...Intelligence Application Improve Senheng Electric (KL) Sdn. Bhd business Operations IndividualAssignment MGT6203E : MANAGING INFORMATION SYSTEM How Business Intelligence Application Improve Senheng Electric (KL) Sdn. Bhd business Operations 1890 Table of Content Page Chapter 1 – Introduction 2 Chapter 2 – Information systems used in Senheng 3 Chapter 3 - Achieving Operational Excellence through Business Intelligence 9 Chapter 4- What’s in store for Senheng & Conclusion 10 References 11 Chapter 1 – Introduction Senheng® Electric (KL) Sdn. Bhd. is one of the leading consumer electronics chain stores in the country. They have operated 100 over stores to consumers in all of Malaysia including 4 stores in Vietnam. Senheng Electric (KL) Sdn. Bhd are committed in providing you with convenient and unique shopping experience, as well as, better value each and every time you shop at Senheng stores. Senheng was first established in 1989, from a tiny consumer electronics half shop lot set up with stocks worth less than Ringgit Malaysia thirty thousands to the largest electronics chain store today with branches straddling the length and breadth of Malaysia. Helmed by the Lim brothers, K.H., K.C. and K.Y., Senheng has gained its reputation and credibility that has made it the number one in the industry through progressive, forward looking, and innovative touches. Over the past few years, Senheng has been through many changes...
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...Introduction 1.0 The Company Background 18 years ago, Senheng managing director Lim Kim Heng with his wife and his two brothers contribute RM90, 000 of capital to start operate their first home appliance business. After they run their business on first 7month, they have earn some profit out of their expectation, therefore they can opened second branch at other area. However, Lim Kim Heng would like to upgrade the business level of his company, so he go to aboard to observe the foreign company and try to carries on the foreign business principle in his own company. Finally he successful to help the company earn the 3million 7 thousand and he expected year of 2009 will increase their profit to 10million. “The future expansion strategy will include improving the competitiveness of existing store to expand the number of outlet from the current 82 until 100,” Lee Kim Heng. 1.1 The Nature of Business SenHeng Sdn Bhd is the retailer of provide the variety home appliance which is consumer electronic items, communication equipment, computer and Accessories. Therefore, Senheng as a role of the middlemen, deliver the product from the supplier to customer. For the previous time, the price oriented is one of the important strategies for the retailer business. In the retailer industry, they will competing with the competitor price, because all the retailer also agree that cheaper price will attract a lot of new customer come to purchases their product. Moreover...
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...RIM Q3 Marketing Update 29th September 2010 Richard Jones & Melvin Tan Structure • Review of 5 Marketing Strategic Components & our approach • Q2 SEA launch review & learnings • Proposed Q3 plans • Summary Brightstar Confidential & Proprietary 2 Marketing Strategy Definitions: what we will influence Marketing Strategy Themes Customer Experience & POSM Trade Marketing & Training Definitions All material points of physical contact with endusers Activities that ensure our Vendor partners are connected with the our customers & end-users; TTL execution that drives sell-through All communications (print & on-line) with customers & end-users Mechanics to encourage end-user loyalty, increase spend & to drive sell-through Activities to provide technical and after-sales support to end-users. Includes delivery of CRM opportunities Online, PR & Digital Marketing Consumer Incentive Programmes Customer Care Marketing Strategy Components: what we deliver These Operational & Tactical mechanics are co-developed by Regional & Local Marketing teams. They are then implemented by Local teams, with Regional review Customer Experience & POSM Fixtures In-store Literature Store-in-a-store Dummy units Live units Live SIMs Design, manufacture & Design & production of ininstallation of fixtures store literature: consumer or (or a combo of the retail staff focused above) Design & delivery of store-in-store environments Sourcing dummy handsets for retail Sourcing SIM cards Sourcing live for live...
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