...Why are we talking about companywide strategic planning in a marketing text? What does strategic planning have to do with marketing? Marketing is defined as The process by which company create value for customer And build strong customer relationships in order to capture from customers in return. Define strategic planning: - the process of developing and maintaining a strategic firm between the organization’s goals and capabilities and its changing marketing opportunities. -Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), GE/McKinsey portfolio analysis, COPE analysis, PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics, Social, Technological, Economic and Legal). Example: McDonald MacDonald have strengths in variety of their product. Their menu consist of burgers, sandwiches, French fries, vegetable salads, milk shakes, desserts, and ice cream sundaes. The top seller of the company can also be considered as innovative products which include the Quarter Pounder with Cheese, Big Mac, the Filet-O-Fish, and Chicken McNuggets. In order to adhere to the needs of the customers for a healthier products, the company has also added variety of nutritional foods which include the Salads Plus products i.e. Garden Side Salad...
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...Team Project: Game Plan X Portal Project B Ziad Alsuhaibani, Rayan Arab, Mohammad Farsi, Lucerito Marte-Calonge, Joseph Ruiz MBA 617 Professor Roman Wong, PhD, CPA Summer 2011 To access their webpage a user must open their Internet explorer or similar webpage browser and type GamePlanX.com. This will take them to the GamePlanX Homepage, see appendix A for the comprehensive schema for the website. Once signed in, a user has the capability to use the webpage to its full potential. For example, by clicking the Home button, a user will be re-routed from any part of the webpage to the homepage (appendix 1.1). Any of the website features can be accessed from the homepage, and this is the first page a user will view once they log in. Under the Homepage, a user has the option to access different parts of the webpage; these are the Mentoring section, Career, Wellness, Expert Blogs, Forums, E-Concierge and Multimedia (appendix 1.2 thru 1.8). Under the MyGPX section (appendix b) of the webpage, a user has many options. For example, under the Edit Profile section (appendix 2.1 and 2.2), a user can edit their personal information, which includes their name, address, privacy settings, email settings, password and photos. A user may also write and send messages. Appendix 3.1 and 3.2 illustrates what the users may view in the My Apps section. Here the user may install and then interact with their applications. Expert users have the authority to add or remove apps. In addition, Expert...
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...uninstall it first. You can either go to control panel--> add/remove programs and remove GG Esports Platform, or you can double click the install file you just download, select uninstall. After you have uninstalled the program, you may now double click install file to install latest version. In this way I believe you will not encounter any problems any more. If you are a new comer, you can just run the install file. Click GGclient.exe to connect and play. Play Games on GGClient Just take Counter-Strike 1.6 and Warcraft III: TFT for demonstration. To play Warcraft III: TFT, you need to: 1. Log in GG platform, select a Warcraft III: TFT room according to your region and double click to enter. 2. Click set game path to set path to the executable file "war3.exe". (If you are using a loader to start war3, you may set path to the loader file. After you press start game, you just need to click 'Yes' to run in compatible mode and follow the rest steps normailly. When you close game, you will need to press 'manually stop' button.) 3. Click "Start Game" button to launch WC3:TFT. 4. You need to enter "Local Area Network" instead of "Battle.net", but you will have similar experience as playing on Battle.net. 5. Note if you cannot join the game or you got ‘cannot connect to network’ error, you may click ‘setting’, choose the ‘enhanced mode’ to try. 6. Just double click the game server listed in the...
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...season. Sony's event was more of a teaser than an unveiling, though: The company never actually showed the new console or named a price. But what we did see was enough to stoke our excitement. We always expect the next generation of gaming consoles to be smarter, stronger, and faster than the previous one. The PlayStation 4 certainly looks ready to deliver in that regard. The visuals were stunning on the game demos we were shown, and Sony claims that we will be able to download and update games in the background while playing. That's huge for anyone who has ever sat down to play a brand-new game, only to have to wait a half an hour for updates. While we didn't see the PS4 itself, we did get a glimpse of its new DualShock 4 controller (below). While similar in design to the previous controller, it adds a speaker, better rumble capabilities, a Share button for creating and uploading game videos, a touch pad, and a "light bar" that works as a companion with another new peripheral, the PlayStation 4 Eye camera, to sense the depth and movement of the controller for in-game maneuvering. Plays well with others....
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...WARNING: PHOTOSENSITIVITY/EPILEPSY/SEIZURES A very small percentage of individuals may experience epileptic seizures or blackouts when exposed to certain light patterns or flashing lights. Exposure to certain patterns or backgrounds on a television screen or when playing video games may trigger epileptic seizures or blackouts in these individuals. These conditions may trigger previously undetected epileptic symptoms or seizures in persons who have no history of prior seizures or epilepsy. If you, or anyone in your family, has an epileptic condition or has had seizures of any kind, consult your physician before playing. IMMEDIATELY DISCONTINUE use and consult your physician before resuming gameplay if you or your child experience any of the following health problems or symptoms: `` dizziness eye or muscle twitches disorientation any involuntary movement or convulsion. `` altered vision loss of awareness seizures RESUME GAMEPLAY ONLY ON APPROVAL OF YOUR PHYSICIAN. USE AND HANDLING OF VIDEO GAMES TO REDUCE THE LIKELIHOOD OF A SEIZURE `` `` `` `` Use in a well-lit area and keep as far away as possible from the television screen. Avoid large screen televisions. Use the smallest television screen available. Avoid prolonged use of the PlayStation®3 system. Take a 15-minute break during each hour of play. Avoid playing when you are tired or need sleep. Stop using the system immediately if you experience any of the following symptoms: ...
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...Congratulations! FREE! You Now Own Resell And Giveaway Rights To This Report Greetings! By owning resell and giveaway rights, you may freely distribute this report to anyone you wish, resell it for any price and keep 100% of the profits, or use it as incentive to build your mailing list. The choice is yours. The only restriction is that you cannot modify this document in any way without permission from the author. Enjoy! Hot Tip: If you would like to learn how to make this report your 24/7 “Digital Sales Machine” then be sure to read the last page for full details. 1 Section I: Facebook Social Ads Exposed Facebook Social Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook member pages, based on their profile data – which can make them a powerful sales aid for marketers – especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1. However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this special report, we will explore the ins and outs of Facebook Social Ads. What this report is not… It is not a complete guide to Facebook Ad Creation. Instead, it focuses more on the nuances you will not pick up from Facebook’s easy “Advertising Creation” walk-through… and important drawbacks to watch out for. How Facebook Social Ads Work Marion loves horseback riding, and publicly...
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...Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 2 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ........................................
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...Nintendo Wii Marketing Plan for Marketing Management Brian Moats 2/13/2008 Executive Summary This marketing plan is looking at Nintendo's Wii. This innovative hardware has really changed the way people, young and old, look at gaming. Considering the Wii has only been out a year and four months, this is a extraordinary feat. Nintendo has been keeping gaming alive since 1985 with the release of the original Nintendo (Famicom in Japan) and still keeps the true spirit of gaming alive today. For thoughts from the President of Nintendo, look at pages 4-5 of the 2006 Nintendo Annual Report. 2 Contents Situation Analysis ........................................................................................................................... 4 Internal Environment .................................................................................................................. 4 Key Executive ......................................................................................................................... 4 Board of Directors................................................................................................................... 4 Employees ............................................................................................................................... 4 External Environment ................................................................................................................. 4 Customers ........................................
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...Nokia N8–00 User Guide Issue 1.1 2 Contents Search in your device and on the internet Use your device offline Prolong battery life Personalisation Profiles Change your theme Home screen Organise your applications Telephone Call a phone number Search for a contact Call a contact Make a video call Make a conference call Use speed dial Use your voice to call a contact Make calls over the internet Call the last dialled number Record a phone conversation Turn to silence View your missed calls Call your voice mailbox Divert calls to your voice mailbox or another phone number Prevent making or receiving calls Allow calls only to certain numbers Video sharing Contacts About Contacts Save phone numbers and mail addresses Save a number from a received call or message Contact your most important people quickly Set a ringing tone for a specific contact 31 31 31 33 33 34 34 37 37 37 37 38 38 40 41 41 42 42 43 43 43 44 44 44 45 46 47 47 47 48 48 49 Contents Safety 5 Get started 7 Keys and parts 7 Change the volume of a call, song, or video 9 Lock or unlock the keys and screen 9 Insert or remove the SIM card 10 Insert or remove the memory card 12 Charging 13 Antenna locations 15 Attach the wrist strap 16 Headset 16 Switch the device on or off 16 Nokia account and Nokia's Ovi services 17 Copy contacts or pictures from your old device 17 Device set-up 18 Use the in-device user guide 19 Install Nokia Ovi Suite on your PC Explore Nokia's Ovi internet services Ovi by Nokia About...
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...Your HTC Desire User guide Before you do anything else, please read this Charge the battery The battery in your phone hasn’t been charged yet. While your phone is charging, it’s important that you do not remove the battery pack. Doing so can damage your phone. Also, please don’t try to take your phone apart. (If you do, it may invalidate your warranty.) Choose a rate plan wisely Your phone can use up a lot of Internet bandwidth really quickly. Before you use your phone, we strongly recommend that you talk to your mobile operator about data rates. If you’re on a standard data plan, the costs could really add up. Switching to a flat-rate plan could be a lot cheaper. Know about privacy laws Some countries have strict laws about how and when you can record phone conversations. For example, you may need to tell the person you’re speaking to before you start recording. It’s a good idea to find out what the laws are where you live before you use your phone’s recording feature. And finally, a few important words from our legal team (LIMITATION OF DAMAGES) To the maximum extent permitted by applicable law, in no event shall HTC or its affiliates be liable to you, any user, or third party for any indirect, special, consequential, incidental or punitive damages of any kind, arising in contract, tort, or otherwise, including, but not limited to, injury, loss of revenue, loss of goodwill, loss of business opportunity, loss of data, and/or loss of profits, regardless of the foreseeability...
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...Your HTC Desire X User guide 2 Contents Contents Unboxing HTC Desire X Back cover SIM card Storage card Battery Switching the power on or off Setting up HTC Desire X for the first time Want some quick guidance on using your phone? 8 9 10 11 12 13 14 14 Your first week with your new phone Features you'll enjoy on HTC Desire X Home screen Touch gestures Motion gestures Sleep mode Getting contacts into HTC Desire X Making your first call Sending your first text message Getting photos, videos, and music on or off HTC Desire X Copying and sharing text Capturing the HTC Desire X screen Switching between recently opened apps Can't find the Menu button? Notifications Getting to know your settings Getting the battery to last longer Updating the HTC Desire X software Syncing your media and data with HTC Sync Manager 16 17 18 22 24 25 26 26 27 27 28 28 28 29 30 30 32 32 Camera Camera basics Taking a photo Recording video Taking continuous camera shots Camera scenes Improving portrait shots Using HDR Taking a panoramic photo Taking a group shot 34 35 35 36 36 36 36 37 38 3 Contents Shooting in low light Changing camera and video settings 38 38 Personalizing Making HTC Desire X truly yours Personalizing HTC Desire X with scenes Changing your wallpaper Applying a new skin Personalizing your Home screen with widgets Adding apps and other shortcuts on your Home screen Rearranging or removing widgets and icons on your Home screen Personalizing the launch bar...
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...Your T-Mobile myTouch 4G User guide Before you do anything else, please read this Charge the battery The battery in your phone hasn’t been charged yet. While your phone is charging, it’s important that you do not remove the battery pack. Doing so can damage your phone. Also, please don’t try to take your phone apart. (If you do, it may invalidate your warranty.) Choose a rate plan wisely Your phone can use up a lot of Internet bandwidth really quickly. Before you use your phone, we strongly recommend that you talk to T-Mobile about data rates. If you’re on a standard data plan, the costs could really add up. Switching to a flat-rate plan could be a lot cheaper. Know about privacy laws Some countries have strict laws about how and when you can record phone conversations. For example, you may need to tell the person you’re speaking to before you start recording. It’s a good idea to find out what the laws are where you live before you use your phone’s recording feature. And finally, a few important words from our legal team (LIMITATION OF DAMAGES) To the maximum extent permitted by applicable law, in no event shall HTC or its affiliates be liable to you, any user, or third party for any indirect, special, consequential, incidental or punitive damages of any kind, arising in contract, tort, or otherwise, including, but not limited to, injury, loss of revenue, loss of goodwill, loss of business opportunity, loss of data, and/or loss of profits, regardless of the...
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... PLAYER Good game design is player-centric. That means that above all else, the player and her desires are truly considered. Rather than demanding that she do something via the rules, the gameplay itself should inherently motivate the player in the direction the designer wants her to go. Telling players they must travel around the board or advance to the next level is one thing. If they don’t have a reason and a desire to do it, then it becomes torture. In creating a game, designers take a step back and think from the player’s viewpoint: What’s this game about? How do I play? How do I win? Why do I want to play? What things do I need to do? MEANINGFUL DECISIONS Distilled down to its essence, game design is about creating opportunities for players to make meaningful decisions that affect the outcome of the game. Consider a game like a boxing match. So many decisions lead up to the ultimate victory. How long will I train? Will I block or will I swing? What is my opponent going to do? Where is his weakness? Jab left or right? Even those few, brief questions don’t come close to the myriad decisions a fighter must make as he progresses through a match. Games invite players into similar mental spaces. Games like Tetris and Chess keep our minds busy by forcing us to consider which one of several possible moves we want to take next. In taking these paths, we know that we may be prolonging or completely screwing up our entire game. The Sims games and those in Sid...
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...business sides. The producer supervises all aspects of the recording process, from helping to select songs to contracting with session players, selecting the studio and engineers, booking studio time and overseeing the recording budget. All these responsibilities require musical skill and performance experience, combined with a thorough knowledge of musical genres, music and sound production in a recording studio. Some music producers work for record labels producing for recording artists under contract, while others produce sound recordings for movies, television shows, music videos, commercials or video games. And while many are full-time employees, others are self-employed. That type of music career means you also need to be adept at running your own business. The first task of a record producer is to collaborate with an artist to select songs for the album, whether written by the artist or by another songwriter. The producer may participate in the rehearsal process and may hire an arranger to add parts to some songs, or begin making beats and picking possible samples. The Producer selects a studio, sets a recording time, chooses an engineer, and enlists the services of session musicians and background vocalists where needed. During the recording session, the record producer works closely with the recording engineer to perfect each track, decides when to do retakes, and adds his or her own trademark to the song. The final mix of the album is under the supervision...
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...new phenomenon in the entertainment industry is the creation of multiplayer online role playing games or MMOs. Massive multiplayer online role playing games are designed to allow a large number of people to interact within a virtual world and work together to accomplish goals and tasks within the game. This format draws in an audience by catering to the many different desires of people. A question has arisen because of the popularity of these games – should people be concerned with the addictive nature of these designs? In an MMO, a person plays a character or avatar of their own design, within the limits of the game, and logs into a server where hundreds or thousands of other people are logged in at the same time. Sometimes people work together and sometimes they work against each other, but it’s always a social environment. MMOs have moved gaming from a pastime to a lifestyle. Many players dedicate their lives and all of their spare time to playing. Unfortunately there have been many negative repercussions because of how much time people dedicate to these games. There’s a history of problems commonly associated with other addictions, from families falling apart all the way to the deaths of players of MMOs. There is a real concern of how playing MMOs can impact people’s lives. To understand this problem, you have to look at what allures gamers to this style of video game. Many people look for ways to escape the monotony of their day to day lives, whether it’s...
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