...An organization, or small business, that provides services must participate in the art of understanding the human psyche. Since services are not tangible items, companies must dive deep into the human brain and understand how a person interprets quality and trust by using only sensory cues. This comes in a plethora of options: An office environment, the music playing overhead, an ambiance that provides comfort, the taste of food, and the feeling of meeting a company representative for a consultation. These are just a few examples that consumers confront while researching a provider of services. In order to produce customers, a service provider must produce forms of advertising. These marketing tactics must entice the consumers’ senses, create strong perceptions of trust, loyalty and quality, and influence their behavior in order to gain a client. “The stimulus-organism-response model (SOR) was developed by environmental psychologists to help explain the effects of the service environment on consumer behavior” (Hoffman & Bateson, 2008). This model consists of several aspects; a set of stimuli, an organism component and a set of responses or outcomes. Stimuli, in this case, is defined by our five senses of sight, sound, touch, taste and smell. When all of these senses are combined successfully, a consumer in a pastry shop would conclude that the business is of higher quality, the food is exceptional and worth the extra expense. The organism component describes the...
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...Running head: EVALUATING SOME POSSIBLE Evaluating some possible Causes of the Stroop Effect Matt Sheehan, M.S. Carolyn Rude-Parkins, Ph.D. University of Louisville November, 2007 Introduction The words blue, green, and yellow are words known to all as colors. If one of these color words is written in an ink color differing from the color it represents an individual spends more time to name that ink color than the ink color of neutral words. This is known as the Stroop effect. Studying this gives insight into the human mind. It can show how we handle interference across a number of different situations or how our automatic processes interact with and affect our controlled processes. The cause of the Stroop effect has been widely debated and researched over the years. Some researchers believe the cause is due to the fact that reading is such a well learned or even over learned process that it becomes automatic. When asked to identify ink colors of words reading the word causes distraction because reading is done much more often than naming ink colors. But where is the exact interference occurring in this process and why? It has been suggested that the interference occurs at the output or response stage as an individual struggles to express the correct color word from alternatives. Others believe the interference happens during encoding as an individual analyzes the word and is distracted from ink color. Still others would say it happens...
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...Analyzing Running Records Qualitative analysis involves looking at the reading behavior. The teacher looks for behavior evidence of cue use and evidence of the use of strategies such as cross-checking information and searching for cues. She examines each incorrect attempt and self-correction and hypothesizes about the cues or information sources the child might have been using. In Clay's analysis, cues refer to the sources of information. There are three major categories: Meaning- The teacher thinks about whether the child's attempt makes sense up to the point of error. She might think about the story background, information, from the picture, and meaning in the sentence in deciding whether the child was probably using meaning as a source. Structure-Structure refers to the way language works. Some refer to this information source as syntax because unconscious knowledge of the rules of the grammar of the language the reader speaks allows him to eliminate alternatives. Using this implicates knowledge, the reader checks whether the sentence "sounds right." Visual information- Visual information includes the way the letters and words look. Readers use their knowledge of visual features of words and letters and connect these features to their knowledge of the way words and letters sound when spoken. If the letters in the child's attempt are visually similar to the letters in the word in the text (for example, if it begins with the same letter or has a similar cluster of letters)...
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...Overall Event Planning Event Directors, Organizing Committee, Treasurer Define goals and objective Budget Documentation/record keeping Concept development Before the day of the event Publicity (see below) -- hugely important! It can make or break an event. Route Planning and Marking (see below) Check-in, Start / Finish Area Planning (see below) Participant Recruitment / Registration Morning of the day of the event Check-in Maps and cue sheets Goodie bags (T-shirts, pins and patches, etc.) Refreshments Entertainment Volunteer support Event/Course Plan the course(s) [this may take special skills] Permits, and permission Communications Emergency Service, first aid, rider assistances Check-points / rest stop Finish line Post-event program Entertainment Prizes/awards Fundraising Incentives (tiered price structure to encourage more fundraising.) Follow-up Reports and accountability Sponsorship Coordinator Develop sponsorship package Recruit major sponsors Recruit lesser sponsors Solicit in-kind donations Publicity Coordinator Develop news releases, articles and advertising Media partners Print media Major Neighborhood Organizational newsletters Broadcast media Electronic media (Internet) Printed materials Distribution Direct mail Past participants New prospects Organizational partners (clubs, civic, service, youth, etc.) Other events and venues for getting the word out Participant Recruitment Coordinator Developing forms...
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...PoolHouse Omar Chavez Villarreal MGMT 3001V – Management in the 21st Century Walden University Brodie Johnson 22/03/2014 TABLE OF CONTENTS Title 4 Introduction 4 Business Concept 4 Vision 4 Mission Statement 4 Goals and Objectives 5 Domestic Market Opportunities 5 Foreign/Global Market Opportunities 6 Environmental Considerations 6 Ethical Considerations 6 references 7 POOLHOUSE Introduction PoolHouse is a company dedicated to providing a space for fun, entertainment and healthy living for youth and adults where they can socialize and have a good time with their different social circles, worrying to provide innovative and quality products and to our customers who are our main motor. Business Concept The business is a pool bar where customers can enjoy playing billiards and enjoy alcoholic beverages, is a modern concept that daily promotions to satisfy the customer and provide the best prices in our market will. Our market is people aged 18 -40 years with high and middle socioeconomic level. Customers may also take advantage of our promotions besides the distinguished guest card which includes more unique promotions for our distinguished clients and valued customers can also book the pool tables to give a better service. Vision Being a committed dependency in offering our customers quality products and quality services accompanied...
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...This scene illustrates how Taylor is angry about the baby and doesn’t want anything to do with Nate. (“‘I’m pregnant’… My voice escaping my throat sharply didn’t belong to me; it was that of an animal… I wanted to scream the ugly truth in his face but I couldn’t raise my voice above a shuddering whisper…”) The author uses sensory detail in this scene to show how furious Taylor really is and how mixed her emotions are. They fight over the baby, Taylor saying it’s her baby and Nate saying it’s both of theirs. This contributes to the theme by showing how discouraged and furious Taylor is and how she doesn’t let it completely get her down. The final example is when Taylor starts to lose her grip on reality. This scene explains how Taylor is practically walking into insanity. “ ‘Are you lost?’ In my mind, yes, I was nearly gone. The thought of passing into insanity crept up in my head with clawing, pale arms, the lifeless face turned up in agony. The flashbacks would kill me if the house didn’t. I was lost” (Lindt 149)The author crafts interesting word choice into this...
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...stories. Structure - Usually in chronological order, which events are told in the order in which they occurred Two Tips - 1. A plot summary can help you create a chronological outline. 2. Start with a strong intro to hook your reader into wanting to continue reading. Illustration: Purpose – Clearly demonstrates and supports a point through the use of evidence. Structure – Order of importance: arranges ideas according to their significance Two Tips – 1. Use evidence that is appropriate to your topic as well as your audience. 2. Vary the phrases of illustration you used, it is critical when trying to keep readers engaged Description: Purpose – To make sure your audience is fully immersed in the words on the page by using sensory details. Structure – Spatial Order, depending on the writer, descriptions could go from top to bottom or left to right, etc Two Tips – 1. Avoid “empty” descriptors if possible. 2. Use spatial order to organize your descriptive writing. Classification: Purpose – To break broad subjects down into smaller, more manageable, and more specific parts Structure – Organized by breaking it down into subcategories Two Tips – 1. Choose topics you know well when writing this type of essays. 2. Make sure you break down your topic at least three different ways. Process Analysis: Purpose – The purpose is to explain how to do something or how something works. Structure – In chronological order, step by step instructions on how something...
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...The company chosen for this imperative paper on “Capitalizing on the Customer as an Asset” is The Pool Room Bar & Billiards out of Lawrence, Kansas. The Pool Room is a locally established, individually owned pool hall that was established in 1988. (4) The Pool Room Bar & Billiards is a “throwback to the pool halls of yore” and neighborhood bar located in the basement of the Hillcrest Shopping Center. (4) The pool hall is moderately priced, offering a “serviceable selection of beer and cocktails.” (4) In addition to cocktails and eight and nine ball pool tables, the establishment has a dance floor, shuffleboard, mega touch games, a couple slot machines, projection and big screen televisions, arcade games, darts, a jukebox and a back room available for rent that has a capacity of 200. (3) The bar has an active Facebook account that was just recently setup in February. (5) The bar currently hosts techno parties in the back room on Friday nights; a deejay featuring hip hop and nineties rock music with dancing on Saturday nights; American Pool Association (APA) pool leagues on Tuesday nights; poker on Friday, Saturday and Sunday nights; various music venues throughout the year ranging from local musicians to blue grass to rap to rock-n-roll; and nightly drink specials. (1) In past years, the bar has had other businesses set up within it ranging from a variety of restaurants to recently a brewery. (2) They also used to have nightly pool tournaments and pool leagues...
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...Athletic HISTORY The first modern-style indoor athletics meetings were recorded shortly after in the 1860s, including a meet at Ashburnham Hall in London which featured four running events and a triple jump competition. The Amateur Athletic Association (AAA) was established in England in 1880 as the first national body for the sport of athletics and began holding its own annual athletics competition – the AAA Championships. The United States also began holding an annual national competition – the USA Outdoor Track and Field Championships – first held in 1876 by the New York Athletic Club.[14] Athletics became codified and standardized via the English AAA and other general sports organisations in the late 19th century, such as the Amateur Athletic Union (founded in the US in 1888) and the Union des sociétésfrançaises de sports athlétiques (founded in France in 1889). An athletics competition was included in the first modern Olympic Games in 1896 and it has been as one of the foremost competitions at the quadrennial multi-sport event ever since. Originally for men only, the 1928 Olympics saw the introduction of women's events in the athletics programme. Athletics is part of the Paralympic Games since the inaugural Games in 1960. Athletics has a very high profile during major championships, especially the Olympics, but otherwise is less popular. An international governing body, the International Amateur Athletics Federation (IAAF), was founded in 1912; it adopted its current...
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...I. Executive Summary: CrossRoads, a partnership ltd. Company manufacturing high quality Billiard and Snooker Accessories in Bangladesh. We are the pioneer in manufacturing Billiard and Snooker Accessories in the country. The products we are manufacturing are Billiard Board, Balls, cue and range. In producing our products we are going to use the raw materials from our country. We will use Shagun wood from Sylhet which will be collected from Savar. Also we are going to use ceramics and plastics from RAK industries. Wood used in the making of table will be highly furnished so that the harsh weather of Bangladesh cannot affect any quality of the Billiard board. Our company is equally partnered. 5 members of our company each has 20% share in it. Our target market is upper and upper middle class people of the society. Our future plan is to export the Billiard board. The specialty of our product is high quality, user friendly. The establishment date of our business is 20-08-2012. Our sources of funds are personal investments and SME Loan. II. Brief Description of the business: 1. Name of the Business: CROSS ROADS Billiard Co. 2. Nature of the Business: Manufacturing 3. Sector/ Industry: Billiard & Snooker Accessories 4. Objectives: Provide quality Billiard board and Accessories to the potential customer. 5. Employment: Types of Employee | Skilled | Semi- Skilled | Unskilled | Permanent | 5 | 8 | 0 | Temporary | 2 | 2 | 3 | Total | 7 | 10...
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...the environment which we encode as neural signals. * Perception is when we organize and interpret our sensations * The beginning level of sensory analysis is also known as bottom- up processing * Top-down processing is the information processing guided by higher-level mental processes, as when someone constructs perceptions drawing on our experience and expectations. * Bottom up processing is sensory analysis that begins at the entry level, with information flowing from the sensory analysis that begins at the entry level with information flowing from the sensory receptors to the brain * Psychophysics is the study of relationships between the physical characteristics of stimuli, such as their intensity, and our psychological experience of them. * Absolute threshold is the minimum stimulation needed to detect a particular stimulus 50 percent of the time Sensory Adaptation * Sensory Adaptation- lowered sensitivity due to constant exposure from stimulus. For example, when you go into someone’s house you notice an odor…but this only lasts for a little while because sensory adaptation allows you to focus your attention on changing environment. * This adaptation allows the person to focus on informative changes, leaving out uninformative constant stimulations. Vision * Transduction refers to Sensory energy being convert (transformed) into neural energy/impulses. * Light is composed of electromagnetic waves with Wavelengths (distance from...
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...interpretation of sensory information in order to understand and representthe surroundings. All perception includes signals in the nervous system, which in turn result from chemical or physical stimulation of the sense organs. For example, smell is mediated by odor modules, hearing involves pressure waves and vision includes light striking at the retina of the eye. Perception is not the passive receipt of these signals, but is shaped by memory, learning, attention and expectation. Perception involves these "top-down" effects as well as the "bottom-up" process of processing sensory input. The...
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...Sensory Information Accuracy or Inaccuracy of Sensory Information For thousands of years, humans have asked if we perceive the world accurately through our senses. You sometimes think you hear or see things that are not there. The sense of smell can be overwhelming in a good or bad way. Three reasons I believe in the accuracy of sensory information is one, our senses are the best way for us to function in the world, you need all senses working together and three, it’s hard to disprove what your senses tell you. First, it is believed that sensory information is one of the first areas to fully develop in an infant's brain. We rarely stop to think how important our five senses are in terms of providing us with information about the world. For example, our senses tell us when there is a bug crawling up our leg, if we are going to fall, and whether there is smoke in the room. Without the ability to see, hear, touch, smell, and taste we would live in complete isolation, unable to not only sense, but also to think and learn due to a lack of experience with which to develop ideas. When we discuss sensory integration we add to it the two senses of vestibular (Reponses to movement) and proprioception (body awareness). Each sensory system has its own specific receptor that specializes in optimal responses to a specific type of sensation. Because seeing is so important for our functioning in the world, efforts to understand how perceptions are generated have most...
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...Attention Attention is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information; it is “the concentration of mental effort on sensory or mental events (Gross, 2009). Selective attention is attending to one thing rather than another. Cocktail party syndrome is switching our attention to something that was previously unattended. Attentional capacity is how many things we can attend to at the same time. Many of the contemporary ideas of attention are based on the premise that there are available to the human observer a myriad of cues that surround us at any given moment. Our neurological capacity is too limited to sense all of the millions of external stimuli, but even were these stimuli detected, the brain would be unable to process all of them; our information-processing capacity is too limited. Our sensory system, functions well if the amount of information being processed is within its capability. If not, it will fail because it is overloaded. The role of attention is to filter out unimportant information and selectively enhancing salient input for further processing” (Chennu; Craston; wyble, et al. 2009). Attention was introduced in 1958 by Donald Broadbent, a British psychologist, who wrote in an influential book, Perception and Communication. According to Gross (2009), Broadbent proposed that attention was the result of a limited-capacity information-processing system. Broadbent’s theory proposes that the world is made...
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...“The Influence of Haptic Information on Product Evaluation – an Experimental Research on Undergraduate Students of Four Private Business Institutions of Karachi, Pakistan” Bachelors of Business Administration Fall 2012 Prepared by – Advisor – Mr. Zohaib Sufiyan Acknowledgement Firstly we would like to thank the Allah Almighty for his blessings and for the timely completion of the research. We would also like to thank and appreciate the efforts of our thesis advisor – Mr. Zohaib Sufiyan for his assistance at every step of the report. We would like to thank following people for providing us with valuable information which formed the basis of our research and expanded our knowledge base: Ms. Wajeeha Javed – Head of Academics, SZABIST Mr. Fahad Zuberi– BBA Coordinator, SZABIST Mr. Rizwan Bashir– CEO/Consultant, Training House Mr. Khurram Abbas– Territory Manager – Reckitt Benckiser Thank you all Table of Contents 1 Executive Summary 4 2 Introduction 5 2.1 Variables of the Study 5 2.2 Research Methodology 6 2.3 Sampling Size & Sample Techniques 9 2.4 Scope of Study 10 2.5 Research Objectives 10 2.6 Research Questions 11 3 Assumptions 11 4 Literature Review 12 5 Theoretical Framework 34 5.1 Flowchart 34 5.2 Explanation 34 5.3 Question Statement 35 6 Data Analysis 36 6.1 Study 1 36 6.2 Study 2 41 6.3 Data Collection Methodology 56 7 Conclusion 57 8 Recommendations 58 10 Limitations of the Study 59 ...
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