...can be expressed through clothing, food, recreation and through the arts among other things. Americas Culture has a unique mixture of different backgrounds such as, European, African, Asian –which is influenced through the arts, music, dress, entertainment and food. The Pop Cultures that are most prevalent in my life are internet and music: Internet browsing: The internet has become more of a way of life, it’s a means of communication there is the email, myspace, facebook, we don’t take the time to write a letter which used to be more personal for now we are living in such a fast paced society. It also helps to past the time/entertainment, shopping, bill paying etc., almost, everything nowadays can be done on the internet. I also use the internet at work to check for guest reservations online. You can even order your prescriptions online and have them delivered in the mail or for in-store pick-up. Gone are the days when friends used to hang out face-to-face, now we are IM’ing or chatting on line in chat rooms, or leaving messages on our online pages. The internet can also be used to do research, no more long days or nights at the library, it is also used for job hunting. You can also look for friends you haven’t seen or heard from in a while. Although the internet can be used Popular American Culture 3 for the things stated above it, can be a playground for online predators, selling of illegal prescription...
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...approach. TRIAAD will have to use different market strategies to market flavored cigarettes within the different subcultures. Subcultures are “cultural subgroups differentiated by status, ethnic background, residence, religion or other factors that functionally unify the group and act collectively on each member” (“The Free Dictionary”, 2013). This paper will provide the market strategies used to market flavored cigarettes to the subcultures of African American, Hispanic, and Asian. African American The marketing strategies that would be used to market flavored cigarettes within the African American should first start with the brand name. The brand name should be printed in languages like Gullah and Creole. Further the pricing of the cigarettes have to be lower than normal cigarettes the distribution should take place in the areas of African Americans in Louisiana and Georgia. The African American vernacular English should be used for printed ads in English and on the Internet sites of Universities. The political forces in the African American community should be considered. The attitudes towards fruit and vegetable...
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...Management Team 5 United Kingdom Office: 5 Nigerian Office: 5 Zambian Office 5 Start Up Summary 6 Start Up Funding 6 Unique Selling Point 6 Market Analysis Summary 8 Market Strategy 9 Product 9 Price 10 Place 10 Promotion 10 SWOT Analysis 11 Strengths 11 Weaknesses 11 Opportunity 11 Threat 11 Industry Analysis Summary 12 Threat of New Entrants 12 Bargaining power of Customers 12 Bargaining power of Suppliers 12 Competitor Rivalry 13 Threat of Substitutes 13 Operations Management 14 Market Analysis 14 Artist Management 14 Detailed Planning 15 Implementation 15 Delivery 15 Evaluation 15 Macro Environment Summary 16 Political 16 Economic Factors 16 Social factors 17 Technological factors 17 Legal Factors 18 Environmental Factors 18 Financial Management 18 Inaugural Events 18 Nigerian Independence Day 18 Zambian Independence Day 20 3 year forecast 21 Reference/Bibliography List 22 For Information Only This document is a business plan. It should not be taken as an offer for sale of any securities of the company. It is for your confidential use only and should not be reproduced, sold, edited or redistributed without the written consent from SBM Events Management. Executive Summary SBM Events Management is a company that organizes and manages events for renowned and upcoming African artists. SBM will focus on establishing a strategic partnership with artists to showcase their talents at international events...
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...Political Economy of African American Music." Teaching the Journal of American History Vol. 90, No. 4.March 2004 (2004): 1295-1324. Web. 1 Mar. 2004. African American owned Record Company, which produced records for African American consumers, was faced with attempts by a large record corporation to force them into bankruptcy. Why would a large company do this for such a small African American owned company? How would it merit attention from African American people in this medium when you have more important subjects like voting rights and lynching? Moreover, why would it merit any attention at all, not to mention, selling records to black consumers. This article answers these questions and investigates the rise and fall of the small record company and explores the political economy in which it operated. Black Swan Records created by Henry H. Pace, who saw a way to respond to a hostile environment that African American people faced with, both in the entertainment industry and in American society. The protégé of W.E.B Du Bois, also saw that African Americans were not equally even when they were freed from slavery. Access to material goods that cultivate and motivate African Americans creative spirits were denied by America. The fear of African Americans, by White America, to support one another and encourage each other to develop business, and economic self-sufficiency was racially evident. African American growth and prosperity would shape the landscape for African Americans....
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...15 African Entrepreneurs Jonathan Liebmann Country: South African Occupation: Real Estate developer Position: CEO of Propertius Details: Liebmann, 28, is the Managing Director of Propertuity, a South African Real Estate development company and the brains behind the construction of the Maboneng Precinct, a thriving cultural district in the east side of Johannesburg’s CBD. Once neglected and deteriorating neighborhood housing abandoned industrial complexes. Liebmann transformed Maboneng into a vibrant urban mixed-use community complete with Art galleries, artist studios, retail spaces, offices and artist studios. Patrick Ngowi, Country: Tanzanian Position: CEO, Helvetic Solar Contractors Details: Nine years ago, Patrick Ngowi, 28, received a small loan from his mother to start off a business. He started off selling Chinese mobile phones, but when he discovered that a tiny fraction of Tanzanians enjoyed any access to stable and reliable electricity, he knew he had to rectify that problem. Ngowi set up Helvetic Solar Contractors Limited, a company that is a pioneer in the supply, installation and maintenance of solar systems throughout the Northern Circuit of Tanzania. Helvetic Solar Contractors is the first company in the Northern Circuit to cater for Solar needs. The company did about $3 million in revenues last year. Lorna Rutto Country: Kenyan Occupation: Green Tech Entrepreneur, Founder, EcoPost Details: Lorna Rutto, 28 is the founder of EcoPost, a profitable social enterprise...
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...variety of South American and African artifacts aimed at offering high-quality and unique pieces of art. Sorzal Distributors mission is to honorably offer customers novelty items and develop a national reputation as one of the most respected importers of southwestern jewelry, pottery and artifacts. 2. What information is needed to evaluate an opportunity? What is the best target market for Sorzal Distributors? Evaluating an opportunity requires a feasibility analysis that can show the extent to which the opportunity is a viable and realistic. In the case of Sorzal Distributors, it is important to take into consideration the set of internal and external factors that could influence opportunity assessment. Thus, it is important to weigh the knowledge, skills, and abilities of their top managers, to check the resources available, to have a solid knowledge of the preferences, values, and buying behavior of the target market, to understand who the customer is, to verify whether the product or service can boost the firm’s financial position, to analyze the competition in the market and to see whether the firm holds a sustainable competitive advantage over its rivals. Nevertheless it is also essential to check whether there are any barriers to the product’s entry into the market, to be aware of the legal and regulatory forces that could affect the business operations, and to estimate the cost needed for introducing the product or service in the market. Through looking into these factors...
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...free encyclopedia Jump to: navigation, search The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. The organizations that control these technologies, such...
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... | Page | Chapter 1: Globalisation | | Introduction | 2 | 1.1 What is globalisation and the aspects that affect it? | 3-4 | | | Chapter 2: Application | | 2.1 Examine globalisation with a South African based company | 5-6 | 2.2 History of Toyota | 5-6 | 2.3 Some of the products that Toyota | 7 | 2.4 Toyota’s vision and mission | 8-9 | 2.5 Toyotas Road to Globalisation | 9-12 | 2.6 Toyotas Fundamental Steps to Global Stategy | 13-15 | 2.7 The Advantages Of Gobalisation Affecting Toyota | 16 | 2.8 The Disadvantages of Globalisation Affecting Toyota | 17 | | | Chapter 3: Recomandation | | Conclusion | 18 | Bibliography | 19 | | | INTRODUCTION This assignment stems from the subject strategic management and within this subject the concept of globalisation needs to be learnt and by doing so this assignment will help and improve the researchers understanding. The researcher will discuss the concept of globalisation with regard to leadership, management and strategy within this topic the researcher uncovers what is globalisation. As part of the assignment a local South African business was chosen to explore globalisation and how it contributes to the success of a company’s leadership, management and strategy. Globalisation is a process where an increased proportion of economic, technological, cultural, political and environmental activity is carried...
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...The legend of Michael Jackson Michael Joseph Jackson was born in African American working-class family, in 1958, Gary, Indiana. His career began at age 6 with his brothers Jackie, Tito, Jermaine and Marlon in a band formed by his father. An R&B, soul, funk, disco group “The Jackson 5” was founded in 1964 and became very famous after reaching the top of Billboard hot 100 with their four first major labels “I Want You Back”, “ABC”, “The Love You Save” and “I'll Be There”. It became noticeable that Michael is the most talented member of a band so he began a solo career in 1971 and released his debut album “Got to Be There” in 1972. In the early 80's, Jackson became a dominant figure in popular music. The music videos of his songs like “Beat It”, “Billy Jean”, “Thriller” were credited with transforming the medium into an art form and a promotional tool. Popularity of his videos helped to bring a new TV channel MTV to a fame. Jackson's album “Thriller” (1982) is the best-selling album of all time with his other albums also in top 10. This unique case of extreme popularity and fame from such a young age made Michael Jackson a mysterious figure surrounded by more rumours and legends than any other artist. Even now, after his death in 2009, it's hard to tell what is true and what is false and even to describe what exactly image Michael Jackson has because his personality is really controversial and there are so many aspects and variations in his career. Although there are no doubts...
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...Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will affect consumers shopping intention in each country will also be analyzed. Finally, based on the differences or similarities among the three countries, recommendations, including the cost-efficiency...
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...Marketing Plan Morgan Hunter Homes Marketing Plan Contents 1. Introduction and Background.……………………………………………………. Current Situation and Challenges………….…..….……………………..……… 2. Goals and Objectives …………….………………………………… …………… 3. Competition…….. …………..………………….…………………. …………….. 4. SWOT Analysis ……….……………..……….………….…………………….. 5. Marketing Mix Analysis ……………………….………………….…………….. 7.0 External Marketing Environment……………………………………………… 8.0 Recommendations …………………………………………………………... 9.0 Summary …………………………………………………………… ……… … 10 Bibliography ……………………………………………………………. ……… Modular Homes Design Company 1. Introduction and Background The economy of Biloxi, Mississippi (MS) was in much need of stimulation following the devastation caused by the Katrina and Rita hurricanes nearly two years ago. Homelessness, illness, hopelessness, and despair are all remains of the wreckage. There has been rampant unemployment in the region; consumer debt has been on the rise. This has fueled the initiative for relief programs, attempts to bridge the gap of governmentally funded programs and the shortcomings of the locally and state-funded offerings. One federal initiative allows Mississippi Home Corporation to offer below-market mortgage rates. Rebuilding has been slow due to the lack of skilled construction workers. Displacement of workers and limited education/training are major causes for the deficiency. Building permit requirements have been made more stringent...
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...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
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...CMST 301 Final Paper Are you in? Military recruiting is challenging not only because of the scale of the recruiting mission, but also because of the current environment in which recruiting takes place. Alternatives to military service are more attractive to young people. To meet its human capital needs, the Department of Defense must convince about 200,000 people each year – the majority of them recent high school graduations – to join the military (United States General Accounting Office). To assist in this recruiting effort, the military services advertise on television, on radio, in print, and on the Internet; sponsor sports teams; and participate in other promotional activities. During World War II, the primary means of advertisement were posters, magazine and newspaper articles, and television and radio spots. Propaganda in the 40’s were predominantly the main source of advertising that the American’s used to increase support for the war and commitment to Allied victory. Their message was unambiguous; Consumers must economize on goods and services, recycle waste and scrap, plant Victory Gardens and can the vegetables, comply with the price controls and rationing laws, and put discretionary income into war bonds. Television, radio and movie theatres were the main sources utilized to get the message out to people in a rapid manner. However, television wasn’t widely available in the 1940’s because it was still a relatively new invention. Those that had money probably...
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...owned by a media conglomerate but are distributed by a company owned by a media conglomerate (see Lucasfilm) are also considered to be mainstream and are often referred to as mainstream independent films. Companies that are completely independent, such as Lionsgate, also produce mainstream films, from a cultural standpoint, but independent of the studio system. The alternative to mainstream films are sub genre films that appeal to a certain audience, such as African American films. Low budget films, art films, and experimental films are often the starting point for entertainers who wish to enter into the mainstream circuit or a sub genre circuit. Mainstream films are targeted for all cultures and audiences, with the dominating culture and audience being the primary marketing focus, while sub genre films are marketed towards only one specific culture and audience. Mainstream films often recruit talent from all film genres and backgrounds. Alternative media are media (newspapers, radio, television, magazines, movies, Internet, etc.) which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, publicly supported, or government-owned. Alternative media differ from mainstream media along one or more of the following dimensions: their content, aesthetic, modes of production, modes of distribution, and audience relations. Alternative media often aim to challenge existing powers, to represent marginalized...
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...Oprah Winfrey: An Inspiring Leader Of Today Rhonda Whiteman Central Methodist University Abstract A black female born in the Deep South to poor unwed parents, during the mid 1950’s, Oprah Gail Winfrey had very little chance of becoming one of importance, much less becoming the first black female billionaire in the world. This paper will explain Oprah’s difficult childhood and continue on into her adult life explaining how she succeeds not by chance, but through perseverance, generosity, and inner strength, she wears her heart on her sleeve and has the ability to listen to her public in a way that no other has achieved. She inspires hope and inspiration to millions by sharing her imperfections of just being Oprah, overcoming diversity, proving to her faithful audience that anyone’s dream of success can truly become a reality. Biography Life for Oprah Gail Winfrey started out January 29, 1954 in a small poor town deep in the south of Kosciusko, Mississippi. An unwed mother named Vernita, informed Oprah’s father about the conception after she was born. Vernita realized that she could not make a living for her and her young daughter, so the decision was made to leave Oprah with her paternal grandmother, while Vernita moved to Milwaukee. Oprah was a very bright child learning to read by the age of three, and appeared in front of her first audience for her church Easter program. Oprah at a young age, moved...
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