...| Nature of the product | The nature of the advertising is that virgin media is selling fibre optic broadband. | In the advert virgin media says that this is the fastest broadband available, and they are using Usain Bolt to show people that it really is fast. | Virgin media is also selling line rental service in the advert. | Competition | Other companies with similar services such as Sky and BT | Other athletes who might advertise for other companies. | Other broadband companies who want their customers to challenge. | Marketing budget | £300 million | Of which £100 goes to the athlete | And roughly £50 million is going for sales promotion | Marketing strategy | Virgin media is using fastest man on planet to advertise apparently fastest broadband available. | Virgin is using Richard Brandsons logo image. | Virgin is compering Bolt with ordinary man which means that they’re comparing virgin broadband with ordinary broadband. | Target market | People or companies which use internet on daily basis and might not be satisfied with their broadband and want to change. | The fans of the athlete. | People who might be interested in using fibre optic broadband. | British Heart Foundation - Vinnie Jones | Advertising | Public relations & sponsorship | Sales promotion | Nature of the product | The advert wants people to learn CPR and save lives. | Vinnie Jones is known as tough thug and with this advert, they are selling Vinnie as a softie who ‘saves lives’...
Words: 438 - Pages: 2
...As prices continue to rise, people are looking for ways to save money that are a little bit out of the ordinary. In the old days, people used to clip coupons to save a little extra cash for the family. Today, people can go online and get discounted gift cards that may be redeemed at stores. Second hand sites now specialize in selling these cards for well-below face value, giving the buyer a huge opportunity to save money. Are you someone that likes to save money by buying discounted gift cards? Or would you like to know how to exchange and resell unwanted gift cards? In any case, there are a few reputable sites that specialize in these transactions. They provide a tremendous amount of value for both buyer and seller that are trying to find...
Words: 943 - Pages: 4
...CLASS –X ENGLISH NCERT SOLUTIONS LITERATURE READER TWO GENTLEMEN OF VERONA Answers Answer1: Answer2: I think the story is about a person who bears amiable nature. The story is based on the theme of human ethics. Answer4.1: (a) the boys were untidy and poorly dressed Answer4.2: (b) willingness to work Answer4.3: (a) did not want a stranger to become involved with their plans Answer4.4: (a) he did not want to intrude into their privacy Answer4.5: (c) the Germans had ruined their family Answer4.6: (a) he thought the boys would prefer to keep their secret Answer5.1: This statements shows that the two boys were not ashamed of doing menial jobs such as shoe polish or fruit-vending. When the narrator saw them working as shoe shine boys he was surprised as he had seen them selling wild strawberries the previous day. He asked them about it. Then Nicola, the elder brother spoke that they did many things. Nicola said that they also did a lot of other things for a living. The boys hoped that the narrator would ask for their services and in return would earn some good money. Answer5.2: This statement shows the uneasiness of the speaker, Nicola. The narrator was astonished to see that boys worked hard day and night and yet lived meagerly. He wanted to know what the boys did with the money they earned. When he questioned Nicola, he appeared uncomfortable. Perhaps the boys were not used to anybody questioning them regarding their earnings, and the narrator’s question embarrassed them. Material...
Words: 1986 - Pages: 8
...In todays economical business driven world, businesses hold a major role in the nature in which products are produced and consumed. A company that claims to be green and economical may be questioned when they are focused on increased profitability. Is it possible for a business to use such sustainable practice, and keep their cost down so they can remain profitable? I will attempt to answer that question in this case study! Stonyfield Farm started out as a small firm trying to make a difference, and inform the public about consuming organic products. The company also strongly believes in keeping every aspect of their company ethical by doing the right thing and informing consumers about the ingredients of the product(Griffin and Moorhead 2010 p.42). Although they started as a small firm, they expanded the company to make a bigger difference. The company donates a portion of the profit to social and environmental causes allowing them to build a relationship with consumers. As the company expands manufacturing they continually seek to improve ways to save money. One method is by using the waste products in creating other tangible products that are sold to make money(Griffin and Moorhead 2010 p.41). By using local purchasing they also save money on transportation costs, mark-up, and hiring additional employees. As the company grows they must keep long-term orientation by using the local organic dairy farmers and keeping their business strong, by focusing on future purchasing...
Words: 493 - Pages: 2
...Commercialization of Organ Transplants Nicholas Owens Professor Kenneth Pino Business Ethics 05-04-14 I’ve recently done research regarding the commercialization of Organ Transplants. I’ve found many arguments for and against this subject. Some individuals find the act to be unethical, and other’s think it will save lives. The problem is that a new policy was proposed to allow sale of organs by consenting individuals to patients in need and to medical institutions. When it comes to the subject of human organs, there are a few ethical standards to consider. There are religious standards, social norms, ethical code, morals, and policies in which we should follow. Critics argue that permitting organs to be bought and sold is unethical. Meaning that to commercialize organs transplants would violate an ethical code and social norm. During my research I’ve found many pros and cons concerning the commercialization of Organ Transplants. One of the pros would be that it shortens the waiting time for those in need of transplants. For example, if you have been on a waiting list to receive a kidney and there are more donated organs you will receive one quicker to save your life. Another pro for commercializing organ transplants are an individual’s rights to have the freedom to do what they wish with their body organs. Some people might equate this example to abortion stating that the government shouldn’t be able to tell you what to do with your body. During NOTA (National Organ Transplant)...
Words: 1361 - Pages: 6
...Marketing is the important and inseparable part of business function and its role of business is developing day to day. According to Kotler and Armstrong, although most people think that marketing is only selling and advertising, it actually is a mix of customer satisfaction and selling and advertising (Kotler & Armstrong, 2010, p.29). If marketers generate good customer relationships by satisfying the customer, they will sell easily. Therefore, how to market effectively and efficiently? There are many kinds of marketing types, but today’s, traditional marketing and e-marketing are two of the most used among other types. Which one of these is more effective? E-marketing is more effective and efficient than traditional marketing in terms of its advantages. First of all, e-marketing can reach a much wider consumer mass and advertising on the internet remains a long time of period. Recently, there is hardly nobody who does not use the internet for every day life needs such as work, education, shopping, banking, etc. Also, most people have tools which provide access to the internet. These tools are laptops, smartphones, tablets, personal computers and so on. Thus, people are subject to many advertisements about everything while surfing on tje internet everyday. Moreover, marketers produce many strategies to capture the consumers’ attention while they are on the internet. They send e-mail to potential customers about their products, they put pop-up advertisements which are released...
Words: 757 - Pages: 4
...500 for her cabinets, and Lambeth could not build what she wanted for less than $1,625. Ultimately, Lambeth would have lost $400 in taking her offer, which includes the extra $125 needed to build the cabinets and the $275 profit they wanted to make off the job costing $1,900. c.) I would consider taking the order at $1,500 under a few conditions. If Lambeth would attempt cutting costs, such as material, then he would possibly be able to compete with other businesses like Walworth Custom Kitchens. Also, if he would have suppliers bid on prices he could find the cheapest possible products of the same quality, ultimately reducing costs. Another possibility is if he were to buy new equipment that lessens labor time. This would mean he could save costs and provide cheaper estimates for his clients. Under variable costing, Lambeth would have been able to take the order. This method includes only variable manufacturing costs (direct materials, direct labor, and variable manufacturing overhead) in unit product costs and incurs manufacturing overhead in the period a product is produced, addressing the issue of absorption costing that allows income to rise as production rises. Contribution Analysis Sales $1,500 Less: Variable Costs Variable Manufacturing...
Words: 529 - Pages: 3
...ADVANTAGES AND DISADVANTAGES IN MULTI-LEVEL MARKETING (MLM) I/ Advantages - Save your money: Direct sales help you save money on advertising, you don’t have to advertise your products and services on the Internet, TV or banners. That helps you save a big money - You can build your own business and be your own boss: This is the dream of most people to be their own boss and work whenever they feel like working- certainly one of the best aspects of this business. You have the option to work full time or part time and earn as much money as you want to put in the effort. MLM lets you set your own phasing. It is up to you whether you want to take your time or go on a faster mode - Low Barriers to Entry: MLM is a very egalitarian industry to get into. + Don’t require special education: It doesn't have any pretentious entry requirements, you don't need a college degree, nor do you need any particular experience. + Start-up cost is low: Financially, MLM generally has relatively low set-up costs compared to other small business. Actual costs will vary by program. Some may require a substantial monthly investment in the products or services that form the substance of the business so be sure you understand exactly what will be required of you before you join - Flexible Hours: You can work the hours you choose. If you have a full-time job, you can work your MLM business in the evenings and on weekends. If you're a stay-at-home mom, you can run it when the kids...
Words: 787 - Pages: 4
...Amber Lockhart Dr. Rodriguez Marketing Management January 24, 2014 Case: Janmar Coatings, Inc. Nature of the Industry, Market, and Buyer Behavior The nature of this industry is broken down into three general segments. The first segment is architectural coatings, the second segment is original equipment manufacturing (OEM), and the final segment is special purpose coatings. Architectural coatings are what you would call the general purpose paints, varnishes, and polishes. They are mainly used on housing, commercial, and institutional structures. Original equipment manufacturing is when it is formulated for industrial use and is used on original equipment by manufacturing. You will find OEM being used on automobiles, appliances, furniture, and more. Special Purpose coatings are used for special procedures or ecological conditions. You will find coatings of this nature used on bridges, ships, railroads and more. There are many competitors in this industry. Competitors for architectural coatings would be Sherwin-Williams, Benjamin Moore, the Glidden unit of Imperial chemicals, PPG Industries, and there are many more. Lowe’s and Home Depot would be the competitor for selling Special purpose coatings. These competitors have strengths and weaknesses. A few weaknesses were that come of the companies were unable to make money and study and expansion commitments had to sell their paint businesses. One major strength would be that larger firms that can buy the smaller businesses...
Words: 754 - Pages: 4
...Marketing communication is a set of means executed by companies to give notice, convince and remind potential and actual customers directly or indirectly about the products, service and brands they market to lead to a higher level of trust in the provider and to guarantee the service will be delivered sound enough as promised, thereby encouraging the benefits of both customers and service providers (Kotler et al, 2009). Successful marketing communication relies on a combination of options called the promotional mix. These options include advertising, sales promotion, public relations, direct marketing, and personal selling. (Encyclopaedia of Business, 2nd ed. ). Along with the rise in the uses of the Internet, sponsorship and celebrities, the traditional five elements were significantly impacted. Whether the traditional five are still relevant or not, the judgement should depend on the features and functions of both of the traditional and fresh elements. The functions of Advertising is to transmit information to customers and help them to develop positive attitudes of the provider and products. The main carriers of Advertising are paper advertising and public media advertising (non paper). The paper advertisings, such as newspapers and magazines are more widely spread and easy to form a fixed group of information recipients. Advertising on public media can appeal people from both visual and hearing effects. It is very effective but the cost is much higher, like TV commercials...
Words: 1111 - Pages: 5
...Based on LORAX movie, the main character in this movie is “Ted”. He is a primary school boy who at first tries to seduce a woman who was in secondary school named Audrey. So, in conjunction with the birthday Audrey, he tries to realize the dream of Audrey to see the real tree it is Truffula tree. Then, with strong effort, he meets with someone who still keeps the last seeds, The Once- Ler. He is the people who are liable to destroy the truffula tree because of greedy but he aware of their mistake and he assumption that it is too late to back. But, The Lorax person who are the guardian of the forest try to realize The Once- Ler and always said one day someone will realize that the important of trees in the life. After hearing the grief story of The Once- Ler, Ted aware of the great responsible that must be done is not just a gift for a loved women but outside of the framework of the seeker is trying to convince and enlighten the public to preserve the environment. Secondly, the character of the cause of environmental damage. The Once-Ler, it is the name of causes of environment damage. At first he was just a child out of the village migrated to other places to be a successful entrepreneur in the field of fashion and so on. Started with he goes one destination truffula forest, the trees suitable for his product. His offense is cutting down trees called The Lorax (God Forest) who loved the environment to prevent forest god but got ignored warnings by Once- Ler. So he is bothered...
Words: 833 - Pages: 4
...William McDonough and Michael Braungart, the authors of Cradle to Cradle want to stablish a new looking of design and how this can be implemented to create a better world. They talk about many reasons about how we produce, use, consume, and get rid of our products, that makes us think twice about how the world do that. They refer to this based on their personal experiences. The authors make emphasis on what we need to rethink about the standard procedures of design, to change and create a better way of product manufacturing, finding a new system that will help to save and restore the earth instead of killing it. McDonough and Braungart divert attention that this will take a lot of sacrifices, and they instead recommend approaching with a different...
Words: 1461 - Pages: 6
... Advertising and Consumerism Over the years, advertising has been an effective means of selling products and promoting new services. Advertising for various products help consumers save money. It also puts money into companies bank accounts. Advertising new store openings provide employment opportunities for consumers out of work. Advertising also helps the environmental conservation. Advertisement is information. It relays opinion, and it inspires a reaction and it influences emotion. Advertising reaches the consumer in various ways through T.V., radio, newspaper, billboards, mobile advertising, magazines, and on the internet. However, many people argue that its successes have brainwashed consumers into spending money on items that they do not need. Many people also believe that advertising does not effectively sell products, it simply persuades the population to buy, buy, buy. I will discuss three areas of advertising to show advertising and consumerism is good and bad. The world of advertising shows many products that are displayed by companies to try and get consumers to purchase it. Lutz, William. “The World of Advertising” Dialogues. Ed Gary Goshgarian. Boston: Massachusetts, 2003. 319. Print. When sales or coupons are advertised, it helps consumers save money. Advertising has no boundaries. It ranges from clothing, vehicles, food restaurants, health, medicines, groceries, utility services...
Words: 1161 - Pages: 5
...meeting the enormous consumption needs of markets at the lower end. On the other hand, the coverage of China's horizontal retailing system is relatively narrow and retailers tend to concentrate in markets at different levels. The major types of distribution channels in the mainland are: 1. Manufacturer → wholesaler → retailer → consumer. This is the traditional channel. 2. Manufacturer → trade fair or exhibition → commercial enterprise (wholesale or retail) → consumer. 3. Manufacturer → commercial enterprise (wholesale or retail) → consumer. This type of distribution channel is known as direct purchase, i.e. a commercial enterprise purchases the goods directly from a manufacturer. As this channel involves fewer intermediaries and thus saves costs, it has developed rapidly. 4. Manufacturer → wholesale mart → commercial enterprise (wholesale or retail) → consumer. Goods such as clothing, footwear and small home electrical appliances are primarily channelled through wholesale marts. 5. Manufacturer → agent → retailer → consumer. This flexible channel is also growing very fast. 6. Manufacturer → distribution centre → retailer → consumer. This channel is particularly well suited to the development needs of commercial chain operations, convenience stores and supermarkets. 7. Manufacturer → consumer. Also known as direct sales, this channel does not involve any intermediaries. The manufacturer sells its products to end consumers directly or through intermediaries such as mail...
Words: 1669 - Pages: 7
...UNITED STATES DISTRICT COURT DISTRICT OF MAINE ISAAC Slade, JOE King, DAVE Welsh, and BEN Wysocki, individuals d/b/a The Fray, and Epic RECORDS, Plaintiffs, v.CHARLES Washburne, Defendant. | )))))))))))) | Civil No. 13-037 P-H | PLAINTIFF’S MEMORANDUM OF LAW IN SUPPORT OF ITS RULE 56 MOTION FOR SUMMARY JUDGMENT TO THE HONORABLE JUDGE OF SAID COURT: COMES NOW ISAAC Slade, JOE King, DAVE Welsh, and BEN Wysocki, individuals d/b/a The Fray, and Epic RECORDS, Plaintiffs, and move for summary judgment against Defendant Charles Washburne, and in support thereof show the following: INTRODUCTION 1. Plaintiffs are ISAAC Slade, JOE King, DAVE Welsh, and BEN Wysocki, individuals d/b/a The Fray, and Epic RECORDS; defendant is CHARLES WASHBURNE. 2. Plaintiffs sued defendant for copyright infringement. 3. Defendant answered asserting a general denial and the affirmative defense of fair use. 4. Discovery in this suit ends April 30, 2014; trial is scheduled for July 1, 2014. 5. Plaintiffs respectfully request that the court grant their motion for summary judgment and deny the Defendant’s motion. summary judgment standard 6. Motions for summary judgment are governed by Fed. R. Civ. P. 56 which provides that a summary judgment shall be rendered if the evidence properly before the court indicates that "there is no genuine issue as to any material fact and the moving party is entitled to judgment as a matter of law." STATEMENT OF THE CASE ...
Words: 5092 - Pages: 21
