First question:-
Corantor is a hi-tech global company with a traditionally low profile. Until recently, if you asked anyone if he knew the corantor brand name, the like hood was that he would say yes. However, he might not have known what Corantor provides in the way of its total product range, and might have associated the brand name and company with traditional technology. The "Let's Make Things Better" global brand campaign has raised the corantor profile, and provided it with a more focused and distinctive personality.
From your point of view, what did corantor do to build its strong Brand and be well known by every one?
Building a strong brand is the goal of many organizations Corantor started small but built a solid reputation with the customer along the way and in the process the name of the company's brands were well known.

The following are steps Implemented by Corantor to create a strong brand.

Determine the target customers in a better way,and their demographics,what are the capabilities needed to serve them ,how and when to reach them to deliver the needed messages to raise their awareness of the brand or to persuade them to buy Corantor products and to positioning Corantor in the minds of its target customers with a distinctive personality.

Identifying all contact points where customers interact with the company. To create a holistic brand experience, we need to create a consistent and convincing experience at each of these touch points.

For example, marketer must see if the customer experience is consistent with the customer value proposition and brand identity by the customer. Take an outside-in perspective when aligning each department with your customer value proposition and brand identity.
Ensure identification of the brand with customers and an association of the brand in customers’ minds with a specific product class or customer