA uses players' marketability to endorse their products, and with the immense amount of cash flowing through the ranks in collegiate sports, some of the money should go to the athletes. The rule in the official NCAA rule book...
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...INDIA AND THEIR ENTRY STRATAGIES) My Project report covers: * Introduction * Types of Entry Strategies in India * Two Case studies * Conclusion * Sources Introduction: India Strategy Assessment Businesses entering India should analyse the following points before selecting the Entry Strategy: * Am I entering India at the right time? * How do I get my project approved and deal with the legal regulations? * Who are my sourcing partners? India an incredible promise, demonstrating rapid growth and entrepreneurial spirit. Brickwork India is definitely the gateway to the best of India. We help you in evolving innovative and intelligent strategies to foray your efforts into India. We are a specialist firm that can develop, mould, and monitor your India business strategies. We visualize, implement, and realize India entry strategies for companies from across the globe. Our services include consultancy in Setups, Mergers and Acquisitions (M&A), Partner Search, Market Research, Procurement Research, Supplier and Distributor Research, etc. We have an exclusive network of professionals, analysts, thought leaders, industry experts, and bureaucrats who help you in a smooth execution of India Strategy projects. Market Intelligence Market & Industry Analysis Company Profiling Feasibility Studies Competitor Analysis Entry Strategy Market Entry Strategy Business Planning Location Assessment Taxation Planning Project Management ...
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...Journal of Consumer Research, Inc. Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Author(s): Grant McCracken Reviewed work(s): Source: Journal of Consumer Research, Vol. 16, No. 3 (Dec., 1989), pp. 310-321 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/2489512 . Accessed: 12/02/2012 13:26 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. The University of Chicago Press and Journal of Consumer Research, Inc. are collaborating with JSTOR to digitize, preserve and extend access to Journal of Consumer Research. http://www.jstor.org Who Is the Celebrity of Endorser? Cultural Process Foundations the Endorsement GRANT McCRACKEN* This article offers a new approach to celebrity endorsement. Previous explanations, especially the source credibility and source attractiveness models are criticized, and an alternative meaning transfer model is proposed. According to this model, celebrities' effectiveness as endorsers stems from the cultural...
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...Romanticism Unshackled: a Study of the Modern Prometheus The most remarkable aspect about Mary Shelley’s Frankenstein is the ability to label the novel in so many different ways amongst many genres, ranging from science fiction, to fantasy, to horror, and have all of them be correct. At such a young age, Mary Shelley constructed a narrative so revolutionary, intricate, and involved that it is still pertinent to be written about in college essays almost 200 years after it was written. As the author, Shelley is often attributed with vast creative intellect, and rightly so, as is evidenced while reading through her novel. It is imperative to recognize, however, just how much influence her colleagues—the Romantic poets—had on the ideas that became manifested in her writing. Frankenstein should bear the title of Romantic literature because the novel embodies trademark Romantic ideas, situations, and characteristics throughout the text. In an attempt to categorize any novel as Romantic, however, one must first attempt to identify what, exactly, makes a work Romantic. A group of poets, including the likes of William Blake, Samuel Coleridge, William Wordsworth, John Keats, Lord Byron and—Mary’s husband—Percy Shelley, who are commonly credited as being the ground-breaking authors of the Romantic movement (Ferguson). A prime example of this method of poetry was introduced in the 1798 collection, Lyrical Ballads. This work, written by Wordsworth and Coleridge, is a compilation...
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...Abstract How human beings judge others has been the subject of many psychological studies over the years. In this paper, psychology in the legal arena is discussed including jury selection, juror life experiences and how it affects their biases, and the impact of the media on their decisions. Jury Selection and Its Importance Juries have the all too important task of making life altering decisions dealing with money, freedom, and many times life or death situations. Therefore, serving on a jury is a very serious and important proposition. Unfortunately, in today’s society it appears that many times juries are selected in a rather casual manner. Many individuals called to jury service, especially those with a higher education or in a higher economic echelon, can find ways to escape their civic duty, while those who are less educated and theoretically less qualified for jury service, end up serving on the jury and making critical decisions. A fairly new trend in jury selection is that of trial consulting, which gained notoriety in the mid 1990’s in the O.J. Simpson trial. The application of scientific jury selection (SJS) was first applied in 1971, and has grown tremendously in recent years for those who have the means to employ such methods. The goal of the trial consultant is to find persons to fill the jury seats who optimally will arrive at a decision that will be favorable to their client. The tools used by the trial consultant include “…community...
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...How to do business in china With a Solid economic expansion, coupled with a rapid market transformation and a series of government reforms, mean China the world's second-largest economy is no longer just a country for low-cost manufacturing. It is also an increasingly attractive destination to do business. Several western companies including global giants such as Starbucks, Volkswagen, Boeing and Procter & Gamble have established a presence in the country. But despite China's increasing influence, challenges remain for those looking to do business in the country. Intense competition, corruption, business etiquette and language are some of the barriers that can be faced. In a first time we’re going to talk about a few keys of success of doing business in china, and then we will take the example of Starbucks and his adaptation on the Chinese market. Here are five things we should know before doing business in China: A mosaic of markets China is the world's most populous nation, with its sprawling 1.3 billion people making up a highly diverse market. There is no single consumer profile, and analysts suggest companies remain flexible and innovative, while understanding how their company would fit in each specific market. There's no simple answer in China it depends so much upon the specific market and upon the specific characteristic of your own company. Operating in a country with a history of thousands of years and ways of doing business that go back as...
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