College of Business

MKT-304-B – MARKETING MANAGEMENT Spring 2015 Professor: Email: Office: Telephone Office: Gokhan Karaatli, Ph.D. gokhan.karaatli@valpo.edu URH 228 219-464-5406 Class Dates: Class Time: Class Location: Office Hours: MWF 1:30-2:20 PM URH 117 MWF 2:30-3:30 PM

College of Business Administration Mission
Valparaiso University College of Business Administration's mission is to cultivate values-based leaders for a dynamic and global environment.

Course Description
Catalog Description: Emphasis is placed on the ethical application of marketing concepts, theories and principles which relate to product policy, promotional mix decisions, distribution and logistical planning and pricing. The international business environment, including social, cultural, economic, political-legal, competitive and technological variables, is studied and compared with American markets. The areas of buyer analysis, the utilization of marketing information systems, and market planning and analysis are also stressed. VU General Catalog 2014-2015 This course is designed to provide students with an understanding of marketing principles and the role of the marketing discipline. The primary objective of this course is to help you understand why marketing is an important discipline for you to become more familiar with, regardless of your career choice. This requires for you to learn what marketing encompasses; its key concepts, fundamental principles and strategies, how it relates to other function within the organization and the other forces in the environment, including consumers, organizations, and society. This course is not only designed to provide the foundation necessarily for those who will pursue a marketing career but for everyone who wants to become a more valuable employee by gaining the necessary knowledge to understand how proper appreciation and application of