...Ecommerce Team Project: This class provides the theoretical foundations necessary for understanding Ecommerce, how it is being conducted and managed, and what the major opportunities, limitations, issues and risks are in terms of assessing opportunities in the marketplace and managing everyday commerce. In order for the marketing student to grasp the complexities of these issues in the real business world, each student will be assigned to a special project group that will design and create an integrated Ecommerce business plan for a newly developed online company. Each team will be assigned a specific type of online business model. Project Concept: Each special project group will function as a marketing design team that will meet on several occasions to determine project requirements. Each group will be responsible for creating the appropriate Ecommerce business model, as part of the integrated Ecommerce marketing plan. Strategic market planning is a process directed towards making decisions with tomorrow in mind. As such, strategic market planning is a means of preparing for future decisions so that a firm can rapidly and economically, start and move forward with as little disruption to the business as possible. Proper strategic market planning can provide considerable benefits to start up firms, especially those firms requiring substantial financial backing or are involved in highly turbulent or changing environments online. Proper strategic market planning can act as a...
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...Project Name | Marketing | Project Number | AA0017 | Project Team | Lisa KempTerri Fletcher | Prioritization | High | Owner(s) | FUNKK Incorporated | Start Date: | 1 Jan 2016 | Scheduled Completion Date: | 1 Jul 2017 | Mission/ Purpose | What is your project going to accomplish? How does this project relate to overall strategic goals and objectives of the company? Is it part of a program or larger project? The proposed project is an expansion to our existing company and will provide marketing and advertising services to companies and clients who plan on progressing from your everyday urban musician to a pop music artist. We offer effective marketing strategies, such as email marketing, digital marketing, radio and TV advertising, as well as grassroots marketing to our clients, which in turn establishes their brand. In addition to marketing, we will design, test, market, and distribute all marketing services. We will present a real-time progress report of the campaign to the client to provide the flexibility needed to react to trends. At the end of the marketing campaign we will analyze the success rating and implement a lessons learned continuity program to improve future campaigns. | | ProjectDescription and Project Product | What will this project create? What are the outcome products being created with this project? At a high level, how do you plan on completing the work required for this project? List at least five high-level deliverables (outputs)...
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...Internship Report Excellence in Innovation MARKETING STRATEGY OF WEBSITE DESIGN & DEVELOPMENT FOR ASHIYAN GROUP Submitted to: Ms. Sohana Wadud Ahmad Submitted by: Internship Supervisor BBS Department Md. Ashif Minhaj BRAC University ID: 08104032 BBS Department BRAC University To Sohana Wadud Ahmad Lecturer (Internship Supervisor) BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, It gives me enormous pleasure to submit the internship report on Marketing Strategy for Website Design & Development of Ashiyan Group as per your instruction. I expect this report to be informative as well as comprehensive. Working in Bengal Solutions Limited was an inspiring experience for me. I feel the immense knowledge and experience will facilitate me a lot in my future career life. With my limited knowledge, I have tried my level best to prepare the report worthwhile. Your acceptance and appreciation would surely inspire me. For any further explanations about the report, I will be gladly available to clarify the ins and outs. Sincerely Yours Md. Ashif Minhaj ID – 08104032 BBS Department BRAC University Marketing Strategy of Website Design & Development for Ashiyan Group Page 1 ACKNOWLEDGEMENT I have completed my internship in Bengal Solutions Limited at Mohakhali...
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...In this age of globalization and information technology, deciding which brand to choose can be a problem. Competition is evident and intense, and the marketing and management divisions of corporations are surely giving everything they can to establish their brands. Competition forces certain brand names to become stronger than others because of product loyalty and name recognition. As such, all types of communication becamemore involved in marketing communications, including literature, training, advertising, mail, telephone, product promotions and other contact relevant to marketing communication (Goldberg & McCalley, 1992). As an agent in the local holiday cottage rental industry, Sunny Cottage Holidays decided to initiate its online advertising campaign in order to create more effective and more efficient marketing strategies to gain not just increased market share but also greater customer loyalty and satisfaction in the market. In line with this, the company considered the benefits of developing and launching its own Website taking into account strategies to induce traffic in the online portal to best serve its clients and customers along with the sustainability of the online marketing communication project and the details of the advertising plan to achieve its business goals and objectives. I. Introduction Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before. The consumers of mass communication...
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...Welcome to the Samsung Global Strategy Group I. Samsung Overview II. Introduction to the Global Strategy Group (GSG) III. GSG & You IV. Korea & Seoul I. Samsung Overview I. Samsung Overview (Revenue & Global Presence) Fast growth and vast global footprint Samsung Group Revenue ※ Billion US Dollars Global Operations 318 369,000 employees worldwide 510 offices and facilities in 79 countries 141 87 226 Electronics 80 Samsung 22 1997 2005 2012 4 I. Samsung Overview (Leading Products) 5 I. Samsung Overview (Leading Products) 6 I. Samsung Overview (Brand Value) Samsung ranked 9th among global companies in 2012 7 I. Samsung Overview (Total 29 Affiliates Companies) The Samsung Group consists of many different business units Electronics Industry Electronics Engineering & Heavy Industry C&T Corporation Engineering Financial Services Life Insurance Fire & Marine Insurance Samsung Card Securities Asset Management Venture Investment Chemical Cheil Industries Inc. Petrochemical Fine Chemicals BP Chemicals Total Other Companies Cheil Worldwide Everland Inc. The Shilla Hotels & Resorts Economics Research Institute S1 Corporation Medical Center BioLogics SDS Heavy Industries Electro-Mechanics Techwin SDI Display Corning Precision Glass Bioeps 7 Affiliates 3 Affiliates 6 Affiliates 5 Affiliates 8 Affiliates 8 I. Samsung Overview (SEC Biz. Division) HME : Health Medical...
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...Sample Marketing Plan This is a sample marketing plan for a small business, Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information than this sample marketing plan. As you work through the plan, conduct the appropriate research and planning for your business to ensure your plan results in effective marketing. 1.1 Mission Statement The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms and laundries. The business will provide a complete service, including free designs and quotes, supply and installation of equipment and fittings, all associated building services, after sales maintenance and a seven-year guarantee covering workmanship. 2.0 Current Market Position It’s important to understand the current position for your business before deciding on how to market it further. Marketing analysis and research (done in later sections of your plan) form the basis for identifying your current position. External and internal business factors need to be considered and planned for. Example Canterbury Renovations is a new business and has no existing clients, projects or history to account for. However, the proprietors are experienced in the industry and have the financial capacity to conduct business successfully. 2.1 Product Although it seems obvious, it’s important to identify your products and services in the...
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...use of an appropriate marketing mix and communication Methods are vital to support the strategy of a humanitarian Non-Governmental Organization FINAL Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four ‘Ps’ of marketing which are product, place, promotion, and price. Marketing involves concept such as customer relationship management, business marketing, societal marketing, and branding. Customer relationship management refers to the activities conducted to provide the best possible interaction between the organization and its clients to ensure they build loyalty (Piercy and Evans 1983:19). Business marketing refers to the activities that organizations or companies take to market themselves to other organizations through providing quality goods and services that make other organizations want to be associated with them. Societal marketing refers to curtailing harmful activities that may occur in the society and ensuring the society in which the organization is working benefits more in the long run. Lastly, branding is the philosophy of the company to create a proper image that clients are proud to be associated with (Ferrell and Hartline 2010: 88-90). For humanitarian organizations, marketing refers to all activities...
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...MM522 – Marketing Management 06/17/2012 Week7 for IT Shared Services – Marketing Plan 1. Executive Summary 2 2. Situation Analysis 4 2.1 Market Summary 5 2.2 Strengths, Weaknesses, Opportunities and Threat Analysis 5 2.3 Competition 6 2.4 Service Offering 7 2.5 Keys to Success 8 2.6 Critical Issues 8 3. Marketing Strategy 8 3.1 Mission 8 3.2 Marketing Objectives 9 3.3 Financial Objectives 9 3.4 Target Markets 10 3.5 Positioning 11 3.6 Strategies 11 3.7 Marketing Mix 11 3.8 Marketing Research 12 4. Controls 13 4.1 Implementation 13 4.2 Marketing Organization 13 4.3 Contingency Planning 14 5. Conclusion 15 6. References 15 1. Executive Summary Shared service organizations have been an important strategy for process optimization and cost control in any fortune company. Specifically IT shared services offer unparallel benefits by combining the synergies of effective functional knowledge with exceptional technical disciplines. Various common services such as IT help desk, Quality assurance, application development and maintenance; change management can be combined and offered to various parts of the organization. In addition to cost reduction, several best practices can be established in terms of technology standards, process standards and resource utilization. Though the benefits are clear several companies face challenges in implementing a well functioning IT shared services organization. This marketing plan examines...
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...Course Project Epsilon: Portfolio Management Plan Instructor: Stanley Mefford Oct 24, 2012 Table of Contents Introduction 3 Epsilon’s Strategic Plan 3 Strategic Capacity Plan 4 Portfolio Management Process 6 Project Selection Criteria 7 Program Management Plan 8 Quality 9 Scope 10 Internal Teams 10 External Teams 11 Scheduling 11 Conflict Resolution Plan 12 Change Management Plan 13 Resource Utilization 15 Conclusion 16 Resources 17 Introduction Deploying over 40 billion emails annually, Epsilon is ranked as the top database marketing services provider and is the world’s leading multi-channel marketing and technology organization (Palmer, 2012). Epsilon works with over 2,000 global clients that represent industries across many markets including financial services, customer packaged goods, retail, travel and pharmaceutical markets. Some of Epsilon’s service offerings include: database technology, email services, and reporting/analytics. As a leader in the market, an impressive 26 of the Fortune 100 companies trust them to provide marketing services (Epsilon, 2012). Since 2009, Epsilon had been experiencing unprecedented growth. In 2011, Direct Marketing News reported that Epsilon’s 2010 global revenues increased 19% as compared to the previous year and was expected to double its revenues (Gordon & Washkuck, 2011). From the outside, forecasts couldn’t be brighter for the company. Internally, however, it was a different story...
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...abdelalim@hotmail.com / abdelalim.ahmed@yahoo.com STRATEGIC MARKETING MANAGER / STRATEGY & BUSINESS PLANNING MANAGER Strong credentials in providing information and directions to promote organizational growth OBJECTIVE: Proactive decision maker, seeking to be a Senior Management Professional with a well established and globally reputed organization by utilizing the following strengths... ⇨ Possessing 12 years of expertise in marketing, strategic planning, business planning, commercial planning, project management, business process, performance management and team management. ⇨ Demonstrated exposure in Customer Relationship Management (CRM), Customer Service, Business Architecture, Governance Models, and eTOM & ITIL implementations. ⇨ Proficient in developing business cases, marketing plans, business proposals, governance models & frameworks, business plans and exploring new business management techniques and methodologies. ⇨ An efficient Team Leader, combining sound communication, interpersonal, mentoring, negotiating and problem solving skills with analytical & leadership capabilities to ensure operational excellence and strategic execution. Academics • Studying Strategic Marketing Management ‘‘Chartered Marketer’’ as part of the Continued Professional Development program (CPD) – United Kingdom, Chartered Institute of Marketing (in progress) • Master of Business Administration (Marketing), Arab Academy for Science, Technology & Maritime, Cairo...
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...sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step...
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...BRANDING, PRICING, AND DISTRIBUTION Marketing Management - MKT 500 Create the domestic and global product branding strategy. Branding and personalizing products attract the consumer’s attention and entices them to make purchases. Marketers use logos, colors, and shapes to create an image in the consumers mind to help them to remember the product, its maker, and origin. “Branding is more than a name; it is s a selection of qualities associated with the name” (Iacobucci, 2012). When it comes to one’s product, one must consider a branding strategy that will create a niche in the market place. Branding strategies are critical to a company because the niche it establishes the company’s image, fosters a competitive advantage, and develop sales. AW Interior Design will use the umbrella branding strategy to create the domestic and global product. According to Iacobucci (2012), the umbrella strategy “attaches the same brand name to all of its products (p. 70).” This strategy will to help showcase the touch screen control panel strictly under AW Interior Design’s, the brand name for the Virtual Angela System, the new product. Offering the Virtual Angela System by AW Interior Design uses name recognition to start with a higher-level of public perception, streamline advertising, reduce costs, and build greater financial outcomes positioning the product for greater competition in the market place domestically and globally (Iacobucci, 2012, pp. 70-71). This approach is similar...
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...E-COMMERCE RESEARCH PROJECT 1 E-commerce Research Project Ericka Lim-Spears Business 424 Liberty University E-COMMERCE RESEARCH PROJECT 2 Abstract E-commerce has taken over traditional marketing and replaced it with a modern day way of doing business. Over the past two decades our society has become accustomed to buying and selling goods as well as services online, it has become a more efficient, cost-effective, and convenient way of living. With E-commerce becoming more prominent by the day it is important that businesses strive to meet expectations of their consumers when advertising online. Social media plays a substantial role also in helping businesses promote products or services to other businesses or directly to consumers. When businesses do business with each other, also known as B2B marketing, it is important for them to have a clear idea of what their company represents and how their products or services will benefit consumers. Social media handles such as Facebook and Twitter have given businesses no matter how successful a platform to build up their consumer base which in turn will attract other businesses to take part in your product or service. Consumer-to-Consumer marketing also known as C2C is a consumer base which regular people are able to take part in e-commerce by selling their goods and services online. Websites such as Ebay and Craiglist have been home to Consumer to Consumer marketing since the beginning. Social networks such...
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...Analysis e. Customer Analysis 5. Market –Product Focus a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program a. Product Strategy b. Price Strategy c. Promotion Strategy d. Place (Distribution Strategy) 7. Financial Data and Projections a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 9. Implementation 10. Evaluation and Control 11. Bibliography Executive Summary: Express Yourself offers on-site and online skyping services for DIY projects. Providing personal care to clients who are in need of a more personal touch to help them perfect any DIY project. Express Yourself offers a variety of services to clients such as needing some assistance, guidance, or wanting Express Yourself to do the project for them. Company Description: Across Texas the DIY business has seen a lot of growth within the last few years. Houston, Texas is a city with many homeowners and renters needing our services. While there are currently several businesses and online sites offering classes and advice on completing DIY projects. Express Yourself goes a step further for clients needing on site assistances or through face-to-face and skyping. As well needing someone to complete the project for them. Strategic Focus and Plan: Express Yourself marketing strategy is to express the quality of the service we provide and the...
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...COURSE OUTLINE CENTRE FOR HOSPITALITY AND CULINARY ARTS COURSE NAME: Restaurant Marketing Leadership COURSE CODE: HOST 1058 CREDIT HOURS: 42 Hours PREREQUISITES: None COREQUISITES: None EFFECTIVE DATE: January 2013 PROFESSOR: Andy Hickl-Szabo PHONE: N/A EMAIL: ahickl@georgebrown.ca PLAR ELIGIBLE: YES ( ) NO ( x ) NOTE TO STUDENTS: Academic Departments at George Brown College will NOT retain historical copies of Course Outlines. We urge you to retain this Course Outline for your future reference. EQUITY STATEMENT: George Brown College values the talents and contributions of its students, staff and community partners and seeks to create a welcoming environment where equity, diversity and safety of all groups are fundamental. Language or activities which are inconsistent with this philosophy violate the College policy on the Prevention of Discrimination and Harassment and will not be tolerated. The commitment and cooperation of all students and staff are required to maintain this environment. Information and assistance are available through your Chair, Student Affairs, the Student Association or the Human Rights Advisor. George Brown College is dedicated to providing equal access to students with disabilities. If you require academic accommodations visit the Disability Services Office or the Deaf and Hard of Hearing Services Office on your campus. STUDENT RESPONSIBILITIES: Students should obtain a copy...
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