The automotive industry is a growing industry. Increasing numbers of vehicle become an opportunity to expand automotive business. Serayu Motor has been a leading automotive spare parts supplier and retailer in Kalimantan Barat since 1990. Serayu Motor is headquartered in Pontianak with distribution area throughout Kalimantan Barat. As a player in the automotive industry, Serayu Motor has burdening problem that caused from their inventory system. Within this report, our group will conclude a way to define, measure, analyze, improve and control for Serayu Motor to gradually solve the problem. Hopefully the proposed suggestion will be beneficial for Serayu Motor to maintain their business.
Jakarta, 27 November 2011
CHAPTER 1 COMPANY OVERVIEW
1. Background Serayu Motor has been a leading automotive spare parts supplier and retailer in Kalimantan Barat since 1990. Serayu Motor is headquartered in Pontianak with distribution area throughout Kalimantan Barat. The company specializes in heavy vehicles spare parts and industrial equipment for a wide variety of industries. These industries include forestry, mining, palm plantation, and infrastructure. The company is founded by Iskandar Tansari who already in automotive spare parts industry since 1980 with Metro Motor that focused on supplying spare parts to big industries and have flourished because of its dedication to providing the highest quality of spare parts and surpassing service standards that results in a value that is unmatched. The companies then merged into Serayu Motor and combined the customer bases. 2. Vision and Mission Statement Vision Our highly valued employees are committed to keeping our customer needs satisfied in today’s ever-changing automotive industry. Mission
