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Why are we talking about companywide strategic planning in a marketing text? What does strategic planning have to do with marketing?

Marketing is defined as The process by which company create value for customer
And build strong customer relationships in order to capture from customers in return.

Define strategic planning:
- the process of developing and maintaining a strategic firm between the organization’s goals and capabilities and its changing marketing opportunities.

-Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), GE/McKinsey portfolio analysis, COPE analysis, PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics, Social, Technological, Economic and Legal).

Example: McDonald
MacDonald have strengths in variety of their product. Their menu consist of burgers, sandwiches, French fries, vegetable salads, milk shakes, desserts, and ice cream sundaes. The top seller of the company can also be considered as innovative products which include the Quarter Pounder with Cheese, Big Mac, the Filet-O-Fish, and Chicken McNuggets. In order to adhere to the needs of the customers for a healthier products, the company has also added variety of nutritional foods which include the Salads Plus products i.e. Garden Side Salad and the Grilled Chicken Flatbreads (McDonald’s Corp. UK, 2008). In addition, McDonald also considers the offering of coffee and other products to attract British Market. Uniformity continues in McDonald's restaurants operating in the US, UK and certain international markets that are open during breakfast hours and offer a full or limited breakfast menu. Breakfast offerings include the Egg

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