PREPARED BY
HARSHAD MAHAJAN
KETAN CHOUGULE
LAVKUMAR SUTHAR
Index
1. ABSTRACT
2. IMPETUS
3. DESCRIPTION OF A COMPANY
4. ACTUAL MARKETING CONCEPT
5. TARGET GROUP
6. VIRAL MARKETING STRTEGY
7. POSSIBLE POTENTIAL
8. MARKETING CHANNELS
9. RECOMMENDATIONS
ABSTRACT
Sennheiser is a German audio company, which produce headphones, microphones and other electronic accessories. They have a rich history and have maintained substantial position in market till now. Usage of effective marketing strategies has helped them to keep their market during recession period. People at Sennheiser say that ‘They are not obsessed with image, they are obsessed with sound’. This obsession has motivated them to be innovative in their respective field and provide premium quality products to their customers. As a result, they have a loyal customer base.
Unique and funny content in their marketing methods creates interest in customers. Sennheiser arranges various marketing campaign, in which users can actively take part. This way they can make direct connection to customers and know customers demands. Social media is also important part of marketing. Sennheiser is also active on various social media sites, which is really helpful to target young people.
In this report how Sennheiser can expand their customer base using effective viral marketing strategy and meet change in demands of customers to maintain strong position in respective market to its competitors is described.
Today’s market is buyer’s market, so every successful organization will try to provide buyer’s demands in their product. Therefore, Distinctiveness is necessary in one’s product to distinguish oneself from its rivals. But a customer must know that how a specific product is singular from other
