...A Outline Text 1 has the title “The Good, the Bad, and the Unexpected Consequences of Selfie Obsession”. The so-called “good consequences” are presented by explaining why the selfie is popular. “The cult of the selfie celebrates regular people” (p. 1, l. 17) “It allows you to control your image online” (p. 1, l. 20) “I like having the power to choose how I look” (p. 1, ll. 21-22) Just hearing these quotes would probably lead to a positive understanding of the subject, but immediately after the author indicates her own standpoint, Selfies have gone too far! “But let’s be real” (p. 1, l. 23) “There’s a danger that your self-esteem may start to be tied to the comments and Likes you get when you post a selfie, and they aren’t based on who you are – they’re based on what you look like” (p. 1, ll. 27-28) Just by the use of “but let’s be real”, the text clearly indicates that the previous “good view” is false. The doctor’s quote supports this, by pointing out the flaws and “unexpected” consequences that is teenagers playing with their own self-esteem and therefore identity. Text 2 however is written by a regular selfie-user and Instragram icon. As expected, the text therefore tries to defend the subject. “The selfie is the new way to look someone right in the eye and say, “Hello, this is me.” (p. 2, l. 18) As in this quote, the selfie is explained as a modern tool to show people who you are. It is presented as a “tool of communication”, that is now accessible...
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...Introduction: Flash of Facts Only those living under a rock will be wondering what ‘selfie’ means. It is essentially a photograph of oneself taken by them self. It’s a simple trend that has infiltrated almost every corner of the social media world: people are holding their smart phone out at arm’s length, making a variety of faces—from the classic smile or serious face, to the more comedic duck face or sticking out one’s tongue– snapping a photo and then uploading it to social media profiles like Facebook, Twitter, Instagram etc. In November 2013, the word "selfie" was announced as being the "word of the year" by the Oxford English Dictionary. The appeal of selfies comes from how simple they are to create and share, and the control they give self-photographers over how they present themselves. So what is the hue and cry about this apparently harmless activity of clicking one’s own pictures? This is where an ancient Greek mythology helps us in understanding the etymology of the word ‘narcissist’ and the psychological state of a narcissist. It centres on a very handsome young man called Narcissus. So attractive was this man that all the girls fell in love with him. He was aware of his charms and this made him arrogant and proud. Despite the efforts of the ladies to win his affections he ignored their overtures. One day as Narcissus was walking through the forest he stumbled upon a clear pool of water. As he knelt to drink - for he was very thirsty- the loveliest sight that...
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...ever before. The environment and the natural resources in it are used in human life, such as clothing and fuel for transportation. There is a enormous need for preservation and appreciation of natural resources; however, empathy towards nature is lacking. Cities, industries, and people today overuse and under appreciate the environment. Technology is a major influence on the way people treat the environment. Our society today hinders our sense of connection and responsibility to our natural world because of our need and obsession to use nature for our own benefit and profit. In today’s society, people do not care about going to national parks or being in nature anymore, they would rather look at a phone screen. Even when people do go out into nature, they seem to still look through a screen rather than through their own eyes. Nature is at risk because of this behavior. Jonathan Jarvis, director of the National Park Service, is quoted in the article “Can the Selfie Generation Unplug and Get Into Parks?” by Timothy and Casey Egan, saying “ There are times when it seems as if the...
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...Intro: In todays society we have an narcissistic epidemic in the making. A very large portion of our population is now connecting and socializing through social networking sites (SNS) and it’s changing the way we view and promote ourselves. With all of our “reality” TV starts and “selfie” obsession this hardly can come as a shock. There has been a growing amount of studies done on the rise of narcissism in this generation Background and Significance: There are over one billion users on Facebook currently. Facebook allows us to stay in contact with friends and some profiles have thousands and thousands of connections. While these connections can be real friends, acquaintances or strangers, there is no real relationship through the user and...
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...BEAUTIFUL” BY UJJWAL MALIK Societal pressures exist all around us especially in the form of mass media and social media. This has increased the scope for exploitation, in particular by the firms of the fashion industry in influencing people to make inappropriate decisions. I believe that there exists an ardent desire and a simultaneous pressure on individuals so as to undertake thoroughgoing measures such as undergoing cosmetic surgery or extreme dieting. The fervent aspiration to stay combative and zealous in the workforce or merely better their appearance so as to feel good about themselves and look appealing to their companion leads to an upsurge in actions which trigger this ongoing cultural phenomena. Selfie had been titled “Word of the year 2013” as its usage had incremented up to 17000 percent in that very year. The contemporary superficial world where people become self-critical of their appearances on social platforms is the major reason behind such a phenomena. Most of the content uploaded on the social platforms is image based content, thereby literally compelling individuals to embrace a magnifying glass up to the image of their own and gaze at them with an extremely self-condemning eye. According to a recently conducted study, it was observed that 33.33% physicians in the plastic surgery industry noticed an escalation in those patients who wanted facial surgeries so as to manifest a superior social outlook, particularly online (American...
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... PREPARED BY HARSHAD MAHAJAN KETAN CHOUGULE LAVKUMAR SUTHAR Index 1. ABSTRACT 2. IMPETUS 3. DESCRIPTION OF A COMPANY 4. ACTUAL MARKETING CONCEPT 5. TARGET GROUP 6. VIRAL MARKETING STRTEGY 7. POSSIBLE POTENTIAL 8. MARKETING CHANNELS 9. RECOMMENDATIONS ABSTRACT Sennheiser is a German audio company, which produce headphones, microphones and other electronic accessories. They have a rich history and have maintained substantial position in market till now. Usage of effective marketing strategies has helped them to keep their market during recession period. People at Sennheiser say that ‘They are not obsessed with image, they are obsessed with sound’. This obsession has motivated them to be innovative in their respective field and provide premium quality products to their customers. As a result, they have a loyal customer base. Unique and funny content in their marketing methods creates interest in customers. Sennheiser arranges various marketing campaign, in which users can actively take part. This way they can make direct connection to customers and know customers demands. Social media is also important part of marketing. Sennheiser is also active on various social media sites, which is really helpful to target young people. In this report how Sennheiser can expand their customer base using effective viral marketing strategy and meet change in demands of customers to maintain strong position...
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...Executive Summary: The fundamental problem that Twitter is currently facing is whether the current projection of future revenues and profits justify the current stock market valuation. The following analysis takes into consideration underlying factors in Twitter’s environment and provides recommendations for marketing-based solution. Company: Founded by Evan Williams in early 2006, Twitter was initially started as a status update project for Odeo Inc. Podcasting. Odeo was a podcasting form which aimed to successfully create a system that would make it possible to produce podcasts with as little as a mobile phone. However, as major competitors with bigger budgets, such as Apple Inc., entered the market, the board of directors for Odeo asked the company to strategize their business in a new light. The result was an internal project, Twttr Beta, which allowed staff to update each other through the service. In October 2006, newly re-named “Twitter” was acquired by Obvious Corp., a company set up by Williams, Jack Dorsey and Christopher Stone to allow the group to focus on the project. Today, with 140 characters or less, subscribers of Twitter can update their followers with a “tweet” in real time. Twitter, a micro blogging service, is built on open service and allows its’ over 200 million active users to broadcast over 500 million tweets per day. Currently, it is one of the most popular social media tools after Facebook and Google. Product: Twitter is essentially text based, which...
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...#Yes2RH: Selfies in support of the reproductive health law Using the hashtag #Yes2RH, upload selfies on your Facebook and Twitter accounts from March 28 until April 8 in support of the reproductive health law Rappler.com Published 5:26 PM, March 27, 2014 Updated 5:26 PM, March 27, 2014 [pic] MANILA, Philippines – A social media campaign is underway to raise awareness in support of the reproductive health (RH) law, whose implementation has been put on hold by the Supreme Court for a year a now. Republic Act 10354, which would provide information on and access to reproductive health services, is under status quo ante order “until further orders” by the Supreme Court (SC). The law – probably the most polarizing national issue today – was passed on December 18, 2012, after 13 years in Congress. Anti-RH advocates immediately questioned the constitutionality of the law before the SC. The high court is expected to decide on the case in April, with insiders predicting the law could be headed for defeat in the Supreme Court. House Speaker Feliciano Belmonte Jr has said that declaring the RH law as unconstitutional would be "a veto against the will of majority of our people." As decision time nears, frustrated reproductive health supporters are taking the fight to the social media world. The #Yes2RH campaign was initiated by Likhaan Center for Women's Health, in cooperation with several other pro-RH organization.It will run from March 28 until April 8. Likhaan...
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...2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast 2014 Trends Report Top 10 Global Spa and Wellness Trends Forecast This is our 11th annual Trends Forecast, and I have never been more excited about the spa and wellness industry. So many of the trends we predicted over the past decade are now coming to fruition…helping businesses thrive and helping people live more healthfully every day. At the same time, we are seeing new, provocative ideas that will have a dramatic impact around the globe. The 2014 trends reflect an industry that is reimagining core elements of spa and wellness and exploring brave, new directions. It is gratifying to see a healthy dose of healthy travel in several of the trends; bold new ideas in mainstays like aromatherapy and hot springs take hold; and the development of new models for classic destination spas. It is also rewarding to watch trends in technology, beauty and fitness shape how we will live (and look)—and even take note of how the industry will help people address dying, illness and major life changes. And finally, there is a trend we forecasted in 2013 that continues to capture our imagination: mindfulness. We feel strongly that it is important to watch how this is evolving, and you’ll see a short synopsis of this “über trend” in the report. Spafinder Wellness 365™’s Trends Forecast reports on what is happening in our industry, but we also strive to present a true forecast of what lies ahead. Some ideas are still on...
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