...Executive Summary The Burrito Shack is a fast casual restaurant that has been in operation for three years. Its mission is to offer quality food in a fun atmosphere where the customer has various choices for an affordable meal. As the fast casual segment continues to grow, The Burrito Shack will look for various opportunities to grow and increase our revenue. One such way to do this is to increase our online presence as our tech savvy client base continue to use the internet, especially social media, to guide their decisions. Benefits of a Strong Online Presence There are many benefits for increasing our online presence. We will keep our brand in the forefront of people’s decisions. Using social media, we will keep the idea of our restaurant as a stop for lunch or dinner as a daily opportunity for our customers. Using Search Engine Optimization (SEO) software, we can increase the likelihood of our website being visited by new customers. Using Customer Relationship Management (CRM) software, we can use our customers’ preferences to tailor our offerings more to what they are looking for and address any concerns immediately to increase our customer loyalty as well as identify what new visitors are looking for. The benefits to the customer are that they will receive more deals in return for their loyalty. With social media, they will be kept up to date with any daily specials. With the CRM software, their wants as well as issues will be addressed in a timely fashion. In...
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...Marketing Plan, E- Business A1: I have chosen for my business a local frozen yogurt shop, Let’s Top It. This store is located in a geographically desirable area (on a main road in a residential area near several K-12 schools, and a community college) with a potential large and varied customer base. The store provides a decent variety of frozen yogurt flavor and topping offerings in a clean and friendly environment. The cost of the product is comparable to that of similar businesses’ costs and the way the store operates is similar. The main issue with this company is that they have almost no online presence. There is no webpage, no social media pages, they have a fairly poor search engine presence, and do not appear to be linked with any online advertising presences such as urbanspoon.com or yelp.com. This store also offers no customer loyalty programs that may encourage return visits. As this store has a lot of local competition that does provide all of the above, this business is handicapped as far as generating new business. Since this is a single, privately owned store, there is not a large budget for marketing but increasing the store’s online presence will provide a low- cost way to advertise and encourage more business and repeat business and will help this business be competitive with the other stores in the area. The target demographic is well versed in using the Internet on a daily basis not only for looking at potential sites at which to spend money but...
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...Marketing Strategy for Products Creating marketing strategy for products is critical in the success rate not only for a newly opened business but to all businesses that intends to remain competitive in the industry. Marketing strategy for products describes the actions taken in creating, selling, and marketing the product offered by the company. Product strategy is perhaps the most crucial of the functions in the company, as it evaluates various gruesome issues associated with it (Fédération des Equipes Bull, 2007). This section of the paper discusses the marketing strategies for mobile news games that is being offered by the company. This section specifically describes the type of product the company will offer, and identifies the primary descriptions of the mobile news games. Also, product branding decisions and strategies as well as the product breadth, and depth are also discussed in this section. 1. Discuss the type of product the company will offer and identify its primary characteristics. Mobile News Games will provide product which is categorize as educational, and entertaining. The need for additional benefits in a mobile phone is the inspiration behind the creation of this kind of service offering. Almost all people possesses a mobile phone and because of this selling mobile news games provide a higher, and bigger market opportunities than selling ordinary educational and entertaining contents. While newspapers, and TV news are the traditional ways to get the latest...
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...Social Networking (Today and Tomorrow) By: Gaurav Mehta Aashish Raina Vivek Wadhwa “Social media was born from sites not trying to change the way we behave or to provide us with extra information, it was just to assist our behaviour” Well if you say it all started with Facebook or Orkut, you will be surprised. Social Networking has been in our past, present and will continue in our future. So when did it start exactly? To understand that let’s first understand what is social networking? Social networking is about meeting new people and communicating with those whom you already know. So technically, social networking has been there for ages. The concerts, family functions, weddings, plays etc. can be termed as ways of social networking. However we consider the online networking as social networking. So let us focus on that part and see how it developed into what we have today. The online social networking: It’s about 6 C’s: 1. Communications 2. Connectedness 3. Common Experience 4. Content 5. Commerce 6. Cool Experiences (or Entertainment). The online social networks mirror our offline lives. It all started with CompuServe, which was the first online service to offer internet connectivity, albeit limited access, as early as 1989. It connected its proprietary e-mail service to allow incoming and outgoing messages to other Internet e-mail addresses. In early 1990’s, CompuServe was very popular with thousands of users visiting its numerous...
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...mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm mmmmmmmmmmmmmmmmmmmmmmmmm ...
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...about banglalink banglalink digital communications limited is fully owned by telecom ventures ltd. (previously orascom telecom ventures limited) of malta, which is a fully owned subsidiary of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.) (www.orascomtelecom.com). following business combination in april 2011 between vimpelcom ltd and wind telecom s.p.a, vimpelcom owns 51.92% shares of global telecom holding s.a.e. (formerly known as orascom telecom holding s.a.e.). vimpelcom (www.vimpelcom.com) is one of the world’s largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in russia, italy, ukraine, kazakhstan, uzbekistan, tajikistan, armenia, georgia, kyrgyzstan, laos, algeria, pakistan, burundi, zimbabwe, central african republic, canada and bangladesh. vimpelcom is headquartered in amsterdam, the netherlands and listed as an ads on the new york stock exchange under the symbol "vip". since banglalink’s launch in February 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments. banglalink’s success was based on a simple mission: "bringing mobile telephony to the masses" which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the...
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...appointment. Thank you for visiting the Dealership today. It’s our policy to insure your complete satisfaction with every visit. I look forward to seeing you again. We appreciate you stopping by our Dealership today. Our wish is to exceed your expectations by providing you with all the information you need to make a well-informed decision. Look forward to speaking with you soon. It was nice to meet you today. Our commitment is to provide you with all the information you require in order for you to make a well-informed decision. I’ll make sure that you receive all the information you requested. Thanks again. It was an honor to work with you today. I look forward to a long and dynamic working relationship. We will speak again soon. I hope I was able to answer all of your questions today. I am extremely excited about working with you and your family in the future. How ever I can be of future assistance, please don’t hesitate to ask. We look forward to your next visit here at the dealership. It’s not every day that I’m fortunate enough to work with someone like yourself and your family. How ever I can help, know that I am available to assist you. 3. 4. 5. 6. 7. 8. 9. 10. It was a pleasure to show you the ______ today. If you have any additional information requirements, don’t hesitate to contact me. 11. Thanks, as you know our desire is to exceed all your expectations in fulfilling your automotive needs. I look forward to working together with you in the immediate future...
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...marketing It informs your leads about new products, services, or offers that are relevant to their interests so that they can move into the next steps of the decision-making process. TIPS: * Segment B2B and B2C.. * Engage your prospects and existing customers. * Prospect need to be informed. Existing customers have knowledge = different stages of the buying cycle * Re-engage inactive customers. Look into new layouts, new content, reach them at different times. * Personalize email Different types of email marketing: Customer acquisition and sales generating email marketing.. Customer loyalty and brand email marketing.. Customer retention marketing.. Simple strategies: * Customer loyalty, brand building emails (most loyal customers)– holiday and birthday greetings, thank you emails, company status and advice, tips. * Rentention emails – content is an offer, sale, discount or free gift. Or info on new products * Customer win back – those who are inactive - Offers, sales, free gifts, free shipping. Email newsletters VS direct sales newsletters Newsletters * Product reviews, features and announcements of new products * Upcoming events calendars * Special offers and discounts * Featured quotes * Featured customers or users * Links to partner websites * Links to useful sections of your website * ...
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...ASSIGNMENT TO 2 PAGES. Make your responses succinct and meaningful. Preparation: Read the Facebook case (which can be purchase following the link provided in the course outline). For any terms that you do not understand in the case or in this assignment sheet, please read the related slides and/or search online and get them clear. Content: Please answer the following questions, using information from the case. Be SPECIFIC and use BULLET POINTS whenever possible. 1. Why do people use Facebook and what do they do when they are there? Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of October 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook can be mainly used to socialize, keep in touch with real life friends or renew old connections. Facebook provides the means for a real conversation The conversation is multi-media, with the use of words, drawings, pictures and videos The conversation is both verbal and non-verbal, through dedications (songs), gestures (pokes), and emotions (gifts, feelings). People are apparently outspoken and carefree on Facebook. They can keep tabs on what friends do via their News feed .User...
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...has been discussed for a long time. It is true that there are more females participate in the workforce as comparing to the past. However, as we consider the facts that in a normal household, women still are taking more responsibilities for domestic works and in the organizational setting, there still are less females in the executive position etc. So the purpose of this study is to look at female participation within the context of collaborative consumption. Collaborative consumption (which you may or may not heard of) is about sharing, like sharing your car, house and even your knowledge etc. Hopefully from your answers, we could get some insights of why female would take more roles through sharing, and therefore to promote more equality between females and males. The information provided by you in the interview will only be used for research purposes. It will not be used in a manner that would allow identification of your individual responses. The data will be kept on a password protected computer which will only be accessed by myself. The data will be kept only for the duration of the research project. Once again, I would like to thank you for taking part in this study. If you have any questions about the research at this stage, please do not hesitate to contact me. Interview Questions There are total of three questions included, please answer accordingly. As you know that the questions are descriptive in nature, so I am very appreciated if you can give me as many details...
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...the Father, and he will give you another Counselor to be with you forever—the Spirit of truth.. I will not leave you as orphans; I will come to you.. I tell you the truth: It is for your good that I am going away. Unless I go away, the counselor will not come to you; but if I go, I will send him to you…” John 14:16-18;16:5-7 (read Acts 2:1-4). The Holy Spirit is one of the three Persons of the Godhead (Matthew 28:19). That means that although the Holy Spirit is distinct from the Father and the Son, He is indeed God (note Peter’s words in Acts 5:3-4 and John’s description of Jesus in John 1:1-2). All three Persons are actively involved in the process of salvation, as shown in the scripture: “For through [Jesus] we both have access to the Father by one Spirit.” Ephesians 2:18 THE GIFT OF THE HOLY SPIRIT “We know that we live in him and he in us, because he has given us of his Spirit.” 1 John 4:13 The Holy Spirit is God’s gift to every believer. When a person personally receives Jesus Christ as Savior and Lord, the Holy Spirit comes to live on the inside, imparting spiritual life. “Peter replied, “Repent and be baptized, every one of you, in the name of Jesus Christ so that your sins may be forgiven. And you will receive the gift of the Holy Spirit. The promise is for you and your children and for all who are far off—for all whom the Lord our God will call.” Acts 2:38-39 (see also John 7:37-39) MINISTRY OF THE HOLY SPIRIT The Holy Spirit has a two-fold ministry...
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...past, this does not mean you need to put up with abusive, rude, inconsiderate, or unprofessional behavior. Most clients are reasonable people, but some are not. Do not allow a difficult or unreasonable client to bully you. Should you be respectful? Of course. Should you follow orders? Yes. Should you let other people treat you badly or make you feel bad about yourself? Definitely not! Consultant Howard Shenson said that for a client/service provider relationship to be effective, the relationship must be one of equals, of peers. While that sounds good, I’m not sure it’s accurate and viable anymore. In today’s marketplace, the clients are in the driver’s seat, and clearly, they know it. No matter how good you are, no matter how big your reputation, the client controls the dollars and therefore controls you. You exist to serve the client. Therefore the client/service provider relationship is more boss/employee than peer/peer. Vendors who think otherwise are, for the most part, fooling themselves. Letters are typically spaced one, two, or four weeks apart. The intensity and aggressiveness of the collection letter increases as the series progresses. The last letter typically states that unless payment is made promptly, the invoice will be turned over to a collection agency or attorney. Another effective tactic is to suggest that the customer’s credit rating may be damaged by nonpayment of the bill. LETTER #1 This letter is to notify the customer that the status on...
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...LILABALI.COM “Choice is yours” About Us Marriage is not just a one-day celebration; it is a celebration of togetherness for a lifetime. LILABALI.COM is the beginning of a new era in the search for a lifetime companion exclusively for Bangladeshis. Actually this is a service based Company. Our one and only main service is online matchmaking. The website will help you to find your best life partner... The mandate to 'Team LILABALI.COM is clear - • Understand the needs and concerns of singles Bangladeshi all over the world through tireless research and analysis • Provide a pleasant, satisfying, and superior matchmaking experience to our customers. • Give our customers complete control through easy to use interfaces and features that can help them identify, contact potential partners. • Satisfying the valuable customer by replying mail or any queries • The above objectives from the 4 pillars upon’ Team Shaanai.com' is built | | || | |Username: ...
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...ChangeThis Y Save to disk Hide/Show menus Guerrilla Marketing Over 90 field-tested tactics to get your business into the frontlines continued > We know this is a gorilla, not guerrilla. But it’s a better picture, isn’t it? by Jay Conrad Levinson Not using Adobe Acrobat? Please go to http://changethis.com/content/reader | iss. 4.04 | i | U | X |+| NEXT f ChangeThis 1. MAKE CUSTOMERS A BIRTHDAY CARD Guerrilla Ray Fisher of Keylock Mini Storage in Pinellas Park, Florida celebrates his tenantsʼ birthdays with a card he creates himself. He prints a poem on the card and gets four cards out of each piece of 8-1/2 x 11 card stock. He goes to Kinkos to have the cards printed and cut. Since sending the cards, Fisher has received a very positive response. One tenant even dropped by office just to say he really appreciated the card. Fisher started a file organized by month to pre-address the cards to make it easy to mail within a week of upcoming birthdays. Any service business can profit from this personal touch. 2. A STICKY SUCCESS STORY Guerrilla Mike Cohen informs us that no one ignores coupons from Captain Tonyʼs Pizza in Cleveland, Ohio. Thatʼs because they are printed on Post-It™ notes and placed each month on every door in their delivery area.The typical response rate is 30%. Cohen honors us by calling this promotional concept, Guerrilla Mail. He attributes the programʼs success to both the look and the feel of the coupon. It resembles...
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...1. Free Maintenance As we know that Dr.Martens is with the light skinned shoes boots. If shoes do not maintenance will easy get dirty and look old. Nowadays, people are regard to designer shoes but they only buy the shoes do not know how to maintenance. As I know in Malaysia do not have this kind of after sales service and the maintenance thing of shoes are not popular in Malaysia. Moreover, shoes has maintenance compare with those which do not maintenance are easier to distinguish, although those pirated products are look exactly the same as original’s but you get what you pay for. Those pirated are using inferior material to produce with a time period people can distinguish the original and pirated. Therefore, Dr.Martens should using this for sales promotional tools to promote their shoes, FIRST that other brands do not have this kind of service; SECOND easy to defeat those pirated products to imitate Dr.Martens design. 2. Lucky Draw Lucky draw is the simple way to attract people attention but the important part is the reward of the lucky draw. Dr.Martens can provide the 1st place a pair of special design shoes that the design is not selling at all. When the reward was attractive, Dr.Martens should set the condition of the lucky draw. The condition of lucky draw can be buy over RM1000 can get 2 name card for lucky draw. However, Dr.Martens normal price is between RM500-RM600, people may find friend to buy together or buy over RM1000 by himself because of the special design...
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