...What is Search Engine Optimization (SEO)? Search engine optimization (SEO) is the process and actions taken to improve the visibility of a website or a web page in a search engine's. these processes to optimize the visibility of your website are unpaid results—and referred to as "natural," "organic," or "earned" results. Overall, the higher your website appears on the results page, the more visitors it will receive from the search engine's users. SEO target different kinds of search, for example image search, local search, and video search. Why do website need SEO? * SEO Brings Your Business Traffic * SEO Provides Your Business Credibility * SEO Have the Best ROI’s for marketing your business The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! By optimizing your websites keywords it will result with your website becoming higher up on the organic result page, which in turn creates more visits to your site and potentially create more business. Searchers subconsciously rank your business with the terms they enter in search engines and your organic placement on the results page, they may not realize it, but they do. In the minds of consumers, your placement on the result place gives the business credibility. SEO is a better form of advertising than other advertising tools because allows you to market to people when they are looking for the products and services your business provides and for the most part its...
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...Search engine optimization, also known as SEO, is about making one’s business instantly viewable when searched online in an engine such as Google. The more that a website is shopped on or clicked on by consumers, the higher up it is in the search results. This can also be based on relevance, of course, so using keywords and phrases is important for site owners when first establishing their website. SEO is basically a way of providing organic results in search engines like Google, Yahoo, and Bing, to allow consumers to the seemingly best result (“What is SEO/Search Engine Optimization?”). Social media has become a huge part of society in recent years, even though one of the first social media sites was created in 1997, called Six Degrees (“The History of Social Media”). Since then, it has evolved, but it still remains as a way for users to share, view, and connect via online. Top social media sites at the moment include Facebook, Twitter, Instagram, and YouTube. All are similar platforms, allowing users to create content, whether that be a picture, video, their thoughts or opinions, or simply a response to someone else’s content. Facebook is status (post about thoughts), picture, and message based, Twitter is status based with a lot of sharing of ideas, Instagram is photo based, and YouTube is video based (“The History of Social Media). Today, the presence on social media and the SEO reflects on a business in a huge way. Social media users can and do post their opinions and...
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...How to Use Facebook for Business VP Inbound Marketing HubSpot Twitter: @mvolpe Mike Volpe Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille How to Participate on Twitter Step One 1. Login to your Twitter account g y 2. Comment and ask questions including the hashtag “#hubspot” How to Participate on Twitter Step Two 1. Go to http://search.twitter.com 2. Search for “#hubspot” Agenda • What is Facebook & Why is it Important? • How to Get Started • How to Create Your Business Page • 5 Tips for Promoting Your Business • What to Measure & How Outbound Marketing 800-555-1234 Annoying Salesperson Inbound Marketing Blog g SEO Social Media Rethinking Marketing Outbound Marketing • Telemarketing • Trade shows • Direct mail • Email blasts Email blasts • Print ads • TV/radio ads Inbound Marketing • SEO / SEM • Blogging • Social Media • RSS • Free tools/trials • Public Relations Interruption Permission What is Facebook? Why You Should Care • • • • • • • Over 120 million active users Adding 250,000 new users each day since Jan 07 Addi 250 000 hd i J 07 4th most trafficked website Most trafficked social media site Top Social Search Engine p g More than 55,000 networks More than half are outside of college & fastest More than half are outside of college & fastest growing demographic is 25 years or older “I’m 48. I don t understand I m 48 don’t this Social Media stuff.” • Similar to a business Similar to a business ...
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...Ceist 1 (30 Marc) (a) Athscríobh na habairt seo a leanas go Gaeilge: 1. Children, take out your Geography books and open them on page twelve. 2. Are you afraid of the dog? 3. How do you know that she was disappointed? 4. Why didn’t he bring his raincoat with him when he went cycling? 5. Why, in your opinion, was he taken to hospital? 6. How do you know she was disappointed? (6) (b) Athscríobh an sliocht seo a leanas go Gaeilge: At the beginning of the story I will ask the children to go to the story corner and to sit on cushions on the ground. I will show the cover of the book to the children to stimulate the children’s interest in the lesson. The children will have to look at the picture and they will tell me what they think will happen in the story. I will encourage them to listen carefully to the story. I will tell the story to the children in an interesting manner. I will question them as I tell the story and encourage them to join with me in telling the story where there is repetition. I will use the interactive white board to teach the names of the animals to the children. I will play the sounds of the animals for the children and I will ask them to guess which animal it is. I will play a game at the end to consolidate the new vocabulary. (18) (c) Scéalaíocht 1. Cad iad na buntáistí a bhaineann le...
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...“The Possession Of Knowledge Carries An Ethical Responsibility.” Evaluate This Claim. –Seo Yeon Choi- Theory of Knowledge Essay Topic: “The Possession of Knowledge Carries an Ethical Responsibility” Evaluate The Claim. School: Auckland International College School Number: 001495 Candidate Name: Seo Yeon Choi Candidate Number: 001495-010 Session: May 2013 Teacher: Beate Wiebel Word Count: 1480 “The Possession Of Knowledge Carries An Ethical Responsibility.” Evaluate This Claim. –Seo Yeon Choi- After reading the claim, „The possession of knowledge carries an ethical responsibility‟, I first thought what does „ethical responsibility‟ means. Considering that ethics is the study that debates what is right or wrong and thus govern one‟s behaviour1, I have decided that „ethical responsibility‟ is the obligation of a person in making moral choices which lead to a better society. For example, if one person saw a hit-and-run case and the victim is shouting for help, then that person has the ethical responsibility to rescue that person. I, also, once experienced a dilemma whether to bear an ethical responsibility or not. I saw a person beating a dog, but even though I had that knowledge, I did not call out for help or call the police. As one of a wide array of people who ignored the „ethical responsibility‟ even though one carried the knowledge at that particular period of time, I sometimes admired, but did not fully understand those who chose to help others or make better...
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...E-COMMERCE: THE EXCHANGE Your Name Here College Here Abstract Through the innovations of technology evolved e-commerce. E-commerce is a form of business where transactions or facilitation of business are done on the Internet (Khurana, n.d.). E-commerce “eliminates limitations of time and geographical distance,” as well as “streamlines operations and lower costs” (Khurana, n.d.). Through e-commerce startup, businesses can either do exceptionally well or fade out. The businesses that will exceed make use of resources available to them, as well as having knowledge about their customer base and competitors. The ExchangeHunterJumper.com is an e-commerce business that will be reviewed to discuss how the owner made her business successful through the customer base, competition, social media, user-friendly web pages, and customer personalization in e-commerce. E-Commerce: The Exchange E-commerce is an evolution of the Internet. According to Laudon & Travor (2012) the Internet has three stages of development: 1) Innovation, 2) Institutionalization, and 3) Commercialization. Innovation stage was through the period of 1961-1974, in which the fundamental building blocks are conceptualized and realized in hardware and software. Institutionalization stage was through the period of 1975-1995, in which large institutions provide funding and legitimization for the Internet. Commercialization stage is through the periods of 1995 to present, in which private corporations...
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...questions: Cellular respiration: • What is cellular respiration and what are its three stages? Organic compounds such as glucose store energy in their arrangements of atoms. These molecules are broken down and their energy extracted in cellular respiration. The first stage of cellular respiration occurs in the cytosol, while the second and third stages occur in mitochondria. In cellular respiration, electrons are transferred from glucose to coenzymes such as NAD+ and finally to oxygen; the energy released by this relocation of electrons is used to make ATP (University of Phoenix, 2008). • What is the role of glycolysis? Include the reactants and the products. Where does it occur? During glycolysis, glucose (C6) is broken down to two molecules of pyruvate (C3). Glycolysis occurs in the cytoplasm (cytosol) and does not require oxygen ("Cellular Respiration", n.d.). • What is the role of the citric acid cycle? Include the reactants and the products. Where does it occur? Coenzyme A is removed when the two-carbon compound is attached to a four-carbon compound producing a six-carbon compound (citrate). Each citrate molecule undergoes a series of reactions that removes 2 carbon atoms which are released as CO2. In addition, 3 NADH, 1 ATP, and 1 FADH2 are produced. In addition, the four-carbon compound that began the cycle is regenerated ("Cellular Respiration", n.d.). • What is the role of the electron transport system? Include...
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...How to Promote an E-commerce Website by Melissa King, Demand Media http://smallbusiness.chron.com/promote-ecommerce-website-43557.html Nowadays, advertising in product and service is Internet access and a website. An e-commerce website makes it easy for customers around the world to shop at the virtual store. If you don't promote your e-commerce website, though, customers won't be able to find it. There are many ways to get people to visit online shop; Traditional Methods Adding website address to all written materials (business cards, letterhead, brochures, literature, publications, products, etc.) and always put website address in any media advertisements such as Magazines, Newspapers, TV and Radio. Also, word of mouth from friends and existing customers is very powerful. Online Methods Applying Search Engine Optimization (SEO) to your e-commerce website. This technique makes it easier for search engines, such as Google and Bing, to find your website. Sprinkle relevant keywords throughout your website to attract search engines. For example, if you sell second-hand clothing, use keywords and phrases like "online thrift store" and "buy used clothes." Don't overuse Flash or Javascript. Search engines have difficulty "seeing" this type of content. Start and maintain a blog that relates to your e-commerce website. For instance, if you sell DVDs on your website, write articles about new movie releases on your blog. Link the blog and the e-commerce website together. If a reader...
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...E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and strategies for improving online business and increasing advertisement via the web, they include: search engine optimization (SEO), search engine marketing (SEM) – also known as pay-per-click (PPC)...
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...company's products or services, employees, assets, and marketing. External factors include competitors, stockholders, customers, and economic conditions (Investor Words 2013). This essay will explore how the two issues addressed in the title can impact the central theme; the employee. Failure of engaging with the employee has been highlighted as a major cause to why 70% (Keller and Aiken 2008) of change and 50% (Sher 2012) of M&A efforts fail. This common pitfall suggests that both of these issues impact heavily on the employee and vice versa. The author aims to critique change management and merger literature to provide an extensive view of these issues in the business environment. Once the relevant context is set, the essay will focus towards the employee perspective of these two issues and will apply significant theory to a range of recent examples within the realm of these topics. Change Management Change management can be defined as “the process of continually renewing an organisation’s direction, structure, and capabilities to serve the ever changing needs of the external and internal customers” (Moran and Brightman 2001). Importance of Change Management Two Mckinsey consultants, Tom Peters and Robert Waterman (cited by Firoozmand 2013) interviewed 43 organisations in 1977 to understand what made them excellent. By 1987, only 17 still existed. Today only...
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...1.1.1 Search Engine Optimization (SEO) SEO is a subset of SEM. SEO indeed helps our website rank well in organic search engine results. I have learned that in order to rank high for SEO, we need to create and publish excellent content. However, I realized there was an increasing trend for both Goggle and Facebook to value more visual content than written content. I have also learnt to use keywords and keyword planer to analyse the competitiveness of a term/word in Goggle. It helped me to understand what terms/phrases consumers usually search when they want to buy insurance. Most importantly, negative keywords help us to reduce our SEO cost by preventing repetitive advertisements being shown up to the same audience. This is because Google...
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... The PPC Marketing Guide The PPC Marketing Guide “How to Have Red Hot Targeted Traffic Delivered Straight into Your Website for Massive Profits!” LEGAL NOTICE The Publisher has strived to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional. In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly. This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field. You are encouraged to print this book for easy reading. The PPC Marketing Guide -2- The PPC Marketing Guide Table of Contents How to Make Your Business “Click” Maximum Web Promotion with PPC How to Create a Profitable PPC Campaign Management PPC Bid Management In Closing: To SEO or To PPC? 5 8 10 12 14 The PPC Marketing Guide -3- ...
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...Introduction to Budgeting A budget is any output that comes after various inputs are inserted along with processes with the intention of gaining a futuristic idea of whether or not one should go ahead with a financial decision. In other words, it is a combination of plans which are linked together for the purpose of describing a business or entity’s future operations. The budgeting process usually starts by planning strategies, which are done by the top managers/management such as department heads and the CEO of a company. Moving on, after the strategy has been decided, the managers implement it upon multiple levels, which accumulates and becomes a master budget. The plan contains multiple budgets such as a sales budget, production budget, direct labor, direct materials, manufacturing overheads, sales and administration along with a fixed asset budget and many others, depending upon the company itself and its goals. The budget made ultimately contains the following three primary things among many others; Income Statement, Balance Sheet and a Cash forecast. Role/Importance of Budgeting Creating a budget and then implementing it is integral for any ‘body’, whether it be government, private or a public entity. A budget as stated before is developed in accordance with the mindset that the entity has to make a profit from the implementation. A budget can be of various types, for instance, a company can make a budget for forecasting whether or not it should make a decision related...
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...Http://bit.ly/get-your-deMo UqM leAd generAtion g leAd MAnAgeMent blogging & sociAl MediA eMAil & AutoMAtion sY seArcH optiMizAtion MArketing AnAlytics 3 deep dive into social link building An introduction incoMing links to A website or web pAge received froM A A A A inbound links AnotHer website or web pAge; Also known As bAcklinks A business that doesn’t generate inbound links is like a car without gas: it exists but doesn’t work. so how can you generate links? through link building: the key off-page search engine optimization factor. the more links you have pointing to your site, the more traffic and better rankings you can secure through search engines. Inbound links bring three major benefits to your business: brAnd exposure And AwAreness direct/indirect trAffic (And leAds) seArcH engine rAnkings (residuAl trAffic) social media becomes a key tool in attracting a large number of inbound links at a low cost. in this deep dive we examine how to magnetize others to link to your site without spending a red cent on advertising or other promotions. get ready to learn the ten quick ways in which you can start collecting inbound links organically. www.Hubspot.coM share ebook B 1 deep dive into social link building 4 guest blog posts guest blogging is one of the quickest ways to attract links. you ask for permission to or are invited to write an article for someone else’s website. Besides...
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...transport and store data, so it has a different use than HTML which displays data. XML is mainly concerned with what the data is whereas HTML is focused on how the data should look. HTML tags are predefined and must be structured properly to display the web page properly, but XML tags are not predefined. For example, some predefined HTML tags are , , , and each tag much have an opening and closing tag. With XML developers can design their own tags and make then apply to what kind of data they are transporting or storing. For instance, if a developer is working with data about dogs they can choose to create tags like , , , or anything. XML by itself doesn’t really do anything because it still needs an application to send, receive, or display the data it contains. XML is not a replacement for HTML as it only works with data and does not display the data. Instead, XML is more of a compliment to HTML. ("Introduction To Xml", 2013). Examples Uses of XML Site Mapping and Search Engine Optimization (SEO) One reason for using XML would be for site developers to create site maps for their sites and increase search engine optimization. Web sites that have updated XML site maps will make pages easier to find via search engines because the pages will be indexed. The following quote will give a description of why creating an XML site map helps improve search engine optimization. “For SEO reasons, it is...
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