Factors Influencing Visitor's Choices to Visit Urban Destinations

Ontario Ministry of Tourism and Recreation Canadian Tourism Commission Canadian Heritage Parks Canada
PREPARED BY:

PREPARED FOR:

Global Insight, Inc.
June 2004

Table of Contents I. EXECUTIVE SUMMARY .................................................................................................. 1 Highlights................................................................................................................................ 1 Study Summary........................................................................................................................ 1 Recommendations ................................................................................................................... 2 Next Steps................................................................................................................................ 3 II. III. IV. A. INTRODUCTION............................................................................................................. 4 STUDY OBJECTIVE....................................................................................................... 4 METHODOLOGY ........................................................................................................... 5

LITERATURE REVIEW ........................................................................................................... 6 Introduction............................................................................................................................. 6 Key Findings ........................................................................................................................... 7 B. SELECTION OF NORTH AMERICAN CITIES ............................................................................ 7 C. DEVELOPING AN ATTRACTIONS MATRIX