...accordance with the model, FB users are motivated by two essential needs: (1) the need to belong and (2) the need for self-presentation. The need to belong can be referred as the innate drive to have a relationship with others and gain social acceptance, and the need for self-presentation as an impression management in which people attempt to influence the perception of their image. These two factors can work as a pair or singly for FB use. For example, the number of FB friends and a desirable presentation of self on FB positively associate with the degree of subjective well being and users’ self-esteem because of visualization of social networking (Kim & Lee, 2011). FB enables users to create own profiles including name, gender, date of birth, e-mail address, home town, personal interests, job information and photograph (Facebook, 2016). The interactions on FB are the friends list, the wall, pokes, status, events, photos, video, messages, chat, groups and like. The friends list is a significant part of FB, because it enables the endusers to create a public display of their accounts which viewers can click to expand the network. Like allows users to give positive feedback about preferred content (Facebook, 2016). People use these functions to build relationships, gain acceptance and present self so that they can satisfy the need to belong and the need for self-presentation. 2. Using examples, evaluate the success of Facebook fan pages Many companies utilize FB fan page as an integral...
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...Course Calendar For SBS 338 (Social Psychology) Fridays – Ocean Hall 86B Spring 2015 Notes: This calendar is a week-by-week summary and is intended to be a general guide for both teaching and learning, hence, it is subject to modification. Assignments will be posted on a weekly basis. Students are required to refer to the iLearn cover pages for detailed instructions and links to all teaching and learning materials including all course deliverables (exams, article review and group project). Coupled with suggested learning materials students are expected to be self-directed in researching and reviewing other materials on iLearn. See also the “Readings” folder in order to access instructional readings materials for each exam. It is not recommended that students go beyond these materials. January 23 Meet. This is our first day of class. We will review the course syllabus, instructional strategies as well as all “deliverables” (exams/reviews/group presentations) and expectations (how to do well in this class and also how to be officially dropped for classroom disruption) found in Topic 0. Dr. Arias will present a lecture on the “Degrees of Degrees” and also the “It Factor” as a means of demonstrating the connectivity between one’s college education, and landing professional positions ranging from high tech corporations to non. 30 Meet. Dr. Arias will introduce and overview of social psychology by grounding theories and methods founded in social psychology...
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...Impact of digital sales promotional offers on consumer perceptions of ASOS, UK ABSTRACT Digital sales promotion is a new marketing technique used by the organizations for communicating with large number of customers in an easy manner. Attractive digital sales promotions generate positive attitude among the customers and it directly increases the customer perceptions. In this context, the present study analyses the impact of digital sales promotional offers on consumer perceptions of ASOS, UK. ASOS is a UK based online retailer and it extensively use digital sales promotional techniques for attracting young generation. Digital sales promotion through social media, SEO, etc helps the company to improve its sales volume. However, improper management of social networking sites, failure in creating unique customer experiences, etc adversely affects customer perception and thereby sales of the company. So, the researcher has decided to analyse the case of ASOS for evaluating the research problem. The present study was conducted on the basis of positivism philosophy, deductive approach and descriptive research design. The researcher has interviewed the managers and surveyed the customers of ASOS for collecting primary data for the study. Interview method provided qualitative data and survey method provided quantitative data required for the research. Internal and external secondary sources were referred by the researcher for gathering secondary data. From the research study, it was...
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...KWASI BOATENG PROF. HAMILTON COMM 11 23 November 2015 Reasoning and Analysis: Identity Management "All the world’s a stage, And all the men and women merely players; They have their exits and their entrances, And one man in his time plays many parts." This quote by Shakespeare sums up impression management pretty well, it is the controlling or regulation of information in order to guide or influence other's opinions of us for social or personal reasons. People can manage almost anything, but the most common is the impressions that we make on others, which is more specifically termed self-presentation. Impression management online and in person isn't always intentional and-or duplicitous because people often engage in it even when they are not actively attempting to do so. In this age of information and technology it's not surprising that the use and control of information plays a central role in our lives, and that’s exactly what social media is. There are any number of reason why people engage in impression management online and in articles by authors Rosenbloom Stephanie, Safronova Valeriya and Jacquelyn Smith, they each talk, to some degree, about the importance of and a few reasons why people use impression management on social media sites and apps. There are people that use social media as a way to reinvent themselves, they create personas that are in no way similar to who they are in person, but that rarely happens, more often than not, people just create a persona...
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...Unit code: SHR053-6 Personal and Professional Development Handbook (Oman) February 2014 © University of Bedfordshire 2014 Published by the University of Bedfordshire Business School Luton Campus, Vicarage Street, Luton LU1 3JU, United Kingdom Unit Handbook © University of Bedfordshire 2014 Contents Contents 2 Welcome 3 Learning resources at the University of Bedfordshire 3 1 Introduction to the unit 4 2 Overall aims of the unit 4 3 Overview of unit content 4 4 Prerequisite knowledge or skills 4 5 Learning outcomes of the unit in more detail 5 6 Programme of Workshops 6 7 Study resources for this unit 7 Recommended additional resources 7 Recommended journals and other periodicals 7 Recommended websites and online content 8 8 How to study this unit 8 9 Assessment 9 The Reflective Journal 9 Welcome Welcome to the Personal and Professional Development unit of the University of Bedfordshire MBA Programme. This handbook contains advice and information you will need to successfully complete your work on this unit. It should be read in conjunction with the overall Programme Handbook, which you should have already received. The handbook serves two main purposes: * It summarises the key concepts and provides you with a framework and a map for this unit. * It provides you with information about learning resources, infrastructure and virtual learning environments for studying the MBA at the University of Bedfordshire. If...
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...INTRODUCTION This proposal aims to study the extent to which audio visual resources can be used in teaching business management subject effectively in the senior high schools and the effects it would have on students’ academic performance Background to the Study Business management is a course which its content are not stories that an individual can picture in mind, rather it’s a practical course which demands a deep thinking-reasoning ability for one to understand and even to apply its knowledge in real business situation. Scholars were able to develop theories and models after studying real life situation at the work place (industries). An individual may go through the business management course but in the end cannot or will not be able to apply the knowledge acquired in the course at the workplace or managing oneself (self-management). In the traditional classroom teaching, there is hardly any scope for the student to interact with the teacher, teaching learning resources and the teaching learning environment. Teaching becomes very monotonous and students have to mostly rely on rote learning. Most often, classroom teaching is dominated by the lecture method. Learning has shifted from response strengthening to knowledge acquisition and from knowledge acquisition to construction of knowledge. In this context, the duty of the teacher is to provide appropriate environment where the student will construct his or her knowledge by interacting with his physical and social environment...
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...Module Assessment Project Management and Research Methods BY Clifford Imaguezegie ABSTRACT The fast growing telecoms industry in a dynamic environment requires effective innovation management, strategic collaboration and stringent product development processes. In achieving this, project management principles, tools and techniques as well as appropriate and applicable research processes need to be applied. In a bid to for 3GM to reverse continuous drops in market share, a new marketing campaign plan has been drawn up which is to be implemented using project management principles and techniques. Possible reasons for market penetration drops are identified; market research tools are analysed, effective research method is adopted and used to strategize future forecasts. Approaches to assessment of offered features by 3GM are recommended according to customer perception of the features. All approaches to be taken stand to reverse alarming depreciating 3GM market share and secure an appreciable market share for the future. Table of Contents 1. Introduction …………………………………………….……..………………... 4 2. Marketing Campaign and Planning...…………………….….……..……………... 5 2.1. Strategy Development ……………………………….…….………..…………... 5 2.1.1. Market Review .…..…………………………………….………..…………. 5 2.1.2. Technology Review …..…….………………………….…………..……….. 6 2.1.3. Strategy Analysis …..…………………………………….…………..……... 7 2...
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...Planning is a process that is a cohesive management effort that helps organize resources and helps the company achieve its goals. There are many phases in the planning process that can be very strategic in nature. For this reason a wealth of information is needed from the company’s past to help management learn where the company has been and where it is going. It takes plenty of research to come up with an analysis for the sole purpose self-examination, to ensure that all issues positive or negative can be identified. The results of the analysis should identify the company’s strengths, weaknesses, opportunities and threats. While Disney boasts many areas of strength for the purpose of this paper we will discuss three of them. The first strength of the Disney Corporation is its brand. The Disney brand is by far one of the most recognizable brands in the world. They have utilized characters such as Mickey and Minnie Mouse, Cinderella, and many other loving characters in order to attract children and adults alike. I myself have a love for Mickey mouse. I own an old fashioned Mickey Mouse telephone and waffle iron, just to name a few things. My five year old daughter doesn’t know many brands but she knows her Disney. I believe this is its’ greatest strength because the brand actually grows with many generations from birth on up. Secondly their cable networks are a dependable source of steady income. Cable networks bring in the largest portion of the company’s profits...
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...about a brand is that its value is highly individualized. A customer might grow tired of a brand, or more enamored [sic], independent of how other customers are responding to it. (Rust R.T et all, 2004).In this essay, there will be an analysis of how the consumer affects a brand and how the brands try their best in order to get consumers to buy their products and how that defines the consumers themselves. However, firstly what is a brand? It appears that ‘each expert comes up with his or her own definition of brand or nuances of definition’ (Mishra P, 2012). One view is that ‘a brand name is nothing more or less than sum of all the mental connections people have around it’ (Jacoby J et all, 1997) but the general definition is a unique design, sign, symbol, word or a combination of these, employed in creating an image that identifies a product that differentiates it from its competitors (Business Dictionary). Consumers define brands but brands also define consumers. When people see certain brands, they associate it with specific statuses or lifestyles. A study showed that when shown a video of a person and asked for their first impressions. Their judgements of qualities such as friendliness and assertiveness differed depending on whether the video depicted the person with expensive material possessions or not. People use materials/ brands to express who they are and construct a sense of who they would like to be (Dittmar H, 2004). Brands have become an important part of everyday...
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...temasek polytechnic SCHOOL OF BUSINESS Diploma in Business AY 2014/2015 Apr Semester Product Development & Innovation PDI (BBS3005) STUDENT KIT Table of Contents OVERVIEW 3 SUBJECT AIMS AND SYNOPSIS 3 ACADEMIC CALENDAR 3 ASSESSMENT STRUCTURE 4 IMPORTANT DATES 4 DESCRIPTION OF ASSESSMENT COMPONENTS 5 PDI EXERCISE (ONLINE SUBMISSION VIA OLIVE) 6 Section 1: Individual Report 6 Section 2: Review Questions 7 GROUP PROJECT REPORT 8 PRESENTATION 9 SELF & PEER APPRAISAL (ONLINE) 11 TUTOR ASSESSMENT 11 SUBJECT CONTENT AND GENERAL LEARNING OUTCOMES 12 RESOURCE REFERENCES 14 REPORT FORMAT & REQUIREMENTS 15 Appendix I - Temasek Polytechnic’s Policy on Plagiarism 16 Appendix II - Declaration on Plagiarism Form (Individual Submission) 17 Appendix III - Declaration on Plagiarism Form (Group Submission) 18 Appendix IV - Academic Calendar 20 OVERVIEW This student kit introduces you to the subject, Product Development & Innovation (PDI) is a diploma elective subject. We are using the Inductive Approach for learning and you are required to PDI exercise, a group report and other assessment component deliverables that will demonstrate your understanding of the subject, learning process and problem solving skills. Besides the resource sessions and tutorial sessions scheduled, you may also contact your tutor in person or via phone or e-mail on matters pertaining to the subject. The subject will use OLIVE as the main platform of communication...
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...Gossip Girl, American Idol, Top 40 radio and other online banner ad on girls’ favorite websites. She spends most money on TV ad, on which people spend most time on ad. Negative: audiences watching TV are declining. Consumer’s media habits were rapidly changing. They are turning from traditional media, such as TV, magazines and radio to new media choices. Consumers were devoting much more time to online channels. Since there is advertising clutter, the percentage of advertising that consumers remember was as low as 1% to 3%. So having more channels may lead to more costs than revenue. 3. What are some potential benefits and risks to utilizing Web 2.0 media tactics for UNMe? Benefits: 是不是那四个consumer co-creation, social affiliation, digital self-expression, sharing. Consumers can directly contribute to the online conversation. Women of 12 to 24 can create their own design of UNMe jeans on Facebook and share their designs. Web 2.0 makes consumers more like participants with other people than being individual. They can also comment on other people’s design and forward it to more people,...
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...Search engine optimization * Social media marketing * Email marketing * Referral marketing * Content marketing * Native advertising | Search engine marketing | * Pay per click * Cost per impression * Search analytics * Web analytics | Display advertising | * Contextual advertising * Behavioral targeting | Affiliate marketing | * Cost per action * Revenue sharing | Mobile advertising | * v * t * e | Part of a series on | E-commerce | Online goods and services | * E-books * Software * Streaming media | Retail services | * Banking * DVD-by-mail * Flower delivery * Food ordering * Pharmacy * Travel | Marketplace services | * Advertising * Auctions * Comparison shopping * Social commerce * Trading communities * Wallet | Mobile commerce | * Payment * Ticketing | Customer service | * Call centre * Help desk * Live support software | E-procurement | Purchase-to-pay | * v * t * e | Marketing | Key concepts | * Product marketing * Pricing * Distribution * Service * Retail * Brand management * Brand licensing * Account-based marketing * Ethics * Effectiveness * Research * Segmentation * Strategy * Activation * Management * Dominance * Marketing operations * Social marketing * Identity | Promotional contents | * Advertising * Branding * Underwriting spot * Direct marketing * Personal sales * Product...
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...entertainment. Movies are documents of their time and place. Movies are artistic forms of self-expression. Movies we see at theatres, on television, or home video are typically narrative films. They tell stories about characters going through experiences. But what are they really about? What is the content of a film? DIGGING DEEPER: FOUR LEVELS OF MEANING Recounting the plot of a movie, telling what happens, is the simplest way to explain it to someone else. But this is neither a film review nor a film analysis. It’s merely a synopsis that anyone else who sees or has seen the movie will likely agree with. This level of content may be called the referential content, since it refers directly to things that happen in the plot and possibly to some aspects of the story that are merely implied by the plot. In John Boorman’s Deliverance (1972), four men from the city go on a weekend canoe trip that unexpectedly becomes a life or death struggle for survival of man against man and man against nature. Some characters survive, others don’t. Most films can be analyzed more thoroughly to reveal deeper levels of meaning. A review (perhaps 400-1200 words) typically includes personal impressions and evaluations of a movie’s content and techniques. A good review may be subjective, yet still touch superficially on topics that might be explored in more detail in a longer formal analysis. An analysis (perhaps 1200-12,000 words) attempts to determine how the film actually uses various...
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... Information Technology Strategic Plan Blizzard Entertainment, Inc. is an American video game developer and publisher company based in Irvine, California. Founded in 1991, by three University of California, Los Angeles graduate’s students, Michael Morthaime, Frank Dearce and Allen Adham, under the name Silicon & Synapse. Before 1993, the company primarily focused on creating game ports, a connector for video game input devices, for other studios. After being acquired by Davidson & Associates, a distributor company, in 1994, the company became known as Chaos Studios and shortly after Blizzard Entertainment, Inc. Blizzard’s mission is dedicated to creating the most epic entertainment experiences…ever (us.blizzard.com.). With eight core values that represent the principles and beliefs, has shaped this company throughout the years. Their goal is to make every game as fun as possible for as many people they can reach. To improve the quality of the gaming experience, Blizzard Entertainment seeks honest feedback from gamers. Understanding that first and lasting impressions are everything in the gaming industry, the company strives to maintain a high level of respect and integrity in all interactions with players, colleagues, and business partners. Everyone has a little geek in them. With cutting edge technology, comic books, science fiction and top-end video cards, Blizzard helps gamers embrace their inner geek with fun and creative games. For a company to...
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...Ang Pagsusuri sa Epekto ng Teknolohiya sa Edukasyon, Kalusugan at Pang Araw-araw na Gawain ng mga Kabataang Pilipino na may Edad 13-18 taong gulang. Thesis statement: Mga maganda at di magandang epekto ng paggamit ng teknolohiya sa pamumuhay ng kabataang Pilipino. Nais naming matuklasaan kung gaano binabago ng teknolohiya ang mga kabataan at kung makakatulong ba ito o nakakasira sa kanilang paglaki at pag-uugali. SANGGUNIAN 1. Kiernan, J. T. (2011). Technology, Freedom and the Human Person: Some Teen Insights into Merton and Benedict XVI. Merton Annual, 24244-255 The article offers the author's insights on the implication of technology for human lives. Topics discussed importance of technology for enhancement of communication, risk factors associated with technology used, and the effects of technology on human behavior. Moreover, it provides the outlook of American Catholic writer Thomas Merton and Pope Benedict XVI regarding modernity. 2. Ives, E.A. (2012, October 1). iGeneration: The Social Cognitive Effects of Digital Technology on teenagers. The purpose of this study was to examine and better understand the social cognitive effects of digital technology on teenagers' brains and their socialization processes, as well as to learn best practices with regard to digital technology consumption. An extensive literature review was conducted on the social cognitive effects of digital technology on teenagers and an action research project was carried out gleaning quantitative...
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